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Final Project

Julie Bonner
Financial Analysis in IT and Administrative Management
03-17-2015
Winter 2016

For the final exam in Financial Analysis in IT and Administrative Management, the students were

asked to present a project analyzing of a publicly traded company. The publicly traded company which I

picked to present is an online flower delivery company by the website well know as 1-800-Flowers.com.

The company offers flower delivery from an online database which you can visit and place an order

for all occasions and holidays. Since it’s an online platform, the company also sends flowers internationally

with the help of their partnerships such as the local florists and flower growers in each country including the

United States. The company also sells cards, chocolate and other accessories and gift items however they

don’t produce any of it. 1-800-Flowers.com is simply an online store which you visit to order flowers and

gifts and they have it delivered by working with the trusted different venders they have partnership with.

Below is an example of the different category and average of the different percentage each category

generates.

This analysis will include the product/service profile. I will also share the financial analysis,

providing three years of ratios, a horizontal analysis, and a vertical analysis. I will also be comparing the

company to another company by the name of Flowers Foods Inc. which is within the same industry of

flower delivery. Lastly, I will share my overall assessment of financial performance and why, or why not, I

would invest my money into their 401-k/or invest in the company through other investment vehicles.

The production process is process costing. The costs are assigned to each unit of sales in the

company, since the company don’t use

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