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Jones Blair Company

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Submitted By morielhoffman
Words 1029
Pages 5
Moriel Hoffman
Case Analysis
Due Date: 07/08/2015 (extended)
Summer B 2015

Introduction: Jones Blair Company is a United States paint industry. It focuses on three major segments, which include architectural coatings, original equipment manufacturing (OEM) coatings and special purpose coatings. The U.S. paining industry is becoming a maturing industry. There focus is to decide weather the company should focus on deploying marketing efforts among the various architectural paint coatings marketing that are served in the southwestern part of the United States.

1. How might one characterize the architectural painting coatings industry and Jones Blair’s trade area?

Based on the case provided a slow growth rate would be a characteristic of a mature market because the architectural coatings are part of mature markets. The slowing growth rate in volume happens because of the sluggish growth rate in dollars. Also when using the paint is last longer and there are less amount of paint that is being used and a longer amount of time between applications. Jones Blair trade area is affective and they sell in over 50 counties. Competition has increased because of department stores like Wal-Mart, K-Mart and Sears and private paint stores. Competition at the paint manufacturing level has also increased and the mass merchandisers control 50% of the do-it-yourself paint market in the metropolitan area. Also in 2004 the sales volume for architectural paint was at 12,000,000 and the net profit was $1,140,000.

SWOT ANYALISIS STRENGTHS | 1. Knowledgeable staff who knows a lot about the product and quality and good relationship with clients (knowing by first name) 2. Continuous contribution to local market by improving their product and brand. | WEAKNESSES | 1. They only have eight sales representatives, which causes a lot let sales that could be made and

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