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Julia's Food

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Submitted By rarechick2009
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(A) Formulate and solve an L.P. model for this case. Decision variables p=Pizza, h=Hot Dog, s=Sandwich. maximize Z = 0.75x1 + 1.05x2 + 1.35x3 subject to: 24.5p + 16h + 25s = 0 p, h, s >= 0
The maximum profit occurs when p = 1250, h=1250, and s=0 and Z = $2250
To produce the maximum results Julia should stock 1250 slices of pizza, and 1250 hot dogs, and 0 sandwiches.

(B) Evaluate the prospect of borrowing money before the first game. It is clear from the report that the shadow price for the budget is 1.50 and allowable increase is 138.4 Therefore, each dollar added to the budget will increase profit by $1.50 with a maximum increase of $138.40. Therefore the maximum amount Julia can borrow is $138.40 which will produce an additional profit of 138.4 x 1.5 = $207.60. Space is the factor which constrains Julia’s from borrowing more money.

(C) Evaluate the prospect of paying a friend $100/game to assist. If Julia’s feels she needs help than $100 would still keep her above the $1000 dollar profit margin. Therefore, if Julia cannot handle the work load alone it would be advisable for her to hire some help. If she is able to handle the work load herself, then she could keep that $100 for herself.

(D) Analyze the impact of uncertainties on the model. The biggest uncertainty in this model is demand. Although Julia may have a good idea of what people will buy and not buy during the game, the demand can shift from game to game and is not always constant. Therefore, if the demand changes then the solution to the LP will change, and may affect her ability to make a profit greater than $1000. From a personal experience I would suggest that she not do the food booth. From a personal experience I did this once and the work that goes into running one of these booths is not worth the profit you make in return. Also the demand changes and she will need to make sure she can handle the rush of customers at her booth during peak times i.e. halftime. I would suggest that she not do the booth.

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