...body of evidence. D. a widely accepted idea about a phenomenon. E. A, C, and D 4. In order to be scientifically valid, a hypothesis must be: A. phrased as a question. B. based on faith C. testable D. falsifiable E. both C & D 0 5. Which of the following would best lend itself to scientific testing? A. My mom’s chocolate chip cookies are lower in calories than your mom’s chocolate cookies. 0 B. My grandma’s peach cobbler is better than your aunt’s blueberry muffins. C. God made the rainbow as well as the rain. D. People with kind smiles make better parents. 6. Farmer Fred tries out a new fertilizer on his corn crops. What is the dependent variable? A. Farmer Fred B. no fertilizer C. amount of fertilizer D. no harvest E. amount of harvest 0 7. The role of a control in an experiment is to: A. prove that a hypothesis is correct. B. provide a basis of comparison with the experimental. 0 C. ensure repeatability. D. know what you are looking for...
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...Executive summary This report is mainly to analyze the pampers relationship marketing strategy, pampers is s is a brand of baby product which is introduced and marketed by Procter & Gamble, and also pampers is the largest and fastest growing brands among P&G company. overall, pampers will established their reputation, and also retain the loyalty of its costumers by building communication channel with its costumer through internet, ITV and direct mail. The structure of this paper will begin with the introduction of P&G organization and costumer’s issue will be defined. Followed by the question about how pampers address their costumers, moreover, I will analyze and evaluate the consumer and the way they act upon it in communication. Followed by the role of direct mail in relation to the other channels in the communicating with mother and how the role of direct mail has changed with the rise of internet and ITV, and there will also be the comparison of the roles of the Internet and iTV in Pamper's communication strategy. Then is the reason Why relationship marketing effective in the market for nappies and other baby products. Lastly, the conclusion and recommendation will also be stated. Table of content NO | Contain | Page | 1 | 1.0 Background of P&G1.1 Consumers issue | 33 | 2 | 2.0 How they address their costumers | 4 | 3 | 3.0 The role of direct mail communicating with mothers.3.1 The role of direct mail is decreased by the rise of internet...
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...Week 1 Assignment Hi Professor Beckett, This is the link to my website. Hope I did this right =) http://648913701206793004.weebly.com/ Trends/Issues-Head Start and Early Head Start were programs that were organized for low-income/poverty families. These programs are usually free to those families that qualify. Many times families run into hardships or even for our young teen moms want to finish school they now have an opportunity to receive free childcare while they get on their feet. These programs also offer other programs that help families in need such as free diapers, milk, clothing, and housing/shelter assistance. Project Head Start and Early Head Start has had a great impact on me because I have had the opportunity to work for both programs for 5 years. Many times the children I worked with came in hungry, tired, and sometimes dirty. Many of them came from dangerous living areas where they was a lot of drugs, shootings, and violence. So for me as a teacher a lot of times it forced me to put all my problems aside because I realized that each one of those children that were in my care needed my smile, hugs, love, and support | Theory/Learning Approach-The Montessori model would be the choice I would possibly use in the future when I open my own childcare center. The three things I would like to see in my Montessori classrooms is materials being displayed on shelves at the children’s level, my classroom being multi-aged, and the children’s choice on how they interact...
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...Medical Marijuana Medical Marijuana Marijuana in today’s society is known as a recreational drug. However, Cannabis has been used in different ways by the Chinese dated back as early as 2737 B.C. The most interesting story is the one about emperor Liu Chi-nu. His story explains the connection between cannabis, snakes and illness. According to the article Marijuana- the First Twelve Thousand Years, “One day Liu was out in the fields cutting down some hemp, when he saw a snake. Taking no chances that it might bite him, he shot the serpent with an arrow. The next day he returned to the place and heard the sound of a mortar and pestle. Tracking down the noise, he found two boys grinding marijuana leaves. When he asked them what they were doing, the boys told him they were preparing a medicine to give to their master who had been wounded by an arrow shot by Liu Chi-nu. Liu Chi-nu then asked what the boys would do to Liu Chi-nu if they ever found him. Surprisingly, the boys answered that they could not take revenge on him because Liu Chi-nu was destined to become emperor of China. Liu berated the boys for their foolishness and they ran away, leaving behind the medicine. Sometime later Liu himself was injured and he applied the crushed marijuana leaves to his wound. The medicine healed him and Liu subsequently announced his discovery to the people of China and they began using it for their injuries” (Abel, 1980). Another emperor Shen-Neng of China discovered the...
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...CAT JUMBLED PARAGRAPHS: 1999—2006 (Compiled by Captain AK Kalia) TYPE I: Four/Five/Six Sentences Directions for Questions 1 to 41: The sentences given in each question, when properly sequenced, form a coherent paragraph. Each sentence is labelled with a letter. Choose the most logical order of sentences from among the given choices to construct a coherent paragraph. 1. A. B. C. D. E. The two neighbours never fought each other. Fights involving three male fiddler crabs have been recorded, but the status of the participants was unknown. They pushed or grappled only with the intruder. We recorded 17 cases in which a resident that was fighting an intruder was joined by an immediate neighbour, an ally. We therefore tracked 268 intruder males until we saw them fighting a resident male. 2. DEBAC 3. BDCAE 4. BCEDA 1. BEDAC 2. A. B. C. D. E. He felt justified in bypassing Congress altogether on a variety of moves. At times he was fighting the entire Congress. Bush felt he had a mission to restore power to the presidency. Bush was not fighting just the democrats. Representative democracy is a messy business, and a CEO of the White House does not like a legislature of second guessers and time wasters. 2. DBAEC 3. CEADB 4. ECDBA 1. CAEDB 3. A. B. C. D. E. In the west, Allied Forces had fought their way through southern Italy as far as Rome. In June 1944 Germany’s military position in World War Two appeared hopeless. In Britain, the task of amassing the men and materials for...
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...Para Jumbles (CAT Questions) DIRECTIONS for Questions 1 to 7: Sentences given in each question, when properly sequenced, form a coherent paragraph. Each sentence is labelled with a letter. Choose the most logical order of the sentences from among the four given choices to construct a coherent paragraph. 1. A. By reasoning we mean the mental process of drawing an inference from two or more statements or going from the inference to the statements, which yield that inference. B. So logical reasoning covers those types of questions, which imply drawing an inference from the problems. C. Logic means, if we take its original meaning, the science of valid reasoning. D. Clearly, for understanding arguments and for drawing the inference correctly, it is necessary that we should understand the statements first. (a) ACBD (b) CABD (c) ABCD (d) DBCA CAT - 1998 A. In rejecting the functionalism in positivist organization theory, either wholly or partially, there is often a move towards a political model of organization theory. B. Thus, the analysis would shift to the power resources possessed by different groups in the organization and the way they use these resources in actual power plays to shape the organizational structure. C. At the extreme, in one set of writings, the growth of administrators in the organization is held to be completely unrelated to the work to be done and to be caused totally by the political pursuit of self-interest. D. The political model holds that individual interests...
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...eCEMP: Corporate Environmental Program The University of Michigan Sustainable Enterprise Program A program of the World Resources Institute DEJA SHOE (A): Creating the Environmental Footwear Company Recognizing the changing role of the corporation in society, the University of Michigan’s Business School and the School of Natural Resources created the Corporate Environmental Management Program (CEMP). The program is designed to develop leaders, executives, and managers – whether they work in the private sector, public sector, or for an environmental non-profit – with the skills and knowledge required to create economically and environmentally sustainable organizations Permission to reprint this case is available at the BELL case store. Additional information on the Case Series, BELL, and WRI is available at: www.BELLinnovation.org. Julie Lewis’ interest in recycling began in the early 1960’s when recycling wasn’t fashionable. Recycling in her home was done out of necessity. She helped her mother crush aluminum cans and return them to the local recycling center. She became concerned with environmental issues as a high school student when national attention was focused on the first Earth Day and water restrictions made news in her native California. With the encouragement of her teacher, Lewis made a video on the “State of the Environment” for a class project. Combining her environmental awareness with her instilled habit of recycling, she endeavored to launch a program...
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...Utilitarianism, Kantian Ethics, Natural Rights Theories, and Religious Ethics A “utilitarian” argument, in the strict sense, is one what alleges that we ought to do something because it will produce more total happiness than doing anything else would. Act utilitarianism (AU) is the moral theory that holds that the morally right action, the act that we have a moral duty to do, is the one that will (probably) maximize “utility” (happiness, welfare, well-being). AU is not to be confused with egoism. The egoist really only cares about his own happiness. AU says that everyone’s happiness counts equally. Suppose that executing Joseph would in the long run produce more total happiness than letting him live would. Then according to AU, we ought to execute Joseph. Now if Joseph is a convicted serial murderer who would probably escape and commit more murders if we tried to incarcerate him, then it’s reasonable to think that executing him would be the right thing to do. But what if he has committed no crime? What if he is simply an extremely irritating person with no friends or loved ones, and the many people with whom he has contact in his life are very sensitive and dislike him intensely? Since more total happiness is produced if Joseph dies (the increased happiness of the many who no longer have to endure him outweighs his unhappiness about dying) than if he lives, AU says that it’s right to kill him. This example illustrates what is probably the main objection to AU: it tells us to violate...
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...All rights reserved. Adapted for CSE 347-447, Lecture 1b, Spring 2015 1 1 Introduction n n n n n n n n n n Why Data Mining? What Is Data Mining? A Multi-Dimensional View of Data Mining What Kind of Data Can Be Mined? What Kinds of Patterns Can Be Mined? What Technologies Are Used? What Kind of Applications Are Targeted? Major Issues in Data Mining A Brief History of Data Mining and Data Mining Society Summary 2 Why Data Mining? n The Explosive Growth of Data: from terabytes to petabytes n Data collection and data availability n Automated data collection tools, database systems, Web, computerized society n Major sources of abundant data n n n Business: Web, e-commerce, transactions, stocks, … Science: Remote sensing, bioinformatics, scientific simulation, … Society and everyone: news, digital cameras, YouTube n n We are drowning in data, but starving for knowledge! “Necessity is the mother of invention”—Data mining—Automated analysis of massive data sets 3 Evolution of Sciences: New Data Science Era n n Before 1600: Empirical science 1600-1950s: Theoretical science n Each discipline has grown a theoretical component. Theoretical models often motivate experiments and generalize our understanding. Over the last 50 years, most disciplines have grown a third, computational branch (e.g. empirical, theoretical, and computational ecology, or physics, or linguistics.) Computational Science...
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...An Introduction to Data Mining Kurt Thearling, Ph.D. www.thearling.com 1 Outline — Overview of data mining — What is data mining? — Predictive models and data scoring — Real-world issues — Gentle discussion of the core algorithms and processes — Commercial data mining software applications — Who are the players? — Review the leading data mining applications — Presentation & Understanding — Data visualization: More than eye candy — Build trust in analytic results 2 1 Resources — Good overview book: — Data Mining Techniques by Michael Berry and Gordon Linoff — Web: — My web site (recommended books, useful links, white papers, …) > http://www.thearling.com — Knowledge Discovery Nuggets > http://www.kdnuggets.com — DataMine Mailing List — majordomo@quality.org — send message “subscribe datamine-l” 3 A Problem... — You are a marketing manager for a brokerage company — Problem: Churn is too high > Turnover (after six month introductory period ends) is 40% — Customers receive incentives (average cost: $160) when account is opened — Giving new incentives to everyone who might leave is very expensive (as well as wasteful) — Bringing back a customer after they leave is both difficult and costly 4 2 … A Solution — One month before the end of the introductory period is over, predict which customers will leave — If you want to keep a customer that is predicted to churn, offer them something based on their predicted...
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...do not include toddler in healthy routines such as oral hygiene | Parents do not encourage preschoolers to learn about health maintenance Child disregards dirty hands with no comprehension of why they need to be clean. | School-aged children need to be reminded of personal hygiene. School-Aged children have poor hygiene resulting in illness/disease. | Nutritional-Metabolic Pattern: List two normal assessment findings that would be characteristic for each age group. List two potential problems that a nurse may discover in an assessment of each age group. | Toddlers weans from the breast/bottle to a cup Toddlers are learning to feed themselves. New foods are introduced. | Parents still in control of what kind, where and...
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...Martin Schoeller Every summer, on the first weekend in August, thousands of twins converge on Twinsburg, Ohio, a small town southeast of Cleveland named by identical twin brothers nearly two centuries ago. They come, two by two, for the Twins Days Festival, a three-day marathon of picnics, talent shows, and look-alike contests that has grown into one of the world's largest gatherings of twins. Dave and Don Wolf of Fenton, Michigan, have been coming to the festival for years. Like most twins who attend, they enjoy spending time with each other. In fact, during the past 18 years, the 53-year-old truckers, whose identical beards reach down to their chests, have driven more than three million miles together, hauling everything from diapers to canned soup from places like Seattle, Washington, to Camden, New Jersey. While one sits at the wheel of their diesel Freightliner, the other snoozes in the bunk behind him. They listen to the same country gospel stations on satellite radio, share the same Tea Party gripes about big government, and munch on the same road diet of pepperoni, apples, and mild cheddar cheese. On their days off they go hunting or fishing together. It's a way of life that suits them. "Must be a twins thing," Don says. This afternoon at the festival the brothers have stopped by a research tent sponsored by the FBI, the University of Notre Dame, and West Virginia University. Inside the big white tent technicians are photographing sets of twins with high-resolution...
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...Stephen J. Hoch, Xavier Dreze, & Mary E. Purk EDLP, Hi-Lo, and Margin Arithmetic The authors examine the viability of an "everyday low price" (EDLP) strategy in the supermarket grocery industry. in two series of field experiments in 26 product categories conducted in an 86-store grocery chain, they find that a 10% EDLP category price decrease led to a 3% sales volume increase, whereas a 10% Hi-Lo price increase led to a 3% sales decrease. Because consumer demand did not respond much to changes in everyday price, they found large differences in profitability. An EDLP policy reduced profits by 18%. and Hi-Lo pricing increased profits by 15%. in a third study, the authors increase the frequency of shallow price deals in the context of higher everyday prices and find a 3% increase in unit volume and a 4% increase in profit. Finally, they draw a conceptual distinction between "value pricing" at the back door and EDLP pricing at the front door. R etail formats come and go with changes in consumer tastes, lifestyles, and trends in demography and the economy. Recently it is the "everyday low price" (EDLP) format that has experienced rapid growth and media popularity. The prototypical description of an EDLP pricing policy is as follows: The retailer charges a constant, lower everyday price with no temporary price discounts. These constant everyday prices at the EDLP outlet eliminate week-toweek price uncertainty and represent a contrast to the "HiLo" pricing of promotion-oriented...
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...THE POWER OF HABIT Duhi_9781400069286_2p_all_r1.j.indd i 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd ii 10/17/11 12:01 PM HABIT W h y We D o W h a t We D o and How to Change It THE POWER OF CHARLES DUHIGG Random House e N e w Yo r k Duhi_9781400069286_2p_all_r1.j.indd iii 10/17/11 12:01 PM This is a work of nonfiction. Nonetheless, some names and personal characteristics of individuals or events have been changed in order to disguise identities. Any resulting resemblance to persons living or dead is entirely coincidental and unintentional. Copyright © 2012 by Charles Duhigg All rights reserved. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. RANDOM HOUSE and colophon are registered trademarks of Random House, Inc. ISBN 978-1-4000-6928-6 eBook ISBN 978-0-679-60385-6 Printed in the United States of America on acid-free paper Illustrations by Anton Ioukhnovets www.atrandom.com 2 4 6 8 9 7 5 3 1 First Edition Book design by Liz Cosgrove Duhi_9781400069286_2p_all_r1.j.indd iv 10/17/11 12:01 PM To Oliver, John Harry, John and Doris, and, everlastingly, to Liz Duhi_9781400069286_2p_all_r1.j.indd v 10/17/11 12:01 PM Duhi_9781400069286_2p_all_r1.j.indd vi 10/17/11 12:01 PM CONTENTS PROLOGUE The Habit Cure GGG xi PA R T O N E The Habits of Individuals 1. THE HABIT LOOP How Habits Work 3 31 60 2. THE...
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...Table of Contents Introduction 4 Objectives 6 Literature Review 7 Framework 9 Data Analysis 14 Qualitative Analysis 14 Qualitative Analysis 16 Research Methodology 17 Conclusion 20 Bibliography 21 APPENDIX – I APPENDIX – II APPENDIX – III APPENDIX – IV APPENDIX - V Introduction Predictive analytics has its origin from a famous saying: Past performance is the basic indicator of future results. It looks at historical cases and builds models which can then be applied to benefit present scenarios or predict future scenarios. Predictive Analytics is the best way for a business to predict customer responses in the future. It provides solutions for businesses facing main problems like ‘What segment of potential consumers will respond best to our message’ and ‘how can I stop my customers from leaving, and why am I losing them?’(Curtis, 2010). Predictive analytics is not just for providing a solution for a business problem but involves techniques mainly to improve the focus of company towards customers and customers towards company. The magnificence of predictive analytics is that a business characteristically perceives a win-win situation. In other words, a business not only benefits from higher returns but also gets to save on cost (Colin, 2009). Predictive analytics is becoming a competitive necessity and an important aspect of many types of business, particularly in this type of economy where an organization is trying to increase its efficiency and at...
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