...Project Report On Kentucky Fried Chicken From Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711-306055 ( BBA 11 ) th Preston University Peshawar Session 2006 ² 2010 Project Report Marketing Strategies With Reference To Kentucky Fried Chicken A Project report submitted to the Preston University in partial fulfillment of the requirement for the Degree of Bachelor of Business Administration. Supervised by : Prof.Dr.Zain Yousafzai Submitted by : Siawoosh Wared ( BBA Hons ) Registration # 1711 ² 306055 ( BBA 11th ) Preston University Peshawar Session : 2006 ² 2010 II Project Report On CD Page III Approval Sheet Vice Chancellor : ______________________ Prof.Dr.Anwar Hassan Internal Supervisor : ______________________ Prof.Dr.Zain Yousafzai External Supervisor : __________________ Department of Business Administration Preston University Peshawar IV Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. I designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P·s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want...
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...Task 01 KFC SRI LANKA [pic] KFC has a long tradition of great food, a warm culture and some of the best hospitality among catering teams the world over. IT’S A FACT – Each year KFC serves over 1.7 million people in Sri Lanka 1.1 COMPANY PROFILE a) Company- KFC Sri Lanka b) History - KFC, Sri Lanka was launched in 1995 and since then opened 18 outlets island wide. Cargills has successfully infused an International brand with Sri Lankan tastes by developing a host of new dishes to suit local palates - like the Buriyani and Kotthu - along with the signature KFC meals. c) Products- Burgers Fried chicken Wraps French fries Soft drinks Salads Desserts Breakfast Specialties- Lunch Dinner Coffee Drinks d) Services- 08 Services e) Services names – Takes Reservations Walk-Ins Welcome Good For Groups Good For Kids Take Out Delivery Catering Outdoor Seating 1.2 Marketing Environmental frame work The marketing firm operates within a complex & dynamic external environment. It is the task of the marketing-oriented organization to link the resources of the organization to the requirements of customers. This is done within the framework of opportunities & threats in the external environment. ...
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... COURSE & BATCH: B.com (hons.) ; 2013-16 AMITY COLLEGE OF COMMERCE AND FINANCE, NOIDA AMITY UNIVERSITY – UTTAR PRADESH CERTIFICATE OF ORIGIN This is to affirm that I, Ms. ASHNA KHANNA, a student of Under Graduate Degree in B.com (HONS.); 2013-2016, Amity College of Commerce and Finance, Noida has worked under the able direction and supervision of Mr. ADARSH ARORA, designation______________, This Project report has the essential standard for the partial fulfillment of the Under Graduate Degree in Commerce and Finance. To the best of our insight no piece of this report has been recreated from any other report and the contents are established on unique exploration. I am mindful that in the event of non-compliance, Amity College of Commerce and Finance is qualified to cancel the report. Signature (Student) Name of the student: ASHNA KHANNA Enrolment No.: A3104613162 Signature of Project...
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...Bachelor of Business Management (Hons) in General Management BUSINESS ETHICS ASSIGNMENT NAME: MOHAMED HASRIQ BIN ALI STUDENT ID: SCM 016703 LECTURE: MRS MALATHI Table of content NO | TOPICS | PAGE | 1 | Table of content | 2 | 2 | Background | 3 | 3 | Dilemmas | 4 | 4 | Strategies of the company | 5 | 5 | Recommended solution | 6 | 6 | Executive summary | 6 | 7 | Referencing | 7 | Introduction As we all know Kentucky Fried Chicken (KFC) is among of the popular fast food restaurant with their delicious secret recipe fried chicken and that was named Yum!Brand before Kentucky Fried Chicken and was started in Louisville. The idea of opening this restaurant was in 1930 and the founder of Kentucky Fried Chicken is Colonel Harland Sanders in 1952. The company has become a well known chicken chain restaurant with their trademarked slogan “its finger lickin’ good” and currently this company is expanding their business by doing some ethical social responsibilities like the KFC Colonel’s Scholars Program for years. Plus the program offered $20 000 to the high school and they are planning to open a university or college of KFC. In this report includes the discussion of the dilemmas that Kentucky Fried Chicken (KFC) facing together with theories, how the company manages their strategies to overcome the dilemmas and some of the recommendations solution...
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...Kentucky Fried Chicken (KFC) continues to be recognized as an earliest franchising company around the world. Approximately 50% of KFC’s worldwide restaurant businesses are owned & operated by independent businessmen & women, KFC franchisees. KFC’s outstanding brand recognition, experienced management, high quality food, site development expertise, advanced operational systems & unique global infrastructure position them to capitalize on global opportunities. KFC is currently seeking highly qualified individuals to join its family as new franchisees in both North America. & International markets. The feature of their tasty fast food items with unique value & services, creating a high demand for KFC in the international business arena. KFC already proves their demand in the global market by providing quality fried chicken & other fast foods. More than a billion of the KFC’s "finger licking good" chicken dinners are served annually. And not just in North America. The KFC’s cooking is available in more than 80 countries and territories around the world. Furthermore, there is a golden opportunity for KFC to expand their global foodservice in Bangladesh also. KFC can enter the Bangladeshi market for its demand & brand image. One of the biggest franchising companies is Kentucky Fried Chicken. Unique brand quality fast food provider KFC hold some exclusive strength. KFC is the provider of world quality foods. Different varieties of food items are there in KFC. KFC will get the maximum competitive...
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...KFC HOLDINGS (MALAYSIA) BHD 65787-T 1 KFC Holdings (Malaysia) BHd (65787-T) annual Report 2011 annual Report 2011 after 38 years of ‘Finger lickin’ good’, we have changed our tagline to simply ‘so good’. ‘so good’ reflects our commitment to product, place, people, price and promotion. ‘so good’ is that great experience of a good meal shared between family and friends. at KFC, it is all about building a brand that brings people together and creates that ‘so good’ moments. Thus, the choice of the cover illustrates ‘so good’ which is what the brand is all about. KFC Holdings (Malaysia) BHd (65787-T) annual Report 2011 2 Contents Shareholders’Overview Financial Highlights 6 notice of annual general Meeting 9 statement accompanying notice of annual general Meeting 14 Our Performance in 2011 Corporate statement 18 Review of operations 32 Reliable Corporate Citizen Corporate social Responsibility 48 The Corporation Board of directors 60 Top Management Committee 76 Head of division 77 shariah advisory Council 80 Corporate information 81 group structure 82 Accountability Corporate governance statement 84 audit Committee Report 93 statement on internal Control 97 additional Compliance information 100 Financial Statements directors’ Report 127 statements of Financial Position 131 statements of Comprehensive income 132 Consolidated statement of Changes in Equity 133 statement of Changes in Equity 135 statements of Cash Flows 137 notes to the Financial...
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...Introduction In this report included a marketing plan for our organization so that the marketing performance gets to improve. The marketing processes which can helps company to have a more understanding about the market are going to discuss in this report. Besides, benefit and cost of adopting a marketing orientation and the marketing environment which influence the marketing decisions are also included in this report too. Other than that, the segmentation criteria of the company are also suggested in this report. We will know about the targeting strategy and buyer behavior from this report after our analysis. Lastly, we would like to suggest a new positioning strategy for our company too. (Urmi Saha, n.d.) KFC, Kentucky Fried Chicken is the largest and the most famous brand quick service restaurant of the fast food in Malaysia. In Malaysia, the first KFC restaurant was opened at Jalan Tunku Abdul Rahman in 1973. (Center Blog, 2009) Today there are more than 500 KFC Restaurants across the nation and still counting. At first KFC utilized stove-top secured cooking pots to broil its chicken. In the 1960s, the formally recommended model was the L S Hartzog created "KFC 20-Head Cooker" which cost $16,000. The Hartzog model had no oil filtration framework, implying that filtering must be done physically, and the pressure fryers occasionally exploded, this always hurt their employeees. In 1969, innovator and engineer Winston L. Shelton built up the "Collectramatic" pressurized fryer...
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...Kentucky Fried Chicken KFC is the largest fast-food chain in Malaysia and Brunei, serving world famous Original Recipe fried chicken which contains secret blend of 11 herbs and spices. Apart from serving finger-licking good food, they continuously aim for high quality and are committed to ensure food safety by stringent control to maintain their standards. Products They cook their products well above the minimum temperature recommended by WHO. They have developed standard procedure that would minimize risk of cross contamination between raw and ready-to-eat products. They provide information on the nutritional values of KFC products to assist their customers in planning a wholesome and balanced meal. For frying all of their products, they use non-hydrogenated palm oil that contains insignificant amount of trans fat and it is 100% cholesterol free. They have a team of food technologists constantly experimenting with new flavors and creative concepts to provide more value, choices and healthy options for their customers. Apart from introducing international products into our market, they have also developed some popular local flavors designed to enable their customers to enjoy an exciting dining experience. KENTUCKY FRIED CHICKEN Food, fun & Festivity, this is what KFC is all leading the market since its inception. KFC provides the ultimate chicken meals for a chicken loving nation. Be it colonel sanders secret original recipe chicken or the hot & spicy version...
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...summary: This report is about how ethically correct KFC and McDonald’s are in their business practices. They both are from the same industry which is food and beverage but still are two different companies. Basically Business ethics focuses on identifying the moral standards of right and wrong as they apply to behaviour within and across business institutions. In this report we evaluate and compare their business practices according to ethical aspects. Later on we discuss the 4 ethical theories for each of the company which are individualism, utilitarian, virtue ethics and Kantian theory and apply them to show how ethical the business practices of each company compared to the other company. We justify our report by giving authentic facts and figures for each company. Finally in the end giving a conclusion on the discussion done for both the companies. TABLE OF CONTENTS: * Background of the companies * Comparison between business practices according to ethical aspects * Constructive and commercial ethical aspects of both companies * Discussing and applying the ethical theories according to the practices of the companies * Conclusion * References A BRIEF DISCRIPTION ON THE BACKGROUND INFORMATION ABOUT KFC AND MCDONALD’S’: First we talk about KFC; it is one of the world's most popular fast food restaurant chains in the world founded by Colonel Harland Sanders in 1930. Every day, more than 12 million customers are served at KFC restaurants...
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...effect on a business which includes information sharing, business planning and decision making on an enterprise-wide basis, Therefore it allows each department to share information and communicate which greatly benefit for a more productive and effective business flow. ERP is one of the newest Information Technology System which is implemented on all KFC Restaurants around the world which is used to analyze and integrates all of business processes. Enhancing the customer relationship is one of the main features coming under the core objectives of every ERP system, the newest web-based system enables quick generation of inventory, sales and revenue report which is very effective for every QSR Restaurants including KFC. There are various modules in ERP system including Finance, Human Resource Management, Manufacturing, Project Management etc. KFC is a major quick serving restaurant (QSR) with stores located in 109 countries and territories around the world and serves over 12 million customers every day generating nearly $10 billion a year, Founded by Col. Harland Sanders and based in Louisville, Kentucky USA, it is now the world’s most popular chicken restaurant fast food chain specialized in Original Recipe, Hot and Crispy Chicken and freshly made chicken sandwiches. KFC is part of Yum! Brands, Inc., the world’s largest restaurant company in terms of system restaurants with more than 36, 000 locations around the world which implement ERP system on their everyday business transactions...
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...Preface This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. We designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P’s of marketing & their marketing tools. In addition to it, this report includes a research base survey on KFC. We all have tried our level best to fulfill all the requirements mentioned to us. Now its depend upon the reader to read it carefully and understand what we want to communicate. This report provides a brief knowledge about KFC in Pakistan. Acknowledgement In the name of Allah, the most beneficent & the Merciful. Firstly, we all likely to thank mighty Allah who provides us knowledge, energy & skills to get opportunities & to increase our knowledge & experience by completing this project. Secondly, we especially thank to our instructor Ms. RAHEELA ZULFIQAR who guides us at every step & every aspect of this report, so that’s competed successfully. Finally, thanking management of KFC, for providing us with helpful knowledge needed. After that we are able to complete this report with hard working & cooperation. EXECUTIVE SUMMARY In September 2007, Ms. RAHEELA ZULFIQAR assigned us a project. We are asked to explain how our chosen product is being marketed, and how environmental factors, buying behavior, market segmentation, demographic trends, target market, positioning strategies, marketing mix...
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...Introduction of Kentucky Fried Chicken (KFC) Corporation 2 1.2 Objective of Ethical Audit Report. 2 2.0 Identification of KFC's Ethical Dilemmas 2 2.1 Trans fats 3 2.2 Animal cruelty 3 2.3 Environmental concerns 4 2.4 Wages and working condition 4 3.0 Ranking and evaluation of KFC's responses to its Ethical Dilemmas 6 3.1 Ranking of KFC's Ethical Dilemmas 6 3.2 Major Ethical Theories 7 3.2.1 Teleology 7 3.2.2 Deontology 8 3.2.3 Virtue Ethics 8 3.2.4 Marketing Ethics 9 3.3 Evaluation of KFC's Responses to its Ethical Dilemmas. 9 3.3.1 Trans Fats 9 3.3.2 Animal cruelty 10 4.0 Evaluation of KFC Best Practices 11 4.1 KFC Colonel's Scholar Program 11 4.2 World Hunger Relief, from Hunger to Hope 11 5.0 Recommendation 12 List of Reference 14 APPENDICES 16 Ethical Audit Report on KFC 1.0 Introduction 1.1 Introduction of Kentucky Fried Chicken (KFC) Corporation Kentucky Fried Chicken (KFC) Corporation is the world's most popular chicken restaurant chain, offering services to more than 12 million customers in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC began with Colonel Harland Sanders in 1952. Although Sanders died in 1980, Sanders remains an important part of the company's branding and advertisements, and "Colonel Sanders" or "The Colonel" is a metonym for the company itself. KFC has been serving customers delicious,...
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...6623484 Executive Summary This report is written to evaluate if the mission statement is still necessary for company's succuss and to review mission statements for five quick services restaurants which are competing in the fast food industry including: Hungry Jack’s, McDonald’s, Domino’s Pizza, Kentucky Fried Chicken and SUBWAY chain. This report finds that a well written mission statement is able to guide the direction of the company and positively change employees’ behaviours which directly link to company profitability. Therefore is essential for successful organizations today. This report also finds that except for McDonald’s, all other four companies’ mission statements are either focusing on these companies’ growth or profitability. This report believes it might be difficult for them to cope with this changing macro-environment and plan for the future scenarios. McDonald’s is the only organisation in these five companies that mentions customer experiences and perception towards the cooperation is also it is the only one communicate effectively this to the target audiences. Table of Contents 1.Introduction 1 2.The need of Mission Statement 1 3. Hungry Jack’s 2 3.1 Company Description 2 3.2 Review of the Mission Statement 3 4. McDonald’s 5 4.1 Company Description 5 4.2 Review on mission statement 6 5. Dominos 9 5.1 Company Description 9 5.2 Review of Mission Statement 10 6. Kentucky Fried Chicken (KFC) 11 6.1 Company Description 11 ...
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...Jiang Zhenghui Past Development of Yum!Bands In 1997, with KFC, Pizza Hut, Taco Bell three famous brands of food systems (This system is a business unit of PepsiCo, PepsiCo's three main business is soft drinks, snack foods, fast food.), Yum!Bands separated from PepsiCo and listed on the New York Stock Exchange. From then, the world's largest restaurant group - Yum global food Group has been formally established. All shareholders and members of the company may not have thought of that just used two years, Yum! Bands operation achieved a great success in market especially in Chinese market. Today, Yum! has more than 30,000 chain stores worldwide and 500,000 employees, a turnover of $ 20 billion, ranks among the world's top 500 listed companies. Since separating from PesiCo, Yum! had to compensate for the loss caused by the past, while also facing a serious challenge: how to create corporate culture? How to create three well-known food brands to collaborate with each other, rather than competitive relationship? How to build for the future development of the enterprise staff confidence. At that time, CEO Mr. Andrakk Pearson and David Novak took a series of bold and new measures. For example, KFC, Pizza Hut, Taco Bell still continued their existing operational management, but to play a coordinating role with each other; Through packages form, did a joint promotion of the three brands. The raw materials were unified procured, distributed by the company, It helped to controlling...
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... A Report On Identifying the factors that affecting the customer hospitality Submitted to Mr. Asraf Harrun Lecturer in Marketing Department School of Business Submitted By BBA, 24th Intake Sec-06 BUBT Bangladesh University of Business and Technology Serial No. | Name | Id | 1 | Taha Kabir (Group Leader) | 10112101244 | 2 | Anika Zinnat Joya | 10112101250 | 3 | Rifatul Hassan Sagar | 10112101248 | 4 | Md. Nasir Uddin | 10112101243 | 5 | Roktim Hossan | 10112101229 | Bangladesh University of Business & Technology (BUBT) 05/01/12 Letter of Transmittal 9th, May, 2001 To Mr. Md Asraf Harun Lecturer in Marketing Department School of Business BUBT Subject: Submission a report Dear Sir/Madam, It is really a matter of immense pleasure for us to submit the report on “Identifying the factors that affecting the customer hospitality”. This report enriches our knowledge. We will be highly encouraged if your kind to receive this report. We put our best effort to include all the applicable information, which we have collected from both primary and secondary sources and also from our personal observation. If you need any further clarification therein, we will be your instant service and I am always available for any queries. We would be grateful to you if you accept this report and give our assessment on it. Faithfully yours Taha Kabir (Group Leader) On the behalf of group E Bangladesh University of Business and Technology ...
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