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L’oreal ---Due Diligence and Financial Plan

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L’Oreal ---due diligence and financial plan

Name: Rui GU
Xue BIAN Qian LU Meng NIU Di ZHU

Course: Financial Management

1 Background
L'Oreal group, established in 1909, based in Clichy, France, is the largest and leading Beauty Company in the world, generating a very inclusive range of cosmetics and personal care products internationally. Majorly it consists of four distribution divisions: mass (fall under the L'Oreal Paris, Maybelline New York, Garnier and Soft Sheen-Carson brands); luxury (sold under the Lancôme, Ralph Lauren fragrances, Giorgio Armani fragrances and cosmetics, Kiehl's, Biotherm and Shu Uemura brands); Professional hair care (made up of the Matrix, L'Oreal Professional, Redken, Kerastase and Mizani brands); and the Active brands (comprise La Roche-Posay, Vichy, Dermablend and Skinceuticals).
The worldwide cosmetics market is undergoing a complete transformation and is a steadily expanding market even at their most difficult economic condition during financial recession. It is representing a 153-billion-euros market in 2011, grew by 4.4% and mainly is driven by the new Asia pacific and Western Europe markets.
The reason for this solid growth of the cosmetics industry is because of the non-changed consumer’s behavior, especially in the new markets. While cosmetics have become necessary comedy instead of luxury comedy, the consumers’ need is constantly growing and their aspirations for new products and higher quality are growing higher than ever. With a special interest for technology and new ideas, the cosmetics market remains a supply-led market, driven by innovation. The background investigation of due diligence analysis of L’Oreal group’s leading position and key development issues

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