NATIONAL COLLEGE OF SCIENCE & TECHNOLOGY
Amafel Building, Aguinaldo Highway, Dasmariñas, Cavite
HOSPITALITY AND TOURISM MANAGEMENT DEPARTMENT

Name: Position of employees: Establishment: Years/Months working: Age: Months of Patronage:
Gender:

Check (√) if your statement is strongly agree, agree, somehow agree, disagree, and strongly disagree.

| Strongly Disagree | Disagree | Somehow Agree | Agree | Strongly Agree | Guest of Milk Tea Shop | | | | | | 1. Do you agree that ambiance and designs of milk tea shop connote attraction to experience its service and product offer? | | | | | | 2. Do you agree that the price is affordable for you? | | | | | | 3. Do you agree that the location of milk tea shop is accessible? | | | | | | 4. Do you agree that the packaging of the product helps to promote its brand name to the market? | | | | | | 5. Do you agree that the service of the milk tea shop satisfy you? | | | | | | 6. Do you prefer milk tea rather than other drinks? | | | | | | 7. Do you agree that milk tea gives health benefit? | | | | | | 8. Do you visit the milk tea shop at least twice a week? | | | | | | 9. Do you agree that the milk tea shops sustain its presence in food and beverage market? | | | | | | 10. Do you agree that the milk tea shops are popular in this type of business? | | | | | |

| Strongly Disagree | Disagree | Somehow Agree | Agree | Strongly Agree | Management and Employees of Milk Tea Shop | | | | | | 11. Do you agree that the milk tea in Dasmarinas sustain its popularity for 5 and counting years? | | | | | | 12. Do agree that the marketing strategy such as promo and discounts are effective to increase the sales and customers? | | | | | | 13. Do you agree that the product innovations really affect