...HUMAN RESOURCES MANAGEMENT IN ADVERTISING AGENCY Lecturer PhD. Cristina LEOVARIDIS State University of Political and Administrative Studies Bucharest Abstract: The paper presents advertising agencies as a new type of knowledge-based organizations (knowledge-intensive organizations), whose essential resource is its people with their competences, in conditions in which in the present society knowledge is becoming the most important source of competitive advantage for current organizations. Such professional services firms have to practice a particular type of management, focused on their employees, on thier aspirations and satisfaction, therefore the component processes of the human resources management (recruitment, selection, integration, motivation etc.) have a particularly important role in obtaining employees’ loyalty and increasing their performance and consequently in the survival and development of the company. The empirical research used case studies based on in-depth interviews with managers in Bucharest advertising organizations, but also a survey through questionnaire sent by e-mail to advertisers across the country, to provide a clear picture on the characteristics of human resources management in Romanian advertising agencies. Key words: knowledge-intensive organization, advertising agency, human resources management, competences Introduction Nowadays, competition between organizations - becoming more flexible and innovative adhocracies - is "moving" more and...
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...THE BUCHAREST ACADEMY OF ECONOMIC STUDIES FACULTY OF BUSINESS ADMINISTRATION TAUGHT IN FOREIGN LANGUAGES PROJECT IMPORVEMENT FOR START-UPERS BUCHAREST 2013 Contents Introduction 3 Objectives 4 Work breakdown structure 6 Project cost plan 8 Project network map 11 Milestone & Gantt chart 18 Project organisation chart 22 Responsibility assignment matrix 28 Sources 31 * Introduction The company We are Iceberg Consulting SRL, a consultancy company that focuses on business development. The company has a wide range of services ranging from business and management consultancy, financing and auditing fundable projects, to event management and training. As a new direction for the following year, the company desires to expand the market of newly developed businesses so as to create new opportunities for business. The plan is to facilitate the interaction of entrepreneurs with the network of financial and intellectual resources that can help them build their business. After this, the implementation of their business plans and further down the road, the improvement of their businesses will provide our company with new clients. The project Based on a growing number of initiatives that support entrepreneurs in the starting of their own businesses, our company has developed an integrated process that guides people with entrepreneurial spirit from the idea phase of the business up till the final step before actually implementing the...
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...Unit VIII Article Critique Columbia Southern University DBA 7553 1. Introduction of the Article This article is found in the Directors and Boards magazine. It is written by Donald P. Delves who “is president of the Delves Group, a compensation and corporate governance consulting firm that advises boards of directors” (Delves, 2012). The article is titled “What about everyone else? The problem may not be that executives are paid too much, but that employees are paid too little.” 2. Statement of the Problem Studied In this article, Mr. Delves examined why people complain about executive pay, how companies used to inflate employee earnings, and how companies can increase employee wages now. 3. Significance of the Problem Studied With sky rocketing pay for many executives over the last few decades, many employees have wondered why their pay has not also increased. In the past companies have used stock options to provide incentive for employees and to use these as a pathway to increase employee pay. However with the economic recession and many of the changes in accounting practices, companies could no longer use this incentive to increase wages for employees. Thus Mr. Delves presents the question, “what do we do about [increasing employee incentives]?” (Delves, 2012). If this question can be answered, it has the potential to not only increase employee productivity but also to provide them with increased opportunities. ...
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...1. At what levels does control takes place in this organization? Control can take place at the corporate, divisional, functional, and individual levels. 2. Which output performance standards (such as financial measures and organizational goals) do Managers use most often to evaluate performance at each level? Performance standards include financial measures (such as ratios), organizational goals, and Operating budgets. 3. Does the organization have a management by objectives system in place? If it does, Describe it. If it does not, speculate about why not. Management by objectives (MBO) is a system of evaluating subordinates by their ability to Achieve specific organizational goals or performance standards and to meet operating budgets. Without measuring whether goals or standards are met. A management by objectives system involves the following steps: • Specific goals and objectives are established at each level of the organization. • All levels of employees participate in the goal setting is a process. • Periodic reviews are made of progress toward meeting goals. 4. How important is behavior control in this organization? For example, how much of managers’ time is spent directly supervising employees? How formalized is the organization? Do employees receive a book of rules to instruct them about how to perform their jobs? Behavior control systems are used to enable managers to keep their subordinates on track and make their organizational structures work...
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...The Concept of Program Reengineering J. Olivia Prince-Griffin PAD 500 Modern Public Administration Professor Popejoy May 19, 2012 Abstract This assignment will cover 4 specific areas as it relates to Mayor Schell’s unique initiative to eliminate homeless in Seattle. This report will cover Mayor Schell’s policies choices and their practical outcome. It will cover restructuring Mayor Schell’s program to fit new objectives. Lastly, the report will analyze the importance of conducting assessments prior to new program implementation. Introduction On June 2, 1998, Mayor Schell made a daunting pledge to the community regarding Seattle’s homeless population. He pledged that by Christmas of that year, there would be no more homeless on the streets of Seattle. During the following months Mayor Schell and his Director of the Community Services Division of the Department of Housing and Human Services, Alan Painter, diligently strategized on how to successfully meet this pledge while weighing all the applicable factors. Four Policy Choices of Mayor Schell At the time of Mayor Schell’s pledge, there was an estimated 5,500 homeless on the streets of Seattle nightly (Draft, 2010 pg.1). Of those, 1,300 were homeless while 4,200 had temporary housing (Draft, 2010, pg.1). At that point in time, Seattle had several local programs, such Operation Nightwatch, that assisted such ones with transitional living. One of the first policy choices Schell had make was to insure...
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...ventory planning Chapter 12: Inventory planning and... Study guide | This chapter is relatively unusual in so much as it takes more of a quantitative approach to its topic. While not avoiding quantitative models where they are appropriate, the general approach of this book is to deal with operations management from a ‘general management’ point of view. Here we include some quantitative models of how inventory is managed mainly to demonstrate that some parts of the inventory decision can be quantified. In practice, most of these decision models will be embedded within an operation’s routine stock control computer system. However, whilst working through them remember that it is the underlying principles behind the models which are more important than the mathematics on which the models are based.Your learning objectivesThis is what you should be able to do after reading Chapter 12 and working through this study guide. * Understand what is meant by an inventory and why they exist. * Identify some of the advantages and disadvantages of keeping inventory in an operation. * Understand the basic principles behind the quantitative approaches to deciding how much inventory to keep. * Be able to describe the limitations of traditional quantitative models of inventory decision making. * Identify the two main approaches to managing inventory on an on-going basis.What do we mean by inventory?The chapter discusses inventory (we use the word interchangeably with the word ‘stock’)...
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...Outsourcing: What’s the true Impact? Cameron D. Rafford MGT 580: Intro to Organizational Behavior University of New Hampshire INTRODUCTION Outsourcing has quickly become one of the most controversial business tactics in the United States. Nowadays, if you call the customer service line of a major business or corporation, there’s a good chance you’ll end up talking to someone thousands of miles away. If you go shopping for new clothes, it’s likely that some of the shirts and pants you try on were manufactured by people from foreign countries, in shops far less glamorous than the ones the finished products end up in. Outsourcing is so commonplace in certain industries, we don’t even think twice about it anymore. But over the past few years, the trend has spread to practices far beyond call centers and apparel manufacturing. In fact, you might be surprised at the industries that rely on outsourcing now (Divine, 2010). This paper will examine the effects that outsourcing has already had on business, as well as look a little bit into the future to see what it holds for us down the road. It will focus on how it has affected our economy and society as a whole, as well as the individual organizations and their employees. There are both positive and negative impacts of this way of doing business that need to be realized and accounted for in order for the economy and American business to remain strong. We will reflect...
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...identify specific audit procedures. After his meeting with Smith Company’s new management and predecessor auditor, he is now made aware of possible fraud in the financial statements. With this knowledge, he is now responsible to take steps to identify the errors due to fraud in the financial statements. Initially, Reed and his audit team should assess the risks within Smith Company such as the motives and where opportunities exist to commit fraud. Once all the risk information is gathered, the next step is to audit Smith Company’s financial statements to see if they are prepared in accordance with GAAP and if they are not to identify any material misstatements. During the course of the audit, they should plan and develop tests that account for the risks assessed. As with any audit, Reed, CPA and his staff must “conduct the audit with due professional care and an attitude of professional skepticism.” (Boynton & Johnson. 2006, p. 58) B. Identify and describe Reed’s responsibility to report Smith’s errors and fraud. If Reed, CPA detects that Smith Company’s financial statements are materially misstated, then he should notify the management at Smith Company and have them revise them so that they are in accordance to GAAP with all proper disclosures. Reed has the responsibility to notify others when appropriate including the Board of Directors, the Audit Committee , Senior management of Smith Company. The auditor may not disclose this information to parties outside...
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...| Entrepreneurship | SBMG 6006 | | Discussion on an importance of risk taking and innovation in entrepreneurship. | | 7/14/2011 | | Executive summary: - This academic work explores that how risk taking and innovation play an important role in entrepreneurship process. This report provides critical view about these given topics by examined different models, theories and opinions of different authors etc. This report also puts light on differences between term entrepreneurship and entrepreneur. Methodology: - Introduction: - Entrepreneurship is a dynamic process of vision, change and innovation. It requires an application of energy and passion toward the creation and implementation of new ideas and creative solutions. Entrepreneurship has been categorized in different skills such as inner control, planning and goal setting, risk taking, innovation, reality perception, use of feedback, decision making and human relation etc. Miller (1983) defines entrepreneurship as a multidimensional concept encompassing a company’s action relating to innovation and risk taking and proactive measures.Innovation and risk-taking has an important place in entrepreneurship. Schumpeter (1994) described role of entrepreneurship as tendency of company to engage in and support new ideas, novelty, and experimentation that may result in new products, services. Risk taking describes the nature of entrepreneur. A.H. Cole has explained entrepreneurship as, “the...
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...A Little Beginning for a Succesful Future Been involved in some college organizations and extra activities has given me more than just uncountable networking, but also favorable thoughts, insightful knowledges, until the priceless experiences. Those are things that I have never learnt in a formal way, it’s happened naturally when I’m being in social activities. I love to interact and communicate with people, meet new people, share the experiences, and, hopefully, generate the new ideas. I started to shape my leadership role from the early time I became an university student. Fortunately, I’m in a competitive environment that encourage me to be a future bightful leader. Recently I was in charge at a ITB’s event named Mechanical Festival 2013. I was appointed as a General Advisor, along with the Organizing Committee President, helped the Committee to do their jobs in creating the biggest festival at Teknik Mesin ITB. Giving recommendations, suggestions, and advises to the Committee were my primary duties as a General Advisor. All the working departmens were under my and the OCP’s supervisions. We made sure the Committee worked on the tracks. People might question me why I was involved in other university’s event, I could answer confidently, I need to challenge my self in accordance to the self-development. It was my pleasure to manage and direct people whom I never know before. Though the moments were really exhausted yet stresful, but I was really proud with the result I got...
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... Lastly, I will conclude the extent to which I feel my leadership abilities are consistent with transformative leadership principles, as well as how these abilities will help me in the future. I will also discuss how I might strengthen said abilities in the present. Occupational Background I entered the workplace by the age of fourteen. I managed to get a job bussing tables at a supper club on the lake. I continued working in restaurants until the age of nineteen, moving up the ladder from busser, to hostess, and eventually settling on bartending. I liked restaurant work, for the most part. Truth be told, it was the money that kept me in the field. My experience was so narrow, that I had a hard time getting out of it. Management at this point in my life was never something that interested me; I was content just doing my job. I was immature, and did not have enough responsibility. I had a lot of terrible managers in this line of work, and I attribute that to the many reasons I wanted to get out of the hospitality industry. My ambivalence towards careers changed when I eventually enrolled in the local community college, University of Wisconsin Washington County. By this time I was twenty-one years old, with the hopes of pursuing a bachelor’s degree in Nursing. I was strongly motivated to succeed at this point in my life, and was...
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...managamnet that emphasizes on workflows and specifically on labor productivity. Managers in this period have made a significant influence on managamnet as a whole, since this was the first time managament was considered a science. Frederic Taylor, who is considered to be the father of scientific managament, started developing scietific managament in 1880's. After his theories became famous, there were many more followers of scientific managamanet and many other theorists, like Douglas McGregor. Douglas McGreorg was born in 1906, received quality edcuation, peeking with the Ph.D. form Harward University in 1935. (The Economist) He is most famous for his book "The Human Side of Enterprise", thus his theoy of X and Y. McGregor theorizes that management should view the employees' motivation for work in two distinct ways, Theory X and Theory Y. Theory x is authoritative and it assumes that workers naturally do not like to work and that managers have to make effort to make the employees work. (The Economist) The following are principles of Theory X: 1) The average worker naturally does not like work and will avoid it whenever possible. (2 Managers must always control, motivate, and direct their employees to perform well. (3 Most workers prefer being directed, avoid responsibility, and seek job...
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...Hong Kong listed Luen Thai Holdings, one of the world's leading apparel manufacturing and supply chain services providers, has completed its US$55m acquisition of Singapore-based Ocean Sky Group. Focus: Apparel sales in Asia Pacific 27 March 2013 Apparel sales in the Asia Pacific region are continuing on a golden growth trajectory despite a slowdown in China. Domestic brands are continuing to hold their own, and foreign brands intent on making further inroads are increasingly focusing on lower-tier cities for growth. HONG KONG: Ex-Inditex execs to lead Esprit's new strategy 21 March 2013 Hong Kong-based fashion retailer Esprit has added three more former Inditex executives to its team to lead the company's new corporate strategy as well as develop and implement some of its major projects. CAMBODIA: European activists detained at garment protest 11 March 2013 European activists have been detained by Cambodian police after taking part in a protest outside the E Garment clothing factory near Phnom Penh. Question marks over new zero discharge roadmap 7 March 2013 Leading fashion brands and retailers have joined forces to issue an update on their joint “roadmap” aimed at securing zero discharge of hazardous chemicals in their supply chains by 2020. But the revised plans have already come under fire. In the money: Will Esprit fail in its turnaround efforts? 28 February 2013 Esprit's plans to rejuvenate its brand have been described as a "total calamitous...
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...Acton Burnett, Inc Question 1: What were the main mistakes made by Keene & Ryan in the way they dealt with the different situations described in the case: from the discovery of significant losses in the first quarter of 1975 to their handling of the meeting during which the members of the task-force made their presentations? We believe that the 2 individuals, Keene and Ryan made some serious and basic mistakes in the manner by which they handled the task at hand, despite their extensive experience in their fields, judging from their managerial positions, their educational backgrounds, and the fact that they were selected by the CEO to re-examine the company’s procedures for forecasting sales. We believe that Keene and Ryan spent very little time trying to understand and analyse the situation that was brought forward to them. Although the case does not mention any specific time span on how much time was spent initially analysing the situation, we incur from certain references such as how they just briefly discussed the matter among themselves and the chief operating officer, they were able to reach very critical decisions regarding the task force, the time frame and the general process. However, it is known that it is of utmost importance to understand the problem thoroughly in order to define the appropriate roadmap to finding a solution, assigning the right members to the task force, scheduling an appropriate deadline, and finding an appropriate leader...
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...Introduction This essay aims to express my vision and ideas about responsible leadership, a new theory of growing importance. Indeed, previous theories about leadership lost credibility after the financial crisis in 2008. To fill in the gaps of the former theories, a new concept emerges: responsible leadership. In this essay, I first introduce the concept of leadership before expressing my vision of responsible leadership. Leadership In the literature, most of the definitions have common parts. Leaders are individuals able to influence and lead a group of people, by their actions, to achieve a common goal. To do so, those individuals must have a deep commitment to the goal and strive to achieve it. Moreover, they must have a personal vision of the future and inspire their partners so that their vision becomes a common goal for the group. Another characteristic of a leader is that he has persuasive skills and manages to make his/her followers trust him. He is also likely to empower people he works with. Thus, he manages to share responsibilities between team members so that the group becomes more effective. Finally, he motivates people to do their best in their respective fields and also to create a positive team spirit. In the business world, leaders were often associated with outstanding individuals shaped to conceive a competitive advantage for the company. The role of this person was to create value for the shareholders. In other words, one of the most important sides...
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