...Kudler Fine Foods-Strategy Brian R. Duncan University of Phoenix MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches...
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...Kudler Foods The change in technology creates business opportunities in every market. Technology can change the ways businesses measure competition and behavior. Technology also allows businesses to conduct every day processes. To maintain the Kudler Fine Foods mission and the growth of the company, Kathy Kudler and her management team have to keep up with current market trends and technology to sustain their place in the upscale specialty food market. This text will provide an assessment of how changes in technology have created business opportunities for Kathy Kudler and Kudler Fine Foods, give an analysis of the generic strategy Kudler Fine Foods, and provide an analysis of how the management can continuously scan the grocer industry for ideas to update its strategy. Technology and business opportunities For most businesses seeking expansion, information technologies are a key element to consider when refining operations and enhancing customer service. According to Turban and Potter (2001), Strategic Information Systems can strengthen competitive advantages. For example, British Airways implemented customer service online and self-checking at the airports. Though the reorganization of the stores and operations, the company can increase its operating efficiency and cost management. To gain a competitive advantage in the upscale specialty food market, Kathy Kudler and her management team decided to start with a basic site and add electronic commerce capabilities...
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...Product Launch Plan Kudler Fine Foods stores are approximately 8,000 square feet of retail space, which carries the very best domestic and imported fare at every location (Kudler Fine Foods, 2013). Kudler Fine Foods offers the finest selection of bakery and pastry products, fresh produce, fresh meats and seafood, condiments and packaged foods, and cheese and specialty dairy products (Kudler Fine Foods, 2013). Kudler Fine Foods is creating a product launch plan to open two new stores in two different countries. Kudler Fine Foods is planning to opening new businesses in St. Lucas and Australia. Creating a product launch plan several things need to be kept in mind. First set of topics to identify would be the product description, product positioning, targeting, and market needs. The second set of topics would be market potential and growth, company SWOT analysis for both countries, the competition, marketing objectives, marketing strategy, and pricing. The third set of topics would be marketing communication (including public relations), distribution strategy for both domestic and international market entry, financial information, and marketing research conducted for the plan. Product Description Kudler Fine Foods is recognized worldwide as simply the leader of producing quality gourmet foods. More companies are competing with and striving to be like the Kudler Fine Foods daily. Kudler Fine Foods brings a new experience to areas he or she will not be able to purchase at a local...
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...Introduction to Kudler’s Fine Foods Established in San Diego, California by founder and owner Kathy Kudler, Kudler Fine Foods is one of San Diego’s upscale specialty food stores. Kudler Fine Foods have experienced exponential growth. From its humble beginnings in 1998 when the first store opened, Kudler Fine Foods has expanded to meet the demand of its customers. With three stores in San Diego’s most distinguished localities, Kudler Fine Foods offer the "very best domestic and imported fare at every location." From fresh bakery and pastry products to fresh meat and seafood, you can find it all at Kudler’s. What makes Kudler’s the best? Kathy Kudler, founder and owner say, "It is because we shop the world for our products" (2007, 2010, 2011). The following is an analysis of Kudler Fine Foods’ marketing strategy. This paper will seek to provide an empirical response to what areas require additional marketing, the importance of competitive intelligence, its strategy for marketing, as well as business tactics. Marketing Research Entrepreneur Media (2014) defines marketing research as the process by which information is gathered, analyzed, and interpreted as it relates to a product or services sold in the target market. Marketing firms and or departments that offer accurate and comprehensive information builds a solid foundational success because it lends itself to information about current and future consumers as well as the market competition. Armstrong and Kotler...
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...Differentiating Between Market Structures in Kudler Vennessa Knight October 7, 2013 ECO/365 Eugene Kaufman Differentiating Between Market Structures in Kudler Kudler Fine Foods is a company that has an unparallel dedication when making the best of products and services available to their consumers. The main goal of Kudler Fine Foods owner Kathy Kudler was to have a high consumer satisfaction rate when her business was first opened. Currently, Kudler Fine Foods has three store locations in California and has a goal to expand the company further. Recently Kudler Fine Foods has taken on successful marketing strategies that have placed the company in a higher profit bracket. Kudler Fine Foods does not allow its consumers to purchase their products without first giving their customers great information about the quality and availability of the products they are buying from the company. In this paper I will talk about the market that surrounds Kudler Fine Foods, the company’s competitive strategies, its strengths and weaknesses. I also will be researching the marketing structure in which Kudler Fine Foods operates. Kudler Fine Foods can be looked at as a booming business that specializes in specialty foods and food services that always meet and exceeds the expectations of its customers. In conjunction with providing excellent specialty foods, Kudler Fine Foods also employs the help of world renowned chefs to train Kudlers’ employees and customers on how to prepare the...
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...IntroductionKudler Fine Foods is a premiere gourmet grocery store for shoppers who are searching for the finest bakery products, meats, produce, cheese and dairy, as well domestic and imported wines. Kudler Fine Foods has experienced significant growth and is currently focused on expanding the services, improving the efficiency of its operations, and increasing the consumer purchase cycle. (Kudler Fine Foods) Kudler Fine Foods continues to grow and gain popularity. With their current growth, Kudler Fine Foods is ready to develop changes to increase revenue and lower costs. This paper will justify the importance of research to the marketing strategy and tactics of Kudler Fine Foods. This paper will also cover competitive intelligence and analysis and explain how it plays an important role in the development of the marketing strategy and tactics. In addition, if Kudler Fine Foods needs any additional areas of research, this paper will identify those as well. Marketing ResearchMarketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. Marketing research finds the characteristics of target markets...
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...endeavor to provide information to why marketing research is important to continued development, growth, and long-term sustainability for Kudler Fine Foods. Marketing strategy and tactics will be discussed. Additional market research that is needed to move Kudler Fine Food’s forward identified. The role that competitive intelligence plays in the development of the Kudler Fine Food’s brought forth for the reader’s information. It is hoped that at the conclusion of this paper a convincing argument for additional marketing resources will be established. Importance The importance of marketing cannot be understated, epically for a small businesslike Kudler Fine Foods. Marketing is the process of getting the “word” out. For a business to continue to produce revenue it is essential that the company get their message out to the community. By getting the message out companies can establish want, and need for the products or services they offer. Creative use of carefully manages marketing strategies can permute company awareness in the local community as well as globally. If the company is unable to get the “word” out there is little hope for continues success. Marketing can also help a company to seek out new and potential customers to help increase bottom line. Profits by Marketing Once a company establishes a successful marketing strategy the potential for increased sales is limitless. There are often times that an add, on a television spot or radio that catches a person’s attention...
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...Kudler Fine Foods functions as an affluent specialty grocery store in the Southern California region. The founder of Kudler Fine Foods, Kathy Kudler, turned a dream into a reality when she opened the first store in 1998 and hasn’t looked back since. In the corporations first year of operation, they could turn a profit and maintain their unique character. The company shares a common goal and mission with its employees, which encompasses customer service, professionalism, and etiquette. The company’s mission is to provide customers, “The finest in selected foodstuffs, wines, and other epicurean delights, in an unparalleled consumer environment, coupled by our experienced, helpful, and knowledgeable staff “ (Kudler Fine Foods, 2005, p. 1). Kudler Fine Foods has a business aspiration that encompasses quality product, aggressive pricing, and continued innovation. Kathy Kudler envisions a customer more inclined to pay a higher price for a quality brand. The following paper will discuss the strategies and opportunities presented to Kudler Fine Foods as the corporation embarks on a new business venture. Implementing a new sector to a business requires market research and development. The corporation must establish an effective marketing mix, ensure themselves the availability of their product, compare their aggressive pricing to competitors, and incorporate the recent merger with local growers into their marketing strategy. Before any of the previous objectives can be instituted, Kudler...
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...BUS/475 July 25, 2011 Dr. Leah Raby The Kudler Fine Foods or KFF for short is an existing gourmet shop in which handles specialty items. Owner of these establishments is Kathy Kudler. She is the one who is responsible for the hiring, firing, inventory, and all managers, or assistant managers. Since 1988, Kudler Fine Foods is in the processes of rapid expansion. Kudler currently has three locations in different areas of California. The stores are carrying the finest of cheeses, meats, produces, and wines. This inventory is set for knowledgeable shoppers and particular customers. However, there needs to be resolutions made because of the costly payroll, inventory loss to employees, and the value vision and strategies for the customers, which is lost. Kudler Fine Foods is enthusiastic to offer individuals products to satisfy everyone’s needs for fine dining. The organization is known as an upscale food store offering many products from bakery items, meats, seafood’s, cheese, dairy products, produce, and packaged foods, and condiments. Kudler Fine Foods value all customers with prices that will meet the needs or wallet of anyone. Kudler Fine Foods has something for everyone whether shopping for personal, business, or party needs. The organization’s mission is to offer service at high quality because Kudler’s shops everywhere to obtain quality products for every customer. Kudler will go the extra mile to make sure Kudler is the supplier of choice for any customer wishing...
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...Marketing Research for Kudler Fine Foods Joyce Liupaogo MKT/421 - Marketing April 9, 2012 Gregory Rankin Marketing Research for Kudler Fine Foods Marketing research is a type of business study that gathers records and analyzes data about consumers, competitors and the market. Marketing research can help create a business plan, launch a new product or service, expand into new markets, or fine tune existing products and services. Businesses use market research to configure which parts of the population will purchase their products based on variables such as age, gender, location and income level. “Marketing research finds the characteristics of target markets and plays an important part in an organization’s strategy of expansion (Kotler & Keller, 2012).” Kudler Fine Foods is an upscale specialty food store. Its mission is to provide customers the finest in selected foodstuffs, wines, and related needs in an unparallel consumer environment. “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2011).” Marketing research is important to Kudler Fine Foods since they are expanding their services. Marketing research will help develop a plan for Kudler Fine Foods’ expansion and help them identify their strengths and weaknesses. In addition,...
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...Kudler Fine Food (Problem Statement) The paper should examine Kudler Fine Foods existing issues and identifying current strategy. The paper should discuss Kudler’s marketing and Strategies for better positioning for growth. Kudler Fine Foods, founded by Kathy Kudler in 1998 with a vision to grow into several store in high end markets. In summary and as shown in the 2003 strategic plan illustrated that Kudler Fine Foods was founded by Kathy Kudler first in La Jolla – California area, followed by two additional stores in 2000 and 2003. While the KFF La Jolla location was doing well, there were some challenges on the second location in Del Mar – California in which consideration for merging the Del Mar store with the third location in Encinitas - Carlsbad, California. Kudler Fine Foods (KFF) vision “Kudler Fine Foods will be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses, and wine” the vision statement automatically set the targeted customers with specific passion for gourmet cooking and fine wines from a singles source. Kudler Fine Foods important task is to understand to look outside the box and look into ways to how to reach the market and review their current position, marketing & strategy plans among few other issues and have a mission statement to align with base on some kind of key metrics to measure progress. KFF entire operations carried issues that became problems. Some of the issues also...
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...Update Executive Summary Kudler Fine Food is a western United States based company, which is located in San Diego metropolitan area. It furnishes quality food products at the reasonable price and texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores with different departments. Its vision is to arouse its profit earning ability through capturing large market share. The company was valued for its employee fairness and high customer services. In comparison to the other competitors, the financial strength of Kudler is quite good as reflected in the forecasted Income statement and Balance sheet. The forecasted financials of the company pondered that its net revenues is showing tremendous growth. While analyzing this company, an environmental scan was necessarily to better realize the current critical situation of the company. This scanning shows internal (Strength & Weakness) and external environment (Opportunities & Threats), which reflects that despite of the number of threats faced by the company; Kudler Fine Foods efficiently asserts a comparatively strong position in the global marketplace through maintaining its apparent growth. Company’s Background In San Diego metropolitan area, Kudler Fine Foods is an incredibly renowned trendy specialty food store that opened in the year 1998 by Kathy Kudler. The company has locations at...
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...Head: KUDLER STRATEGY Week 6 Kudler Strategy Yong Zhou University of Phoenix/ MBA Program STR/581 Strategic Planning & Implementation Professor Doug Gilbert August 11, 2009 Executive Summary Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one store. A wide variety of foods are offered at Kudler Fine Foods. The many different departments include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. Furthermore, the three different retail locations will offer cooking classes in addition to monthly cheese and wine customer appreciation classes. Some of these services will be expanded into the private residence sector. Adding to their list of offered services, KFF has just added a new catering service in an attempt to attract new customers as well as increasing revenue from their existing customer base. There have been some recent operational changes at Kudler that will be advantageous to the success of their stores. Kudler is able to increase their profitability by using operational strategies such as establishing contracts with local producers of organic produce, creating a purchasing department, and through the use of marketing tools. The right strategies will keep Kudler Fine...
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...this organization, and assessed how the market structured positively and negatively affect the firm’s long-term profitability. This paper is going to analyze how Kudler Fine Foods will maintain and grow with a profit. The market campaign chosen must step up to the plate and make this happen. Things could go as planned but it's highly based on the market team. They have to know what it takes to make this productive so that Kudler can see a profit overall. Kathy Kudler hired me to review and make some recommendations. This paper is going to analyze how Kudler Fine Foods will maintain and grow with a profit. Kathy Kudler has a vision to provide quality products to others. Therefore in 1998 she established Kudler Fine Foods which consist of many imported and domestic products. Some of the products are fine wines, meats and seafood, bakery, and cheeses to name a few. The first location was in La Jolla, California which was a success and Kathy decided to open another in 2000 and then a third in 2003 (University of Phoenix). All three locations were located in the county of San Diego, California area only. Kudler knew they had to maintain a reputation with the customers and they only way they could do this was with feedback (survey) to better service customers and build a relationship. Based on the materials Kudler Fine Foods may be the monopoly of the independent markets in the areas. This market has no competitors but could face one in the future....
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... Kudler Fine Foods is a high-end specialty food store located in the San Diego metropolitan area. The have three locations: La Jolla, Del Mar and Encinitas. All these locations are beautifully designed boasting an 8000 square feet space in fashionable shopping centers. Kudler Fine Foods is currently looking into improving and possibly expanding operations by introducing aggressive marketing strategies and tactics. In this paper I will evaluate Kudler’s marketing strategies and emphasize on the important of marketing research. I will also speak about additional marketing strategies Kudler can perform to maximize results, while highlighting the importance of competitive intelligence in regards to the development of Kudler’s marketing strategy and tactics. Marketing research is extremely important and will help Kudler Fine Food’s create long term business plans, launch new proposals and products and most importantly expand into new markets. “Marketing Research is the process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups. Market research allows a company to discover who their target market is and what these consumers think about a product or service before it becomes available to the public.” Having a successful marketing research team will be very important to Kudler Fine Foods. Kudler already has some impressive marketing strategies in place for the short term. Their first strategy is expanding...
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