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Judgment of Information Quality and Cognitive Authority in the Web

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Judgment of Information Quality and Cognitive Authority in the Web
Soo Young Rieh
Excite@Home*
450 Broadway Street, Redwood City, CA 94063.
Email: srieh@excitehome.net
In the Web, making judgments of information quality and authority is a difficult task for most users because overall, there is no quality control mechanism. This study examines the problem of the judgment of information quality and cognitive authority by observing people’s searching behavior in the Web. Its purpose is to understand the various factors that influence people’s judgment of quality and authority in the Web, and the effects of those judgments on selection behaviors. Fifteen scholars from diverse disciplines participated, and data were collected combining verbal protocols during the searches, search logs, and post-search interviews. It was found that the subjects made two distinct kinds of judgment: predictive judgment and evaluative judgment. The factors influencing each judgment of quality and authority were identified in terms of characteristics of information objects, characteristics of sources, knowledge, situation, ranking in search output, and general assumption. Implications for Web design which will effectively support people’s judgments of quality and authority are also discussed.

Introduction
One of the advantages of searching in the Web is its grant of access to a great amount and a wide variety of information. As a result, however, people need some ways to reduce the large amount of information in order to select the information that they want. In traditional information retrieval, this problem has long been discussed within the context of “topical relevance”; that is, in terms of whether the topic of the query matches the topic of a document. However, a substantial number of empirical studies
(e.g. Barry, 1994; Cool, Belkin, Frieder, & Kantor, 1993;

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