...Commitment to Excellent Pannasastra University of Cambodia Subject: Fundamental of Marketing Marketing Plan Topic: “5S Baby Mart” Submitted to Prof: Sann Sourharo Group : 9 Prepared by : Chea Daly : Set Rosaly : Chea Bunseang : Ros Borasana : Soeung Sunny 2011-2012 Marketing Plan Table of Content 1) Purpose and Mission a) Purpose of the Marketing Plan……………………………………………………………..03 b) Mission Statement……………………………………………………………………….....03 2) Situational Analysis a) Current Product Analysis…………………………………………………………………..05 b) Describe the Current Target Market(s)………………………………………………….....06 c) Competitive Analysis……………………………………………………………………....07 d) Environmental Problems and Opportunities…………………………………………….....08 e) Summary of Current Situation……………………………………………………………...08 3) Strategies and Objectives a) Marketing Strategy………………………………………………………………………….08 b) Marketing Objectives……………………………………………………………………….10 4) Budgeting, Performance Analysis and Implementation a) The Marketing Budget………………………………………………………………………11 b) Performance Analysis……………………………………………………………………….12 5) Additional Considerations a) Internal Factors……………………………………………………………………………...12 b) External Factors……………………………………………………………………………..13 c) Research Limitations………………………………………………………………………14 6) Conclusion………………………………………………………………………………………….15 Reference: I. Purpose and Mission Starting a business is an easy stuff, but the way of how to control it is...
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...Just Us! Case – Just Us! is a corporation that imports, roasts and sells primarily organic coffee from fair traded certified coffee producers. Their vision is: “to be a leading Fair Trade business that builds on quality, professionalism and innovation for the benefit of all our stake holders. Since its inception, Just Us! had experienced healthy growth in the maritime provinces of Canada, mainly supported by its corporate values: social and environmental responsibility, sustainability, ethical practices in all the areas of the business and in all stakeholders, and product differentiation. They even opened a fair trade museum to help educate the public on the social impact and benefits of fair trade. Once roasted and packed, the coffee and other products are shipped to retail outlets, supermarket chains, health food stores, coffee shops and churches. A substantial portion of Just Us! revenues came from wholesaling to large retail stores such as supermarket chains. Their coffee is also offered in the Just Us cafes, which were meant to be a place where customers could enjoy a cup of premium fair trade coffee and gather information about fair trade. The locations were not standardized as a typical chain. A major competitor in the retail organic fair trade coffee market is Kicking Horse which also offers products that are certified organic and fair traded. Its main channels are: coffee shops, gourmet food stores, grocery chains and restaurants. The growth of fair trade product...
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...also significant . Everyone has a hard tasks in doing this project and for my contribution -- I help wrapping the fish to the flat dough that’s going to hold the fish inside. We make sure that the fish was boneless so that it’s easier to eat. All of us has become a runner or someone who’ll run outside the kitchen to buy some excess ingredients like forget ones or something that pump out in our mind. I’ve learned to handle time pressures when making this product at the same time when we are buying to the market: picking good quality products with right and reasonable price develops our business professional skills. As entrepreneur someday many things has to be considered and prioritized. The decisions we make may lead us into battle that we must conquer by our attitude and critical thinking. Remember that creating is not the right call to what we are doing but discovering. Whatever we may invent, either foods or things it is all created by our creator-- our Father in heaven. He gave us a lot of blessings that support our needs but thanks to wisdom he gave; We are able to improve this things according to upgrades today. By Vishara On my learning experiences while doing this marketing plan. I’ve learned on how to make a business to manage, on what must to do and to take when doing a business. My personal contribution to our group effort in the preparation on our project, I help to think on what will be our product. On what will be it’s...
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...RUNNING HEAD MARKETING PLAN QMC’s Marketing Plan Simon Sayez MKT305-1002B-08 Marketing and the Virtual Marketplace CTU Online QMC’s Marketing Plan Expansion, a phrase all businesses love to hear but few get to experience. At QMC, this is but a small stepping stone to our overall goal which is to be the most trusted provider in the Personal Computer industry. The time has come for QMC to officially establish a marketing plan that will lead us into the future. As you all know, our local locations are doing extremely well, there are literally lines at every location all day, every day. From a financial angle, we were able to establish a partnership with a couple of manufacturers and suppliers by agreeing and on a long-term contract at a very reasonable price. No one else has been able to provide customer care services, installation of software prior to shipment (if software is sent to QMC prior) as well as selling computer parts, laptops, and full systems. For this reason alone, customers consider QMC a cut above the rest. Through careful market analysis we have finally determined who our target audience is. Now before I go into more detail, obtaining the information was no easy feat. for our marketing department. Basically they went through the local census countless times, sent out intricate marketing surveys that isolated the consumers by their computer use and finally by the analyzing all the final sales at our local stores by age group . A lot of man...
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...“Marketing and Selling Technique Seminar”, a successful seminar that was held last Tuesday (July 10, 2012). The seminar brought much information, ideas, tips, as well as inspirational thoughts and experiences on us business management students shared by successful people in the field of marketing. The heartfelt invocation which started the program made the whole crowd in silence, and then it was being followed by our national anthem. The idea to exert a little effort to make the students alive to start the seminar was very much appreciated; the singing portion participated by talented ladies and the “pick-up lines” that were thrown by CMBT students made the crowd awake. I was happy when our department dean Marilou Pascual and the Vice Presidents of our campus started to share their inspirational messages, it was like we’re so privileged to hear words of wisdom coming from them. After the speech of our dean and of the vice presidents, an energetic dance number was performed by selected third year students, I guess many of us was entertained but somehow, somewhere I heard voices of my fellow students saying “ang inet naman!”, well I proved them right because I was also experiencing irritation because of the hot weather. Most of us students got excited because Sir. Arjhel Domingo the master of the ceremony just announced that before Mr. Simangan speak, we must first get our food!, so it’s “Merienda Time!” I’m just a bit disappointed about our drinks, it’s because it was...
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...Colorado Height University Case study of Marketing Chateau Margaux Xuan Mai Le IBS400 Château Margaux had entered the Mentzelopoulos family in 1977 when Andre Mentzelopoulos, the owner of a French supermarket chain, bought it for about €12 million. It located in Bordeaux region, which produces the most prestigious wine in France. The Bordeaux wine community was initially shocked to see it “fall in the hands of a Greek.” However, they gained confidence in Mentzelopoulos as they saw the complete overhaul of the vineyards with better drainage and new plantings. Château Margaux was part of the French elite of wines known as first growths, five specific wines from the Bordeaux region. Wine critic Robert Parker had recently described Château Margaux as a “brilliantly consistent wine of stunning grace, richness and complexity.” It was often called the most seductive and elegant of all Bordeaux wines. Château Margaux officially classified in 1855 as a "first-growth" (one of only five in the Bordeaux region). A critic commented, “The Château Margaux 1953 is considered a superstar among wines. It just improves in power, elegance and charm with age. Andre's first vintage in 1978 was seen as one of the best Bordeaux wines of the year. Unfortunately, he died suddenly in 1980 before he could see the full transformation of the château. Corine is his daughter inherited the estate. She is 27 years old, high educated and work in the marketing but she does not know anything about wine industry...
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...Final Project: Marketing Plan University of Phoenix MKT 230 Jose A Torres Sunday, August 19, 2012 In my marketing plan, I will combine a few different services but concentrate on two to three services but the concept of the company being promoted is a different kind of customer Service Company. The company would offer photo/video services, paralegal services for attorneys, notarizing signing agents, consumer bankruptcy petition preparation, and a joint venture with bankruptcy attorney Sean Fleming to provide a complete debt elimination credit-rebuilding program. That is why I am calling the company "The Torres Networking Group" or TNG, LLC because it will be more of a consulting company with these services. This is a real world example; it is a company that I am launching, and by the beginning of 2013 when I receive my small business, funding the company should have a fully functional interactive website and a retail location in Elgin, Illinois (Welcome to the Illinois Hispanic Chamber of Commerce, 2011). My marketing plan is not just a project and an exercise it is a personal dream of mine that I have wanted to realize since 2006. Based on the research I have performed and the analysis I have decided to provide these services in the first marketplace such as Kane County in Elgin, Illinois. This would be a retail location with a photo and video studio included for consumers. At this location, we would offer services...
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...Marketing Plan MKT/421 June 18, 2014 Abstract This paper will demonstrate a successful marketing plan for our product the one and only “Beats by Dre”. It will attempt to demonstrate the importance of a marketing plan and the need for one. Our promotional strategy for our headphones will include the following: advertising, public relations, digital marketing, sales promotion, direct marketing, event marketing, and outdoor. Also being discussed will be the effect professional selling may have on the offering, an initial budget for our plan, the methods that we use will measure the success of our plan, along with any ethical issues that our plan might have. Marketing Plan It is very vital that not only Apple with the “Beats by Dre” have an excellent marketing plan but for every company that is trying to sell or market a product to do so. The marketing plan is our rally point. The marketing plan allows our employees to have a shelter or something to hide behind. We want no only the big players but also our soldiers to feel assured that the commander in chief knows how to run this operation. In our marketing plan we want our whole team to be engaged and feel overwhelmed while on this thrilling and difficult joint struggle. Our employees are committed to the company because we share with them the vision of the company. Here at Apple we chart our marketing plan for success. For we might not know the outcome of what will happen a year or five years from now but we still thrive...
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...Defining Marketing Paper E. Jenkins MKT/421 Marketing January 19, 2013 Defining Marketing According to Forbes.com, marketing is described as what you say and how you say it when you want to explain how awesome your product is and why people should buy it. (Forbes.com 2013) If you ask Investers.com what they think marketing is, they describe it as; Marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. (About.com/Investors 2013) So in other words, marketing is a product, whether it be a person, place, or thing that a company will advertise or promote to make a profit. Without marketing one would never know what new products were on the market, where they were being sold, who was selling it, what price it is being sold at, etc. Marketing also applies to people. Your favorite celebrity or sport start can be marketed to promote a movie, a television show, an upcoming game, or an event. Every time you watch television or see a movie at a movie theater, one is being exposed to marketing. Commercials, signs you see along side the road, and posters are all forms of marketing. Companies or organizations needs marketing to promote what it is that they may be selling and with out the consumer to purchase these products a company or organization can never make it. A marketing department is not just a bunch...
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...Executive Summary In today’s world we’ve been able to see an array of drastic changes take place within the past few years. Because of these changes we have seen an array of businesses plummet to the ground, some after years of success. The majority of these failed businesses have landed in path of demise because of their lack of environmental awareness, failed marketing attempts, as well as strategic planning. Nowadays, one of the industries that we have seen take a plunge is the Daycares Market& Early Childhood Education. The main reason that this industry is experiencing this plunge is because of the decreased numbers of governmental funding to help parents pay for the services as well as the lack quality of services. Another reason is due to the time frames that daycares are open is not parallel to the time-frames parents are working at the moment. Because of these reasons daycares are not seeing the growth or sustenance of revenue as they were years ago, parents are looking at other options of child care, and a lot of daycares have evolved into low quality standards. The National Bureau of Economic Research states how “it is critical to develop an understanding of the way the child care market operates and how it relates to quality. The issue is important because the average quality of center-based child care provided in the United States is thought to be mediocre, especially compared to the quality of care provided in other developed countries” (NBER, 2002). One well-known...
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...Assessment Code: MKT1 Task 318.1.5-06-15 Student Name: Student ID: 00032713 Date: 10/03/14 Mentor Name: Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 9 Introduction Company G is a highly knowledgeable company in the electronics field. We are now venturing into the small appliance arena. With our knowledge of technology and the resources we have available to us, we are confident that the line of appliances we are offering will open up many new doors and possibilities to our company. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G has been working to create a beverage maker that not only services hot beverages but can also be transformed into a cold beverage maker. This appliance will blend both worlds together and allow a consumer...
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...Marketing Plan: Phase II Dwayne Wilson Marketing 421 November 29, 2011 Terry Booker Let us begin by identifying the segmentation criteria, looking at how it will affect the target market. The segmentation criteria allows the company to determine which groups of customers which are best suited to serve, and which product and service offers will meet both the needs of its selected segments, and outperform the competition. Meanwhile, the company needs to create a customer database designed to include hiring a research or possibly a polling group to gather data. Collecting information enables a company to give the customers not only want the company wants but also what the customer wants. Target marketing will enable us as a company to focus on marketing dollars and brand messages on a specific market more likely to buy from us than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business. Knowing specific information about the target market will also enable us to meet their needs. Pertinent information such as Age, Location, Gender, Income level, Education level, Marital or family status, Occupation, or even ethnic background, need to be reviewed. ...
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...Airlines Limited | |Mr. WONG Ching Ho, Ben |Chief Operating Officer, Hong Kong Airlines Limited | |Mr. LI Dianchun |Chief Commercial Officer, Hong Kong Airlines Limited | HK Airlines Organization Chart As previous section 4 stated, the goal of our marketing plan is to explore more long-haul routes proactively by re-launch long-haul flight to Malives in order to increase our sales revenue by 1.2 percent over the upcoming three-year. We have three areas of objectives: Promotional, Gain Market Share and Substantially Profitable. We have to get the senior management to approve our plan and allocate budget to us to prosecute the plan. Then we need to cooperate with our internal departments to carry out the procedures and carry on the processes. We are not planning to recruit new staff for our program since this is our third time to do this route. We have enough talent and experienced staff for this program. It is just an...
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...A Thesis paper on CURRENT TRENDS in ONLINE MARKETING IN BANGLADESH Prepared by Rokibul Hasan Reg No. 101-131-001 M. Sc. in MIS Supervised by Ahsan Habib Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh Trends in Online Marketing in Bangladesh [pic] A thesis submitted by Rokibul Hasan The undersigned here by certify that they have read and recommend to the controller of Examination for acceptance of the thesis entitled- Trends in online marketing in Bangladesh by Rokibul Hasan, ID: 101-131-001. I t has been defended in front of the following members of the thesis committe on 7th July 2012. The members have accepted this thesis as the partial fulfillment of the requirement for the degree of Masters of Science in Management Information Systems. _________________________________ Ahsan Habib Chairman Assitant Professor & Head in Charge Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh _________________________________ Fuad Ahmed Member Assitant Professor Dept. Of Computer Science and Engineering (CSE) Metropolitan University, Bangladesh...
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...of the marketing plan for Precise Pest Control. Included will be a background description of Precise Pest Control, identification of potential audiences for a marketing plan, identification of the chosen market segment, target market, SWOT analysis, and the desired product positioning. It will also provide you with detailed information on the company’s mission statement, marketing position, and a foreign market. Introduction This paper will be covering the early stages of the marketing plan for Precise Pest Control. Here we will discuss the type of product the company will offer and identify its primary characteristics. It will also briefly discuss the service component of the product. Explain how the product could be expanded to a product line, and depth and breadth of the line. Then we will determine how the core business may change in response to industry or market changes. Introduction This paper will be covering the early stages of the marketing plan for Precise Pest Control. Here we will create the domestic and global branding strategy, Determine and detail the optimum pricing strategy, and examine how the pricing strategy supports our branding strategy. We will also prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships. Discuss whether a push or pull strategy will be used. Lastly, we will discuss how the distribution strategy fits the product/service, target market, and overall marketing strategy...
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