...Roger Deromedi was promoted to CEO of Kraft Foods. He inherited a North America operation, along with more than a year of disappointed sales and earnings. There was some increase competition from private–level competitors along with several failed new products. He also lost two senior operators Executives to add to his problems. Even though Mr. Deromedi have all these problems there is still an opportunity to be creative and aggressively try to solve some or most of Kraft Food problems. Mr. Deromedi plans to close twenty of Kraft Food plants worldwide and cut the workforce by six thousand jobs, or six percent over the next three years, he plans to funnel a portion of the savings from these moves into needed product development, he also hope investor will welcome these moves. These problems mentioned above are not the only problems Mr. Roger Deromedi have. There are problems dealing the obesity epidemic in the United States, and increasingly in the global market. As a way to treat obesity in the world market, large corporation like Kraft Food need to appropriate large sums of money to address these problems. Money for anti-obesity advertising, money for exercise class, money for research and development, money used for direct cost related to diabetic treatments, strokes, heart disease and various chronic conditions associated with being obese. Kraft Food is considered one of the major players in the food industry and is under examination by the media, politicians and various...
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...Mix of Kraft Foods When a company, like Kraft food, look at an alteration in its promotion it can believe about four ground rules, which are documented as the marketing mix or 4Ps, explained below: Products: Kraft foods are one of the most versatile companies based in America. Over the many years, Kraft food is serving as one of the most famous, delicious and prominent brand. The major products of the company are in chocolate, coffee, candies, etc. brands. The company’s products are recognized as delicious. That’s the reason company states that being delicious is their main rival factor that differentiates it with other food brands. The corporation produce and marketplaces wrap up are sold food products such as Coffee, cheese products, desserts, ready to cook foods, confectionery, juices, ready-to-cereals, desserts, convenient etc. , under the main brands such as Kraft, Jacob’s, Philadelphia, Maxwell house, Nabisco, Oscar Mayer, Post, Oreo and LU. Pricing: The pricing strategy of Kraft food is quite competitive to as compare of other food brands. The quality of food products is superior but cost effective to management. The company states that they never compromise on the quality of their branded food stuff, however they always try to introduce such ingredients while manufacturing their products that are taken from natural sources and cost effective so that both consumer & company enjoys competitive price products. Placement: Kraft Foods have a strong...
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...Kraft Foods I chose a company that most of us have contact with on some basis, Kraft foods. I was amazed during my research how many products Kraft actually produces and how far their reach extends in the product world. Executive Summary Kraft is the largest branded food and beverage company in North America and the second largest in the world, it operates in more than 150 countries worldwide (Kraft, 2008). Kraft Foods markets the world's favorite food and beverage brands in five product sectors namely the snacks, beverages, cheese and dairy, grocery and convenient meals (Kraft, 2008). They also have 35 major brands with more than 100 years of remarkable achievements in products such as Oscar Mayer meats, Maxwell House coffee, Jell-O gelatin, and Cadbury (Kraft, 2008). Kraft is always looking for way to continue making historic records with the launch of different new products designed to meet the ever-changing needs of the consumer. Company Background Kraft Foods Inc. is the largest food company in the United States and holds the number two position worldwide, behind Nestlé S.A. The firm has two main operating units, Kraft Foods North America and Kraft Foods International. Seven of Kraft's brands bring in more than $1 billion in revenues each year, like Kraft cheeses and other products ($4.3 billion in 2000 revenue), Nabisco cookies and crackers ($3.5 billion), Oscar Mayer processed meats (number one in the United States), Post cereals...
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...Our prOgress in 2011 Creating a more delicious world Message from Our Chairman and Chief Executive Officer 2011 was another challenging year. Economic turmoil. Political upheaval. Natural disasters. The world as we knew it has surely changed. But despite the challenges, Kraft Foods not only survived but thrived— as evidenced by our top-tier financial performance and our growing reputation as one of the world’s leading companies. We did that by staying focused on what matters most—to our business and to our stakeholders—and by raising the bar across the company. Improved performance doesn’t happen by accident. It takes hard work (lots of it) and commitment. I’m proud to lead the team who made 2011 such a success for our company. And I’m equally proud that our success benefited not only our shareholders but also our employees, their communities, those we buy from, those we sell to and those who enjoy our delicious products around the world. From investing in sustainable agriculture to eliminating waste and promoting healthy lifestyles, we continue to evolve the way we do business to reduce our environmental impact and enhance our contributions to society while delivering outstanding financial performance. This report provides a snapshot about what we do, why we do it and how we’re getting on. It highlights key facts about the five areas that matter most to society and to our business. Building and sustaining brands people love and trust takes dedication. And our progress...
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...Oscar Mayer and Kraft foods have contributed more than $1 billion in cash and food donations to help aid in the fight against hunger. For the past 25 years, the Kraft food organization have partnered with various supporters to deliver food in underprivileged areas. The Kraft foundation is committed to fighting hunger and promoting active, healthy lifestyles (Mondelezinternational.com). Oscar Mayer is dedicated to producing foods people love. The company forms partnership that motivates and educate people to make healthy life and everyday food choices. Oscar Mayer is committed to being socially responsible and has improved their product with specially selected cuts of meats that have no artificial preservatives as well as no artificial flavors or colors. The wanted to find a better way to improve the quality of their brand and promote healthy living at the same. Using simple ingredients such as celery juice allowed the company to produce half of their products without artificial preservatives (Kraftbrands.com/Oscar Mayer). Oscar Mayer and the Kraft family believe people can still enjoy what they eat and still live a healthy lifestyle (Mondelezinternational.com). Oscar Mayer is on a mission to help consumer’s manager their calories, reduce sodium, and increase whole grain and reduce fat (Mondelezinternational.com). The company is reaching out to consumers by educating them about making informed decisions regarding nutritional facts. Oscar Mayer has taken an additional step...
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...Rosenfeld: Setting New Directions for Kraft Foods Organization : Kraft Foods Inc. Industry : Food; Consumer packaged goods Countries : Global Period : 2006-2011 Pub Date : 2012 "Servant leadership" is the most important aspect of a successful leader - the recognition that I am here to help the organization accomplish its objectives rather than they are here to meet my needs. Once you recognize that, you are able to engage the hearts and minds of your followers, and they are able to just deliver the kind of results that you are looking for." -Irene B. Rosenfeld, Chairman and CEO of Kraft Foods Inc., in 2010. Abstract The case study discusses how Irene B. Rosenfeld (Rosenfeld), CEO of US-based snack-food company Kraft Foods Inc. (Kraft), turned around and transformed Kraft into a global consumer food behemoth. Since taking up the position of CEO in 2006, Rosenfeld had fundamentally changed the footprint and prospects of Kraft. She repositioned the company to deliver top tier growth by revamping some iconic brands, transforming the product portfolio, and consolidating the company's presence in developing markets. In February 2010, Rosenfeld successfully led the Cadbury acquisition to make Kraft a market leader in the global confectionery market. A 29-year veteran of the food industry, Rosenfeld was successful in bringing about a transformational change at Kraft. Under her strategic leadership, Kraft emerged as the second largest food company in the world with its products...
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...Oreo: US Vs China Market Oreo is a sandwich cookie that is made of two outer chocolate round biscuits filled with cream. The “Oreo Biscuit” was first introduced in the United States in 1912 in New York City by The National Biscuit Company, now known as Nabisco. Currently, Nabisco is a division of the Mondelez International brand. In its long history, the Oreo has been known by various different names including the “Oreo Sandwich”, introduced in 1921, the “Oreo Crème Sandwich” in 1948 and finally the “Oreo Chocolate Sandwich Cookie” in 1974. The very first Oreo design was a simple wreath around the embossed word Oreo. In 1952, William A Turnier, created the Oreo design that is still used today, complete with the Nabisco logo and much further embossing around the cookie. In the 1990's, concerns about the health of Oreo's, regarding the lard in the cream filling, sparked a change in the recipe. The cookie filling was now made with partially hydrogenated vegetable oil. In 1997, following a three year recipe development, Oreo made their cookies Kosher and many consumers were over-joyed by this change. Later, Oreo suffered some criticism still, and in 2006 the recipe was changed again, only with the use of non-hydrogenated vegetable oil. This put Oreo on the “accidentally vegan” list on Peta.org and has since changed its previously negative views on the cookie's health to very positive, in moderation. On March 6th 2012, Oreo celebrated it's 100th anniversary in the...
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...Mix of Kraft Foods When a company, like Kraft food, look at an alteration in its promotion it can believe about four ground rules, which are documented as the marketing mix or 4Ps, explained below: Products: Kraft foods are one of the most versatile companies based in America. Over the many years, Kraft food is serving as one of the most famous, delicious and prominent brand. The major products of the company are in chocolate, coffee, candies, etc. brands. The company’s products are recognized as delicious. That’s the reason company states that being delicious is their main rival factor that differentiates it with other food brands. The corporation produce and marketplaces wrap up are sold food products such as Coffee, cheese products, desserts, ready to cook foods, confectionery, juices, ready-to-cereals, desserts, convenient etc. , under the main brands such as Kraft, Jacob’s, Philadelphia, Maxwell house, Nabisco, Oscar Mayer, Post, Oreo and LU. Pricing: The pricing strategy of Kraft food is quite competitive to as compare of other food brands. The quality of food products is superior but cost effective to management. The company states that they never compromise on the quality of their branded food stuff, however they always try to introduce such ingredients while manufacturing their products that are taken from natural sources and cost effective so that both consumer & company enjoys competitive price products. Placement: Kraft Foods have a strong...
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...profile Company name: Sara Lee Corporation Company Address: 3500 Lacey Road Downers Grove, IL 60515 United States Phone: 630-598-6000 Fax: 630-598-8482 Website: http://www.saralee.com CEO/President: Brenda Barnes Founding Year: 1939 Product line Breath: Sara Lee Corporation’s product line mainly consists of food, beverage and household products. ▪ Food & beverage (SLFB) division include Ball Park franks, Dean Sausage, Hillshire Farm deli meats, Sara Lee Breads & bakery products, Sara Lee frozen desserts and Senseo single serving coffeemakers and coffee pods. ▪ Household & body care products include Ambi pure air fresheners, Kiwi shoe care products & Sanex personal care products. Sara Lee also provides Foodservice to their customers. Branches: Sara Lee operates more than 40 countries such as USA, Australia, Newzeland, Netherlands, Philippines & etc. Key competitor: Hostess Brands, Inc; Kraft Foods Inc. (kft); Tyson Foods, Inc. (tsn) Mission: To simply delight you……everyday. Vision: To be the first choice of consumers and customers around the world by bringing together innovative ideas, continuous improvement and people who make things happen. Objective of the company: |Financial Objective |Strategic Objective | |To grow...
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...Kaur (Jas) Terry A. O’Connor, Ph.D. September 6, 2010 Abstract Cadbury Schweppes formed its joint venture in 1969. The company went through several mergers and acquisitions from 1969 to 2008, but the company was able to survive and became the global leader in confectionery and soft drink business. In the early stage, the company had to struggle but by the late 1900’s Cadbury Schweppes started to expand its business worldwide. The company had franchises in United States and Europe and acquired various businesses in other parts of the world. By the early 2000’s the company decided to demerger. In 2008, the beverage site of the business (Schweppes) became Dr Pepper Snapple Group and confectionery (Cadbury) was bought by Kraft Foods the very next year. Cadbury Schweppes: Capturing Confectionery Introduction The purpose of this document is to analyze the existence of Cadbury Schweppes. This paper will describe the history and background of the company. In addition, the document will identify and discuss the global initiatives of Cadbury Schweppes. And finally, the document will discuss the recommendations for the corporation. History and Background Cadbury Schweppes began its journey in 1969 with the merger of a beverage company started by Jacob Schweppe in 1783 in Geneva, Switzerland and a chocolate business started by John Cadbury in Birmingham, U.K. in 1824 (Hill and Jones, 2010, p. C311). Cadbury Schweppes was the world’s oldest profitable...
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...TerraCycle: Outsmarting waste 1. Upon what basis did Szaky make decisions throughout the development of the venture? Tom Szaky is an entrepreneur, known for starting TerraCycle, a company that makes consumer products out of waste. Although the environment and the venture itself changed a lot throughout the development, Szaky always remained true to himself. He believed that a waste management business could make a profit and promote environmental protection at the same time. However, gut instincts and being in the right place at the right time was also an important issue for the former success - commencing with the idea for the startup business when he visited his friends and discovered the fertilizer which they had developed. Shortage of money was an essential subject in the first years of the business and therefore many decisions were based on capital procurement. Later on as the business was running better, a lot of decisions were not based on financial matters but to snap a chance to advance growth. 2. What are the critical moments that TerraCycle faced, and how did they define the firm? The corporate history of TerraCycle includes a plethora of critical moments and challenges. Starting with the disappointing place at the business plan competition, wherefore the entire foundation of the company was made for. As they found a possibility to implement their idea by using worm gins from an investor, they had to scramble up some money. The testiest struggle was raising capital...
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...Grandma’s Vegetable Pizza One of my family’s favorite foods to make for any holiday is my grandma’s vegetable pizza. It was tradition that my grandma would make it every Christmas Eve when we would go to her house for dinner. Every year all of us would look forward to her making her vegetable pizza. No one ever wanted to be late for Christmas dinner because the vegetable pizza would be gone with-in minutes. When my grandma passed away, I decided to try to make her vegetable pizza recipe. Since then, I have been told by numerous family members that it tastes just like my grandmas, and that I need to make it every holiday or other occasions. . Making vegetable pizza involves three easy steps: plan a grocery trip, prepare spread and crust, and dice vegetables. “When planning a grocery shopping trip, it helps to get yourself organized. Planning ahead will help you not forget ingredients where you will have to make another trip to the grocery store” (Willson). So when going to the store to buy the ingredients for the vegetable pizza you definitely want to make sure you are prepared. I usually write out a list of all the ingredients involved in making the vegetable pizza and how much of each ingredient is needed. To make the pizza crust you need two cans of crescent rolls per pizza. I make sure that I buy the Pillsbury brand over the cheaper brands because it works better when you spread it out for the crust, and it even tastes a lot better. To make the spread that goes across the...
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...1. "Good to the last drop." - Maxwell House coffee 2. “The most trusted name in news" – CNN 3. “All the news that's fit to print. - The New York Times 4. "Fair and balanced" - FOX News 5. "Keeps going and going and going." - Energizer Batteries 6. "No battery is stronger longer." - Duracell Batteries 7. "Think different" - Apple Computer 8. "Where do you want to go today?" - Microsoft 9. "Between love and madness lies Obsession." - Calvin Klein 10. "Betcha can't eat just one" - Lay's 11. "They're grrreat!" - Kellogg's Frosted Flakes 12. "I'm lovin' it" - McDonald's 13. "Because you're worth it" - L'Oreal 14. "The happiest place on Earth" - Disneyland 15. "The ultimate driving machine" - BMW 16. We move the world. – DHL 17. Time to make the doughnuts. - Dunkin Donuts 18. The best a man can get. – Gillette 19. The power of dreams. – Honda 20. Solutions for a small planet. – IBM 21. Share moments. Share life. KODAK 22. Finger-lickin’ good! – KFC 23. Melts in your mouth, not in your hands. - M&Ms 24. Your potential. Our passion. Microsoft 25. Do the Dew. - Mountain Dew 26. Just do it. – Nike 27. At the heart of the image.- Nikon 28. Enjoy the ride. – Nissan 29. Connecting people. – Nokia 30. The mark of a man. – Old Spice 31. "Ideas for Life" – Panasonic 32. For those who think young. – Pepsi 33. The taste of a new generation. – Pepsi 34. Eat...
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...understanding the goals and achievements of the CEO of Kraft, if I had to rate Irene Rosenfeld on the scale of being authentic, I would score her 9 (nine) out of 10 (ten). Being authentic is a situation where the leader has the whole knowledge about how to dispense work to others through leadership. A leader should be able to understand, what the lacking qualities are and how to meet up the requirement to fulfill those qualities. An authentic leader is the one, who has a purpose behind every doing, believes in long lasting relationship with the employees. Has the power of being consistent and self disciplined that would compel others to follow him or her. I believe Irene Rosenfeld has great sense to understand her reason (purpose) behind being a CEO; she is a person who knows her passion, her motivation. She first began her career with New York-based advertising agency Dancer Fitzgerald Sample as an associate research director in consumer research, she worked over here for continuous two years and later joined general foods as an associate market research manager in 1981; this made her enter into the food market. General Food was already struggling with the brand of Kool Aid, she realised this as an opportunity and made necessary changes, she changed the strategy of sales by marketing the product directly to kids rather than to their mother. This made her understand the capabilities inbuilt in her. She joined Kraft Food in June2006 as a CEO, looking at this profile of Irene...
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...Kraft Foods and Hansen’s Natural are two similar corporations with dissimilar ways of operations. They both have a facebook and twitter page to where they can stay in the public eye; both operate differently in structure, accessibility, size, strategy, and international marketing; both share the similarity of working in the food industry; and most importantly they both focus on their customers. The Kraft website has more info about their products; and just click on the different products and you’re given a pretty good detail description of the product. There is so much on the Kraft website that it can be overwhelming because there are so many options on the page. Hansen’s website is nice and pleasant to the eye; it feels comfortable and much easier to access, especially when ordering online, there is an easy access icon to Amazon.com. When on Hansen’s site it makes you feel like you are not looking at a huge company website. Hansen’s products are not as broad as Kraft Food’s. Their products are restricted to beverages, while Kraft Food’s products are featured in both beverages and food. Therefore, Hansen’s has not been as dominant as Kraft Foods internationally. Hansen’s products are more original with the organic sodas and energy drinks so there are not too many generic products that compare to their product. They also are doing something that is quite popular, their products are free of preservatives and have no artificial flavors, which is what a lot people are looking...
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