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Kraft India

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Submitted By richieduke
Words 275
Pages 2
EXECUTIVE SUMMARY 3
COMPANY OVERVIEW 3-4
COMPETITOR OVERVIEW 4
GLOBAL GROWTH STRATEGY - “HITTING OUR SWEET SPOT” 4-5
OREO IN INDIA: MARKETING ANALYSIS
TARGET SEGMENT 5
POSITIONING 6
MARKETING MIX (PRODUCT, PLACEMENT, PROMOTION, PRICING) 6-8
COMPETITOR ANALYSIS 8
KRAFT IN INDIA: FUTURE MARKETING STRATEGIES
NEW PRODUCTS 8
INNOVATION 8-9
ACCOUNTING
INCOME STATEMENT ANALYSIS 9
BALANCE SHEET ANALYSIS 9-11
VALUATION
DISCOUNTED CASH FLOW (DCF) ANALYSIS 11
CONCLUSION 12
APPENDICES
A. NET REVENUE BY OPERATING SEGMENT (2006, 2010) 13
B. HISTORY OF MERGERS, ACQUISITIONS & NAME CHANGES 14
C. NET REVENUE BY CONSUMER SECTOR (2006, 2010) 14-15
D. 11 $1 BILLION KRAFT BRANDS 15
E. 54 KRAFT BRANDS 16
F. KEY COMPETITOR ANALYSIS 17
G. HISTORY OF NEW PRODUCT INTRODUCTION (DOMESTIC) 18
H. SWOT ANALYSIS: KRAFT FOODS, INC. 19
I. SWOT ANALYSIS: CADBURY 19
J. SWOT ANALYSIS: OREO IN INDIA 20
K. EXAMPLE: OREO IN CHINA 20
L. INCOME STATEMENT: FORECASTING VARIABLES 21
M. INCOME STATEMENT (2008-2010 REAL, 2011- 2015 FORECASTED) 21
N. KRAFT OPERATING PROFITS BY SEGMENT 22
O. BALANCE SHEET: FORECASTING VARIABLES 23
P. BALANCE SHEET (2008-2010 REAL, 2011- 2015 FORECASTED) 24
Q. COMPOSITION OF DEBT 25
R. HISTORICAL CAPITALIZATION 26
S. LONG TERM AMORTIZATION TABLE 27
T. CAPITAL STRUCTURE DETAILS (2008, 2009) 28
U. HISTORICAL CASH FLOW 29
V. DISCOUNTED CASH FLOW MODEL - KRAFT 30-31
W. CAPITAL STRUCTURE 31
X. EARNINGS PER SHARE (EPS) 32
Y. KEY RATIOS 33
Z. MARKET CAPITALIZATION 34
AA. KEY EQUITY MULTIPLIERS 35
BB. KRAFT DEBT SCHEDULE 36
CC. NOTES TO WACC CALCULATION 36
DD. BETA CALCULATION: KRAFT 37
EE. BETA CALCULATION: COMPARABLES 37
FF. BETA CALCULATION: COMPETITORS 38
SOURCES

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