...Oshrin FIN/370 March 18, 2013 Dr. Shadi Sifain Virtual Organization Strategy Kudler fine foods is a company that prides itself on a quality selection of spirits and wines as well as organic meat, seafood, and a huge variety of produce. In addition, Kudler offers gourmet cheeses from 21 countries and fresh baked goods. According to its corporate site, Kudler currently operates three stores in southern California. The company can deliver quality merchandise because they “shop the world" and “go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (University of Phoenix, 2013, para 3). The following analysis shall discuss several options available to Kudler Fine Foods when considering expansion from its current status as a privately held company. The options considered are to formulate an initial public offering, engage in the acquisition of a similar business, or merge with another company. Team B will compare and contrast the strengths, weaknesses, opportunities, and threats associated with each option. Globalization and exchange rates are a primary factor in expansion, and the team shall discuss the effects of globalization, factors associated with exchange rate risks and how best to mitigate such risk. In addition, the team shall formulate a recommendation of the best option for Kudler. Going Public through an IPO An initial public offering (IPO) is the first sale of...
Words: 1750 - Pages: 7
... Computer Information System Brief Kudler Fine Foods operates in La Jolla, Del Mar, and Encinitas California providing gourmet meats, cheese, produce, wine, and deserts to the community. Kudler Fine Foods offers its customers a selection of fine foods from around the world as the company takes pride in providing the finest epicurean delights. During the review of Kudler Fine Foods determined the company’s needs to strengthen accounting practices and fix the technological weaknesses found with the technology and computer systems. This brief will discuss the key business and accounting information needs; strengths and weaknesses of Kudler’s current computer system and technology use; explain the opportunities Kudler has in terms of technology and provide suggestions; and evaluate the threats that Kudler may encounter with the current systems. Computer System Kudler Fine Foods success depends on the systems three stores have in place. As each store sells meat, bakes goods, produce, cheese, wine, and dairy products, the computer system must allow managers and employees of the company to track inventory, sales, spoilage, and consumer purchasing trends. The current computer system in each store is accessible 24 hours a day, and the owner is responsible for training the employees to ensure each employee understands the daily operating system. The decision to have the owner train the employees serves as a strength because each employee will have the proper understanding...
Words: 1288 - Pages: 6
...Kudler Fine Foods and Wine Company Merger Troy T FIN 370 March 19th, 2014 Kudler Fine Foods and Wine Company Merger Since 1998, Kudler Fine Foods has proudly served residents of Southern California with the highest quality of meats, produce, cheeses, and other fine food products. The Kudler grocery store brand is well known for the quality of their products, the deliverance of exceptional customer service, and their philanthropic efforts within the San Diego community. Additionally, the increase in Kudler Fine Foods' popularity stems from the fact that they offer their shoppers locally grown products, further supporting the region's economy. In recent boardroom discussions, the leadership team at Kudler Fine Foods has expressed their desire to expand the business to other regions, increase exposure in sub-markets and ultimately, obtaining revenue growth. After months of deliberation, the executive team has decided to expand their operations by merging with their former competitor Macy's Market. Prior to finalizing their merger, Kudler's Fine Foods explored numerous options for their expansion. They contemplated offering an IPO and an acquisition, before finally deciding on a merger with Macy's Market. The Macy's Market organization can offer financial stability while Kudler's Fine Foods has the reputation in the community. Furthermore, the leadership team at Kudler conducted a detailed SWOT analysis on the potential effects of such a merger. Operating as one organization...
Words: 1444 - Pages: 6
...Kudler Fine Foods By Desiray Kobel MKT 421 Marketing Kudler Fine Foods is a gourmet grocery store that was open to find the exotic ingredients for the fine dining in one place. Kudler has a bakery department, meat and seafood department, produce department, cheese and dairy department, and a vast wine selection. Kudler has been opened since 1998 and has three other locations with a possible fourth on the way. Kudler is a California based location in all three companies. Kudler is open on Monday- Saturday from 10am-6pm, and on Sunday from 11am-4pm. Kathy, the owner of Kudler thanks every customer for their patronage. Kudler is about to go on a marketing adventure to launch the possible fourth company opening. Kudler would like to expand the amount of customers that are currently shopping at the gourmet grocery store; to do this Kudler needs to do marketing research. In order for Kudler’s expansion proposition to take affect the appropriate marketing steps need to be executed. The importance of a well thought out marketing strategy is so when the new grocery store is opened the customers will want to shop there because of the marketing that has been set into place. The first step to be taken is a good marketing campaign that introduces the company to its new locations customers, let the new customers know the companies goals and the products that will be provided. The second step is to make sure that the company is still advertising the other locations so there...
Words: 1064 - Pages: 5
...Market Structures Kudler Fine Foods is a specialty supermarket and was found by Kathy Kudler. Katy Kudler was a Vice president of marketing firm which was a high stress job and was looking for different career opportunities. Kathy found gourmet cooking and shopping to be a great stress reliever and used this as the inspirations for her business. Kathy open her first store in 1998 and in the first nine months of business, Kudler Fine Foods broke-even making them profitable business that year. In 2000 Kudler open a second store in Del Mar and 2003 they open another store in Encinitas. All three stores are located in the southern California area. With their three stores Kudler Fine Foods made a net income of 676,795 dollars. With their three stores, Kudler considers itself to have no direct competition (Apollo, 2011, Strategic Plan). Kudler Fine Foods mission “Our selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing” (Apollo, 2011, Strategic Plan, p. 3). In this paper we will discuss the markets strengths and weaknesses, market structures, competitive strategies, recommendations and a comparison to Whole Foods Market. Strengths and Weaknesses According to the 2012 Kudler market survey, some of the strengths are the hours of operation, atmosphere and décor. Kudler’s biggest strength are “store hours are convenient” with 88% of survey takers agreeing and second “atmosphere and décor...
Words: 1108 - Pages: 5
...Strategy Paper Kathy Kudler created Kudler Fine Foods in June 1998. The store only took nine months for to reach the break-even point, and at the end of the year, a profit was turned. Within the next five years Kudler Foods was able to expand to three more places and has been very profitable. At this time, Kudler Fine Foods is privately owned but wants to expand. Kudler Fine foods can either chose to go public through an initial public offering, acquire another organization, or merge with another organization. Team C will analyze the three options by using SWOT analysis and give a recommendation of the best way to expand. Strengths of Each Approach An initial public offering (IPO) would allow Kudler Fine Foods to go public and sell stock in the organization. Allowing Kudler Fine Foods to increase marketability, an IPO provides flexibility and the opportunity to raise funds quickly from the sale of stocks. Kudler’s management team will remain in control of the organization but will have a board of directors who oversees management’s decisions and ensures that Kudler acts in the best interest of the shareholders. The exposure of going public could increase the awareness of Kudler Fine Foods and could assist the organization in expanding into new markets (Keown, Martin, Petty, & Scott, 2005). Acquiring an organization allows Kudler Fine Foods to acquire the existing assets of another organization and the existing customer base also. The organization Kudler Fine Foods wants...
Words: 1408 - Pages: 6
...Your name XMGT / 216 ORGANIZATIONAL ETHICS AND SOCIAL RESPONSIBILITY Week 6 Individual Current Ethical Issues Paper date Kudler Fine Foods is a gourmet grocery store that was open to find the exotic ingredients for the fine dining in one place. Kudler has a bakery department, meat and seafood department, produce department, cheese and dairy department, and a vast wine selection. Kudler has been opened since 1998 and has three other locations with a possible fourth on the way. Kudler is a California based location in all three companies. Kudler is open on Monday- Saturday from 10am-6pm, and on Sunday from 11am-4pm. Kathy, the owner of Kudler Fine Foods, thanks every customer for their patronage. Kudler is about to go on a marketing adventure to launch the possible fourth company opening. Kudler would like to expand the amount of customers that are currently shopping at the gourmet grocery store; to do this Kudler needs to do marketing research. In order for Kudler’s expansion proposition to take affect the appropriate marketing steps need to be executed. The importance of a well thought out marketing strategy is so when the new grocery store is opened the customers will want to shop there because of the marketing that has been set into place. The first step to be taken is a good marketing campaign that introduces the company to its new locations customers, let the new customers know the companies goals and...
Words: 1071 - Pages: 5
...University of Phoenix Material Differentiating Between Market Structures Table Compare the four market structures by filling in the table. | |Perfect competition |Monopoly |Monopolistic competition |Oligopoly | |Example organization |Kudler Fine Foods Virtual Organization |Apple Incorporated |Coca Cola / Pepsi |Verizon Wireless | |Goods or services produced by the |Homogenous |Limited |Limited |Differentiated | |organization | | | | | |Barriers to entry |None |High |High |High | |Number of organizations |Infinite |One |Many |One | |Price elasticity of demand |None |High |Low ...
Words: 745 - Pages: 3
...Kudler Fine Foods’ Information Needs Kudler Fine Foods’ have a significant starting platform for their key business and information needs. With three stores and the profitability to increase their numbers in the future, it is necessary to evaluate Kudler Fine Foods in order to facilitate any technology changes needed to decrease the chances of growing pains in the foreseeable future. Keeping Kudler Fine Foods in a competitive position through technological growth will allow the company to expand and persevere in hard economic times. Kudler Fine Foods has three stores that are all connected through a T3 dedicated line. This allows all stores to remain in proper communication with the other stores and helps each store assist the others when needed. Strengths Kudler Fine Foods has many strengths in their information systems. The Retail Enterprise Management System (REMS) that Kudler Fine Foods received from Smith Systems Consulting laid the groundwork for an effective information system however; there are areas of needed improvement. The REM system came with a General Ledger module, Accounts Payable module, Point of Sale module, Bank Reconciliation module, and installed backup generators to assist in times of power failure. Kudler Fine Foods also has a dedicated T3 line that connects all 3 of their stores together. This line allows to effortless communication between administration and their stores so that information is ready quickly and easily when needed. Weaknesses...
Words: 1049 - Pages: 5
...The Kudler Experiment ECO/365 February 3rd, 20014 Michael Blakely The Kudler Experiment Kudler Fine Foods was established in 1998 by Kathy Kudler and fulfilled her dream of owning and operating a gourmet food store. By 2003 Kathy had three Kudler Fine Foods gourmet markets with each separated by sufficient geography to prevent the siphoning of customers from one store to another. The flagship store in La Jolla continues to do well while the second store in Del Mar has not performed as well. The most recently opened store in Encinitas has performed well. Although Kathy indicates that she has no direct competition from other gourmet markets her business should not be considered a monopoly. There is indirect competition from the supermarkets in the area who offer gourmet food products, thus she is a niche player in the food service sector. Her business should be classified as an oligopoly as she does have few indirect competitors and the key to her success is her resources, both internally and externally. There is the potential to classify her business market structure as monopolistic competition due to the fact that there are many supermarkets competing for the same dollars and upward pricing will create a downward sloping demand curve. These supermarkets do offer gourmet food offerings along with the standard fare. The strategic sales plan consists of four primary elements to attract new customers and retain existing customers. Kudler will be offering specialty...
Words: 1129 - Pages: 5
...Market Structure Kudler Fine Food was founded in California in 1998 by the owner Kathy Kudler and so many years after that there have been several other stores opened in Del Mar, and Encinitas California. Kathy’s personal stress relieving pastime of cooking gourmet food spurred the idea of marketing similar products. La Jolla was the very first store became an immediate success and turned a profit during the first year of operation. There are times that fine foods tend to decline just like any other marketplace. Kudler Fine Foods has experienced limited expansion, high wages in specialty positions, and a surprisingly slow operation at the Del Mar location. The goal of every organization is to increase profitability, the company strategic plan, marketing overview, and market survey information must be reviewed to determine if possible adjustments will make a difference. Strategic Plan After reading Kudler strategic plan that was developed in 2003, it was possibly clear that the company put forth a great deal of thought regarding the organizations strengths, weaknesses, opportunities, and potential threats. Seeking innovation, and determining a pathway to success will require the weaknesses be addressed, the opportunities seized, and the threats considered. When the company completes its accomplishment, the company will arrive at its success; the strength will continue to increase as well as the profitability will have emerged. Addressing Weaknesses Employees who...
Words: 284 - Pages: 2
...Kudler Fine Foods Product The mission of Kudler Fine Foods is to serve the customers with the different type of premium food, wine and the associated stuff in a consumer friendly environment (University of Phoenix, 2008). Strategic policy of KFF focuses on expansion of business and loyal customer base. This will be achieved through high-margin services. For these plans, UAE seems like a good option. This concise marketing plan will explain six factors; market needs and growth opportunities, SWOT analysis, market competition, service offering, service identification and justification for this specific service. Market Needs KFF’s gourmet brand will be provided along with a well-designed catering service. The company is looking forward to serve customers in four different ways. The first one is to provide them with delicious gourmet with the cutting-edge presentation. This will be quite difficult because there are numerous ethnic groups in this region (Taylor, 2009) and each will prefer a different type. Second need is the well-planned strategy; everything from menu selection from timing the course delivery should be perfect. Dependable customer services come next in the list. Final point is to offer above three at optimum rates, in line with customer expectations. Market Growth Estimation of business strengths by judging the market growth is one of the major aspects of marketing plan (Kotler & Keller, 2006). Our proposed market, the United Arab Emirates (UAE), is one of the...
Words: 1171 - Pages: 5
...Computer Information Systems Brief: Kudler Fine Foods Crystal Levine February 3, 2014 ACC/542 Facilitator Yasin Dadabhoy Introduction Kudler Fine Foods is an upscale specialty food store that provides the very best domestic and imported foods from all around the world. They have a wide variety of specialty baked goods, fresh produce, and fresh meat and seafood. Kudler Fine Foods currently has three locations in the San Diego metropolitan area, and prides themselves on pleasing their customers and providing them with a delightful shopping outing. Kudler’s Key Business and Accounting Needs Kudler Fine Foods has some important business and accounting needs in order to allow for their businesses to run smoothly. Their needs include things such as inventory control, accurate recording of accounting transactions, and efficient tracking of customer accounts. Currently Kudler Fine Foods uses a Retail Enterprise Management System (REMS) for their current accounting information system. This is currently being maintained by Smith Systems Consulting. Currently Kudler’s REMS provides them with many important financial modules. The general ledger module provides them with functions such as the ability to run financial reports, and transaction details and roll-ups. The accounts payable module allows them to do things such as print checks and also allows the purchase order module to post vendor orders directly to the AP module. What they do need in this module is the system’s ability...
Words: 764 - Pages: 4
...As a consultant that has been hired by Kudler Fine Foods you will be presented with a market analysis, review of their competitive strategies and make recommendations on how to maximize their profits. We will discuss their competitiveness, some the strengths and weaknesses of the business. We will identify the market structure in which we believe best applies to Kudler Fine Foods. Also review how what the effectiveness of the competitive strategies in the market structure affect the organization. Kudler Fine Foods is a local upscale specialty food store in the Sand Diego area with 3 locations. It is their mission to provide their customers with the very best domestic and imported wines and foods such as fresh bakery/pastries, produce, meat & seafood, condiments, packaged foods, and cheese’s/specialty dairy products (Apollo Group, 2011). They use only the finest organic ingredients. Whenever possible they purchase local produce from organic farmers. They use unbleached flour in their bakery goods and they don’t add unnecessary preservatives to products. Food is rotated from the shelves on an ongoing basis. Those items that are still in “good” condition are donated to local homeless shelters and food kitchens (Apollo Group, 2011). Bases on the resources available to us Kudler Fine Foods is very competitive in their market. They have increased loyalty and profitability of their consumers. This has been done by expanding their services such as parties and frequent shopper...
Words: 953 - Pages: 4
...Kudler Fine Foods Product Launch Kudler Fine Foods Product Launch Plan Introduction Kudler Fine Foods offers a variety of gourmet products including fine cheese, wines, and spirits. Kudler believes adding a premium gourmet chocolate line is beneficial to Kudler’s well-established theme; offering different types of chocolate, made with organic and nonorganic ingredients. This new product has an attractive price range for the customer’s demand. Kudler’s domestic and international expansion is highlighted in this product launch plan identifying the product description and positioning. It also provides information on targeting, market needs, and market potential and market growth. A domestic and international SWOT analysis is provided and market research indentifying the competition, the marketing objectives and strategies, pricing, marketing communication, and distribution strategies. For this launch plan, a budget and the marketing research strategy is also included. Product Description Chocolate is a luxurious treat. For many decades, it has been given as gifts to express love and affection for another person. Kudler enters the moderate market of fine gourmet chocolates. This new product is comprised of dark chocolate, milk chocolate, and white chocolates, assorted truffles and biscuits. The types of chocolate Kudler offers include: • Handmade chocolate: chocolates using spices, herbs, fruit flavors, coffees and tea flavorings including nuts and dried...
Words: 3507 - Pages: 15
