‘Great rhetoric’ has the potential of impacting the reception of the perspectives, transforming society. Keating’s universal values significantly emphasise bridging the gap. He conveys the need to take responsibility for past discriminations, encouraging open and hopeful beliefs of reconciliation as opposed to assigning guilt. In taking responsibility, he proposes ideas into transforming the attitudes of Australians into improving their national identity by becoming one with the Indigenous people. “If we improve the living conditions… If we raise the standard by 20%... If we open one door others will follow.” The first steps in influencing people into transforming society, Keating uses anaphora in emphasizing that by transforming society in