...변화하는 시장을 선도하며 고객의 기대를 뛰어넘는 새로운 가치를 지속적으로 창출하며 활력과 즐거움을 제공하는 기업으로 거듭나기 위해 최선을 다할 것입니다. 2011 영업보고서 Chairman’s Message 세계적인 자동차 메이커이자 모범적인 기업시민으로서 지속가능한 성장을 이루어 나가겠습니다. 06 Kia motors Chairman’s message 지난 2011년은 현대자동차 그룹의 위상을 더욱 공고히 하는 매우 의미있는 한 해였습니다. 현대 기아차는 세계 시 장에서 5대 자동차 메이커로서의 위상을 더욱 확고히 하였습니다. 그러나 2012년은 유럽 재정위기와 세계 경기 침체로 인해 자동차 산업의 성장세는 둔화되고, 업체간 경쟁은 더욱 치열해 질 것으로 예상됩니다. 따라서, 올해는 보다 내실 있는 경영활동을 통해 글로벌 일류 기업으로 도약하기 위한 기반을 다지고자 합니다. 이 를 위해서 그 동안 꾸준히 추진해 온 품질경영을 더욱 강화해야 하며, 이를 통해 고객에게 만족과 감동을 주는 품질 의 고급화에 더욱 주력해 나갈 것입니다. 아울러, 현대자동차 그룹은 소외된 계층을 보살피는 사회공헌과 협력업체와 공생발전을 위한 활동을 더욱 강화하 여, 국가 경제와 사회발전에 공헌하는 모범적인 기업이 되도록 최선의 노력을 다할 것 입니다. 또한, 우리 기아자동차는 금년 한해 사업목표 달성과 함께, 미래를 대비하는 마음으로 중장기전략인 “기아비전 2016”을 수립하였으며, 차질없이 진행해 나갈 것입니다. 기아자동차는 위기를 기회로 만드는 불굴의 도전정신과 무한한 잠재력이 있습니다. 미래를 향한 꿈과 열정으로 모 든 임직원이 한마음 한 뜻으로 다시 한번 도약하는 뜻깊은 한 해를 만들어 나가겠습니다. 감사합니다. 회장 정몽구 07 2011 영업보고서 Vice Chairman’s Message 존경하는 주주 여러분 제68기 정기 주주총회를 맞아 지난 한 해 동안 기아자동차에 성원을 아끼지 않으신 주주 여 러분께 진심으로 감사의 말씀을 드립니다. 주주 여러분! 2011년은 일본 대지진, 아중동 민주화 시위, 유럽발 경제 위기 등 유난히 큰 사건 사고가 많았던 한 해 였으며, 이로 인해 글로벌 경제는 한치 앞을 내다보기 어려운 상황들이 계속되었습니다. 하지만 기아자동차는 어려운 상황을 슬기롭게 극복하고 다시 한번 사상 최고의 성과를 달성 하였습니다. 2년 연속 무파업을 달성한 가운데, 국내 및 해외시장에서 248만대를 판매하여 전년대비 19% 의 고성장을 이루며 2010년에 이어 다시 한번 세계 10대 자동차 메이커 반열에 우뚝 섰습니 08 Kia motors ViCe Chairman’s message ‘기아비전 2016’을 중심으로 고객중심 경영 강화, 글로벌 사업구조 고도화, 지속성장 기반 확충 등을 통해 보다 큰 성장을 이루겠습니다. 다. 이익 면에 있어서도 3조원을 돌파하며 사상 최고의 영업이익 을 달성하였으며, 주가는 전년대비...
Words: 4508 - Pages: 19
...Executive Summary This report would provide a thorough application of Accounting Information System concepts, accompanied with thorough findings on Kia Motors, South Korea’s second largest automobile manufacturer. The findings were based on mainly secondary data through research obtained from web-based sources such as online articles, analyst reports, financial reports, academic journals and academic databases. The report aims to present the detailed findings of Kia Motors and the fraud that occurred in 2002 through a Balanced Scorecard (“BSC”), Document Flowchart Diagram (“DFD”), as well as the facts and role of the accountant, Cecile Campbell in the fraud committed on Kia Motors in 2002. The report consists of mainly three components. Firstly, a BSC that was developed using Kia Motors’ mission, vision and strategies that were identified and inferred from online research and Kia Motors’ financial statements and sustainability reports. Key information that was included in the BSC were Kia Motors’ performance and risk-based goals, initiatives, measures and their performance target. Secondly, a DFD was created to reflect one of Kia Motors’ key operations. The diagram that was drawn up was based on Kia Motors’ expenditure cycle. It showcased a detailed description of the relevant source documents involved, as well as their flow throughout the business process. The report further highlighted the key internal control strengths, the risk of material misstatements they serve...
Words: 4866 - Pages: 20
...SWOT analysis and it’s importance in market segmentation. SWOT (Strength, Weakness, Opportunity and Treat) Analysis is one of the management tools which provides management an overview on the Strengthen, Weakness, Opportunities and Treat that points out the core issues about the company’s position on it’s operation. It “serves as a catalyst to facilitate and guide the creation of marketing strategies that will produce desired result” O.C. Ferrell, Michael D.,George h and David l (1999) using the SWOT analysis organizations can examine the various factors both internally (Strength and Weakness) and Externally (opportunities and treats) to improve business performance. The analysis will be used to “quickly overview the business strategy” Jobber and Ellis-Chadwick, (2013). Swot Analysis provides a core information on the business organization not only the marketing aspect but also other components that contribute and affects the success of it’s business operation, Management can prepare itself for taking proper course of action in identifying marketing objectives and designing core strategies and gain competitive advantage in breaking the market. Marketing Audit Organizations develop a plan of action through which they proceed with their business operation, in order to assess their past performance, current position in the market as well as where they want to be in future operations. One of the tool that can answear these issues are to have an internal and external audit...
Words: 1035 - Pages: 5
...Experience Que: Match the following sphere 1. Public Sphere 2. Social Sphere 3. Trival Sphere 4. Psychological Sphere With the examples. a. Charmin pop-up dacilities b. Nike’s “Just do it” c. Louis Vuitton Bags d. Walmart Shopycat a. 1+a, 2+d, 3+c, 4+b b. 1+a, 2+b, 3+c, 4+d c. 1+d, 2+c, 3+b, 4+a d. 1+c, 2+b, 3+a, 4+d Article 46: Creative That Cracks the code Match the following codes----- 1. A new social movement 2. Ads that “go native” 3. Just Enough Humor 4. The Ad as a game 5. Collaborating with the Crowd 6. Variations on the Meme ---- with the organization that correctly references it. a) Wonderful Pistachios b) OREO Cookies c) COCA-COLA China d) KIA Motors America e) Target and Neiman Marcus f) Marks and Spencer a. 1+a, 2+b, 3+c, 4+d, 5+e, 6+f b. 1+f, 2+e, 3+d, 4+c, 5+b, 6+a c. 1+b, 2+d, 3+c, 4+e, 5+a, 6+f d. 1+f, 2+e, 3+d, 4+c, 5+b, 6+a e. None is correctly matched Article 47: The Rise of Experiential Marketing Which quote is MISMATCHED with the person who expressed it? a. Brian Martin -“An experience’ has much more important than an ‘exposure’” b. Lenderman- “Experiential marketing lessens the distance between the consumer and the brand” c. Rick Condos – “We always used to have to push messages out and we used to tell stories. We still tell stories, but now we ask our consumers to be a part of those stories.” d. Jon Hayes – “There are...
Words: 674 - Pages: 3
...Using sports marketing to engage with consumers: A Kia Motors case study Introduction Today’s consumers have higher expectations than ever before. Dramatic improvements in media, communication and transport have made the world’s economy more connected. Products developed in one country have become increasingly attractive in other parts of the world. However, entering markets in other parts of the world is not an easy task. Entrants face many different challenges as they try to develop their brand profile. This is especially evident in mature markets like the UK car market. This market has a number of long established brands. The awareness and brand loyalty that exists for established brands form a barrier to entry for new organisations. This case study illustrates how Kia , a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market. The Kia Motors Corporation, based in South Korea, has 12 manufacturing and assembly plants and subsidiaries in 165 countries around the world. Globally the Hyundai Kia Group is now the fourth largest car company in the world. Kia Motors UK has more than 166 dealerships. It also has plans to grow the network to support the increasing demand. Kia is a relatively new entrant to the UK car market. However, it has become more well known in recent years. Kia does not have the same level of brand heritage in the UK as it does elsewhere in the world. Kia aims to overcome this through its massive ambition...
Words: 1867 - Pages: 8
...operate, ensure a consistent pool of resources that are required for the business to perform its functions, and to generate profits. The Acquisition of Kia Motors by Hyundai Motors Fikre Y. Wondimu CalUniversity Author Note Fikre Y. Wondimu is a student at California Intercontinental University. Special thanks to Dr. Troy Roland and Dr. Fathiah Inserto for providing suggestions to improve this document format and content. Correspondence concerning this thesis should be addressed to Fikre Y. Wondimu, CalUniversity, 1470 Valley Vista Drive #150, Diamond Bar, CA 91765. Contact: fikre_y@yahoo.com Abstract The last decade demonstrated decreased revenue and higher value of development costs, which led the automobile industry to engage in domestic and international mergers and acquisition (M&A). This case analyis examines one of the largest M&As in the Korean automobile industry in recent years, the acquisition of Kia Motors (Kia) by Hyundai Motors (Hyundai). The case study briefly analyses the conditions of the acquisition, the integration and stabilization processes undertaken by both companies. By acquiring Kia, Hyundai enhanced its competitive position in both domestic and global markets, achieving economies of scale, scope and strengthened its local and global market. The M&A process of Hyundai/Kia did not come easy. The Post-acquisition and restructuring process faced several challenges of synergy effects prompting for strategy change in order to align...
Words: 1041 - Pages: 5
...This is especially evident in mature markets like the UK car market. This market has a number of long established brands. The awareness and brand loyalty that exists for established brands form a barrier to entry for new organisations. This case study illustrates how Kia, a South Korean motor company, has used sports marketing to develop its brand identity in the European motor market. The Kia Motors Corporation, based in South Korea, has 12 manufacturing and assembly plants and subsidiaries in 165 countries around the world. Globally the Hyundai Kia Group is now the fourth largest car company in the world. Kia Motors UK has more than 166 dealerships. It also has plans to grow the network to support the increasing demand. Kia is a relatively new entrant to the UK car market. However, it has become well known in recent years. Kia does not have the same level of brand heritage in the UK as it does elsewhere in the world. Kia aims to overcome this through its massive ambition and plans for growth in the European market. Developing brand identity To support this growth plan, Kia has to develop its brand identity. In the past Kia has competed mainly on price, using a competitive pricing strategy. The challenge for Kia has been to increase awareness of its brand within European markets. Alongside this it has created positive perceptions of its products through high profile sponsorship deals. It wants consumers to view the brand as a...
Words: 2029 - Pages: 9
...Hyundai Motor Company Question 1 Hyundai is a Korean Motor company which is a part of Hyundai Group. It has been established 29th December 1967. It has achieved a high success domestically and internally. In this question we will highlight the difficulties faced Hyundai including its competitors, how they overcome these problems domestically and internally and the strategies adapted to compete effectively . HMC has faced some of the difficulties & problems that affect its market position & brand image. Their problems is going around three main problems which are "Sales, rate & quality". HMC rates was so cheap which made the product is undervalued by the customers. In fact, the cheap price of their cars reflect its quality as some customers are needed for expensive cars. Therefore, Hyundai goal in US only to maintain its share not to gain more profits & sales in one had. On the other hand, segmenting low level –moderate level people and focus on cost saving cars rather than high quality oriented cars affected it's brand image & identity. Moreover, Hyundai is caring only to save money by having cheap labor which also affect its quality of working and having lots of workers strikes. In addition, we can't forget that inherited Chairmanships that gave the priority to the family to run the business rather than the qualified professional from management. These family chairmens' never listen to the experts inside organization and never take their advice. As well as they had a problem...
Words: 3507 - Pages: 15
...in Student Version Copyright 2010 8/24/09 by FACHE RIO GRANDE MEDICAL CENTER Cost Allocation Concepts This case focuses on cost allocation concepts, specifically the fairness and incentives created by a new allocation system applied to a department that is moving to a new, stand-alone facility. The primary thrust of the case is qualitative rather than quantitative, but this model can be used to compare results under alternative allocation schemes. The model consists of a complete base case analysis--no changes need to be made to the existing MODEL-GENERATED DATA section. However, in the student version all values in the INPUT DATA section have been replaced with zeros. Thus, students must enter the appropriate values into the red cells that currently contain a zero or hyphen. When this is done, any error cells will be corrected and the base case solution will appear. Note that the model does not contain any uncertainty analyses, so students will have to create their own if required by the case. Furthermore, students must create their own graphics output (charts) as needed to present their results. INPUT DATA: KEY OUTPUT: Dialysis Center Data: Dialysis...
Words: 515 - Pages: 3
...Indice Introducción La Administración Estratégica Modelo de la Administración Estratégica Entrevista Conclusion Bibliografía Introducción Las empresas que implementan estrategias eficaces logran un mejor desempeño a largo plazo comparado con aquellas que no lo hacen, ya que permiten observar de cerca diferentes factores y predecir el cambio del mercado para así adaptarse a ella. La Administración estratégica permite a una empresa ser adaptable, permitiendo así influir sobre el mercado o incluso tomar la delantera sobre los competidores. Permite aprovechar las ventajas que el entorno ofrece, minimizar el impacto de las amenazas externas, eliminar las debilidades, aumentar o crear nuevas fortalezas. La Administración Estratégica La administración estratégica se define como el arte y la ciencia de formular,implementar y evaluar decisiones multifuncionales que le permitan a una empresa lograr sus objetivos.Por ende, esta se enfoca en integrar la administración,el marketing,las finanzas y la contabilidad,la producción y las operaciones, las actividades de investigación y desarrollo, para así lograr el éxito de una empresa. La finalidad de la administración estratégica es aprovechar todas las oportunidades que surjan y crear otras nuevas y diferentes para el futuro. Modelo...
Words: 782 - Pages: 4
...Jamaica Highlighting the Study Area……………………… II. Map of the Study area……………………………………………… Methodology……………………………………………………………….. 4 Presentation of data………………………………………………………… 5-8 Conclusion…………………………………………………………………. 9 Bibliography………………………………………………………………... 10 TITLE PAGE GENERAL TOPIC Rivers AIM OF STUDY To conduct a research along the course of the coyaba river in St. Ann, to compare the characteristics and measurements at different points in the river. METHODOLOGY Where data was collected The data for the study was collected at the Coyaba River Gardens in Ocho Rios St.Ann. When was Data Collected The data was collected on the 17 of October 2013, during the period of 12:30pm until 1:00pm. How data was collected Three different sites were targeted for the study and the observations and measurement were conduct at these points. In which two other person was in the water holding the cord which was used to measure the dept, the length of the fall and a bottle was used to conduct the speed of the fall. While two other person was recording the data and timing the stopwatch. PRESENTATION OF DATA A Table Showing The LENGTH, DEPTH AND TIME Of The Coyaba River Garden Course. LENGHT | DEPTH | TIME | 2 m | 1 m | 17 s | 3 m | 0.5 | 8 s | 3 m | 0.5 | 10 s | 4 m | 0.8 | 35...
Words: 668 - Pages: 3
...economic potential (e.g. fur trade) the west had. Unfortunately many Americans, mostly from the south also sought new lands but for the wrong reasons, reasons such as acquiring more lands for the expansion of cotton cultivation, thus also spreading more slavery. One of the main events that lead to the war was the dispute of boundaries between Mexico and the United States and the union of Texas with the U.S. Mexico did not like the fact the Texas joined the union, in the years prior, Mexico had been at war with Texas trying to get them to surrender to their rule but could not succeed. Another reason that possibly lead to the war was that the U.S. wanted to establish their border at the Rio Grande, but Mexico believed their border was at the Nueces River which was about 120 miles north of the Rio Grande....
Words: 1022 - Pages: 5
...written so that children are able to enjoy it. 5) This book was a very well written book which I think parents should encourage their children to read. It deals with illegal immigrants from Mexico. It teaches children about being tolerant, accepting, generous, and standing up for what is right. I think it teaches a good lesson for all children and parents. 6) I enjoyed reading about helping another person who was worse off than they were. The illustrations were colorful, interesting and well done and for that I really liked them. Summary * This is a story about Prietita a young Mexican American girl who meets a Mexican boy by the name of Joaquin. * Joaquin is a Mexican immigrant boy who along with his mother crossed the Rio Grande to Texas in search for a better life. * Prietia defends Joaquin when he is being bullied by all the other neighborhood kids, including her own friends. * Prietia and Joaquin become friends and she helps heal his wounds and saves her lunch so that he can eat. * When the border patrol comes to town,...
Words: 673 - Pages: 3
...Those were the actions Polk took leading to the war with Mexico. America won every battle with Mexico (Lecture “The Mexican War”).The results of the war would be, the military officers obtained strategic lessons that they used thirteen years later. More than half of Mexico’s territory and one of their most admired states was stolen from them. Once the United States gained the new territory they affronted an issue that has been inactive since the Missouri Compromise. How would slavery be ranked in the territories? The charge that Polk provoked a “war of aggression” was a fair one. It was a fair charge because, On January 13, 1846, a frustrated Polk tried to force a showdown by ordering four thousand men, under General Taylor, to march to the Rio Grande near Mexican forces, but nothing happened. Polk then turned to his Cabinet to ask Congress to declare war on the basis of unpaid claims and Slidell’s rejection (pg.263). Even though these pretexts were thin, on the evening of May 9, 1846 the news of bloodshed arrived. Based on the word aggression, by definition, the United States did provoke Mexican forces to fire and fight in order to gain territorial rights. So for that reason the United States owes the Mexican Government an apology. But what can one expect from a country that was founded on taking and claiming land and territory that...
Words: 332 - Pages: 2
...A Mother’s Hand The Rain of Gold written by Victor Villasenor, is a strong tale of two Hispanic families who escape the Mexican Revolution, only to have their life’s intertwined. Contrary to the customs of the times, both families are run by two strong and independent women. The mothers are left by both of their husbands during the revolution— left to take care of their families. Focusing on one mother, Dona Margarita is the best example of a powerful and influential matriarch. She is left to take care of her family during their trip out of Mexico, and throughout their time in America. Dona Margarita has the strongest impact on her children’s lives. Juan Villasenor is born from a proud family, led by an even prouder mother. Dona Margarita’s main strength to keep on going is the fact that she is a descendant of the great Don Pio. This great sense of pride is passed to her kids, as shown by Juan’s recklessness when he was competing with the other boys. “Juan was full of the devil; he just knew this was one event he was sure to win. After all, he was a Villasenor with Castro blood…”(117). Even though Juan misses the train his sheer determination to go and run after it is truly amazing. Juan’s mother left such an impression on him that when he sees the jaguar, he can hear his mother’s words “Attack, mi hijito! Dont run! Attack! Or he’ll kill you” (125)! Throughout the book, Dona Margarita seems to have this sixth sense about her kids, in which she can tell if her kids are in...
Words: 1082 - Pages: 5
