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Johnson & Johnson: a Case Study on Sustainability Reporting

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JOHNSON & JOHNSON: A CASE STUDY ON SUSTAINABILITY REPORTING

When compiling data for its sustainability reports, Johnson and Johnson does not request direct input from its managerial accounting staff. What should be the role of management accountants in collecting and reporting sustainability data? Could Johnson & Johnson’s sustainability reporting be improved with input from managerial accountants? Why or why not?

The role of the managerial accounting staff in sustainability should extend beyond the obvious one of collecting, analyzing and reporting sustainability-related information. Many accountants fill a variety of other positions within organizations, including senior management, in which they exert a more direct influence on strategy and decision making.

The managerial accounting staff has a role to play in understanding, demonstrating and achieving the efficiencies that organizations can gain from sustainable business practices. The pursuit of sustainability depends on the generation, analysis, reporting and assurance of robust and accurate information (both financial and non-financial). But it is important that the managerial accountants gain an understanding of the concepts of sustainability and the challenges it poses in achieving long term growth in shareholder value or value for money.

The accountanting staff, directly or in a supportive capacity, can help organizations embed sustainability issues into strategic planning and its execution. The accounting staff can also help overcome the various cultural, organizational and economic impediments to sustainability. I think that Johnson and Johnson sustainability reporting may be improved from input from the managerial accountants by the following specific activities and roles:

* Developing policies to address sustainability issues, their application and the monitoring of

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