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Just Want Access

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Submitted By lothar10
Words 1626
Pages 7
Table of Contents “Foreign Market Entry Plan - getting started 4
1. EXECUTIVE SUMMARY 5
2. INTRODUCTION 5
3. CULTURAL ANALYSIS OF ITALY 5 3.1 Geographical Setting 5 3.1.1Location 5 3.1.2.Climate 5 3.2 Description of Political System 5 3.3 Population and Demographics 5 3.3.1. Total Population Size 5 3.3.2. Distribution of Population (by) 6
4. Economic Statistics and Descriptions 6 4.1. Gross National Product (GNP) 6 4.2. Distribution of income (by) 6 4.3. Inflation Rate 6 4.4. Government Social Programs 6 4.5. Labor Force 6 4.6. Principal Industries 7 4.7. Foreign Investment 7 4.8. Infrastructure 7 4.9. Currency strength and stability and current rate of exchange 7 4.10 General Trade Restrictions and discussion of trade environment 7 4.12. Description of Religion and It’s Impact on Daily Life 7
5. Description of Daily Life and Lifestyles 8 5.1. Male/Female Roles in Society 8 5.2. Recreation/sports/and leisure activities 8 5.3. Impact of Technology (Available technologies and skill level of the general population and labor force) 8
8. COMPETITIVE ANALYSIS 8 8.1. Compare on market(Strength/weaknesses)/contrast your product with competitors’ products 8 8.2. Competitive brands available in the market 8
9. Estimated industry-wide sales (or volume) for year—all brands 8
10. Market Conditions Faced 9 10.1. Consumer buying habits 9 Distribution of similar or competitive products 9 10.2. Advertising and Promotion 9 10.3. Media that can be used to reach target market 9 Sales promotions customarily used in this product category 9 Pricing 9
11. MARKETING PLAN 9 Describe the target market 9 Geographic region(s); demographics, lifestyles, etc 9 11.1. Your Product 9 11.2. Positioning Strategy 9 11.3. Your Marketing Objectives 10 11.3.1. Target market (specific description of the market) 10 11.3.2.

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