Premium Essay

Juul Moller

In:

Submitted By rraqual
Words 3296
Pages 14
In April 1996, Dag Juul Møller, owner and president of Juul Møller Bokhandel A/S, an (in Norwegian terms) medium-sized bookstore company located in Oslo, Norway, was sitting in his home office contemplating a new challenge to the industry. He had just finished a telephone conversation with Dagfinn Nettland, a young Master of Management student at the Norwegian School of Management with a passion for computers. Dag had used him to help set up his home office. Dagfinn had spent the Easter break surfing the Internet and writing his term paper for a course called GRA2329 IT in Global Business at the Norwegian School of Management. The term paper assignment was to take an existing company and analyze how this company could use the Internet as an information and sales channel for products and services. The students in GRA2329 had chosen a wide variety of businesses and organizations. Dagfinn had been a member of a group working with Norsk Rikstoto, the company administering nationwide equestrian sports gambling. What interested Dag, however, was another aspect of the course: When GRA2329 was started, the required books had not been available in the bookstore, but had first started arriving several weeks into the course. Normally, in situation like this, the professor would have postponed the discussions over the delayed literature until later in the course. However, for GRA2329, things had been different. Several of the students had bought the course literature over the Internet, from a bookstore called Amazon.com, located in Seattle, Washington, USA. Some of the students had also tried Blackwell's, a bookstore web site in England, but had been less satisfied. Dagfinn found it impressive that these book shops could deliver American and English literature in as little as four days, at prices close to those of Juul Møller. One student had also tried to buy other products,

Similar Documents

Premium Essay

Juul Moller

...Norwegian School of Management NSM-2002-001-CA-EN, August 30, 2002 Juul Møller AS In April 1996, Dag Juul Møller, owner and president of Juul Møller Bokhandel A/S, an (in Norwegian terms) medium-sized bookstore company located in Oslo, Norway, was sitting in his home office contemplating a new challenge to the industry. He had just finished a telephone conversation with Dagfinn Nettland, a young Master of Management student at the Norwegian School of Management with a passion for computers. Dag had used him to help set up his home office. Dagfinn had spent the Easter break surfing the Internet and writing his term paper for a course called GRA2329 IT in Global Business at the Norwegian School of Management. The term paper assignment was to take an existing company and analyze how this company could use the Internet as an information and sales channel for products and services. The students in GRA2329 had chosen a wide variety of businesses and organizations. Dagfinn had been a member of a group working with Norsk Rikstoto, the company administering nationwide equestrian sports gambling. What interested Dag, however, was another aspect of the course: When GRA2329 was started, the required books had not been available in the bookstore, but had first started arriving several weeks into the course. Normally, in situation like this, the professor would have postponed the discussions over the delayed literature until later in the course. However, for GRA2329...

Words: 3475 - Pages: 14

Free Essay

Juul Moller Case

...Juul Moller: The Internet Impact Consumer Behaviour Friday, February 5, 2016 Table of Contents Introduction 4 Situation Analysis 4 SWOT Analysis 4 Strengths 4 Weaknesses 5 Opportunities 5 Threats 6 Assumptions & Missing Information 6 Problem Statement 7 Development & Evaluation of Alternatives 7 Alternatives 7 Alternative One: Build an e-Commerce platform 7 Pros 8 Cons 8 Alternative Two: Strategic Partnership with NSM 9 Pros 10 Cons 10 Alternative Three: e-Textbook Options 11 Pros 12 Cons 12 Alternative Four: Client Focused Strategy 12 Pros 13 Cons 13 Alternatives Matrix 14 Index 14 Conclusion 15 Solution Objectives 15 Recommendation 15 Build an e-Commerce platform 15 Strategic Partnership with NSM 16 Client-focused strategy 16 References 18 Introduction Dag Juul Moller is the owner and president of Juul Moller Bokhandel, a bookstore located in Norway. Dag speaks to Dagfinn Nettland, a master of management student at the Norwegian School of Management. Dagfinn was enrolled in a course that required students to take an existing company and analyze how it could use the internet as a sales channel and source of information. Dag was interested in the fact that the required textbooks weren’t available until several weeks into the course. Some students purchased their books using Amazon.com, others resorted to using other bookstore websites. Some students had purchased other products through the internet with...

Words: 3685 - Pages: 15

Premium Essay

How Influential Is Scientific Management

...Question: How influential is Scientific Management in 21st Century? Please note: The referencing system used in this essay is NOT the Harvard System and therefore INCORRECT practice. Please ignore this style of referencing, the essay is shown as a model of good practice only re structure and analysis. How influential is scientific management in the 21st century? 1. Scientific management was originally developed in the 1800s by an economist, Adam Smith. He was interested in a factory that operated and produced pins, and through the breaking down of tasks e.g. division of labour he increased output from 20 pins per employee per day to 4,800 pins. However the greatest break through in scientific management came in the 1900s during the peak of the industrial revolution, and due to the emergence of the factory system more attention was being given to methods or factors that could contribute towards increasing output levels. It was here that Frederick Taylor began his studies into this field and his ideas were later furthered by individuals such as Gilbreth and Gantt. Despite each individual having a significant input into the study of scientific management Taylor was widely regarded as the ‘Father of Scientific Management’ and hence the term ‘Taylorism’ being introduced. 2. Technically Scientific Management is the “management thought concerned primarily with the physical efficiency of an individual worker”[1]. However George Ritzer defined Scientific Management...

Words: 3243 - Pages: 13

Free Essay

Doncaster

...Job analysis is the important process of identifying the content of a job in terms of activities involved and attributes needed to perform the work and identifies major job requirements. Job analysis was conceptualized by two of the founders of industrial/organizational psychology, Frederick Taylor and Lillian Moller Gilbreth in the early 20th century.[1] Job analyses provide information to organizations which helps to determine which employees are best fit for specific jobs. Through job analysis, the analyst needs to understand what the important tasks of the job are, how they are carried out, and the necessary human qualities needed to complete the job successfully. Essentially, job analyses provide information to organizations which helps to determine which employees are best fit for specific jobs. The process of job analysis involves the analyst describing the duties of the incumbent, then the nature and conditions of work, and finally some basic qualifications. After this, the job analyst has completed a form called a job psychograph, which displays the mental requirements of the job.[2]The measure of a sound job analysis is a valid task list. This list contains the functional or duty areas of a position, the related tasks, and the basic training recommendations. Subject matter experts (incumbents) and supervisors for the position being analyzed need to validate this final list in order to validate the job analysis.[3] Job analysis is crucial for first, helping individuals...

Words: 1167 - Pages: 5

Premium Essay

Frank and Lilian Gilbreth

...Frank and Lillian Gilbreth Scientific Management Studies The Gilbreths studies were great contributions to not only scientific management, but to the modern world we live in today. They were innovative, and efficient in all aspects of life. Their values and ideals were influences by their unique and fulfilled lives, enriched with the responsibility of caring for twelve children. Certainly, Frank and Lillian had a lot on their hands, so they had to always find the best way to function as a very large family. Therefore, the Gilbreths instilled their main goal, to search for the one best way to organize and execute, into studies of work flows and processes. Their ultimate purpose was to insure quality work performance and satisfaction (BMJ Journals, 2009). Their great studies and creditability lead to interesting careers in consulting, and lifelong recognition of efficiency. One of the studies that I found interesting dealt with the quality and safety in healthcare. The Gilbreths used motion-picture films, to analyze job handling, in this case physician behavior in the surgical room. From the article, Frank Gilbreth and health care delivery method study driven learning, Denis R. Towill states, “Frank Gilbreth invented the micro chronometer, a large clock that could record time to 1/2,000th of a second. By placing the micro chronometer next to the worker in the film camera’s field of vision and attaching a flashing strobe light to the worker’s hands to better identify the direction...

Words: 314 - Pages: 2

Free Essay

Industrial/Organizational Psychology

...Industrial/Organizational Psychology Melissa Hayes January 16, 2012 Industrial/Organizational psychology is a type of psychology that is used in organizations. Industrial organization is one part of the psychology that deals with me and partnerships threw out the organization. Industrial psychology focuses on the different types of human resources that are provided. Organizational psychology is the individual’s in a work areas behavior, efficiency, and attitude. The psychiatrists that deal with Industrial/Organizational psychology have to take everyone’s differences and try to make the company run a lot smoother. There are different ways they can help things improve and that is by rewarding their workers when they have done a good job, and using different techniques to improve the way everyone works. These psychiatrists come up with ways to eliminate or minimize the injuries that are on the job, review job applications, and find ways to increase the organizational. Industrial/Organizational psychology was developed some time in the 20th century. We have to learn psychology and what it is in order to use psychology. Hugo Munsterberg and Walter Dill Scott were part of the psychiatrist that made the job more efficient. Additionally, Munsterberg and Scott used psychology to the issues which exists in companies (Spector, 2008). Each employee is reviewed to make sure they were suitable for the job they were hired for. Frederick Winslow Taylor was an engineer that used Industrial/Organizational...

Words: 1549 - Pages: 7

Free Essay

What Is Psychology

...Industrial/Organizational Psychology Paper PSY/435 December 12, 2011 Neva Wilson Industrial/Organizational Psychology Paper Evolution of Industrial/Organizational Psychology The history of industrial/organization psychology originated in the twentieth century. Experimental psychologists were the first to engage in I/O work. Their main purpose was applying the new principles of psychology to problems in organizations. Two of these experimental psychologists were Hugo Munsterberg and Walter Dill Scott. These two psychologists would be credited as being the main founds of I/O Psychology. Both of these experimental psychologists were university professors who became involved in applying psychology to problems of organizations. An engineer by the name of Frederick Winslow Taylor would have a major influence on the I/O field. Taylor studied employee productivity and developed an approach which he would later call "Scientific Management." Taylor used scientific management to handle production workers in factories. This approach included four principles which would guide organizational practices. Today, his same ideas are still used. Furthermore, two more individuals had an influence on the engineering side combined with psychology. A married couple, Frank and Lillian Gilbreth, studied how individuals perform tasks by combining engineering and psychology. The Gilbreths devised the time and motion study. This incorporated measuring and timing people’s motions in doing tasks...

Words: 416 - Pages: 2

Premium Essay

Hr Outline

...\ ESSAY OUTLINE (PART 1 OF ASSESSMENT 1) |Essay Title | | | |Frederick W. Taylor’s influence on modern understanding of contemporary management functions and the employer-employee relationship. | |Introduction | | | |Although being one of history’s most criticized management theorists, Frederick W. Taylor has justly earned himself the title as the | |‘father’ of scientific management | |Main techniques including time and motion study, monetary reward, standardization, goal setting and the managers responsibility for | |training are now incorporated into modern businesses and companies, building upon currently accepted understanding of contemporary | |management functions, influencing the preconceived belief that “labour-management conflict was virtually inevitable”, and improving...

Words: 624 - Pages: 3

Free Essay

Scientific Management

...Introduction Frederick Winslow Taylor was born in 1856 with a silver spoon in Philadelphia, Pennsylvania. He was considered the founder of scientific management and was one of the pioneer batches of management consultants and he devoted his time to the development of his ideas. Scientific management is defined as the support of the selection of the right people for the right jobs, adequately training them, and placing them in the right spot and paying them well in a scientific method. Cause of Production Inefficiency Taylor attributed lack of productivity to soldiering. It is the scenario which workers perform their job below the maximum possible output on purpose or in deliberately. It is paramount to note that Taylor did not fully blame the workers. He concluded that soldiering was a result of misunderstandings by workers and management’s inability to understand and implement precise and efficient work processes (S.Pugh & J.Hickson 1996). According to Taylor also from Marshall (2007) p57, another reason for the inefficiency in businesses is the method that solitary tasks are done. He proposed a time study to identify the most pristine conditions, machines, tools and etc. Hence, the next part talks about the causes that Taylor attributed to soldiering. Firstly, workers had this deceptive idea that any increase in their productive output, fewer of them would be needed and jobs would eliminate which would ultimately inevitably result in unemployment. Many workers believed...

Words: 1184 - Pages: 5

Free Essay

Comparitive Study on Online Forums

...time and motion study    standard hours direct labor standard DefinitionSave to Favorites Method for establishing employee productivity standards in which (1) a complex task is broken into small, simple steps, (2) the sequence of movements taken by the employee in performing those steps is carefully observed to detect and eliminate redundant or wasteful motion, and (3) precise time taken for each correct movement is measured. From these measurements production and delivery times and prices can be computed and incentive schemes can be devised. Generally appropriate only for repetitive tasks, time and motion studies were pioneered by the US industrial engineer Frederick Winslow Taylor (1856-1915) and developed by the husband and wife team of Frank Gilbreth (1868-1924) and Dr. Lillian Gilbreth (1878-1972). See also Taylorism. Read more: http://www.businessdictionary.com/definition/time-and-motion-study.html#ixzz2HC6A1nzL Time and motion study From Wikipedia, the free encyclopedia Jump to: navigation, search A time and motion study (or time-motion study) is a business efficiency technique combining the Time Study work of Frederick Winslow Taylor with the Motion Study work of Frank and Lillian Gilbreth (the same couple as is best known through the biographical 1950 film and book Cheaper by the Dozen). It is a major part of scientific management (Taylorism). After its first introduction, time study developed in the direction of establishing standard times, while motion...

Words: 4617 - Pages: 19

Premium Essay

Quik Clips Management Approaches

...For: Harry Comstock, Jim Chou, and Melissa Trifiletti Date: 4th February 2013 4 February 2013 For: Harry Comstock, Jim Chou, and Melissa Trifiletti Date: 4th February 2013 4 February 2013 Managerial Approaches Managerial Approaches Quik Clips Quik Clips EXECUTIVE SUMMARY The business proposal for Quik Clips aims to provide low-cost, quick and efficient haircuts. The business will initially open in the Perth City of Northbridge before planning to expand after one year to several salons around Perth with the long-term vision to franchise across Australia. Industry data identifies that the hairdressing industry is experiencing a skills shortage, a high turnover of staff and relies on a loyal customer base. It also identifies that overseas migration is contributing to an increasingly culturally diverse community in Perth. Given these challenges faced by Quik Clips, the objective of this report is to provide specific managerial approaches to address these challenges. This report benchmarks these managerial approaches against theoretical evidence from the classical viewpoint of ‘scientific management’ pioneered by Fredrick W Taylor and Frank and Lillian Gilbreth. Scientific management (also called ‘taylorism’) focuses on worker efficiency via the scientific study of work methods. The recommendations for Quik Clips are: 1. Divide tasks into specific jobs 2. Set job standards and procedures 3. Select employees with appropriate abilities...

Words: 2340 - Pages: 10

Premium Essay

Taylorism

...Topic 1: Scientific Management How was Taylorism received outside the USA? Contrast the reception of Taylorism in two different countries, one western, one Asian, in your answer. Introduction Before looking in to whether scientific management has always been successful outside of USA, there is a need to look at scientific management when Frederick W. Taylor first introduced it in the late 1890s and early 1900s. Started experimenting at Midvale Steel Company where he tried to improve the efficiency of the workers for increased productivity, he has then already faced the problems and critics of his scientific management that it is still facing today. This includes the time study of work to define the optimal standards for workers while using stopwatches and other devices; critics are against this as they feel the method in measuring performance violates the fair treatment of workers. While it is safe to say that Taylor was a central figure in the development of management thought where his emphasis on efficiency using scientific management, it must be stressed that many others who have applied it, has also adapt and refine additional methods to suit their needs contribute to the success of scientific management (Wren & Bedeian 2009). This paper seeks to discuss how Taylorism is received outside USA as well as compare and contrast the receptivity of Taylorism in Russia and Japan. The global spread and development of Taylorism in the 1950s and 1960s greatly enhanced...

Words: 1816 - Pages: 8

Premium Essay

Motion Study

...Motion Study of Gilbreths in Surgery Frank and Lillian Gilbreth are best-known for their motion study on bricklaying. However they did many other studies on various areas. They have motion studies for athletes, pianists , book keepers and fencers. All of these people were photographed when they were in action. Then those actions were divided into small micro motions to observe the unnecessary movements to eliminate. Surgeons were those people that Gilbreths studied on to improve the surgical operations by eliminating the unnecessary motions. Back in the days, the operations were taking so long because the doctors were trying to find the surgical instruments while operating. They had to stop and look for the equipment which was needed for the next action. Additionally, surgical practices and the instruments varied in the country which resulted incompetence. Gilbreths thought that the scientific management in industry can be applied to the surgical area and they decided to conduct a motion study in this area. Gilbreths observed the surgeons while they were doing the operation and saw that seeking for the surgical instrument took a great amount of time for surgeons that they always needed to stop for some time to get the next equipment. However, Gilbreths had hard time to convince the surgeons to get permission from them to attend their operations because Gilbreths needed to observe them. At first surgeons seemed willing to have Gilbreths in their surgical operations but...

Words: 757 - Pages: 4

Premium Essay

How Influential Is Scientific Management in 21st Century?

...Question: How influential is Scientific Management in 21st Century? Please note: The referencing system used in this essay is NOT the Harvard System and therefore INCORRECT practice. Please ignore this style of referencing, the essay is shown as a model of good practice only re structure and analysis. How influential is scientific management in the 21st century? 1. Scientific management was originally developed in the 1800s by an economist, Adam Smith. He was interested in a factory that operated and produced pins, and through the breaking down of tasks e.g. division of labour he increased output from 20 pins per employee per day to 4,800 pins. However the greatest break through in scientific management came in the 1900s during the peak of the industrial revolution, and due to the emergence of the factory system more attention was being given to methods or factors that could contribute towards increasing output levels. It was here that Frederick Taylor began his studies into this field and his ideas were later furthered by individuals such as Gilbreth and Gantt. Despite each individual having a significant input into the study of scientific management Taylor was widely regarded as the ‘Father of Scientific Management’ and hence the term ‘Taylorism’ being introduced. 2. Technically Scientific Management is the “management thought concerned primarily with the physical efficiency of an individual worker”[1]. However George Ritzer defined Scientific Management...

Words: 3243 - Pages: 13

Free Essay

Gilbreth

...practical way and took a job with Whidden and Company Constructions as an apprentice bricklayer. During his term there, he observed that other bricklayers were using different methods to lay brick. These observations were the beginning to Gilberth’s work in motion study. He was granted his first patent for what he called “non-stopping scaffold”. The scaffold not only improved efficiency of bricks laid from 125 to 350 per hour, it also helped reduce the amount of stress and fatigue on the worker’s back. Gilbreth promoted quickly and was made chief superintendent of the company by the age of twenty-seven. In 1895, he set up his own company, based in Boston. By 1900, he was running a very successful business with branches throughout USA. Lillian Moller was born in Oakland, California on 24 May 1878, the daughter of a German-born sugar refiner. She died on 2 January 1972, in Phoenix, Arizona. She was intellectually gifted, receiving her bachelors and masters degree in English literature from the University of California at Berkeley in 1900 and 1903 respectively. This was despite the objection from their parents who felt that girls should not attend college. After getting her master’sdegree, she traveled to Europe on vacation. In 1903, she met Frank...

Words: 988 - Pages: 4