...Harvard Business School 9-898-171 Rev. December 11, 2000 Nantucket Nectars Well, we knew we were in an interesting position. We had five companies express interest in acquiring a portion of the company. Sometimes you have to laugh about how things occur. Tropicana (Seagram) and Ocean Spray became interested in us after reading an article in Brandweek magazine that erroneously reported that Triarc was in negotiations to buy us. (See Exhibit 1 for a copy of this article.) At the time, we hadn’t even met with Triarc, although we knew their senior people from industry conferences. We have no idea how this rumor began. Within weeks Triarc and Pepsi contacted us. We told no one about these on-going negotiations and held all the meetings away from our offices so that no Nectars employee would become concerned. It was quite a frenetic time. The most memorable day was just a few days ago actually. Firsty and I were in an extended meeting with Ocean Spray, making us late for our second round meeting with Pepsi. Ultimately, Tom and I split up: Firsty stayed with Ocean Spray and I met with Pepsi. Ocean Spray never knew about the Pepsi meeting. Tom and I have learned under fire throughout our Nectars experience, but this experience was a new one for us. —Tom Scott, co-founder of Nantucket Nectars Research Associate Jon M. Biotti prepared this case under the supervision of Professors Joseph B. Lassiter III and William A. Sahlman as the basis for class discussion rather...
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...Content 1. Executive summary ………………………… 2 2. Introduction …………………………………… 2 3. Back ground …………………………………………………………………………… 2 4. Industry……………………………………………………… 2 5. Comparative advantage ……………………………………………… 2, 3 6. Human resource management practises at the company……………………………. 3, 4 7. Role of international business at the company………………………………………. 4 8. Role of technology management at the company ………………………………….. 4 9. Entrepreneurship and innovation at the company……………………………9 10. Future management strategies, recommendations. 5 11. Conclusion …… 5, 6 12. Bibliography ……………………………………………………………6, 7 Executive summary Boost is one of the fastest growing juice bars in the world, famously known for their healthy juices and smoothies .The company started from a single shop in Australia to over 350 stores worldwide. The report gives a complete understanding of boost journey and their management practices. The management practices are divided in to three main categories HR management, International business management practices and technology management at the company. Introduction Boost juice bar is one of the most popular juice and smoothies brand in the world. Since its start in the year 2000 boost has achieved a significant growth in juice and smoothies retail industry and is one of the most competitive company. Boost has expanded from a small store in Adelaide Australia to international stores in Asia, Europe, Russia and Middle East by the means of franchising. This report...
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...Cocaine and the Kola nut. (Bellis, 2013, p. 2) Its first year sales as a fountain drink at Dr. Pemberton’s pharmacy are believed to have amounted to about $50, with a production cost of around $70. (Bellis, 2013, p. 2) Coca-Colas, 2009 Operating Revenues amounted to $30,990 billion with about 74% of that revenue coming from its international operations. (Kieso, Weygandt, & Warfield, 2012, Comparative Analysis Case; Coca-Cola Vs. PepsiCo p. 148) Its core product was and continues to be the carbonated beverage Coca-Cola even though it has acquired a few other beverages companies along the way. Those companies include Sprite, PowerAde and the Minute Maid Juice Company. Pepsi-Cola, the original product of what is now known as one of the major products of PepsiCo was invented in 1893 and it was originally marketed as “Brads Drink” with a somewhat optimistic marketing theme of being an elixir for the cure of Dyspepsia. Its main ingredients were Pepsin and Kola nut; thus the name change to “Pepsi-Cola” after the company was purchased in 1898 by Caleb Bradham for $100. (Bellis, 2013, p. 1)The PepsiCo brand has expanded and diversified over the...
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...------------------------------------------------- Report on Marketing of a new product Marketing Plan on Diabetic Juice Submitted to Shobod Deba Nath Lecturer Department of International Business University of Dhaka Submitted by Tanzin Ara Roll-26(3rd batch) Department of International Business University of Dhaka Date: 7th July 2011 To The Course Instructor Shobod Deba Nath Department of International Business University of Dhaka Subject: An application for acceptance of report on New Product Marketing Plan. Dear Sir, It is great to submit you the report on Marketing Plan on a new product DIABETIC JUICE. We have tried our best in preparing this report and hope it will satisfy your desire. We request you to excuse us for any mistake that may occur in the report despite of our best effort. We believe that you will view our mistakes with your generous consideration. Yours sincerely Tanzin Ara Roll-26 BBA, 16th Batch Department of International Business Faculty of Business Studies University of Dhaka. In our effort to prepare this report has not only been an amazing guideline for our future, but also, it has taught us to deal with real life issues like never before. In this little but significant journey of ours through this path, we have come across people who have immense contribution in the reaching of our destination. Our special indebtedness is to honorable course teacher Shobod Deba Nath,...
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...Background of the company chosen: Hawaiian Punch is a well-known brand of fruit punch drinks owned by Dr. Pepper Snapple Group, Inc. (DPS). The company experienced several ownership handovers and some of the most recent ones include Procter & Gamble sold Hawaiian Punch to Cadbury Schweppes in 1999, and Dr. Pepper Snapple was spun off from Cadbury Schweppes in 2008. The Current Situation of the Company: The main source of our study comes from an intensive case study that illustrates Hawaiian Punch’s “Go-to-Market Strategy” decision option, faced by the company’s Marketing Director Kate Hoedebeck during the time span from year 2004 to 2005. As the number one fruit punch drink sold in the United States, Hawaiian punch enjoyed its continuous success. Its goals are very much aligned with the customers’ needs, in the long-term it aims to maintain its competitiveness through high customer satisfaction, extensive product development, easy accessibility and better profits attainable for retailers to stock and sell. In terms of its strengths, it has already become Cadbury Schweppes’ fourth largest brand by volume. Since the acquisition of Hawaiian Punch by Cadbury Schweppes from Procter & Gamble in 1999, the company had employed two distinct and separate manufacturing, sales and distribution networks to stock and serve identical or similar beverages for the same retail customer. This dual distribution strategy by many has been seen as one of Hawaiian Punch’s strength, leading it towards...
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...which is registered 1985 under the authority of Bangladesh government. They encourage contract farmers and help them to grow quality crops with increased yields and to obtain fair prices. Basically Agricultural Marketing Com ltd. was setup in 1980 initially for farming and marketing of agricultural products for local and exports markets. The company was engaged in agronomic (Contact farming) business and cultivated many types of fruits and vegetables. Now the company processes the major fruits produced in Bangladesh like mango, pineapple, guava and several types of vegetables. The plant facilities include canning, pulping, juice making, bottling aseptic packing and also making jam, jelly, pickle, dehydrated fruits etc. The company now solidly established in local market utilizing its available production capacity and facilities with an established brand name, reliable product quality, wide spread marketing and distribution network coupled with price competitiveness. The company enlisted as Public limited company in 1993 and issued the share for publics on 22nd June, 1993. Their authorized capital was 500,000,000 Taka and paid up capital 80,000,000 and share price was 100 Taka each. Vision of PRAN Group: PRAN group contains realistic and practical vision. Their Vision is to...
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...Turning the loss making Beech-Nut into a profitable company * Increasing the market share of Beech-Nut * To supply healthy products rich in nutrition in the market which met Nestlé’s product standards * To undertake changes in the operational and marketing activities of the company which directly influenced the profitability of the company Ethical issues those faced by Anderson while addressing his role are listed as follows * The most important dilemma Anderson was facing during the speculative adulteration crisis situation was whether Beech-Nut Corp needs to join PAI in a lawsuit against Universal Juice Company who were the suppliers of apple juice concentrate to Beech-Nut * Whether Beech-Nut needed to continue selling its apple juice products from the finished inventory which was around 700,000 cases of the juices which had the Universal apple juice concentrate that was speculated to be adulterated with sugar and water syrup instead of pure apple concentrate by one PAI trade group * Understanding the point of view of each key member involved in the faulty product lifecycle for a more ethical decision making without keeping these key relationships at stake * Turning Beech-Nut...
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...investment opportunity. Coca-Cola and PepsiCo have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Coca-Cola has, until recently, outpaced its number two rival considerably, both in the U.S. and overseas. I will compare the two companies using the following criteria: (a) comparative statistics and relevant figures affecting probability, (b) key ratios, and (c) the weighted average cost of capital (WACC). Comparative Statistics: Relevant Figures Affecting Profitability For the purpose of my report, all relevant financial data on both Coca-Cola and PepsiCo was derived from the reliable Yahoo Finance and Morningstar website and the accompanying 10-k reports. Coca-Cola is the largest manufacturer and distributor of non-alcoholic beverage concentrates and syrups in the world. Additionally, the company has ownership interests in numerous bottling and canning operations. Furthermore, Coca-Cola groups its products into eight business divisions including: Africa, Eurasia, European Union, Latin America, North America, Pacific, Bottling Investments, and Corporate. Finished beverage products are sold in more than 200 countries worldwide. Coca-Cola's major products are comprised of: Coca-Cola, Crush, Sprite, Fanta, Diet Coke, POWERade, Fruitopia, Minute Maid juices, Dasani water and various coffees and teas. The next important area reviewed is stock price and revenues. Please refer to Figure 1 as we examine...
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...| 06 | FINDING AND SUGGESTION | 34 | 07 | QUESTIONARIES | 35-44 | 08 | BIBILIOGRAPHY | 45 | Chapter 1 INTRODUCTION OF PROJECT:- The problem is preparation of the design of the research project. It includes export introduce to mineral water or mountain water. The project undertaken aims to find out the selling and marketing of mineral water or mountain water. The Act introduced to professional development for patents. In an effort to differentiate one brand from another. Some companies have introduced to vitamins ingredients. To sales with water flavoring about various industry efforts to improve. The naturals has introduced made with production and marketing reduce the products. The nutrition facts it stated that the organic shelled of introduced to the product. To the introduction of a variety of drinks marketed as delivering. I prepare the two companies comparative study of Sun rich Aqua Vs Bisleri mineral water or mountain water. I prepare the ozonated water treatment plant with mineral water resources. It is the stage purification process which include filtration and ozonisation mineral water....
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...7 Technological 7 Legal 8 Environmental 8 Appendix 2 9 SWOT ANALYSIS 9 STRENGHTS 9 WEAKNESSES 10 OPPORTUNITIES 10 THREATS 11 References 13 Bibliography 13 Introduction This report provides an analysis and an evaluation on PepsiCo and how they apply the concepts of marketing and there customer segmentation models. This analysis includes Market segmentation, market targeting, Market positioning. PepsiCo International PepsiCo is a world leader in the convenient snacks, beverages and also the foods. The company has revenues of more than $39 billion and has over 185,000 employees. The company consists of PepsiCo Americas Foods, PepsiCo Americas Beverages, and PepsiCo International. Besides owning the Pepsi brands the company owns many brands such as Walkers Crisps, Tropicana, Gatorade, Mountain Dew and Quaker Oats. The company’s products are really highly recognised as well as recognised across the world. The company has attained a position of being the leader in soft drink bottling, the world’s largest snack chip producer and also the worlds largest franchised and company operated restaurant system. PepsiCo Mission Statement “Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and...
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...Starbucks WEEK 2 Starbucks New Market Entrance Starbucks strategic goal is to increase market share of the non-coffee drinker; they have begun by introducing an extension of a product line targeted to this segment. To ensure market growth, Starbucks has repositioned one of its current products, the Frappuccino line, this product has been extended to include 3 new flavors; Double Chocolate Chip Crème, Vanilla Bean Crème, and Strawberries & Crème, introduced throughout the summer months. Faced with the challenge of entering a new competitive market Starbucks must compete to retain brand recognition of its primary products, yet increase awareness of its new product line. Situation Analysis Company Starbucks is the leading retailer for roaster and brand specialty coffee in the world (See Figure 1). It has over 7,500 stores, which are located in the United States, Canada, Europe, Asia and the Middle East . Besides high quality coffee drinks, Starbucks sells bottled coffee drinks, such as Frappuccino® and Starbucks DoubleShot™. Starbucks revenue is growing by 20% a year and is opening approximately three stores every day. Starbucks is capable of managing its successful operations by having steady market growth. It achieved this by financing through their cash flow instead of franchising, selling stock or increasing their financial leverage . Its strategy to success is “blanket an area completely.” This approach is to “cuts down on delivery and management costs, shortens customer...
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...Name: Janneza Roane Name of organization: Starbucks Corporation Environmental Analysis Starbucks Corporation was founded in 1971 in Seattle, WA, it is known as the premier roaster and retailer of specialty coffee in the world. It has since grown operating more than 21,000 stores in 65 countries with over 182,000 employees. Starbucks mission is to inspire and nurture the human spirit-one person, one cup and one neighborhood at a time. Their product mix includes roasted and handcrafted high quality/premium priced coffees, tea, a variety of fresh food items and other beverages. They also sell a variety of coffee and tea products and license their trademarks through other channels such as licensed stores, grocery and national foodservice accounts. Environmental analysis for Starbuck includes the economy, competition, technology and the political and social environments. Starbucks is usually known for "working for the environment" and they believe that their high prices are necessary for the quality of their products. The decline in sales has had a huge impact on the company revenue and production. Sales from stores have dropped drastically in the last couple years. Many would say that the countries financial crisis has made people think twice before purchasing a high priced coffee. The fact that Starbuck competitors may have a better deal in price has also played a part in their decline in sales. Starbucks’ biggest potential competitors are the fast-food leading corporations...
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...SANGHVI INNOVATIVE ACADEMY (Affiliated to D.A.V.V., Indore) A Synopsis On “A comparative study of customers’ brand loyalty towards Maruti Suzuki & Tata Motors” 2010 -2012 GUIDED BY: SUBMITTED BY: Prof. SURBHI GANGRADE TARUN PORWAL M.B.A.3rd SEM ROLL NO.1006193 INTRODUCTION Formerly known as Maruti Udyog Ltd., Maruti Suzuki India has been a market leader in passenger vehicles for over two and a half decades and perhaps has the widest array of cars in India. The company has faced stiff competition for years but now has started succumbing to the rapid change. The automotive scenario in India is changing rapidly and Maruti Suzuki has not been able to cope up with the change, at least not as well as some of its competitors. The customers are now more informed and experimental and hence the ‘close your eyes and pick a Maruti’ attitude is fast disappearing Maruti Suzuki India Limited. The company's headquarters are located in New Delhi. In February 2012, the company sold its 10th million vehicle in India. Tata Motors produces vehicles both in the Light Commercial Vehicles (LCV) and the Medium and Heavy Commercial Vehicles (M and HCV) segments. It faces higher competition in the LCV segment, where its Tata ACE has been a huge success. Internationalization forms a key component of Tata Motor's strategy and it has successfully...
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...and Organizational Psychology." In M. D. Dunnette (ed.), Handbook of 6) Organizational Psychology , Chicago: Rand McNally, 1976. 7) Porter, L. W. and Lawler, E. E., Mana gerial Attitudes and Performance , Homewood, IL: Irwin, 1968. 8) Porter, L. W. and Mitchell, V. F., "Comparative Study of Need Satisfactions in Military and Business Hierarchies," Journal of Applied Psychology, 51 (April 1967 9) Tolman, E. C, Purposive Behavior in Animals and Men , New York: Appleton- Century-Crofts, 1932. 10) Van Raaij, W. F., "Economic Psychology and Marketing," Oslo: Symposium "New Directions in Marketing," 1976. 11) Walster, E. and Walster, G. W. , "Equity and Social Justice," Journal of Social Issues, 31 (Summer 1975). DIARY 1st week 8 packaged salads mix – Greek, Barba Stathis Corn Eggs Tomatoes Potatoes Cauliflower Lemons Oranges Apple juice Yoghurt Total 2% - 1 packet Coffee 1/d kg minced veal Apple Juice Amita Chlorine Azax for Floor Cleaning 2nd week 5 packaged salads mix – Greek Barba Stathis Cheese Rice Yoghurt Total 2% Mushrooms canned Canned Tuna Spaghetti Kitchen Paper Napkins Green Lola 3rd week Pumaro Tomatoe Juice Chicken legs 6 packaged salads mix – Barba Stathis Fish...
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...SUMMER TRAINING PROJECT REPORT Comparative Analysis of Market Share of Aquafina & Kinley SUBMITTED BY: Sudheer Kumar MBA- (2007-2009) Roll No. : B07021220651 INDUSTRY GUIDE FACULTY GUIDE Mr.Manish Dangwal Mr. Taranjeet Singh [Marketing Executive] BHUTTA COLLEGE OF ENGINEERING AND TECHNOLOGY, LUDHIANA PUNJAB TECHNICAL UNIVERSITY, JALANDHAR CONTENTS Page No- 1. Acknowledgement 3 2. Certificate from faculty guide 4 3. Certificate from industry guide 5 4. Executive Summary 6 5. Project over view 7 -Research methodology 9 -Sampling Method 10 6. Company Profile 11 7. Industry profile 22 8. Data collection 31 9. Analysis of Data 33 10. Conclusion 44 11. Opportunity & Threats 47 12. Recommendations 49 13. Bibliography 50 14. Questionnaire 51 ACKNOWLEDGEMENT The opportunity of undergoing in Varun Beverages exposed to very professional and organized management system. It not only gave me practical experience but contributed largely in laying the foundation for concern the fields of marketing. My endeavour at Varun beverages the imprint of many other personalities who formally or informally mad a significant contribution...
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