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Kate Spade

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Kate Spade

Kate Spade's founders are evaluating how to finance and grow their luxury handbag and accessories business. As the case ends, the founding team must decide among four potential strategic partners offering to purchase different shares of Kate Spade at various valuations.

Their focus is on growing and expanding the brand and product line. Customers are those seeking a bridge level fashion accessory. Competition are other bridge level fashion accessories such as Polo Ralph Lauren. 

Kate Spade is a fashion label which was created to offer customers a handbag that was just below the established luxury handbag brands. The company differentiates itself by focusing on fabric bags. The company has experienced a fair bit of success and the founders are now considering various options to grow the brand and extend its product line. They are considering four options of potential investment into ate Spade.
People:
Katy Brosnahan. Co Founder of Kate Spade. She began the original ground work to build the company. She is also the chief creative force behind the company. She has a clear vision for Kate Spade and a which position it should occupy in the fashion market.
Elyce Cox. Co­owner of Kate Spade. She was instrumental in the birth of the Kate Spade idea. Before coming back to join Kate Spade, she gained extensive marketing and public relations experience and Marithe & Francois Girbaud North America.
Andy Spade Co-founder of Kate Spade and husband of Katy Brosnahan. His income from his regular job helped fund Kate Spade in the earl days.
Pamela Bell. Joined Kate Spade in 1993. Has a strong entrepreneurial spirit and already owned her own jewelry business.

1) Evaluate Kate Spade's progress to date. How has the team done in identifying and pursuing the opportunity? * Great job * Found a space in the market and took advantage

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