Premium Essay

Kimbery Clark

In: Business and Management

Submitted By quality518
Words 537
Pages 3
CASE OVERVIEW

The company that many of us grew up with that offered disposable diapers and training pants found itself in an ever changing and competitive market. With European markets opening up to more organizations, Kimberly-Clark needed a new strategy to overhaul its business and remain competitive. Some of the factors that brought on the need for restructure as seen in Hitt (2013), was a difficult merger between Kimberly-Clark and Scott Paper, lack of growth in developed countries and loosing market shares to competition. Kimberly-Clark came up with a unique restructuring strategy that would place products into categories based upon their selling strength (Grow, Sustain, or Fix). This strategy was not well received by shareholders and the stock market. Kimberly-Clark then choose to revise this strategy into a more acceptable one. Products would be placed into three categories. Personal care, washroom products, and emerging markets.

IDENTIFYING PROBLEMS

The obstacle that Kimberly-Clark faced during this restructuring phase would include the reorganization of production equipment and personal. By categorizing products into new categories management and production would have to be reorganized. The original restructuring plan would have products utilizing the same type of equipment being moved elsewhere due to its sales performance. Another disadvantage of this restructuring would be the cost. For example, an article seen in USA Today (2013), Kimberly-Clark anticipated restructuring costs between $130 million and $160 million. These restructuring costs along with a decrease in sales brought on by competition from business rivals were proven to be a major obstacle.

KIMBERLY-CLARK QUESTIONS

1. Why would Kimberly-Clark executives restructure the company based on “grow, sustain, and fix” categories? What disadvantages might result from such a

Similar Documents

Premium Essay

The Basketball Court

...Ben Mammel Mrs. S Mann English 1501.1 30 September 2013 Compare/Contrast: Dillard and Rodriguez In Annie Dillard’s “American Childhood” and in Luis Rodriquez’s “Always Running” both share similarities. Both are autobiographies that involve children running from an adult, both stories paint vivid descriptions of their communities and childhood memories. The authors also dramatize their stories to make them more exciting Although Dillard and Rodriquez share many similarities the two stories differ. The most significant contrast about the stories is the environment the children grew up in. In an “American Childhood” Dillard grew up in a middle class neighborhood with nothing to be afraid of, on the other spectrum Rodriquez spent his childhood running from “gangs” “junkies” “police” and even “teachers. The titles itself contrast drastically, “An American Childhood” sounds pleasant, enjoyable, and cliché whereas “Always Running” sounds hopeless, tiring, and dangerous. Descriptions in the stories show how the environments differ, in “Always Running” Rodriquez describes constant abuse that Luis and Tito go through in paragraph 26 “We were constant prey” “sometimes the teachers who jumped on us Mexicans as if we were born with a hideous stain”. In an “American Childhood” it can be inferred that it is a more privileged environment because the man that chased Dillard left his car with his keys in the ignition to chase after kids...

Words: 461 - Pages: 2

Free Essay

Kimberly Clark

...KIMBERLY CLARK LEVER PRIVATE LTD. Background Kimberly-Clark Corporation (KCC, a Fortune 500 company), incorporated in 1872, is engaged in manufacturing and marketing a range of health and hygiene products around the world. Most of these products are made from natural or synthetic fibres using advanced technologies in fibres, non-wovens and absorbency. Kimberly-Clark Corporation manufactures and markets facial and bathroom tissues, paper towels, wipers and napkins for away-from-home use, healthcare products, respiratory products, other disposable medical products, printing and correspondence papers. It has manufacturing facilities in 42 countries and its products are sold in more than 150 countries. Its products are sold under brands such as Kleenex®, Scott®, Huggies®, Pull-Ups®, Kotex® and Depend®. With over 60,000 employees, it had revenues of US$ 14.3 billion in 2003-04. Kimberly-Clark Lever Ltd. (KCLL) is a 50:50 joint venture formed in September 1994 between Kimberly-Clark Corporation, of USA and Hindustan Lever Ltd. The plant and the registered office of the company are located at Sanaswadi, 30 km from Pune. KCLL markets feminine pads under the brand Kotex® and manufactures and markets diapers under the brand Huggies® in India. A leading baby hygiene product manufacturer The US$ 14.5 million Indian disposable diaper market has exhibited steady growth as manufacturers are correcting the price-value equation and have been offering customers superior technology products...

Words: 1121 - Pages: 5

Free Essay

Business Analysis

...Strategic Management: The Case of Emirates Airline Student Name: Name of Professor: Name of the Institution: Faculty: Date: Strategic management: The vision and mission of Emirates Airline Introduction Emirates; a constituent of Emirate group UAE has its headquarters in Dubai. Emirates was founded on October 25th 1985 whereby it concentrated in regional flights. Currently, Emirates is one of the most influential, quality adhering travel and tourism conglomerate. The airline company has managed to be a determining factor of UAE economy and gas spearheaded the expansion of the aviation industry. Emirates has also created the largest network in the employment line with about 84000 plus employees from different nationalities. (Emirates, n.d.) The Mission and Vision of Emirates Airline Emirates is consumed in providing quality services despite the related shortcomings associated with the voluminous of crafts fleet. The airline motto, “Committed to the highest standards in everything we do”, speaks it out all that the company is committed to provide first class experience to all its customers. Emirates is envisioned to attain a safe and leading civil aviation standards and also to create a civilized world void of poverty. To see the Giant airline attain its vision, it has embarked on foundations sponsorship mission like the “St. Leonard’s Orphanage, Sri Lanka” which aims at providing food supplies and a range of charities, ("The Emirates Airline Foundation", nd) The...

Words: 1675 - Pages: 7

Free Essay

Living Without Worry and Fear

...Living Without Worry and Fear Freedom is defined as a state in which somebody is able to act and live as he or she chooses, without being subject to any undue restrictions. Jeffrey Borenstein has said, “Freedom is that instant between when someone tells you to do something and when you decide how to respond.” However, Anne Dillard suggests a simple and unsophisticated way of life and uses the world of the weasel for motivation to convey this message. Since our ability to think and reason makes us who we are as individuals, it is odd that Dillard marvels at the value of “mindlessness.” Yet, in Anne Dillard’s essay, “Living like Weasels” she uses her encounter with a weasel to demonstrate how we would obtain more out of life through living carefree and without a worry. This freedom translates to a beauty hard for many to see and we should remain grateful for our conscious ability and the fact that our presence provides this beauty to the world. Dillard evaluates the rodent’s way of life, which in reality is pure freedom. This weasel is free to do as it pleases and is not involved in taking on mental activity. Further, the weasel has no human responsibilities and approaches life with no thoughts other than survival. If we approached each day without being mindful, our actions would not be distorted by our biases or motives. Dillard observes, “I might learn something of mindlessness, something of the purity of living in the physical senses and the dignity of living without bias...

Words: 1637 - Pages: 7

Premium Essay

The Third Of May By Francisco Goya

...The Third of May is a painting by the Spanish painter Francisco Goya, now in the Museo del Prado, Madrid. It was completed in 1814, but is about an event that happened 6 years prior. The piece was painted in oil paints, creating a blended texture throughout the work. The piece shows what seems to be a dispute, weapons and blood involved. To generalize, the picture is takes place in the early hours of the morning. Historically, this is after the battle at Medina del Rio Seco in Spain. Napoleon Bonaparte---the Emperor of the French from August 15, 1769 to May 5, 1821---sent his troops into Medina del Rio Seco to conquer the city. They were met by 21,000 Spaniards, fighting to protect their land. The artwork shows two groups of people, a seemingly regal group of soldiers in uniform, and a group of townspeople. The soldiers are dressed in uniform, guns poised at the people. The citizens look petrified, dressed in casual clothing and without weapons. One person is even on the ground, lying in a pool of blood. It seems that he was shot. Other bodies are behind him, sprawled out on the ground. The townspeople are covering their faces, raising their hands in what seems to be surrender, and weeping. The sky is very dark, and there is a castle or church of sorts in the background. The foreground consists of the people in confrontation, as well as lighter colors for the ground to show emphasis on what the artist wanted to depict. Upon looking at the picture, some may be disturbed at the...

Words: 649 - Pages: 3

Premium Essay

Ob Case Study

...In 2003, Kimberly-Clark, the maker of paper products including Kleenex, Huggies, and Depends, announced it was creating a radical new structure to shore up underperforming parts of its business by restructuring its products into three categories. The categories were “grow,” “sustain,” and “fix” – somewhat unconventional categories. They weren’t devised based on product type, customers, or geographic locations in which they sold, but instead on the perceived strength of the product themselves. Background Kimberly, Clark and Company was established in 1872 by four young businessmen, John A.Kimberly, Havilah Babcock, Charles B.Clark, and Frank C.Shattuck. Based in Neenah, Wisconsin, the company initially manufactured paper, but over the years it began to branch out, broadening into the personal hygiene consumer products area to compete with companies like Procter & Gamble. In 1978, Kimberly-Clark introduced what would become its top seller: Huggies disposable diapers. Huggies were an instant hit and soon became the nation’s number-one brand. In the next two decades, Kimberly-Clark introduced Depends for adults, training pants for toddlers, and merged with Scott Paper, a leading maker of toilet paper and paper towels. Today, the merged company sells its products in over 150 countries around the world. In about 80 of those countries, it holds the number-one or number-two spot in the marketplace. Restructuring Problems Like many corporate mergers, the merger between Kimberly-Clark...

Words: 309 - Pages: 2

Free Essay

Kimberly Clark Case

...[pic] Kimberly-Clark Andean Region: Creating a Winning Culture SUMMARY Kimberly Clark has hired Sergio Nacach to be the manager in the Andean Region. Andean region is consisted of five countries that are Peru, Ecuador, Bolivia, Venezuela, and Columbia. Andean region is known much about their bad economic in that time. Kimberly Clark wants to aim at their people. The culture different in Kimberly Clark is somewhat differentiated. They come from many places and they are all different on the individual. Kimberly Clark run by their newly hired from Uniliver’s management, Sergio Nacach, have gone up in the rank in the business. Kimberly Clark have successful not only the business result, despite of the situation of the economic in the Andean region, they also awarded as the Great Place to Work Institute. In Ecuador and Peru 2007, Kimberly-Clark was ranked number one on the best place to work list, and number four in Columbia. Sergio Nacach implements a very attractive way of management style. He closes the gap between the employee and him. He is not the type to go away with the power. Employees of any rank can walk in his office and discuss. He will drop everything he worked on and talk. This type of the management style encourages the employees to come up with the ideas that somehow never showed up in the business world. This method also greatly reduces tension in the work. Getting scolded by the boss is an old scheme...

Words: 1886 - Pages: 8

Premium Essay

Cibai Lu Lah

...To explain the value of his relationship with outsourcing and offshoring firm Cognizant, Kimberly-Clark chief information officer Ramon Baez recalls a conversation he had with one of its on-site consultants who rattled off such an impressive string of business metrics that he had to stop her to ask how she knew his business so well. "I remember asking the young lady presenting to me how much she knew about what goes on inside Kimberly-Clark," Baez says. "Because I was thinking, 'Wow, she's really knowledgeable.' And she told me, 'Oh, I've been on the project from the beginning. Yeah, that's how we do things.'" Baez had joined Kimberly-Clark in early 2007, shortly after the engagement with Cognizant started, so he hadn't initially realized the extent to which members of the project team were the same people who had come in to study Kimberly-Clark's operations and put together the vendor's initial proposal. That struck him as remarkable partly because of his experience with other outsourcers at prior jobs. "I've seen these vendors have a fantastic proposal team, and the reason the company wins the proposal is because of the people on that team. But then as soon as they've got it, those people move off to another contract, and you get someone you have no relationship with to run the actual project," he says. Because Cognizant has proven willing to make a serious investment in understanding Kimberly-Clark's business as well as its information technology needs, the $18.3 billion...

Words: 387 - Pages: 2

Premium Essay

Kimberly Clark

...Closing Case: Kimberly-Clark Estefania Sanchez Matus Principles of Management 5/27/14 Closing Case: Kimberly-Clark 1. Why would Kimberly-Clark executives restructure the company based on “grow, sustain, fix” categories? What disadvantages might result from such structure? * Kimberly-Clark decided to base the company on “grow, sustain and fix,” because this approach would allow them to pay more attention to the products that would require improvement, over those products that are already guaranteed sellers. Products that are growing the fastest and selling good would be placed in the ‘grow’ category. Products that are generating a solid return would be placed in the ‘sustain’ category, and those products that need improvement and need to be fixed would be placed in the ‘fix’ category. It is essentially a very straight forward approach and very easy to categorize, thus I think that’s one of the main reasons Kimberly-Clark decided to go about and carry out this method. The main disadvantage of this particular approach, is that they don’t focus on customer needs and this is by far one of the most important aspects in any company, because customers is basically the reason why the company is still running. 2. Was the organizational structure presented by Kimberly-Clark executives in 2004 better than the first structure proposed? Why or why not? * The organizational structure presented in 2004, was a much better approach in my opinion. After all, the main reason...

Words: 528 - Pages: 3

Free Essay

Super Man

...over a huge number of light-years to earth as the main survivor of a "heavenly race" on the eve the planet Krypton's devastation. The infant at last grounds in a Midwestern cornfield. Jonathan and Martha Kent who raise the kids like their own particular child find him. They soon discover that Clark is no standard being. In the early issues of Superman, the legend was seen jumping tall structures. A couple of years after the fact he started to fly. As autos and planes have to be mainstream method for transportation, it expanded the general portability of the American individuals. As American's versatility expanded so did Superman. During the time, his forces expanded until Superman turned into a heavenly figure, which additionally matched the US' status as the world's military super-control. In like manner, Superman's most solitary quality is that of his part identity. One section identifies with his super-characteristic forces and the other to the profane reality of the regular world; a yin and yang so to talk. The main symbolizes the beliefs of individual flexibility and force. A distinct difference as far as possible forced by the truth of commonplace life as depicted by the humble Clark Kent. Such a complexity between the...

Words: 608 - Pages: 3

Free Essay

Case Study Pa504 Government and Non-Profit Accounting

...Course Project Proposal GM591- Leadership and Organizational Behavior I. Overview of Organization and My Role in it The Emirates Airlines is the organization that will be the topic of discussion in my final project. “Emirates Airlines is the Emirates Group’s rapidly expanding and award winning international Airline. Emirates started in Dubai and flew out with only two aircrafts in 1985 on 25th October which involved just a leased Boeing 737 and an airbus 300 B4. Today the Airline has orders worth over US$ 68 billion for 200 more of the latest aircraft, with plans to operate in many more destinations in the months and years ahead. Emirates global network now sees it flying to over 110 destinations across 6 continents, operating a modern fleet of over 150 wide-bodied aircraft. Emirates airlines accounts to about 40% of the total movements of flights and aiming for at least 70% total flights coming in and going out of Dubai International Airport.” (http://www.emirates247.com/look-back-2010-onto-2011/the-most-popular-stories-of-2010) I am an accountant for Emirates Airlines and in charge of creating a project aiming to increase the company’s market share and gain more profit without sacrificing the company’s quality of services and reputation. I just recently began my employment in the company and now facing the big challenge of creating this project and attaining the goal of making it huge in international...

Words: 1182 - Pages: 5

Free Essay

Emirates Airline

...Name Instructor Course Date Emirates Airlines In the Middle East, Emirates Airlines is one of the market leaders in the air transport industry. It operates about 2,200 flights in a week across the whole world with its main hub in Dubai, UAE (Shaw 67). The company engages in offering commercial air transport services both in the UAE and internationally. This includes cargo, postal and passenger carriage services. Moreover, the company engages in offering retail and wholesale consumer goods, institutional and in-flight catering and hotel operations. Its headquarters is in Dubai where the coordination of all operations including flight takes place. The company was founded following the collapse of the Gulf Air in 1985 (Doganis, The Airline Business in the Twenty-first Century 56). It serves approximately 134 destinations in about 60 countries with a fleet size of 218. The mission of the airline mission is to deliver the best in-flight experience in the world. The values and visions of the company involve a stable and strong leadership team. The company believes in business ethics as the foundation of its success. It cares for both stakeholders and employees, the environment and the society it servers (Doganis, Flying Off Course: The Economics of International Airlines 75). The company plays a major role in shaping the future of the air transport industry. Given the associated dangers of terrorism in the Middle East, the airline airport surveillance and security is high...

Words: 1578 - Pages: 7

Premium Essay

Competitive Analysis of a Publically Held Company: Kimberly-Clark Corporation

...Competitive Analysis of a Publically Held Company: Kimberly-Clark Corporation Mission As stated on the official Kimberly-Clark website, “[their] global team is passionate about providing people with essentials for a better life - by adding convenience to daily routines with some of the world's most recognized products”. Distinctive Competencies Kimberly-Clark has a few distinctive competencies that contribute to the company’s success. The first is the existence of brand recognition within the company ("Kimberly-clark corporation-financial and," 2011). The products produced by the Kimberly-Clark Corporation are well known for their quality; approximately 1.3 million people in over 130 countries use these products due to their competitive brand recognition ("Kimberly-clark corporation-financial and," 2011). The second important strength of the Kimberly-Clark Corporation is that they maintain substantive placement in geographically diverse markets ("Kimberly-clark corporation-financial and," 2011). Their products are distributed in over 150 countries, and Kimberly-Clark has manufacturing facilities in more than 36 of them. Asia, Latin America, and Europe are among the main contributors of revenue aside from North America ("Kimberly-clark corporation-financial and," 2011). The Kimberly-Clark Corporation is in a strong position regarding brand recognition; the company’s existence in diverse markets eliminates the risk and impact of possible economic decline in a single...

Words: 1589 - Pages: 7

Free Essay

Y4Rhcbdyf Bfudif

...Upload Browse Library Upload P. 1Compare/Contrast: Dillard and Rodriguez Compare/Contrast: Dillard and Rodriguez Ratings: (0)|Views: 498|Likes: 0 Published by lostthorn This is a compare and contrast between the two essays:Dillard’s “An American Childhood” and Rodriquez’s “Always Running” . See more Sanchez 1John SanchezLori BrownEnglish IV 5th Period17 September 2009Compare/Contrast: Dillard and RodriguezDillard’s “An American Childhood” and Rodriquez’s “Always Running” both on theoutside seem to be autobiographies about an experience when both writers were being chased.Both writers include cultural influences on the setting to make it more clear what life was reallylike for them in their autobiographies. They also both dramatize the chase to make the story moreexciting. Yet, the two writers differ in what cultural setting their autobiographies are in and whatstyle they use to dramatize the chase.While these two autobiographies are rooted in culture, they both differ in what exactcultures the autobiographies nestle in. Rodriguez writes about life in a prominently poor Mexicanneighborhood. He describes many of its various aspects such as the “people … on the metalchairs … and beer” (paragraph 1), the “stucco and wood-frame homes” (paragraph 2), and the“neighborhood consisting mostly of Mexicans” (Paragraph 2). This poverty enriched land is sucha clash when viewed against the presumably middle class white community that Dillarddescribes. Her description of the...

Words: 767 - Pages: 4

Free Essay

Marketing Strategy 4p on Kotex

...|[pic] |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] |[pic] | |[pic] |[pic] |[pic] | Sanitary pads plays a major role in a woman's life. A lady's intimate friend. The quality of sanitary pads can influence ladies' emotions during period. That is why choosing a suitable sanitary pad is very important. According to research, when blood on used sanitary pads is exposed to the air, approximately 100,000 bacteria will grow on it in a mere 4 minute. This has been a major factor of various female sicknesses such as itchiness, sensitive skin, inflammation, lower back pain, fatique, emotionally unstable and others. Kotex is a brand that plays an undeniably significant role in the female population. With almost 60 years of experience in Malaysia, Kotex is constantly striving to develop innovative campaigns and products to help...

Words: 3898 - Pages: 16