...Individual Service Request: Kudler Fine Foods Austin Okoh-Esene University Of Phoenix BSA 310 January 20, 2014 Ed Ruppel Kudler Fine Foods would like to start a program called the Kudler Fine Foods Frequent shopper program. This program will be different than other supermarket programs. Kudler Fine Foods will be offering their customers an experience that is based on loyalty points, but give customers perks such as high-end gifts, airline tickets and specialty foods and wines. The supermarket’s new initiative tracks customer behavior would be based on their purchase patterns and provides customers with new high-value incentives to shop with Kudler Foods. Kudler Fine Foods new program can help the company increase revenues to the business, but they will have to address the potential legal, ethical, and information security concerns that are related to the new business initiative. Since a significant part of the program involves storing customer information, Kudler Fine Foods will need to invest their capital to have a robust information security database to protect their customers from potential hackers. The supermarket brand will also need to create more stringent ethical policies for their employees to follow due to the increase critical information that would be voluntarily given to Kudler Fine Foods staff by their customers. The legal ramifications can easily be tied in along with the ethical concerns. The risk of having stored data that were to be compromised by...
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...Kudler Fine Foods Shopper Awards Program Kudler Fine Foods is an elite specialty grocery retailer shopping the world providing customers with the finest products available. June 18, 1998 Kathy Kudler opened the first Kudler Fine Foods store in Southern California. Kudler Fine Foods mission: “Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing.” The rapid growth and working to always improve efficiency in its operations founder, Kathy Kudler, looking to always improve the customers shopping experience decided to add a marketing awards program. A marketing awards program helps organizations track customer behavior by giving various incentives to shoppers increasing annual purchasing of customers (JPS, 2009). This will help Kudler Fine Foods analyze shopping habits, change product mix at an individual store level, and fine – tune their marketing programs. To maintain their market share and implement an efficient frequent awards program the organization will need to evaluate the following issues: • Legal Aspects • Ethical and Social Responsibility • Security Issues • Financial Analysis Legal Aspects Frequent awards programs gather information based on consumers buying behavior. In the process of implementing a rewards program Kudler Fine Foods will need to address issues to protect the company and public interest. Customers will need to have complete confidence in the...
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...Kudler Loyalty Program Adam Love BSA/310 5/30/2011 Deborah Marshall Kudler Loyalty Program Kudler Fine Foods is a well-known California grocer specializing in high quality and specialty foods. Since Kudler does not consider the price of its products to be a primary differentiator from other grocers their intent is to produce more profit through increasing their customer purchase cycle. To achieve their goal Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods. This program will also enable the ability to track customer transactions and identify trends that will allow Kudler Fine Foods to customize its product base to better serve its customers. Before implementing this program, Kudler will need to identify legal, ethical, and security considerations as well as complete a financial analysis to justify the expenditures of the loyalty program. The Program According to Kudler Fine Food’s Sales & Marketing intranet website, customers prefer high quality and specialty foods are more important than high value prices. Kudler’s Sales and Marketing Department is developing a Frequent Shopper Program which will offer incentives to its members through point accumulation and offer Kudler valuable insight into the shopping tendencies of customers. Initially, this program should promote customer loyalty and give Kudler...
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...Kudler Fine Food's Frequent Shopper Program Rey Dela Cruz BSA310 March 19, 2011 Morris Polston Kudler Fine Food's Frequent Shopper Program Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines. Kathy Kudler, the owner of Kudler Fine Foods has requested that we create a frequent shopper program to reward customer loyalty. Kathy Kudler is always looking for new ways to expand and market her company. She believes that the frequent shopper program would be a great way to meet those goals. There are many potential legal, ethical, and information security concerns related to the development of the Kudler Fine Foods Frequent Shopper Program. Description of the Frequent Shopper Program The main objective of the frequent shopper program is to track purchasing behavior at the customer level and provide customer incentives through a loyalty points program. Other stores provide store discounts to customers based on their purchases, but Kudler Fine Foods has partnered with an existing loyalty points program that will allow customers to redeem their points for higher-end gifts, airline upgrades, and other specialty foods. The frequent shopper program will allow Kudler to refine its ordering and inventory processes, provide better...
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...Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is an upscale store which specializes in the highest quality specialty food items both imported and domestic. There are three stores in the San Diego area, they are in La Jolla, Del Mar and Encinitas. The departments within each store are: • Fresh Bakery and Pastries • Fresh Produce • Fresh Meat and seafood • Condiments and packaged Foods • Cheeses and Specialty Dairy Products The founder and owner Kathy Kudler put in a service request to develop a system that tracks customer purchases. This system will award loyalty points in a frequent shopper program. Before they implement the program Kudler Fine Foods will need to research several business considerations to ensure they keep their customer’s information safe and secure. These considerations include legal, security and ethical implications. In this paper I will detail the legal, security and ethical considerations of e-commerce. The paper will also detail a point-of-sale system that will be used to track Kudler’s customer’s purchases and award points. In conclusion a description of the financial analysis that will show why the expenditure or this program is justified for use at Kudler Fine Foods. Frequent Shopper Program Kudler Fine Foods would like to develop a frequent shopper program. A program such as this will track a customer’s purchases at the point of sale and reward them with points. The customer can use accumulated points to be redeemed later for...
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...Kudler Fine Foods has come a long way since they first opened their doors. The main goal of the company is to satisfy the customers' needs. Kudler Fine Foods has learned that by offering incentives for their frequent customers could increase the revenue of the company. Kudler Fine Foods must first take into consideration the legal, ethical and security issues for the frequent shopper program. Kudler Fine Foods will also need to take into consideration the financial concerns when it comes to the revenue and the cost to offer the frequent shopper program. Kudler Fine Foods could increase the customer base through word of mouth of existing customers, which could bring in new customers along with supporting the growth of the existing customer's purchases. The frequent shopper program will offer their existing customers that shop frequently to earn points that they could redeem towards high end gift items, airline First-class upgrades, or other specialty foods (kudlerfinefoods.com, 2007). How many points each customer will earn will depend on their own specific purchasing pattern. One of several factors that Kudler Fine Foods will need to take into consideration is the legal aspect for the company to offer this type of program (Kudler Fine Foods, 2007). In order for the Kudler Fine Foods to offer a frequent shopper program, they need research the best way to protect their customers' privacy rights. The frequent shopper program will store the customers' information into a database...
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...Kudler Fine Foods Shopping Program Charlie Salmon BSA310 12/17/2012 Curtis Harris Kudler Fine Foods Shopping Program Located in many different cities throughout the state of California, Kudler Fine Foods is a very popular grocery store. At Kudler Fine Foods, their main objective is to obtain profit maximization. This is done by providing high quality products at prices that are very competitive with their competitors. By doing this, Kudler Fine Foods is expecting to have a substantial growth within the company. By enlightening the effectiveness of the company, Kudler Fine Foods desires to develop and expand its services. By increasing their customer purchase cycle, the company is seeking to increase its loyalty and profitability of their shoppers. Not only through Electronic Commerce, but through its Retail stores, Kudler Fine Foods is expecting to make the business larger. A Frequent Shopper Program is what the store wants to form for their Electronic Commerce Business. In today’s retail business, the Frequent Shopper type of program is become ever more popular. For Kudler Fine Foods, they are planning to create this type of Frequent Shopper program for its Electronic Commerce Sector. Under this program, the store must follow several different steps. A POS (point of sale) system and an online database to store shopping history are systems that will be a must to be set up by Kudler Fine Foods. Frequent shopping discounts will be provided by the point of sale system...
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...Kudler Fine Foods Frequent Shopper Program Security Concerns Kudler Fine Foods is an upscale food specialty store with three locations in the San Diego metropolitan area. The needs of the customers and overall satisfaction is the main mission that Kudler strives to uphold. Kudler Fine Foods has experienced significant growth and is now focused on expanding services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2013). Kudler must first review the legal, ethical, and security concerns as well as any financial concerns contained within the cost of this new Frequent Shoppers Program. Legal Considerations In creating this new program, Kudler must first address any Legal issues with this new system. Protecting the customers’ privacy rights must first be researched and taken into consideration. In obtaining customer information that could be used to personalize marketing campaigns, recommendations and discounts, Kudler will need to understand that the customer must be balanced against the individual's need for privacy. In collecting the information, Kudler must fully disclose what information is collected and how it will be used by Kudler and possible third party vendors, so the customer's informed consent can be secured. Adhering to the Privacy Act of 1974, Kudler “shall not disclose any record which is contained in a system of records by any means...
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...Strategic flexibility is crucial to the success of Kudler Fine Foods. Forces and trends will perpetually be an aspect that all organizations will have to adapt to as a means to optimize the organization’s success. Every organization’s level of proficiency and potential for achievement in the marketplace can be assessed in numerous ways. This paper will evaluate Kudler Fine Foods by conducting a SWOTT analysis, and creating a table summarizing the findings. This paper will also analyze the following pertinent forces and trends: economic, legal, regulatory, culture, structure, leadership, and technological. Lastly, how well Kudler adapts to change will be critiqued, the supply chain operations will be analyzed, issues and opportunities will be identified, a hypothesis will be generated, and circumstances surrounding each issue will be identified and classified. Understanding Kudler Fine Foods internal and external environments is critical to the success of the organization. Kudler Fine Foods is an upscale epicure gourmet food store that provides gourmet foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. Kudler Fine Foods would like to expand and grow the organization. Before proceeding ahead, the organization must know and consider the internal and external environment. To obtain knowledge of the organization’s internal and external environments Kudler Fine Foods will perform a SWOTT analysis. Strengths 1. Small company 2. No immediate...
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...Introduction Kudler Fine Foods is a local trendy specialty food store. It is located in the San Diego metropolitan area. The company has overall of three stores located in La Jolla, Del Mar and Encinitas. Each of the company's stores has more or less 16,000 square feet of retail space situated in a modish shopping centre. All the stores of the company are stocked with the extraordinarily premium domestic and imported foodstuffs along with a categorization into the diverse departments, which are as follows: � Fresh Bakery and Pastries � Fresh Produce � Fresh Meat & Seafood � Condiments and Packaged Foods � Cheese's and Specialty Dairy Products Market Research Market research comprehends all the areas of marketing, right from the thought for a new product to after sales service. The information which is accumulated and examined with the help of marketing research can efficaciously be applied for internal directs or for making substantial strategic decisions. The process of market research extends a scientific platform, in contrast to traditional non-rational approach of decision making by company managers, which used to engage a large amount of resources of organization at a risk (Kotler, 2002). Significance of Marketing Research in Kudler Fine Foods The environment for marketing has become vivacious and chaotic. Without adequate grounding, it is not simple for organizations to survive in such an environment. Companies need to assemble information about their...
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...Kudler Fine Foods Frequent Shopper Program Kudler fine foods are based out of several locations out of the state of California. The driving objective is for Kudler Fine Foods is to accomplish maximum profit by way of providing quality products at competitive prices to other competitors. Furthermore, Kudler fine foods has plans for future growth by expanding of the services by a sharpening the efficiency of their operation. Kudler Fine Foods also like to increase loyalty and profits to their organization and has been arrested in developing a system to track customer purchase through frequent shopper program to award loyalty points for redemption. Introduction In order to start this process Kudler Fine Foods we will first need certain elements that must be deployed before hand, we will be discussing the legal, ethical and security considerations for the development of this program to launch. And we will combine the separate entities into an operational system in order to track purposes of individual customers this way we are able to track the customers loyalty points for redemption for specialty foods and gift items and other products made available by our partnership companies. Ethical considerations Ethical Considerations of Frequent Shopper Program The frequent shopper program is subject to a certain degree of ethical consideration, it has been determined that the customers’ privacy will be under close evaluation in order to maintain a high degree of privacy...
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...Learning Team C Week Five Assignment Score Sheet TEAM This is a very good attempt at putting together a system concept for the Kudler Fine Food project. You presented a clear definition of what the Kudler Fine Food Frequent Shopper project was to look like. However, there are some areas that you need to reconsider. I enjoyed reading your paper. General comments: See my comments in your paper. You need to do a thorough review of grammar and spelling. - Grammar, spelling, and/or sentence structure errors detracted from this write up. See my comments in the paper. You need to do a better job at proofing your work for grammar and spelling errors. Take advantage of the Center for Writing Excellence tools. This paper had several APA Style errors. I have indicated in red on this score sheet those sections that did not earn maximum points. I have included my comments in your paper. A commented copy of your paper follows these comments and the scoring matrix. Comments in red text or highlighted in green are deficient. Disregard comments highlighted in yellow – my marking used for grading or gray – information I copied from a different area of your paper. Let me know if you have any questions. Disregard highlights in yellow. I use these to track through your papers. |Subject |Points |Points Earned | | ...
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...Management Kudler Fine Foods is a virtual organization. This paper will identify the primary functions of management, while describing who is responsible for each function at Kulder. Explain how technology and the internet are currently being used by Kudler and how they both affect Kudler’s management. This paper will also give an example from Kudler Fine Foods illustrating each of the five forces from the Porter’s model. Primary Functions of Management Kudler Fine Food is a specialty food store located in San Diego, California. The company has locations in La Jolla, Del Mar, and Encinitas. Each store has 16,000 square fee of retail space and is stocked with domestic and imported goods. The store also has different departments, fresh seafood, produce, baked goods, fresh meats, deli, and diary departments. The first Kudler Fine Foods was opened in 1988 by Kathy Kudler, the second store opened in 2000, and the third store opened in 2003 (Kudler Virtual Organization, 2010). Kathy Kudler is responsible for the overall operations of Kudler Fine Foods. The primary function of management involves Operations, Human Resources, Accountants, and Legal. The operations of the Kudler Fine Foods are done by the Department Manager. The department manager is responsible for purchasing at the best price, quality, and the delivery of goods. The department manager maintains the inventory levels by forecasting the sales data of Kudler Fine Foods. The human resource function of Kudler Fine Foods is overseen...
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...Definition of Marketing MKT/421 Marketing Research Analysis: Kudler Fine Foods Kathy Kudler started Kudler Fine Foods in 1988 because she had a passion for cooking and gourmet foods. Kathy Kudler has three locations, they are in La Jolla, Del Mar, and Encinitas, the stores have all been successful. Kudler Fine Foods stores sell gourmet and quality foods, they sell baked goods, meats, seafood, fresh produce, dairy products, and a variety of fine wines. With their great deal of success they will likely be able to expand to new locations in the future. Kudler Fine Foods mission is to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment (University of Phoenix, 2008).” Marketing research will aid in helping her find the right marketing strategy to help the business in the future. Importance of Marketing Research People who start businesses “need information in order to produce products and services that create value in the mind of the customer (Internet Center for Management and Business Administration, 2010).” Market research considers the business, competitors, and customers. Kudler Fine Foods needs to do market research to ensure they have all of the information about their competition and target market. When market research is done correctly, businesses minimize their risk. There is five steps involved in Marketing research. The first step is to define the problem, analyze...
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...Kudler Fine Foods, owner Kathy Kudler has recently expanded her business to include a catering service, but she needs to be aware of basic food regulations, product liabilities, and good workplace practices to meet all requirements set by food and safety regulations. In today’s society many consumers such as very young children, the elderly and pregnant women with very sensitive immune systems that is more at risk for food borne illnesses. “According to the Center for Disease Control and Prevention (CDC) there are five factors that contribute to the unsafe food preparation techniques in food establishments that is considered food borne illnesses by the FDA” (U.S. Department of Health and Human Services, 2006, P.3). Warning and safe labeling on food is to help keep consumers abreast of food borne illness and how to prepare food the proper way. These warning labels help many consumers change the way they handle food preparation at home to prevent making themselves ill. Five food borne illnesses are: • Unsafe food sources • Insufficient cooking times • Inaccurate temperatures for holding food. • Unclean equipment • Staffs personal cleanliness Kathy Kudler and her operations management team will need to decide on a food management safety system that will help them manage their food related risk. One-way Kudler can began to implement a safe food managing plan is to take a general assessment of food regulations set by the Hazard Analysis and Critical Control Point (HACCP)...
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