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Jubilee Group Industry Analysis

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Submitted By linda1112
Words 1594
Pages 7
Contents
Introduction 3
External Situation 3
Internal Situation 4
Five Forces Analysis 6

Introduction
Jubilee Group Inc. (JUBILEE) competes in the higher education consulting industry. JUBILEE has provided strategic consulting and marketing services to almost every college and university in Canada. Jubilee’s vision is to be the world’s leading education marketing consultants, bringing innovation in research, strategy, marketing and technology to the higher education sector. JUBILEE’s mission is:
1. To provide expertise in market research, branding, strategic planning, and emerging web applications to educational institutions.
2. To help PSE institutions chart their future course, define distinctive positions, and achieve success, individually and collectively.
3. To help government better understand and meet the needs of academic institutions, potential students, employers and society.
4. To help young people find the right course in higher education, and in their careers. (Jubilee Group Inc., 2010)
Jubilee has 26 employees and several frequent subcontractors. JUBILEE has offices in London, Toronto, and Boston. The higher education consulting industry has dozens of competitors but JUBILEE completes more closely with Noel-Levitz, STAMATS, Higher Education Statistics Agency, EduVentures, and Strategic Counsel. All of JUBILEE’s closest competitors are private companies which do not release financial information. Based on size and number of clients Jubilee estimates that they hold 9-10% of market share in Canada and less than 1% in the US.
External Situation
Demographic
The success of higher education consulting firms is tied very closely to the success of higher education institutions. According to world renowned demographics expert David Foote there will be a significant shortage of post-secondary students over

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