Srategic Management Paper Format
Table of Contents
Acknowledgement
i. Introduction
a. Company background
- 1 page
b. Paper Design and Methodology
- methods,
- the things you’re about to do.
- Narrative.

ii. External Analysis (basis in Chapter V. Study Formulation)
A. Economic Forces
- Purchasing power
B. Social, Cultural and Demographic Forces
- Income, culture, lifestyle
c. Technological Forces
- Improvements of overall system/technologies
d. Political, Legal & Gov’t Forces
- Gov’t support to the automobile industry
- Bill Laws (sabi ni sir.)
e. Envt’l Forces
- Typhoon, climate change

iii. Industry Analysis
A. Definition of the Industry
B. Marketing Mix

1. Product and Market Share
2. Price
3. Promotion
4. Distribution Channels
5. Customer
6. Target Market
7. Competition
a. Porter’s 5 Forces (Porter’s Five Forces model has been identified as a powerful tool for systematically diagnosing the principal competitive pressures in a market and assessing how strong and important each one is.)

C. Operation/Production iv. Industry Financial
v. Company Analysis
a. History
b. Ownership
c. Management
d. Culture
e. Organizational Structure
f. Human Resources
g. Mission Statement
h. Vision Statement
i. Corporate Objectives
j. Strategies

k. Marketing Mix
1. Price
2. Promotion
3. Distribution Channel
4. Customer o Target Market o Competition

l. Production/Operation
m. Financial Performance
n. NPI Trends
o. NPI Problems

vi. Strategy Formulation
A. Input Tools
a. EFE Matrix
b. CPM Matrix
c. IFE Matrix
B. Matching Tools
a. SWOT Matrix
b. SPACE Matrix
c. BCG Matrix
d. IE Matrix
e. GS Matrix
C. Matrix Summary
D. SWOT Summary
E. Decision Tool
a. QSP Matrix

vii. Strategy Implementation
a. Recommended Revised Mission Statement
b. Recommended Revised Vision Statement
c. Recommended Revised