...Joy of Chocolate Q1. Suzy started the joy of chocolate with the main goal of surviving. Her consumer goals were to create gourmet chocolates to a very high standard. Suzy worked to offer a unique product and high class chocolates for her customers. She soon built up a reputation for dependability through always delivering orders on time. These are her product goals. Suzy’s secondary goals are, offering products with local connections, enhanced with local produce. Suzy’s objective was to seek out fair trade suppliers. Q2. Formal organization, component of an organization’s social structure designed to guide and constrain the behavior of the organization’s members. They have very strict rules to follow and serious discipline actions. Formal organizations are often places like the army, law firms etc. An Informal organization is more social and relaxed. Informal is fun and outgoing, like a small working family, this can sometimes cause problems for authority figures. Q3. The composition of the Open Systems Theory is all the functions and areas of the company that come together to make the end result. Pest Analysis Political New Employment Laws Government Policies Economic Domestic Growth Interest Rates Tax Rising Competition Swot Analysis Strengths Experience Dependability Quality Unique Q4. Stakeholders are groups of individuals who have an interest in a business. These groups are categorized in to either Internal or External stakeholders...
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...Outcome covered 1 I have been asked to analyse the case study given on Joy of chocolate, and been given 5 questions and given exhaustive answers on these. A goal is a broad statement of where you want to be as an organisation and what you want to achieve. It is a future expectation of the organisation. The goals of an organisation will determine the nature of its inputs and outputs. An example of a company’s aim would be to increase profits. The inputs in a way of both employees and management. The efforts of both of these will make a big impact on how these goals are met and within the timescale. Suzy’s aim for the company was to create chocolate that would be boost local produce. She wanted the business to be well known for excellent and innovative products. Another aim Suzy set for the company was to create self-help in the communities that were supplying the cocoa. Suzy wanted to create a positive culture in all aspects of the business. Goals of the organisation should be categorised into different types of goals for example, Consumer goals which includes meeting the needs of the consumer, Product Goals which relates to the characteristics of the product, Operational goals relates to the series of activities involved in providing the outputs, operations and the functions of the organisation and lastly secondary goals which is not the main aim itself but the manner in which the organisation uses its powers and influence of its outputs. A goal is the end that the...
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...purchasing Kinder Joy Eggs. The first major benefit is that consumer can enjoy crispy chocolate. Additionally, surprised toys that comes with Kinder JOY are the second benefit that young consumer should feel interested in. Kinder JOY is not only an special chocolate which contains rich in milk and hazelnuts but this product is also made without artificial colours and preservatives so it is healthy and safe for consumers. Once purchasing Kinder JOY, consumer will get a random surprised toy which is colorful and attractive. Toys is packed into a half of the egg and comes with a instruction paper which makes the toy become more interesting. Moreover, Kinder Joy's chocolate candies come in only one model and taste the same all around the world which have creamy chocolate and toys set separately in two parts of the egg. However, toys that come with Kinder Joy is usually updated according to market trends. These Kinder Joy Eggs are sold through retail distribution channels so most Kinder Joy's customers are who use direct products and non-business purpose. In addition, the products contain chocolate with toys so not many adults would be likely to purchase a piece of chocolate and get free small unsuitable toys for their age. As a result, most customers of Kinder Joy are children or the parents buying it for their children. If the consumers can not find Kinder Joy, they can still buy substitute products ,such as: OZO chocolate. Kinder Joy Eggs which is one of the first chocolate products...
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...Contents 1. Terms of Reference 2 2. Procedures 2 .1 Internet 2 2.2 Case study for JoC 2 2.3 Library 2 3. Findings 3 3.1 Background of Joy of Chocolate 3 3.2 CG’s current organisational structure 3 3.3 Proposed structure for JoC 3 3.3.1 Functional and lateral relationships within the proposed structure 3 3.3.2 Line of Authority within the proposed structure 3 3.4 Relationship between Contingency theory and the merged organisation 3 4. Conclusion 4 5. Recommendations 5 Appendices Section 9 Appendix 1 10 Appendix 2 11 1. Terms of Reference Fiona Balloch requested the report to be generated to provide information on the structure of Joy of Chocolate and CG Chocolates. The purpose of the report is to show a new structure for the organisation. This report was requested to show functional and lateral relationships within the organisations departments. The areas covered within the report will be procedures, background, relationships between contingency theory and the merged organisation within Joy of Chocolate. The report is to be submitted for 19th February 2016. 2. Procedures Several Procedures were used in JOC Research The methods used to complete the report were: 2.1 Internet The internet was used to research information on different structures within other companies to show examples of different line and lateral relationships. 2.2 Case study for JoC A case study was used to identify the relationships in different...
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...1. Suzys main goal when starting Joy of Chocolate was survival. Her consumer goals were to create gourmet chocolate, attention to detail and to offer a unique product. Suzy built up a good reputation by offering a unique, high quality product and by always delivering orders on time. These are her product goals. Organisational goals refer to running of the organisation so as to make the most of management skills, technology and resources. Joy of chocolates operational goals are; training for production staff to ensure a high level of expertise, support staff development. Hafiz uses job rotation to further staff knowledge and also holds a personal development review every four months to ensure that staff are given feedback. Goals which are not classed as a priority by an organisation are called secondary goals. Joy of chocolates secondary goals are; limiting the number of suppliers so as to develop a close working relationship and not run the business based on price, offering products using local produce. Suzys objective was to find fair trade suppliers. Her main policies were; health and safety, food production regulations and low wastage. Having policies in place ensures that all staff are giving a consistent approach to work and that everyone is following the same guidelines. 2. Formal organisations are more formal and strict. Informal organisations are often more creative and relaxed. These are more fun and almost like a small family. Formal organisations are based...
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...Ice cream comes in many, many different flavors and those flavors can be blended together to make a totally new flavor. This is analogous to the human personality, and I guarantee mine is no different. That being said, I believe the ice cream flavor that most represents my personality is Java Chocolate Chunk. Java Chocolate Chunk is comprised of hard chunks of chocolate, chocolate ice cream, and coffee ice cream. Starting with my most pronounced trait: humor. I equate humor to chocolate. Humor is in my nature, and I always try to make others laugh; that's just my way of spreading joy and happiness to those around myself. This is why I equate the character trait humor with chocolate: I bring joy and happiness through being funny like chocolate...
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...planning processes. The objectives are more specific and aim’s to be achieved and the desired end to a result. An aid in helping us look at objectives is through the SMART process. Specific being the starting point. Considering what the objective is. Is it measurable, Attainable, Realistic and Time Oriented. Measurable in understanding what a good job would look like. Attainable in making sure a product is feasible. Realistic and meaningful and perhaps would this product have a time scale. In the case of Joy Of Chocolate Suzy started with the main goal of surviving. To achieve in making gourmet chocolates to a high standard. Suzy wanted to own a successful business with the finance from a redundancy. Consumer goals were to create specialist chocolates for customer preference. The product goal was to offer a unique product in her high class chocolates. Through being able to deliver orders on time Suzy managed to gain a good reputation with her customers. Joy of Chocolates operational goal were the training of staff to help increase their level of skills and encourage a positive culture of development and active team working. Secondary goal in an organisation where it is not regarded as priority in Suzy’s case are offering products with local communities. Keeping her contacts minimal so she can keep a close relationship. Suzy wanted to seek out fair trade suppliers. Her policies include Health & Safety, keeping waste as low as possible, Food Standards & job development reviews...
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...Cadbury Dairy Milk Chocolate Cadbury Dairy Milk chocolate is one of the major success stories of the Cadbury business and one of the world's most famous chocolate brands. The new milk chocolate was introduced to the British market in 1905 and, with its unique flavour and texture, quickly became the market leader. Milk chocolate was first made by Cadbury in 1897 by blending milk powder with the basic chocolate ingredients of cocoa butter, cocoa mass and sugar. . Launched in 1905, Cadbury proudly boasted that its new milk chocolate was not only "as good as," but better than the European milk chocolate. With its now-famous glass and a half of full-cream milk in every 200gms, it contained far more milk than any previously known chocolate. The special flavours produced when fresh milk, cocoa mass and sugar are cooked together in the first stages of the chocolate crumb making process give Cadbury Dairy Milk its unique taste. Cadbury Dairy Milk blocks comes in a range of sizes suitable for all ages and occasions - from a quick snack, a self-indulgent treat, something to share with family or friends or a gift. Cadbury Dairy Milk is sold with a similar design worldwide - the centerpiece of all packaging is the iconic "glass and a half " image showing the famous glass and a half of pure full cream milk flowing into a delicious chunk of Cadbury Dairy Milk chocolate. Consumer Needs it Fills Basically Cadbury chocolates are tasty, satisfactorily and sometimes healthy. One...
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...The Hershey Company Presents Bucket of Chocolate The Hershey Company Presents Bucket of Chocolate Table of Contents Situational Analysis Executive Summary 4-5 Introduction 5-6 Industry Analysis 7 Product Category 7 Nature of Demand 7 Product Life Cycle 8 Top Competitors 9 Company Analysis 9 The Hershey Company Background 9-10 The Hershey Company Mission Statement 10 The Hershey Company SWOT Analysis 10-16 Competition 17 Nestlé Background & SWOT Analysis 17-21 Mars Background & SWOT Analysis 21-25 Objectives for the New Product Plan 25-29 Segmenting, Targeting, Positioning 29 Segmenting 29-30 Demographic 30-32 Geographic 32-33 Psychographic 33 Behavioral 34 Target Market 34-35 Positioning 35 Marketing Mix Product Decisions 36 Product Description/Classification 36 Branding, Packaging, and Labeling 37 Hershey’s New Product vs. Hershey’s Existing Products 38 Hershey’s Bucket of Chocolate vs. Competitors 38-39 Price Decisions 39 Pricing Strategy 39-40 Hershey’s Bucket of Chocolate vs. Competitors 40-42 Place Decisions 43 Distribution Channel and Physical Distribution 43 Distribution Intensity 43-44 Placement Decisions Fit Positioning and Pricing Goals 44-45 Hershey’s In-Store Placement vs. Competitors...
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...Amber dunsmore joy of chocolate case study I have been asked to analyse the case study given on Joy of chocolate, and been given 5 questions to answer A goal is a statement of where you want to be as an organisation and what you want to achieve. It is a future expectation of the organisation. The goals of an organisation will determine the nature of its inputs and outputs. An example of a company’s aim would be to increase profits. The efforts of both of these will make a big impact on how these goals are met and within the timescale. Suzy’s aim for the company was to create chocolate that would be boost local produce. She wanted the business to be well known for excellent and affordable products. Another aim Suzy set for the company was to create self-help in the communities that were supplying the cocoa. Suzy wanted to create a positive attitude in all aspects of the business. Goals of the organisation should be categorised into different types of goals for example, Consumer goals which includes meeting the needs of the consumer, Product Goals which relates to the characteristics of the product, Operational goals relates to the series of activities involved in providing the outputs, operations and the functions of the organisation. The formal organization consists of the formal code in the company. The relationship between the people in the organization is more a status relationship than a personal relationship. The informal organization consists of role rather...
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...Marketing Analysis of Products And Services 1. Nokia Lumia 625: * Company Name: Nokia ( Connecting People) * Print Advertisement: Marketing Analysis Of print Ad: * Heading: THE PHONE THEATRE NEW NOKIA LUMIA 625 Heading of this ad is written in capital letters so that it captures the customer’s attention immediately. The words “THE PHONE THEATRE” used in the heading make the target audience curious about the product. * Font color: Color of heading text is blue that shows trust, loyalty, wisdom and truth in the ad. * Subhead line: Its subheading explains the heading of the ad. It explains that how the product is a substitute of the movie theatre by explaining its two prominent features that are its large screen and 3000 movies available for download. * Message: Print ad of this product shows the features of product with its price. * Message Appeal: This ad use rational appeal for the product advertisement. * Language: Language used in this ad is English that is global language. The use of this language is not only for conveying the message to customers, it also shows that the product is not for a particular targeted area it is for the target audience in the entire globe. * Image: Image used in this print ad gives the theatre look in a mobile phone. Image used in this ad is directly related to the heading of ad and it gives the customer a picture view of heading. The use of relation in this picture captures the whole attention...
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...Running head: BEN & JERRY’S COMPANY 1 Ben & Jerry’s Company Motivational Profile PSY/ 320 Human Motivation March 7, 2011 Ben & Jerry’s Company Motivational Profile Introduction “When you are led by values, it doesn’t cost your business, it helps your business.” (Jerry Greenfield, co-founder of Ben and Jerry’s Ice Cream, date unknown) Ben and Jerry’s is a progressive ice cream company founded in 1978 by lifelong friends Ben Cohen and Jerry Greenfield. It is now a division of the British-Dutch conglomerate, Unilever. Ben and Jerry’s implements many of the same motivational techniques used by other companies today; like most companies, they create many extrinsic motivators for their employees. Like most companies, goal setting at Ben and Jerry’s is huge in terms of giving employees direction and helping with their motivation. What differentiates Ben and Jerry’s though when it comes to goal setting, is the rewards system created to complement it and the culture of fun that they try to create with it in hopes of keeping their employees motivated. The idea is that by creating a fun environment, it will help with employee retention. Like most companies though, there are also areas of deficiencies at Ben and Jerry’s that can be addressed that would probably help to increase employee motivation even more. Motivational Techniques The underlying mission at Ben and Jerry's is to seek out new and creative motivational...
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...effective for Cadburys because their sales from the end of 2013 their famous Dairy Milk bar topped the UK’s top chocolate sales. After the Olympics they saw their value sales grow by 5.1% because of their Olympic promotions and competitions but, at the end of 2012 they saw they’re sales drop, this was due to women buying less chocolate. But at the beginning of 2012 they had sales of £257m after they were bought by Kraft. In 2007 Cadbury’s spent £6m on their Gorilla advert, it was a real hit with 58000 viewers at home taking the time to watch the full-length video as well as the parody of the advert which then saw the sale grow from 2% the previous year to 7% which was outside their target percentage which was 4-6%.the advert was also voted favourite advert of the year (taken fromhttp://news.sky.com/story/581641/gorilla-helps-drum-up-cadbury-sales). They then came up with the dancing eyebrows advert which was viewed on YouTube and similar site more than four million times along with a trucks advert. With these adverts, all the adverts gave a master brand payback 171% greater than previous campaigns, with ‘Gorilla’ alone delivering an incremental revenue return of £4.88 for every £1 spent (taken from cadbury-and-the-joy-of-content-the-story-of-glass-and-a-half-full-productions). The aim o these campaigns as to bring joy to the viewers also to whoever buys and eats their chocolate. I would ay it has definitely been affective because as the stats say they have grew in...
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...Gresa Statovci Beauty is truth, truth beauty AUK Book Literature Club 1/14/2013 Bride of Revolution “She is beautiful, and her dress is marvelous!” Beautiful, extravagant, and congratulations are the words that I have been told all day long. I see all these people staring at me and at my white dress with the most joyous faces; I hear them saying that I am a beautiful bride. From the bottom of my heart I want to yell with all my forces “You have not seen me this morning when I woke up!” or “Thank the makeup lady and the stylist.” Instead, I keep smiling and realizing how the human mind is so narrowed that it perceives the most unimportant stuff. How come nobody complimented my eyes, my cheeks or the shape of my lips? Are people aware that what they see as beautiful is temporary and will be vanished someday? How many people in this planet know the definition of truth beauty? I know this is supposed to be my day and the only thing occupying my mind should be realizing how lucky I am to marry this handsome guy. Well, temporarily handsome guy because what if that girl in the black dress who is staring at us decides to take the knife and leave a scar in his beautiful face? Will that make him ugly? In the eyes of the others probably yes, but not to me because I truly love him. To me love is art because by enjoying the simplest details it brings truthful elation, and my husband is a piece of art. He is a beautiful creature; all his features will be my everlasting stunning...
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...Ferrero, which grew from a family pastry shop into one of the world's largest candy makers, first entered the U.S. with its Tic Tac breath mints in 1969. It followed up with Nutella in 1983, which went on to become hugely popular after a big advertising push. By the late 60's, mothers were more attentive to nutrition and kids became pickier about what they liked to eat. “Michele Ferrero, the creator of the Kinder brand, took these two factors to heart and came up with a balance between the two – the Kinder Chocolate bar created with kids in mind because it is divided into small individually wrapped portions, allowing mothers to feel comfortable with what they are giving their children.” (4) Today, the Kinder brand is well-known all across Europe and is expanding rapidly around the world, recognized for the variety, quality and creativity of its products. Built on 40 years of history, Kinder remains a forward-looking brand, confident that its core values are not limited by time or geography. “Our mission...
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