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La Jolla Software

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Case Study Analysis: Case 10-2 La Jolla Software, Inc.
Kenneth Schiff
BUS 600: Management Communication with Technology Tools
Professor Sherrie Lewis
12/ 12/2011

Case Study Analysis: Case 10-2 La Jolla Software, Inc
LaJolla Software recently received a fax from Masahiro Fudaba, a senior Vice President of Ichi Ban Heavy Industries in Japan. For several months LaJolla Software Inc. executives were targeting several Japanese firms for a joint venture that would permit the company to distribute its famous "S-4" supply chain management software in Japan and, perhaps, throughout much of Asia (O'Rourke, 2010, p. 293). The fax explained that the multiple stakeholders of Ichi Ban have an interest in a joint venture with La Jolla Software Inc. However, before proceeding, Ichi Ban will send Kazushi Yakura and a team of eight managers from Ichi Ban to visit LaJolla. While Yakura will leave in a few days, the team of eight managers will remain in the United States until we have reached an agreement. We have limited information regarding our visitors; age, education, prior work experience, and job titles is all we know. We do not know how long the transition team will be in the United States, because we do not know how long it will take to reach an agreement. We do not know how much English, if any, they know, or if they will have a translator. Since we don't have access to this information our ability to maintain cultural sensitivity (O'Rourke, 2010) will be imperative to our success. There are two key issues in this case study I feel are important for La Jolla software to consider in order to achieve their objective. First, we must be conscientious of Japanese culture and customs. "Research has shown that failures in an overseas business setting most frequently result from an inability to understand and adapt

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