Kerrang is targeted mostly at Boys aged 15-25 in the ABC1 categories. We can tell this by the nature of the cover and the text featured, particularly the Kerrang title itself, which is seemingly broken. Also, the red across the page is presumed to be blood. The whole cover is violent and ‘in your face’ its bands names too are violent and so appeal to the sense of violence in young adult males. An example of this is Masterdon, Foo Fighters and Rise Against, all of these names are violent and will appeal to a typical young adult male. This is the main target audience. The definite audience are those subscribed to the magazine, they do not need targeting however certain elements of the magazine must remain the same in order to keep them in this target category.
There is some focus on festivals on the cover. ‘Slam Dunk’ the festival itself is targeted at Girls aged 14-20 because of the bands that play there. However, the sub title “The Ultimate Review” is targeted at the succeeder, they aren't buying the magazine because it has the review, they buy it because it is the best.
The dont know, dont care category for this edition of the magazine would be fans of My Chemical Romance, Girls aged 13-18. This is evident as the Band is targeted at that group through a soft violence, for example, Gerard Way is made to look mildly threatening, but he isn't the typical blood and violence type musician that Kerrang is often associated with. Despite there being elements of death and darkness in the cover photo, which would usually be aimed at males, it is clear from the camera angle and the design that Gerard Way, the man on the cover, has been made to seem more attractive and some would appeal to his fans and fans of his band. This would mean that someone who wouldn't usually but the magazine might, because Gerard Way is featured. But also the Explorer psychographic is targeted by the subtitles “Wold Exclusive” and “The Untold Story…”. Again reeling in a larger don't know don't care audience.
Another group in the don't know, don't care category is men aged 50-60 in the ABC1 social groups. This is due to the review of Led Zepplin by Metalica. Both are bands from the 70’s/80’s meaning their fans were born in the 60’s to early 70’s, so they would be around 50—60 now. The bands were very typical rock, which was targeted at men for its often destructive nature. These bands being featured may convince fans of these bands to buy the magazine and to some extent draw people out of the hostile audience category, as there may be hostility because the big bands of the previous generation are not featured as often in the largest bands of this generation.
Another don't know, don't care group is fans of the band Good Charlotte, Men aged 15-25. We know this group will be that demographic as the band gained success in the early 2000’s and peaked in the late 2000’s. This would mean that the majority of their fans were born in the 1990s or earlier. They were also a very typical ‘teenage angst’ and so were targeted at late teens. Those in this category would be drawn to buy the magazine because of the deliberately vague subtitle of ‘Good Charlotte. Is This Really The End ?”. Fans of the band would buy the magazine to read more about what could be the break up of their favourite band.
The psychographic of the consumers would likely fall into aspirers, people who want the magazine for the look it gives them. People who are just interested in the genre of music the magazine reports on, but they want to be that genre, they need other people to know that they like this genre.
Some consumers may also fall into the explorer. Like the aspirer, they buy the magazine for the interest in the genre, but their fulfilment is more internal. They enjoy reading the magazine, they are also more likely to be interested in the smaller stories that are featured on the front, where as the aspirer would go from target audience to hostile audience dependent on the feature.
