...known as Hallyu, it is based on many different aspects of South Korean culture such as: Korean Popular Music or K-Pop, Korean Dramas, and Variety Shows. Korean Popular Music or more widely known as K-Pop refers to musical genre in South Korea. It comprises a wide variety of musical and visual elements. K-Pop also spread the Korean culture through language. History of K-Pop began in 1990s, but became famous in the 2000s. K-Pop is not only known in Korea, but also famous in the East and South East Asia, America and Europe. According to Mark James Russell from the global politics magazine Foreign Policy illustrated,”K-Pop has now spread to the Middle East, Eastern Europe, and parts of South America. It may not yet turn heads in Los Angeles or London, but this may soon change as K-pop’s influence continues to spread.“ The reason why k-pop can be accepted outside Korea is because the k-pop not only include one type of music, but also has many genres such as Rap and R&B. Michael Hastings Rolling Stone’s author writes that K-Pop embraces the genre fusion with both singing and rap, while emphasizing solid performances and visuals at the same time. It is a mix of genres like pop, rock, hip hop, R&B and electronic music. Michael also writes that the way these Korean singers perform their songs with synchronized dance moves and complex gestures has increased the popularity of K-pop. It now takes a big place in the music market throughout Asia and the world. Korean Drama or K-Drama is...
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...Case study Korean Pop, which is widely known as k-pop is gaining its popularity globally, and the word K-Pop is now recognizable among the global music industry. Many Korean pop singers are known, not only in Korea, or even Asia, but all around the world, such as BigBang, Wondergirls, SNSD, TVXQ, Psy and many more. They are the Korean bands that have been attracting followers from Asia, Europe and America, since the early years. The popularity of Korean contents, also known as ‘Hallyu’, are partly supported by the Korean cultural policy, that has many suggestion in regard to the cultural policy in outskirt countries under globalization. How, the popularity of Hallyu has cultural influence to its neighboring countries and attracted tourism and people to be interested in Korean’s language and culture. Academic Sources 1) Sterger, M.B. 2002. The Academic Debate over Globalization. In Globalism: The New Market Ideology, 17-41. Maryland: Rowman & Littlefield. In this article, Sterger talks about the different dimensions of globalization, which is globalization is an economic process, globalization is a Political process and Globalization is a cultural process. In relation to the case study that was chosen, figured that K-Pop was American cultural hegemony, Although music produced by American remain to still have a powerful presence of cultural in Korea’s music marketplace, its fans show themselves as rebels going further away from the mainstream culture, as foreigners who are...
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...SWOT Analysis of YG Strength Unique brand image, leading the creation of new trends The company’s potential for growth is huge in light of its superior creativity. For example, the company boasts the largest share of the domestic digital music market due to its creative music development. YG Entertainment sticks to the HIP-HOP style and leads the hip-hop fashion in this industry. YG catches the HIP-HOP heat point and distinct itself from the other regular K-pop entertainment company with digital dancing music, which is the mainstream in Korean music market. YG is known for performing unique Korean Pop/Hip Hop music, mixing the genres. Given YG’s unique music style and fashion taste, it has accumulated a group of loyal fans. Resourceful talents, YG spirit and YG family. The quality and size of artist lineups are key growth determinants for an entertainment company. A larger lineup improves a company’s brand awareness and makes it easier to market new artists. YG has been promoting itself as a company that encourage creativity of its own artists within a family-like environment without interfering with the creating process of its artists. YG spirit consists of creative thinking, excellence, unique identity and family-oriented mind set. Strong relationship with SBS. Over the years, SBS and YG Entertainment have been known to share a good relationship. Indeed, YG entertainment has a particularly strong relationship with SBS compared to its relationships with KBS and MBC...
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...Power of the Hallyu Wave” Submitted by: Tampil, Giella M. (AB-MMA) Submitted to: Mr. Raizonell A. Manguilin Faculty, SMS Date: April 18, 2016 References: * Shin, H. I. (2004, August 26). Keeping the ‘Korea wave’ washing onto Asian shores. The Korean Herald * Ravina, M. (2010, November 21). Introduction: conceptualizing the Korean Wave. http://findarticles.com/p/articles/mi_7066/is_31/ ai_n45060645/ * Hallyu Korean Wave. (n, d.) http://www.korea.net/AboutKorea/Culture-and-the-Arts/Hallyu * Rachel. (2015, May 24). The Hallyu Wave: How Crisis Led To K-Pop. http://seoulbeats.com/2015/05/hallyu-wave-crisis-led-k-pop/ * Fuelled by fashion, the Korean wave is taking the world by storm. (n, d.). http://www.scmp.com/magazines/post-magazine/article/1870798/fuelled-fashion-korean-wave-taking-world-storm First operated by the spread of K-dramas shown across East, South and Southeast Asia during its beginning stages stages, the Korean Wave evolved from a development within the country, into a global phenomenon due to the rapid increase of Korean pop (K-pop) music videos on YouTube. Currently, the expansion of the Korean Wave to other corners of the world is visibly seen amongst teenagers and young adults in around Latin America, Western Asia, North Africa, Southern Africa, Central Europe, Eastern Europe and other places among Western world. As Korean pop, or K-Pop culture becomes...
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...HALLYU IN VIETNAM I. Introduction: In recent year, the Korean wave has been significantly popular among Asian countries such as China, Hong Kong, Taiwan, Thailand and Indonesia. Korean wave is usually called Hallyu which “is a neologism referring to the increase in the popularity of South Korean culture since late 1990s” (Korean wave, n.d.). This Hallyu trend not only gains popularity in Asian countries like Vietnam, Japan, China and Thailand but also spreads to South America and Europe (tuoitrenews, 2012). Vietnam is not an exception of this trend. The Doi Moi in 1986, which gave a motivation of media exchange, is the leverage for Korean Wave to come to Vietnam. However until the late 1990s and soon 2000s, the Korean wave has started pervaded into Vietnam through some dramas such as: Autumn Fairly Tale," "Winter Sonata" and "Daejanggeum (Huong Dang, 2009). At that time, the Korean film had gradually altered the Chinese films. The Hallyu wave has strongly in infiltrated in recent years via the music from Korean idol. The K-Pop has influenced much to the young generation, which creates a huge impact on Vietnam. Although Korean wave affects variety aspects, this paper will partly analyze the effects of Hallyu on a fraction of Vietnamese’s culture. The domain that will be focused is the influences of Hallyu wave to the young generation of Vietnam. II. Researching: It is easy to see that Korea dramas are dominating the airtime on television channel, from the...
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...BHC EDUCATIONAL INSTITUTION, INC. KOREAN CULTURE INVASION POSITIVE AND NEGATIVE INFLUENCES ON FILIPINOS A Research Paper Presented to Mrs. Rhea Jane Serrano-Manalo In Partial Fulfillment of the Requirement in English IV Presented by: Angelica C. Perlas March 2013 ABSTRACT The aim of this study is to give the positive and negative effects of Hallyu or Korean Wave to the Filipino lifestyle. The researcher aimed to analyze the gathered information from articles, theses and other published work. The method used in this study is the descriptive method of research. The researcher gathered information from published articles like K-pop Domination: Good or Bad Influence?, Filipinos Get Hooked on K-Pop Craze, Korean Dramas, Kpop Helped Reshape Philippine TV, Music, Korean Culture in the Philippines, Korean Lifestyle, Korean Wave Hits the Shore of the Philippines, Koreanovela and its Reception among Filipino Audience, Korean ‘Hallyu’ and the Pinoy Invasion, and By Design: A Look at Korea’s Fashion Industry. The researcher concluded that although some benefits of Hallyu contribute to Filipinos eagerness of developing their own culture, there is still a need for Filipinos to control themselves from patronizing the foreign world. 1 ACKNOWLEDGMENT This term paper entitled KOREAN CULTURE INVASION: POSITIVE AND NEGATIVE INFLUENCES ON FILIPINOS was done properly, not only through the efforts of the researcher but also through the efforts of other people who helped her...
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...exporter of popular culture.[89] K-pop has been embraced by the South Korean government as a tool for soft power abroad, particularly towards youth.[90] K-pop has come from humble beginnings to gain a huge fan base not just in Asia but also other parts of the world,[91] and is considered by some to be South Korea’s greatest export because of its popularity and growing influence.[73] As South Korea continues to develop its IT infrastructure, K-pop music is being shared over the internet and through mobile devices more rapidly than ever.[92] One of the biggest examples of the globalization of KPOP is the emergence of PSY's "Gangnam Style" on the market. In October 2012, Psy became the first South Korean artist to hit the number 1 spot on top UK charts. Best worldwide selling K-Pop artist is Super Junior, they came noticeable by their songs; Sorry Sorry, Bonamana and Mr.Simple.[93] US President Barack Obama has noted the rapid surge and spread of Korean pop culture. During an official visit to South Korea in March 2012, he praised South Korea’s youth for their tech-savviness and optimism, and remarked[94]: “ It’s no wonder so many people around the world have caught the Korean Wave -- hallyu ” Prior to the rise of social media networks, K-pop concerts and related events outside East and Southeast Asia were mostly unheard of. However, with the growing acceptance of Youtube during the late-2000s as a popular music sharing plattform, K-pop has since become increasingly well...
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...think of the term “K-pop” what comes to mind? You may think of a can of pop or maybe even a cereal brand, but think again and reconsider it in another perspective. Try thinking in terms in of culture and a different, unique genre of music. Take the time again to think of the term again in a different perspective, would you get the concept? If not, to ease the thought process, Korean Pop, or more commonly known as “K-pop”, doesn’t simply focus on the music itself but has become an influence and musical movement that has swept South Korea and other regions of the world since the early 1990’s and continues to dominate to current day. K-pop consists of dance, electronic, electropop, hip hop, and R&B music originating from Korea. Korean pop, or “K-pop”, has become a popular genre of music because it has become one of Korea’s largest exports, the unique structure of how entertainment companies produce they’re music including their training system, and not only does it influence music itself, but also fashion, culture, and television dramas. In 1992, dance and rap became very popular due to a group called Seo Tae-ji & Boys, which is believed to be the beginning of what we see as modern day K-pop. As the 2000s came about, social media and the Internet began to play a major role in K-pop since it became more accessible and began the driving shift on the exposure and popularity of the genre. Known as the “Korean wave” or more commonly known among Koreans, “The Hallyu Wave” (한류파), it has...
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...SM Entertainment, which is the one of largest entertainment companies in Korea. In the past decades, SM creates numerous world-class artists like BoA, Girls’ Generation, Super Junior, etc. In this article, the author illustrates the company and how SM company uses these artists to achieve its business goal. We can also see why Korea becomes a huge entertainment empire in such a short time. From this passage, I get three main reasons which can explain what makes SM so powerful. Firstly, SM coined its own music and performance style called SMP genre. The author also explains this term via some artists of SM like H.O.T, Super Junior. SMP genre is the unique element that sets SM apart from the others in the industry. SM created the term in the mid-90’s with H.O.T, SMP combines rock and R&B with hip-hop beats allowing for very strong dance performances. The music videos are more important than the music. They are attractive enough to make a person’s head spin with insane dance routines, and more sparkly bells-and-whistles fanfare than you even imagine. SMP genre not only works for the domestic audiences but also letting worldwide fans indulging themselves in the business. The author also explains how Chinese, Japanese and French fans are crazy for those young boys and girls. Music and performances aside, fan culture helps SM to establish the empire by leaning on the power of Chinese and Japanese fans. H.O.T is a great example to show this effect. As the label’s very early idol...
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... 학번: 201218515 Psy phenomena and international success The song Gangnam Style by Psy is considered by some to be a worldwide phenomenon that has influenced global popular culture, and it also topped national music charts in Australia, Canada, France, Germany, and the United Kingdom. According to the news agency Agence France-Presse, the "phenomenal" success of "Gangnam Style" has played a significant role in spreading the Korean Wave to other countries. As the song continued to attract worldwide media attention, it also led to various broadcasting networks and national newspapers focusing its attention on Korean popular music (K-pop) and other aspects of Korean culture. For example, The Daily Telegraph published an article recommending its readers to try out everything from K-Pop to "K-Cars", "K-Phones" and "K-Cuisine". After the release of "Gangnam Style", the American talent manager Scooter Braun, who discovered Justin Bieber on YouTube, asked on Twitter "How did I not sign this guy (Psy)"Soon afterwards, it was reported that PSY had left for Los Angeles to meet with representatives of Justin Bieber, to explore collaboration opportunities. On September 3, Braun made a public announcement that was later uploaded onto YouTube, saying that he and PSY have decided to "make some history together. [To] be the first Korean artist to break a big record in the United States." On September 4, it was confirmed that PSY was signed to Braun's Schoolboy Records. The...
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...Good morning to Miss Liana and fellow classmates, my name is Chua Wen Yee and the topic I’m going to talk about today is K-Pop. First of all, I’ll start off with some basic facts. K-Pop is a musical genre originated from South Korea. The pioneer of K-Pop is Seo Taeji and The Boys, which one of the member is the CEO of YG Entertainment, home of Big Bang and 2NE1 now. K-Pop was strongly criticized by a lot of people, including me. However it has been rising day by day and not only conquered the Asia music market but it is also globalized in the sense that there are K-Pop fans all over the world. According to my research, in year 2012, 68 K-Pop groups made their debut compared to 12 in year 2008. From hate to love, from critics to praise, how does this happened? I think everyone of you definitely has a friend who is a hardcore K-Pop fan. Most of you must have suffered a lot because they like to share their K-Pop information and ask you to watch funny videos very much. Thanks to them, you’ll slowly found out that you are starting to love K-Pop and soon you’ll become one of them. Seriously, some of you may wonder why people love K-Pop so much? The reasons are simple. First of all, the songs are really nice. There are three main components in a song, melody, choreography and visual. Catchy and repeated chorus is one of the reasons why K-Pop songs can be viral and popular. For example, “Wow, fantastic baby”, “because I’m shadow, shadow, shadow”, “bwara Mr. simple simple” or “I...
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...K-pop (an abbreviation of Korean pop;[1] Korean: 가요 kayo)[1] is a musical genre originating in South Korea that is characterized by a wide variety of audiovisual elements. Although it comprises all genres of "popular music" within South Korea, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering mostly dance-pop, pop ballad, electronic, rock, hip-hop, R&B, etc.[2] In 1992, modern K-pop was ushered in with the formation of Seo Taiji & Boys, whose successful experimentation with different music styles had sparked a paradigm shift in the music industry of South Korea.[3] As a result, the integration of foreign musical elements has now become a common practice in the K-pop industry.[4] By tapping into social networking services and the video sharing platform YouTube, the K-pop industry's ability to secure a sizeable overseas audience has facilitated a noticeable rise in the global proliferation of the genre.[5] Since the mid-2000s, the K-pop music market has experienced double digit growth rates. In the first half of 2012, it grossed nearly US$3.4 billion,[6] and was recognized by Time magazine as "South Korea's Greatest Export".[7] First gaining popularity in East Asia back in the late 1990s, K-pop entered the Japanese music market towards the turn of the 21st century. In the late 2000s, it grew from a musical genre into a subculture among teenagers and young adults of East and Southeast Asia.[8] Currently, the spread of...
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...voluntarily provided by the respondents, and the information will only be used for academic research. After this study, all the information obtained will be safely destroyed. 1) Your gender □Male □Female 2) Your age □Below or 15 □16-20 □21-25 □26-30 □31-40 □Above 41 3) Your education □Primary below □Primary/Secondary □Degree/Bachelor □Above bachelor 4) Your income per month (HK dollars) □0-5000 □5001-10000 □10001-15000 □15001-20000 □>20001 5) What is your occupation? □Service industry □Retail and sales industry □Self-employed □Computer and technology □Professionals □Student □Unemployed □Others (Please specify): _________ 6) Do you love Korean Pop music (K-Pop) □ Yes □ No 7) What K-pop artists do you know? (You can choose more than 1) □2AM □ 2NE1 □2PM □ 4minure □ C.N. blue □ F. T Island □f(x) □ Big Bang □ Se7en □ T-ara □ SHINee □ KARA □ BOA □ IU □ Beast □ G.O.D □JYJ □ Super Junior □Girl’s Generation □ other: 8) Do you like to watch Korean drama? □ Yes □ No 9) How often do you spend on watching Korean drama a week? □ 0 day □ 1-3days □ 4-6 days □ Everyday 10) Which of the following reasons explains why do you choose to watch Korean drama? □The stars □The Storyline □The setting □Not interested □Others: ...
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...INTRODUCTION: Background of the Study: The rising popularity of Korean Culture throughout the world is called Korean Wave. The Korean popular culture which spread mainly through the mass media is now enjoying high popularity outside Korea and this is how the Korean Wave occurs (Yu,2008). The phenomenal Korean sensation is describe from another term called Hallyu, this is a Korean pronunciation of Korean Wave which is defined by Korean Tourism Organization (2004) as the recent cultural phenomenon of South Korean pop culture sweeping throughout the world (Kim & Ryoo, 2007). Korean Wave (Hallyu) mainly consists of television dramas, film, pop music, movie stars animation and comics including mobile content like cell phones and iPods, video or computer games, as well as the latest fashion, food, home appliances and cosmetics, assertively expanding to things like dance, sculpture, painting, cuisine, plastic surgery, tourism and language (http://jakartapost.com/). In this study I'm just going to focus on the Korean Wave effect in Filipino Youth's preference in music, television dramas and in their taste of fashion. The youths are the one who are most influenced by the Korean Wave and one of those are the Filipino Youth. The new generation today is different and they are easily captured to the things around them. These youths are exposed to the different kinds and genres of music, television dramas and also in their taste of fashion. Now and then, the taste of music, movies...
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...2 20 February 2013 Korean Pop invasion in the Philippines: a Threat to OPM? I. Introduction For the past few years, there has been a distinctive foreign genre that catches the attention of Filipino music lovers. Thousands of Filipinos especially teenagers go crazy over the so what called “K-pop” music. K-pop is an abbreviation for the term Korean pop which is continuously making a buzz not only in the Philippines but also in other parts of the world. Holden defined K-pop as “a musical genre and subculture originating in South Korea which comprises a wide spectrum of musical and visual elements” (144). If Korea has what they call as K-pop, the Philippines has its very own “OPM” or Original Pilipino Music. OPM is referred to as “Philippine pop songs, particularly ballads, such as those popular after the collapse of its predecessor, the Manila Sound, in the late 1970s, up until the present” (Basijan 18). The spread of K-pop music in the country resulted to K-pop invasion or what others refer to as “K-pop fever”. Unknown to some, this phenomenon is giving threats to the OPM industry since it affects many aspects of it. Because of the Korean Pop invasion in the Philippines which influences a lot of Filipino teenagers to patronize K-pop music, it poses threats to the Original Pilipino Music industry in terms of the album sales, organization of local concerts and the worst is, it might be more popular than OPM in the near future. II. The impacts of Korean pop invasion to Filipino teenagers...
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