Table of contents 1. Introduction 2 2. The Business Idea 2 3. Target Markets 3 3.1. Market Needs 3 4. Classification of Business 3 5. The Experience 4 6. Experiences 5 6.1. Educational Zone 5 6.2. Marine Educational Lecture Theatre 5 6.3. Poisonous Creatures 5 6.4. Touch Rock Pool 5 6.6. Open Water Viewing Tunnel 5 6.7. Kelp Forest 5 6.8. Sea Jellies 5 6.9. The Great Barrier Reef Exhibit 6 6.10. Our Fragile Waters 6 7. The Risks 6 8. Risk Mitigation 7 9. Aquarium Design 7 10. Future Trends 8 10.1. Social 8 10.2. Environmental 8 10.3. Political 8 11. Conclusion 8 table of figures Figure 1 Kurrawa Underwater Discovery Centre Design 10
1. Introduction
This report is based on designing a tourism product, finding a market, explaining the experience and the risks involved. The report also contains concepts of the impacts of political, social and environmental issues. The tourism product designed is the Kurrawa Underwater Discovery Centre. This product is intended to provide an underwater adventure for the target market of families whilst the main concept through entertainment is to educate individuals about the importance of the world’s oceans and the animals which reside in this delicate
