...Individual Service Request: Kudler Fine Foods Austin Okoh-Esene University Of Phoenix BSA 310 January 20, 2014 Ed Ruppel Kudler Fine Foods would like to start a program called the Kudler Fine Foods Frequent shopper program. This program will be different than other supermarket programs. Kudler Fine Foods will be offering their customers an experience that is based on loyalty points, but give customers perks such as high-end gifts, airline tickets and specialty foods and wines. The supermarket’s new initiative tracks customer behavior would be based on their purchase patterns and provides customers with new high-value incentives to shop with Kudler Foods. Kudler Fine Foods new program can help the company increase revenues to the business, but they will have to address the potential legal, ethical, and information security concerns that are related to the new business initiative. Since a significant part of the program involves storing customer information, Kudler Fine Foods will need to invest their capital to have a robust information security database to protect their customers from potential hackers. The supermarket brand will also need to create more stringent ethical policies for their employees to follow due to the increase critical information that would be voluntarily given to Kudler Fine Foods staff by their customers. The legal ramifications can easily be tied in along with the ethical concerns. The risk of having stored data that were to be compromised by...
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...Kudler Fine Foods Ethical Program XMGT/216 May 8, 2011 Kudler Fine Foods Ethical Program In order to build an Ethical Organization Profile it is very important to understand the culture and operations of the business. Kudler Fine Foods is an upscale specialty food provider. Kudler places strong emphasis on quality and the ability to provide one stop shopping for the finest foods across a large spectrum of products. The company currently has three locations that boast 8,000 square feet of retail space which host six specialty departments. Kudler Fine Foods has a fresh bakery, fresh produce, a butcher shop with meat and seafood, packaged foods, cheese and specialty dairy, and most importantly fine wines. The owner, Kathy Kudler, is aware that it is through her customers’ satisfaction that her stores will find success. Kudler connects with its customers with a knowledgeable staff that promises to make the shopping experience delightful and pleasing. While Kudler Fine Foods’ vision is to be the premier gourmet grocery store for savvy customers, Kudler does not ignore their social responsibility, “Kudler Fine Foods uses only the finest organic ingredients. Whenever possible, we purchase local produce from organic farmers. We use unbleached flour in our bakery goods and we don’t add unnecessary preservatives to our products. Food is rotated from the shelves on an ongoing basis. Those items that are still in “good” condition are donated to local homeless shelters and food...
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...Frequent Shopper Program System Kathy Kudler, President of Kudler Fine Foods wants to put in place a program to let existing customers know they are valuable to the store and persuade them to shop with greater frequency. The customer-buying model will help Kudler improve its practices and assistance to please their appreciated customers. Cost is not a main concern for Kudler customers; these customers are interested in high quality and specialized goods. Therefore, Kudler has requested a Frequent Shopper Program System with a “loyalty points program to provide customers with points that they redeem for high-end gift items, airline first-class upgrades, or other specialty foods” (ecampus.phoenix.edu, 2011). The Frequent Shopper Program System for Kudler Fine Foods will track purchase behavior of individual customers and provide high value incentives by installing a customer loyalty points program. “Point of Sale Software” (camcommerce.com, n.d.) “Retail STAR Point of Sale (POS) software provides a solution for customer tracking, managing inventory, and selling inventory via sales orders or point-of-sale transactions” (camcommerce.com, n.d.). The software program has a CRM (Customer Relationship Management) module built into Retail STAR. Retail STAR Point of Sale Software can computerize all of Kudler’s sales data and provide executive management with a balance sheet and profit and loss statement at the end of each sale day. Retail STAR will track all the vital information...
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...SR-kf-013 Kudler Fine Foods is planning to develop a frequent shopper program that will track customer purchases as part of a broad marketing strategy to increase their customer purchase cycle, improve their customer loyalty, and profitability. The intent of this program is to use the information collected from customers, over time, to identify trends that will assist in refining its processes and offerings in order to better satisfy all of their customers. Additionally, the information the Kudler Fine Foods Frequent Shopper Program collects from individual customers will be used to develop targeted offers and high value incentives to participants in the program. Before the design and implementation of this system can begin, there are many potential legal, ethical, and informational security concerns related to the development of the program that must be considered by management. Also, the effect this program will have on the organization’s structure must be considered. As stated previously, there are many legal concerns related to the implementation of Kudler Fine Foods' frequent shopper program that must be considered by management. “Most American and European privacy law is based on a regime called Fair Information Practices (FIP)” (Laudon & Laudon, 2010 p.132). The core principles of the report are already inline with Kudler Fine Foods’ Privacy policy, as outlined on the terms and conditions page of the website. By continuing to follow this policy, Kudler Fine Foods will...
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...Personal Values and Kudler Fine Foods Joel Pires MGT/521 May, 4, 2011 Rafael Frim Personal Values and Kudler Fine Foods “Personal Values are those standards that you set for yourself to live by” (para. 1). The Ethical Awareness Inventory is a survey that allows us to identify our personal values through a series of broad characterizations representing four prominent categories of ethical philosophy. These four categories of ethical thought are: character, obligation, results, and equity (Ethical Thought Categories, 2011). The category in which someone’s ethical profile is most closely aligned should reflect his/her beliefs, whereas the category in which someone’s ethical profile is least aligned should reflect values that contradict ones belief. The category that I am the most closely aligned with is Character and the least aligned is Equity. Kudler Fine Foods core value is to provide customers with the finest selection of the very best foods and wines. Someone who possesses a good character and strong morals would be best suited to this work environment as he/she would constantly strive for excellence and thus aim for providing the customers with the best foods and wines that are available. An individual with a good character hold many personal attributes, one such attribute is being trustworthy. Kathy Kudler, owner of Kudler Fine Foods, would like to further develop her business by opening new stores and expanding her geographic area so that...
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...Kudler Fine Foods Frequent Shopper Program Security Concerns Kudler Fine Foods is an upscale food specialty store with three locations in the San Diego metropolitan area. The needs of the customers and overall satisfaction is the main mission that Kudler strives to uphold. Kudler Fine Foods has experienced significant growth and is now focused on expanding services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2013). Kudler must first review the legal, ethical, and security concerns as well as any financial concerns contained within the cost of this new Frequent Shoppers Program. Legal Considerations In creating this new program, Kudler must first address any Legal issues with this new system. Protecting the customers’ privacy rights must first be researched and taken into consideration. In obtaining customer information that could be used to personalize marketing campaigns, recommendations and discounts, Kudler will need to understand that the customer must be balanced against the individual's need for privacy. In collecting the information, Kudler must fully disclose what information is collected and how it will be used by Kudler and possible third party vendors, so the customer's informed consent can be secured. Adhering to the Privacy Act of 1974, Kudler “shall not disclose any record which is contained in a system of records by any means...
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...Kudler Fine Foods Shopper Awards Program Kudler Fine Foods is an elite specialty grocery retailer shopping the world providing customers with the finest products available. June 18, 1998 Kathy Kudler opened the first Kudler Fine Foods store in Southern California. Kudler Fine Foods mission: “Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing.” The rapid growth and working to always improve efficiency in its operations founder, Kathy Kudler, looking to always improve the customers shopping experience decided to add a marketing awards program. A marketing awards program helps organizations track customer behavior by giving various incentives to shoppers increasing annual purchasing of customers (JPS, 2009). This will help Kudler Fine Foods analyze shopping habits, change product mix at an individual store level, and fine – tune their marketing programs. To maintain their market share and implement an efficient frequent awards program the organization will need to evaluate the following issues: • Legal Aspects • Ethical and Social Responsibility • Security Issues • Financial Analysis Legal Aspects Frequent awards programs gather information based on consumers buying behavior. In the process of implementing a rewards program Kudler Fine Foods will need to address issues to protect the company and public interest. Customers will need to have complete confidence in the...
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... Marketing Research Analysis: Kudler Fine Foods In marketing we learn the various variables that companies use to market and strategize products or a message to a large base of individuals. The difference between selling a product and advertising a product is the amount of research that goes into determining who will buy the product. The most unique component about marketing is the target demographics such as age groups, gender, culture, ethnicity, and various other target audiences are the areas a marketing strategy would have to consider to be effective. With Kudler Fine foods you come to found that you have an organization that has adopted a simple motto, which has reflected in its overall success, which is “Provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment” (University of Phoenix, 2008). As we have seen the Kudler Fine Food organization has branch into a three location in the California area. With a successful marketing strategy the Kudler Fine Food business with see a substantial increase in its business and expansion to more individuals informed of their business or products. Importance of Marketing Research Marketing research is the key component that needs to be addressed, prior to a major...
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...Running head: KUDLER ORGANIZATIONAL CULTURE This scanning shows internal (strength & Weakness) and external environment (Opportunities & threats), which reflects that despite of the number of threats faced by the company, Kudler efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Kudler Organizational Culture University of Phoenix Managing the Business Enterprise MMPBL 502 Dr. Edwin Cierpial July 30, 2010 Week #2 Kudler Organizational Culture Abstract During the age of advanced technology, companies are taking advantage of the internet and other tools to improve and expand their business through advertising and marketing. Companies use the internet to track customers and maintain current customers while trying to attract new customers. Regardless of the technology, the success or failure of a company depends upon management and the leadership and the decisions they make or not make. Leaders have a responsibility to take care of their customers and employees. Leadership must ensure that employees work in an environment that allows employees an opportunity excel based upon their potential and capabilities. Kudler Fine Foods has created an environment that is customer and employees focused. Kudler Organizational Culture Kudler Fine Foods is a gourmet food store located in California that specializes in gourmet products. The company is owned and operated by Kathy Kudler, the company...
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...Since my promotion as Human Resource Manager at Kudler Fine Foods, I have been working extremely hard to work on my career development plan for my new team at our La Jolla store. A much needed purchasing manager will be hired, and four new positions will open up for our new Supervisor in Training Program (SIT). It has been made clear to me that my team at will be hired to train in La Jolla and upon completion of Carlsbad location they will move there to train other new employees, and will become part of the supervisory team. Due to this team preparing for supervision responsibilities the position will require employees who are willing to work hard to ensure the new store opening in exceeds expectations. The job descriptions and qualifications for five new positions I think it is crucial to hire for five new positions, one in which will be a purchasing manager position. With the changes and expansion happening at Kudler’s, owner Kathy Kudler needs to relieve some pressure and hire a person who can be responsible for all purchasing, inventory reporting, and record keeping for all three locations. This person can be a new hire or a current employee who will work out of the La Jolla store but must be able to travel to other store locations when needed (25% of time). The Purchasing manager will work closely with owner and president of the company ensuring the store is making purchasing decisions based on inventory levels, expiration dates, and most importantly demand...
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...Career Development Plan Summary – Kudler Fine Foods Sherry Martin HRM/531 Since my promotion as Human Resource Manager at Kudler Fine Foods, I have been working extremely hard to work on my career development plan for my new team at our La Jolla store. A much needed purchasing manager will be hired, and four new positions will open up for our new Supervisor in Training Program (SIT). It has been made clear to me that my team at will be hired to train in La Jolla and upon completion of Carlsbad location they will move there to train other new employees, and will become part of the supervisory team. Due to this team preparing for supervision responsibilities the position will require employees who are willing to work hard to ensure the new store opening in exceeds expectations. The Job Descriptions and Qualifications for Five New Positions I think it is crucial to hire for five new positions, one in which will be a purchasing manager position. With the changes and expansion happening at Kudler’s, owner Kathy Kudler needs to relieve some pressure and hire a person who can be responsible for all purchasing, inventory reporting, and record keeping for all three locations. This person can be a new hire or a current employee who will work out of the La Jolla store but must be able to travel to other store locations when needed (25% of time). The Purchasing manager will work closely with owner and president of the company ensuring the store is making purchasing decisions based...
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...Executive Summary Kudler Fine Foods was first established in 1998 with an objective strongly focused on providing its clients the opportunity to buy fresh ingredients used to make delicious cuisines. Since then, Kathy Kudler (founder) has opened two more locations to satisfy her target market’s thirst for her product(s). Although this small business expansion has increased the customer base and or revenue pursued by its owner, the induction of additional services provided has also slightly altered the projected operations plan and or business plan. Kudler Fine Food’s mission states that it will “provide its customers with the finest selected foodstuffs, wines, and related needs in an unparalleled consumer environment“(Apollo Group, 2008). In order for Kudler to meet the needs of the consumer at all times, administration has proposed a review of the companies operations and or communication plan(s) be reviewed for contingency of any unforeseen threats to daily operations. Scope To assist the company in their daily functions, Kudler Fine Foods stores information used to determine market conditions, customer demographics, individual store sales, employee demographics, payroll, administrative functions, and other human resource related information. A post review of Kudler’s fixed operations reveals the company is currently unprepared for any and all potential threats that may halt daily operations for an over-extended period. Potential threats that Kudler may face are: breach and...
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...Functional Area Interrelationships This paper will state the primary reasons for our organization, Kudler Fine Food’s existence as it relates to their mission, vision, values, and goals. We will examine the organizational structure employed by Kudler Fine Foods, and identify the key positions that supports their structure. Identify and explain the steps of the collaboration process among the functional areas that must be employed to achieve organizational goals, and prepare an action plan to implement the collaboration process. Also, we will identify and provide an example of the use of lateral collaboration and vertical collaboration within Kudler, and prepare an action plan to use lateral and vertical collaboration. As well as recognize the key stakeholders and their roles needed to achieve the organizational goals, and recommend the collaborative interactions among the key stakeholders to facilitate the organization’s success. Kudler Fine Foods is an upscale specialty food store located in the San Diego metropolitan area. Because of the pressure on Kathy Kudler due to much traveling and the corporate life, Kathy decided to seek out other opportunities. Kathy found that cooking gourmet meals was a way that she would relieve stress, this sparked and opportunity that lead to the opening of the first Kudler Fine Foods 1998. Because of Kathy Kudler’s vision Kudler Fine Foods now operates out of three locations; Del Mar, La Jolla, and Encinitas. Kudler’s mission, “We will...
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...Personal Values Management 521 March 22, 2010 Personal Values Personal values are a special trait within an individual, which represent beliefs, and purpose. These values represent who individuals are and can be used as a guide throughout life. Values can also guide an organization and define how people interact with one another and can reveal what an organization values most. Organizational values are a starting point for any business, which can include many elements from ambition and competency to integrity and flexibility. This paper will reveal how my personal values align with an organization’s values such as Kudler Fine Foods. The results from the Williams Institute Ethics Awareness inventory will identify how these personal values would impact performance if I were a manager at Kudler Fine Foods. Personal Ethical Perspective and Style After completing the Williams Institute Ethics Awareness self-assessment, I learned that my ethical perspective is focused on character and what it is good to be, rather than what it is good to do. The assessment also revealed that I believe ethics should focus on ways to help people achieve more excellence and that I tend to look beyond individual actions and examine character. My ethical style indicates that ethics relies on the ability of individuals to make sound morale judgments and that I value qualities such as honesty, wisdom, and integrity (Williams Institute Ethics, 2006). The assessment states that I strive to be a person...
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...will be more than happy to assist you in making your selection. We also hold monthly wine appreciation classes so you can learn the nuances of our wines LA JOLLA, CA. -- Kudler Fine Foods announced plans to create a frequent shopper program for their three stores in Southern California. read more » LA JOLLA, CA. -- Kudler Fine Foods announced plans to create a frequent shopper program for their three stores in Southern California. read more » Customers that participate in the program will receive news about store events, featured products and sales. In addition, they will be given excluxive offers on select merchandise and discounts on cooking and wine classes. Owner Kathy Kudler says, "We believe this will be a huge benefit to our most loyal customers. ABOUT KUDLER FINE FOODS - Who we are Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. We have three locations (La Jolla, Del Mar and Encinitas). Each store has approximately 8,000 square feet of retail space located in a fashionable shopping center. We have the very best domestic and imported fare at every location. Visit one of our locations and browse our fine selection of: * Bakery and Pastry Products * Fresh Produce * Fresh Meat & Seafood * Condiments and Packaged Foods * Cheese and Specialty Dairy Products Our Mission Our...
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