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Kkcl Detail

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Submitted By abhi97gaya
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Kewal Kiran Clothing Ltd (KKCL), was incorporated in 1980 as a partnership firm,converted into a private limited in the year 2000. The business line consists of designing, manufacturing and marketing of apparels under its four brands i.e. Killer, Lawman Pg3, Integriti and Easies. Kewal kiran Clothing Limited (KKCL) today is amongst the few large branded apparel manufacturers in India. The company has sales in Asia, Middle East and CIS. The company designs, manufactures and markets branded jeans, semi-formal and casual wear for men and women.

KKCL has positioned its brands differently; depending on the segment targeted. Its brands range from the high fashion premium segment such as Killer for denim wear and Easies for casual wear to the middle and economy segments through brands such as Lawman and Integriti. The company’s main target audience includes the youth of India falling in the middle to upper middle class segment.

Strong player in the competitive branded readymade garment industry
Kewal Kiran Clothing Limited (KKCL) is a strong player in the branded RMG market with brands such as ‘Killer’, ‘Lawman Pg3’ and ‘Integriti’. ‘Killer’, a 20-year-old brand, enjoys a premium position in the branded casual men’s wear segment and is one of the strongest domestic brands in the denim segment. ‘Lawman Pg3’ which is positioned as an affordable fashion brand has done quiet well while ‘Integriti’ a mass brand targeting price conscious segment has also shown tremendous growth appetite.

Increasing its retail footprint

The company forayed into retail in 2004 by launching its own retail store under the name of ‘KLounge’. It is a multi-brand outlet which distributes all the four brands of the company viz. ‘Killer’, ‘Lawman Pg3’, ‘Integriti’ and ‘Easies’. The company has also launched Exclusive Brand Outlets (EBOs) for ‘Killer’, ‘Lawman Pg3’ and ‘Integriti’.

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