This paper takes a look Kroger’s fiscal year 2010 Annual Report.
The first part of Kroger’s annual report is an introduction on managements responsibility for financial reporting and managements report on internal control. These statements are an introduction to the report and set the tone for the annual report. In this section Kroger states their firm belief in operating ethically and identifies the group that audits their financial statements as PricewaterhouseCoopers, LLP.
Selected Financial Information/Stockholder information
The next section contains selected financial information to give stockholders an overview of how the company’s stock is doing. Kroger presents financial data for the last five fiscal years relating to sales, net earning and shareholders equity. This gives the stockholders and idea of how the company is faring compared to the last five years. Additionally the common stock price range for the current and previous year is listed as well a performance graph showing The Kroger company stock performance versus the S&P 500 Index and Kroger’s peer group. This section also includes the Issuer Purchases of Equity Securities.
Following the numbers aspect of the Selected Financial Information is an overview of many aspects of the The Kroger Company. This section details many things such as the business itself, the stores and their employees, segments and merchandising and manufacturing.
Managements Discussion and Analysis of Financial Condition and Results of Operations
The discussion and analysis portion of the report reviews the business and how they performed and what they attribute any difference in performance to. Also included is a summary for their operating results in fiscal year 2010 versus 2009 and 2009 versus 2008. Reviewed are such things as Kroger’s...