...Research Proposal Fadbury plc 1. Background to Study Fadbury plc is a MNC which has firmly established itself within the UK chocolate confectionary market. Within this market Fadbury also have a wide product portfolio which includes chocolate products such as Faro, Kitty Chocs, White Magic and Chocolate Crisp. The UK chocolate confectionary market was valued by Mintel in 2012 at £3.8 billion with it forecasted to increase to around £5 billion as well as this Mintel also forecasted sales of £3, 156 million by 2015 (Mintel 2011, UK Chocolate Confectionary Market). Market has also been seen to rely heavily on NPD (New Product Development) and innovation, which will need to continue for the market to grow. 2. Objectives The main research objective we are using is ‘to determine the level of demand for a chocolate bar with chilli among our target market’. To help with the research this objective has been split into sub-objectives to ensure all areas of the research area are covered with enough depth and detail: 2.1. The volume of chocolate purchased by our target market within the UK. This objective aims to seek the amount of chocolate which is purchased by the target market, as well as where in the UK the chocolate is purchased, which may help with the distribution of the new chocolate bar. 2.2. To investigate the main purposes to why our target market currently consume chocolate bars. Investigating the main purposes to why the target market consume chocolate...
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...Ethical Considerations in Primary Research Summary: Primary research involves collecting data about a given subject directly from the real world. This section includes information on what primary research is, how to get started, ethics involved with primary research and different types of research you can do. It includes details about interviews, surveys, observations, and analysis. Contributors:Dana Lynn Driscoll, Allen Brizee Last Edited: 2012-09-21 10:05:43 Primary research is conducted all of the time--journalists use it as their primary means of reporting news and events; national polls and surveys discover what the population thinks about a particular political figure or proposal; and companies collect data on their consumer base and market trends. When conducting research in an academic or professional setting, you need to be aware of the ethics behind your research activity. Here are some specific points to consider: * You should have the permission of the people who you will be studying to conduct research involving them. * Not all types of research require permission—for example, if you are interested in analyzing something that is available publicly (such as in the case of commercials, public message boards, etc) you do not necessarily need the permission of the authors. * You don’t want to do anything that would cause physical or emotional harm to your subjects. This could be something as simple as being careful how you word sensitive or difficult...
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...Market research is the continuous process of scientifically gathering, recording, and examining data about customers, competitors, and market conditions, to support organizations make superior business decisions about the improvement and marketing of new or prevailing products and services.Market research data can be used to figure the acquisition strategy, to decide the type and content of the product explanation or statement of work, to improve the support strategy, the terms and conditions encompassed in the contract, and the assessment factors used for source selection. Market research is important to boost the possible use of commercial items and services, and non-developmental items to meet organization needs.Market research, done initial in the acquisition process, also provides information about commercial observes that you can use to form the acquisition strategy, support and check plans, product description, evaluation factors, and much more.Market research has two stages: market surveillance and market investigation. Market surveillance is acontinuing process and includes all the activities that acquisition staffs perform continuously to keep themselves up-to-date of technology and product developments in their areas of proficiency and capability. Market investigation, which involves more broad research, is directed in response to a definite materiel need or need for services.The two categories of market research are primary research and secondary research. Primary research...
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...Paternity Leave, Pay and Benefits – A Company research proposal With the recent expansion of the company and the subsequent increase in the workforce that this brings, we have seen an upsurge in the amount of staff who are requesting Paternity Leave (PL). Paternity Leave is additional to holiday leave and therefore requires line managers to plan for additional staff absences. This planning will also aid the Senior Management Team (SMT) to understand any business impacts that this will have when forecasting project delivery dates. The right of employees to take Paternity Leave is a right for all staff from the shop floor to the boardroom. Therefore planning for key staff being absent on additional leave is vital. This research proposal should it be approved will look at three key elements with regard to Paternity Leave and how it affects the business overall, these areas will be; 1. Staffs’ awareness of their rights regarding Paternity Leave under current legislation 2. Identify the current knowledge base of line managers and identify any training needs required. 3. Identify how we could communicate Information to the various stakeholder groups within the company 2 Brief Overview of Current Legislation The requirement for Ordinary Statutory Paternity Pay and Leave is a right under law and as such it is clear in what is allowed for potential parents including those parents that are adopting. These rights are available from Gov.UK (2014) and are as follows: ...
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...Project Student Land Research to Prepare for Student Land Website launch in Perth A Research Proposal Prepared for: Holiday Land Prepared by: Brandon Banesely Bullah Dynamic Marketing Research Consultancy (DMRC) Email: skid-87@hotmail.com Starting Date: 29th October 2014 Ending Date: 26th November 2014 1. INTRODUCTION Holiday Land is one of the largest privately owned online travel companies in Australia, focusing on the higher margin travel market. It’s based in Perth, but operates 4 luxury booking websites nationwide: Hotel Land, Cruise Land, Flight Land and Holiday Land. Currently utilises local call centre and travel agent referals for ~ 50% sales, but looking to focus on online-only bookings in the future. 2. OBJECTIVES The overall objective of this project is ‘to conduct a viability of a fifth travel website: ‘Student Land’ – targeting international students’. This has been broken into the following sub-objectives: a) To reach $220 million annually by the end of 2015. b) Shifting towards to online-only bookings. c) New target market, specifically to international students. 3. DESK RESEARCH 4.1 Primary Research Data This collecting research source can be suggested to formal or informal questionnaires, surveys or focus groups. 4.2 Secondary Research Data The desk research phase will gather information on statistic database which can be searched in websites, magazines or competitive advantages data...
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...1.0 Introduction As a journalist on the daily news, Base on the letter I received from the retired government official Duncan Kennedy, I will prepare a report for Duncan Kennedy and his wife Elaine discussing different products and services and give suggestion for Duncan Kennedy to keep value on his property. In order to complete the report, research and preparations are indispensable. To begin with, I would read through the case and analyze Duncan’s current situation as well as their demand, concerns and requirement. Then I will be able to prepare a plan and gather information through internet, mailshots, visit to provider, and comparison with other products or services. After evaluating the validity of all information, I am going to advice Duncan and Elaine with the most suitable plan. 1.1 Planning Stage and Schedule When I make a plan for this project, I will first read this case carefully to get enough and important information to ensure the completion of an investigation of this project. Then viewing the information provided by Duncan and Elaine. so I can understand of their current situation and requirement. After that I will use different methods to get information that I need. The methods are internet, mailshots, and provider. I would compare it with other products and services. And I will find suitable products or service that can provides the best income and interest. These products should also pay less tax, or free tax. these products risk should still be in their...
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...Planning for Market Research for Cadbury’s New Chocolate Bar. In business it is important for companies to conduct market research in order to find out more about their costumer and to make their strategic decision. For this ask I will be exploring some of the strategies in conducting market research and conducting my own market research for a chosen product. Stages in the Market research Process: This diagram shows the stages of conducting market research. When companies conduct market research a brief is set out to the market research team so that they know what they are doing .the brief tend to be set out in broad term and will consist of clear instruction and what they company want the market researcher to do for example, how many people are eating ice cream and what is their favourite flavours. It will provide details of the organisation, and the project required – for example, to find out how customers are likely to respond to a new type of promotional activity I have created a brief for Cadbury’s new chocolate bar aimed at children. See attached document After the market research team is given the brief, the team will then decide on what resources they will need to conduct the market research. This is important because of the extent of the required research project it is important to know what they are researching the resources they need, and how they are going to do it. It is also important to be clear about the target audience that the research is aimed at....
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...Business Research Process Business Research Process The business research process entails using both primary and secondary shapes of research methods. Primary and secondary forms both use collected data from consumers. Primary research methods collect data, which includes interviews, questionnaires, and surveys directly from the customer. Secondary methods use data collected from journals, magazines, and the Internet; data already collected by someone else. In the new business world increasing customer expectations and worldwide competition require businesses to reach a goal of constantly rising levels of effectiveness, while keeping up adaptability changes in the environment. The major objectives of the business research process are where to sell them, which customers are most likely to buy them, determining what products or services to offer, how to price and promote them. Generally speaking a process can be defined as a process that inputs to increase its value activity or group of activities that take input, and provide output. To achieve these objectives an aiding a company in the business process research multiple steps need to be taken. In order for the steps to be effective the company must use them to develop marketing strategies during the business research process. Additionally, technology and consumers tastes are forever changing. As a result, it is vital to administrate business research process yearly, because business research is a consistent endeavor...
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...Research Proposal Working title: Pound land of supermarket is how to adapt to the local market, whether Chinese organizations can learn some valuable experience from pound land Research objective and questions: Research objective: The dissertation is aimed at analyzing the pound land is how to adapt to local market, whether the module can be operated in China. Research questions: The main idea of my dissertation can be divided into two parts including the module in UK and China. Research questions for the module in UK: • The history of pound land is in UK? • What is the business practice of pound land? • What elements of success pound land should have? A stable supply of goods? The quality of product? Reasonable price? Management? Labour? Salary? Research questions for the module in China • Whether the business environment of Chinese market adapt to the module? To research the environment of supermarket in china • Whether Chinese organizations can learn some valuable experience from pound land? Rationale: Everything for £1 was the idea of founders in 1990 and pound land is still true to that great vision today. To work hard bring people amazing value products every day with over half being sourced from the UK. Every week, millions of savvy customers enjoy the fun and exciting shopping experience of Pound land in hundreds of stores nationwide. Pound land is very proud to offer people...
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...Our topic is based on the advantages of the Internet.The Internet have multiple advantages but in our research we will explain only three advantages of it. Firstly, people use it in the filed of education. Secondly, it facilitates the communication. Thirdly, provides people with different services. We are very interested and enthused about this topic as it is a type of the technology. In addition, Internet has a great influence on the people around the world. Besides, people become dependent on the Internet to do all their needs. This point attract and interest us to talk about this topic .Many people think that the Internet does not interest them and considered as a waste of time. This problem is a part of the reason that attracted us to attention to this topic. In the future, we believe that a new business trend will evolve and emerge. Besides, more and more people will inter into a business that managed by the Internet. Purpose statement: The purpose is to create awareness of knowing how to use the Internet in a positive way. Besides to convince people about the importance of the Internet on this generation . Because, this age is the age of progress, developing and technology. We are hoping to get a deeper understanding of the advantages that the Internet have. Accordingly, we wish to use the Internet in a right direction. Also, we hope to improve our research skills in terms of finding information from valid resources. Thesis statement: The Internet is a very...
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...Unit 3: Investigating Marketing TASK 2 Assessment Objective: A03 |EVIDENCE |Content suggestion |Notes | |Explain the purpose of marketing research for businesses. |You need to say why businesses carry marketing research out and what the benefits | | | |to the business are. | | |Identified and explain who your possible target market is |You should use the information you identified through segmentation in Task 1. | | |likely to be. | | | |Identified the size, structure and dynamics of the market in |Your explanation should include: | | |which your product is entering into. |What size is the market nationwide? ...
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...organisation uses marketing research to contribute to the development of its marketing plans In this section of the unit the investigation of the marketing research used by Kellogg’s will be shown through thorough research and evaluation also how it links in to the development of Kellogg’s marketing plans. The Purpose of Market Research Marketing research is what informs business’s make decisions by helping it to understand the changing dynamics of its market. This involves finding out more about customers, competitors and the overall marketing environment. The purpose of doing this is to gather data on customers and potential customers. The pure definition of market research is systematically gathering, recording and analysing data and also about the issues relating to marketing products and services. There are two types of research’s that can be conducted: * Primary * Secondary These research can then be formed into either quantitative or qualitative Primary Research Primary research is data and information that the business has gathered first-hand and has not been gathered before. Internal primary research data sources include: * Sales figures for the business’s own products * Customer data held on a central database. External primary research methods include: * Questionnaires and Surveys * Interviews and Focus Groups * Mystery Shoppers, And other observation techniques. Secondary Research Secondary research uses data and information...
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...even. 2. To what extent might drawing up of a detailed business plan guarantee success of Just Juice Ltd? It encouraged Bill and Anne to conduct primary market research to identify whether a market existed for smoothies business planning allowed them to identify potential problems such as times of cash flow shortage Bill and Anne were inexperienced entrepreneurs so the business plan helped them to think through their idea in detail and to be more objective about it Drawing up a business plan was essential to gain the £50 000 loan from the bank he plan did not identify the likelihood of a new competitor entering the market as actually happened The business plan made assumptions about the future prices of fruit and vegetables which proved incorrect following the 10% price rise The quality of research will determine the value of business plans was Bill and Anne sufficiently thorough? Businesses, and especially this one, operate in dynamic and changing markets making it impossible for any planning to guarantee 3. State two non-financial items that the Bank Manager would have expected to see in the business plan for Just Juice Ltd before agreeing to the loan. The business idea The entrepreneurs, qualifications and experience Resources required Staffing requirements Market research results (primary and secondary) 4. Explain one reason why Bill and Anne might have decided to use...
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...Research Applications Paper Valerie Smith University of Phoenix HRM/558 Research in Human Resource Management Human resource is where you define the strategy and plan that is necessary to implement the company’s mission, goals, and vision. Also, human resources strength in decision making and implementation of strategies and hiring process is very important to the company’s bottom line. In this paper, the goals of research in HR will be discussed, the comparison of the applications of primary and secondary research, and an explanation of how reliability and validity are used and why they are important to human resource research. The goals of research in HR are to understand the resources that are available to a company. Also, research will help a company understand what weaknesses they have and also its strengths. Research in HR is also important to understand if the company is achieving the goals that they set out to do when the creation of the company was being done. Research will provide information on how to get a project started, what resources are needed, and how many employees are needed to achieve these goals. When trying to find the right employee for the company, human resources use two types of applications for research and they are primary and secondary research. Primary research is designed to answer specific questions and data is gathered directly from the market or field (Devault, 2013). Focus groups, surveys, field tests...
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...Research Application Research is a process that provides insights on certain activities or strategies in an organization (Ghauri & Grenhaug, 2005). Researching is something that can be help in a business perspective regarding results. Business research can be used to introduce a new marketing item or strategies that help with growth and results of an organization. Organizations utilize research to collect data from employees and determine if certain process and implementation of certain processes are successful. The process of research consists of different steps needed to determine results or insight on if the information is accurate. The steps are first to determine the research topic and the problem of the research. Once the problem and topic is determine then depending on the strategy and insight on research it can be completed by a design or measurement ending with data information. Analyses the information and writing a thesis on the finding or the actual step will help to determine the actions needed to complete the process with results if possible. Goals of Research in HR The goal of research in human resource can be based on strategies to help improve the company. Human Resource works for the organization to help with making sure guidelines and laws are upheld for the organization and employees. Researching different topics like training, laws, benefits, and compensation are just a few topics that help organizations. Organizations...
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