Mother Dairy Plant

Report – Industrial Visit to Mother Dairy plant

Introduction:
Mother diary is a multi product company, dealing primarily in dairy products, which sprang into existence in 1974.It works under the aegis of National Dairy Development Board of India (NDDB).It’s one of the key players of the Indian dairy industry. It’s products include liquid milk, flavored milk, ice cream, lassi, dahi, mishit dahi, white butter, table butter, ghee, cheese, edible oils (under the name of Dhara),UHT milk and Fresh fruits and vegetables (under the name of Safal).
Market size and competition: Current market value of drinking milk and related products in India stand at a whooping sum of approximately 400 billion. Milk products have shown a steep growth due the increase in the number of health conscious individuals in urban as well as rural areas.Further the introduction of products such as soy milk,flavoured milk and probiotic yoghurt has helped in forstering the increased rate of growth. Although Amul is still remains the big shot in Indian dairy industry but other leading companies like Nestle,Reliance,Danone and Go have also surfaced with some of their revolutionizing products.
In all of these competitions,as far as the geographical distribution is concerned,Mother Dairy holds its leading position in Delhi NCR region with around 69% of market share.

Source: Euromonitor International March 2013 “Drinking Milk Products in India” https://www.euromonitor.com/dairy-milk-products-in-india/report Supply Chain: In Mother Dairy modus operandi, the milk is firstly collected at village level,followed by the collection at the district level and then at the state level.The accumulated “raw” product is then supplied to the specific plants of the company where before accepting, the material is thoroughly