...This past week, I read three social media case studies on Lady Gaga, the Ford Fiesta Movement, and the Greenpeace protests against Nestle` in the palm oil controversy. After reading “Lady Gaga: Born this way?” I was impressed by her utilization of social media to successfully interact with her fans. Her passion for her time-consuming work and building a following on social media took over many aspects of her personal life, prohibiting her from being able to own a home or even have a boyfriend. Growing up, Lady Gaga took full advantage of her privileged upbringing by receiving the best education and seizing opportunities that supported her musical talents. Once she was discovered, she actively built her image as an artist through the Internet and social media. Her success was attributable to connecting and interacting with her fans through websites such as You Tube, Facebook, and Twitter. She was able to build a bond with her fans that has not been matched by any other musician or artist. I was intrigued by her success outside of the music industry that seemed directly related to the social footprint that she built for herself. The case study talks about the “360 deal,” where music companies now share a portion of revenues from all aspects of an artist’s business. While I believe this to be a great business model for the music industry, and Lady Gaga has been tremendously successful in this model, I think it is premature to imply that her reinvigoration of outside brands...
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...not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience of air travel. This is exactly the phenomenon what our proposal, called the WonderFlight program intends to address, by bringing our customersʼ flying experience to the next level. WonderFlight aims to bring our customersʼ flying experience to the next level by introducing themes into selected domestic B737-700 flights and each theme changes every three months. To start with, the launching theme would be Lady Gaga. For each WonderFlight, our flight attendants will dress up according to the theme and perform the usual in flight services such as serving meals & beverages. Passengers may also opt to take polaroid pictures on board with our well dressed flight attendants with a charge. On top of that, a custom flight safety demonstration will also be performed by our flight attendants according to the theme to encourage our customers of their interests in the safety features of the aircraft. Famous hits of that theme will also be played on-board to generate a fun and party going atmosphere. Passengers are informed of such themes during their booking stage online and are encouraged to dress up as well. By selecting a WonderFlight, each ticket will be charged...
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...same-sex couples. 3 years later, California becomes the first state to create a domestic partnership statute, on September 22, 1999 allowing same-sex couples to receive some, but not all, of the protections afforded by marriage. (History and Timeline of the Freedom to Marry in the United States). Gay marriage should be legalized in all states because it will boost the economy, it will provide health benefits for the couples , more children will get adopted, and because it can allow same-sex couples to visit their spouse in case they are at the hospital. Making gay marriage legal will boost the economy for sure. Why you ask? It is because the more marriages there are, the more money the state earns. Same-sex couples spend at an average of $9,039 on their weddings, while 31% spent $10,000 dollars or more. New York statistics show that after the first year of legalizing gay marriage, they gained $259 million dollars. (CNNMoney) . Also, according to a 2005 Stanford study cited by the Fiscal Times, they found out that California would generate $123 million for the state economy during the first three years of legalizing gay marriage.(Berman). Not only does same-sex marriage benefit the couples, but it also benefits the state’s economy. Legalizing gay marriage will also provide both physical and psychological health benefits, and banning gay marriage will increase rates of psychological...
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...of ten, “Kusama was already producing pencil sketches featuring dots and a net-like motif. Even a portrait of her mother, whom she hated for her strictness and prudish values, is covered in dots as though she were suffering from chicken pox” (Pilling, 2012). In 1948, Kusama left her home to study Nihonga, a style in Japanese painting, in Kyoto. However, she didn’t particularly enjoy the formal style and the structured thinking of Nihonga that was imposed on her. Fascinated by the world of surrealism and avant-garde movement, Kusama states in her autobiography that Georgia O’Keeffe, best known as the Mother of American Modernism, was the reason she decided to begin her career in New York. “It was to her that I wrote of my desire to go to America at all costs. I enclosed several of my watercolors, even as I told myself I was mad to think she might ever reply” (Kusama, 2011). By the mid-1960s, Kusama established her fame through her groundbreaking exhibitions and naked happenings, where Kusama would draw polka dots on naked bodies of recruits. By 1973, depressed by the media backlash, Kusama returned to Japan and took a permanent residence in the Seiwa Hospital for the Mentally...
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...The Causes and Effects of Bullying In today’s world, bullying has become a part of daily life for teenagers. It happens in every place in the world and no place is exempt, including places of worship. It really happens in church, especially within the Church of England where church remains defiant when the UK parliament passes the Sex Discrimination Act in 1975 but the decision of the church to allow woman priests is contested. As we all know, bullying most commonly occurs in high school than in elementary school. An enormous number of school cases involving bullying has increased rapidly since 2003. According to the National Center for Education Statistics (NCES), the percentage of students aged 12-18 reported being bullied at school has increased by 24.5 percent since 2003 until 2007 (Hartnig). It is prominently shown that this matter has yet to be wholly concerned by the majority. We need to show everyone that bullying is not something that we can simply ignore but a major problem that needs to be overcome which results in long-term emotional damage, mental depression and even death. There are many types of bullying. One of them is cyberbullying which is the most common among teens. It is the use of the Internet and other related technologies to harm other people in a deliberate, repeated, and hostile manner. It may be the easiest form of bullying because the...
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...marketing programs and campaigns in an effort to reach consumers where they ‘live’ online. However, the challenge facing many companies is that although they recognize the need to be active in social media, they do not truly understand how to do it effectively, what performance indicators they should be measuring, and how they should measure them. Further, as companies develop social media strategies, platforms such as YouTube, Facebook, and Twitter are too often treated as stand-alone elements rather than part of an integrated system. This article offers a systematic way of understanding and conceptualizing online social media, as an ecosystem of related elements involving both digital and traditional media. We highlight a best-practice case study of an organization’s successful efforts to leverage social media in reaching an important audience of young consumers. Then, we conclude with several insights and lessons related to the strategic integration of social media into a firm’s marketing communications strategy. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. Marketing myths revealed Consumers are no...
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...required to write a brand analysis for a music brand of your choice. Choices must be submitted to and approved by the lecturer via email NO LATER THAN 5PM 04 MARCH 2015. If you have not submitted a brand for approval by this deadline, the mark for your brand analysis assessment will be reduced by 5 points. A music brand can be any of the following: • An artist (e.g., Lady Gaga, the Rolling Stones) • A record label (e.g., Ministry of Sound, Nettwerk) • A venue (e.g., King Tut’s Wah-Wah Hut, the Cavern Club) • A music product (e.g., Gibson guitars, Marshall amplifiers) • A music service (e.g., BandCamp, SoundCloud) • Another music-oriented subject, (pending lecturer approval) All brands must be submitted to the lecturer for approval via email by NO LATER THAN 5PM 04 MARCH 2015 to ensure the selected brand will be an appropriate case study for the assessment. Note: only one case study per brand will be allowed per class. If more than one student selects the same brand for study, decisions will be made on a first-past-the-post basis. If your brand is not available for study, you must make an alternate selection. It is therefore recommended you select several music brands that interest you and seek approval for your preferred brand as early as possible. If you have not submitted a brand for approval by this deadline, the mark for your brand analysis assessment will be reduced by 5 points. Based on Davis’ key branding principles as a guide...
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...the seas or traveled overland routes to distant places, they were influenced by, and returned with, examples of other cultures' popular art, artifacts and customs, such as drinking coffee. If that hadn't caught on, Starbucks would be stuck trying to sell cups of hot, frothy milk for three bucks a pop. The masses were usually not the first to experience exotic forms of popular culture, but they were exposed to them over time. The mixture of popular elements of different cultures was also one of the factors that began to blur the lines between popular and fine arts. While Kabuki Theater was accessible to all classes of Japanese people, Europe's aristocrats initially regarded it as high art. The Age of Industrialization: Relax, Enjoy In the case of popular arts especially (theater, dance, music and more recently movies and television), the masses must have sufficient time and resources to enjoy these arts. Technology is the catalyst that made this possible. Even though many 19th-century industrial laborers worked long hours, they did not generally work the dawn-to-dusk, seven-day-a-week schedules of agrarian toilers—cows need milking even on the Sabbath—and industrial laborers had more money in their pockets. This enabled them to enjoy entertainment venues and engage in hobbies, crafts and recreation outside their work lives. Life became more than survival, family and religion. The concentration of people in urban areas, attracted by jobs in the factories, also gave rise to more...
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...I. Latar Belakang Di era modern ini, konsumen semakin dimanjakan dengan keberadaan teknologi yang semakin canggih. Melalui teknologi digital khususnya internet, konsumen dapat dengan mudah memperoleh informasi dengan waktu yang cepat, murah, dan akurat . Termasuk di dalam bidang musik, konsumen dapat memperoleh refrensi yang kaya dan luas via dunia maya. Akan tetapi keberadaan teknologi digital mempunyai dampak baik negatif maupun positif. Pihak yang paling merasakan dampak negatif ialah musisi, label rekaman, dan toko CD atau kaset. Dengan adanya teknologi digital, konsumen memilih melakukan illegal download yang mengabaikan hak paten dari lagu musik tersebut sehingga musisi tidak mendapatkan hak royalti dari musik yang dia ciptakan. Banyak orang yang sudah tidak berminat untuk membeli CD atau kaset musik yang mengakibatkan banyak toko musik tutup. Salah satunya Toko musik yang gulung tikar di indonesia ialah Aquarius Mahakam yang tutup pada akhir Desember 2013. Alyaw selaku Manager Toko Aquarius Mahakam mengakui bahwa produk fisik seperti CD atau Kaset semakin sedikit peminatnya ditambah lagi biaya operasional tinggi yang tidak dapat menutupi biaya penjualan (Maulana,2013). Toko musik besar diluar negri seperti Tower Record, Virgin Music, hingga HMV juga mengalami hal yang sama.mengunduh lagu secara legal melalui internet seperti Itunes tidak akan dapat membuat pembajakan berhenti. Salah satu solusi yang dapat ditawarkan ialah dengan menawarkan sistem pemutaran digital...
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...Prepared by Justice Azunna, Jamila Humbatli and Ayaz Aliyev Prepared by Justice Azunna, Jamila Humbatli and Ayaz Aliyev Marissa Mayer at Marissa Mayer at Study Study Case Case This case reveals the story of Marissa Mayer’s life and work experiences at Google and how she dealt with different challenges confronting Google, specifically the gender issue which is the crucial point of the case. She was able to identify the problems and offered creative solutions. She was striving to bring more females into the field of technology and to Google in order to balance the working atmosphere and to create an environment where women and men can equally share their ideas. We will point out and analyze the major issues presented in the Marissa Mayer’s case, and evaluate how effective her ideas were and how the need for integrating women into the workforce will become beneficial to Google. She said, “…I think you build a better product for a mixed gender audience if you have a mixed gender team.” Marissa Mayer was also very successful at advocating the empowerment of women inside and outside of Google. She was calling all the young girls to embrace their inner geek, and promising them that they can stay “feminine” working in the technology field. Identification Google is one of the fastest-growing companies in the world which had turned a $1.5 million investment into $209 billion and had never encountered any problems recruiting the best of the best, but what...
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...Assignment Front Sheet Qualification | Unit Number and Title | Pearson BTEC Level 5 HND Diploma Business/Pearson BTEC Level 5 HND Diploma in HospitalityManagement | Unit 33: Small Business Enterprise | Student Name | Student No. | | | Assessor name | Dr Francis Offeh | Date of Issue | Completion date | Submitted on | 27/01/2014 | 07/03/2014 | | Assignment title Cambridge Satchel Company LearningOutcome | Learning outcome | Assessment criteria | In this assessment you will have the opportunity topresent evidence that shows you are able to | TaskNo. | Evidence(Page no) | LO1 | Be able toinvestigate the performance of a selected small business enterprise | 1.1 | Produce a profile of aselected small business identifyingits strengths and weaknesses | 1 | | | | 1.2 | Carry out an analysis of the business using comparativemeasures of performance | 1 | | LO2 | Be able to proposechangesto improve managementand businessperformance | 2.1 | recommend with justification, appropriate actions toovercome the identified weaknesses in the business | 2 | | | | 2.2 | analyse ways in which existing performance couldbemaintained and strengthened | 2 | | | | 2.3 | recommend with justification,new areas in which the business could be expanded | 2 | | LO3 | Be able to revise | 3.1 | produce an assessment of existing business objectives | 3 | | | businessobjectives and plans to incorporate proposed changes | | and plans | | | ...
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...------------------------------------------------- CHAPTER ONE I stare up as the woman in crimson red walk towards the podium. She extends her microphone and makes short pause before opening her mouth. Everyone stops talking and stare up like I do. “Freshmen, transferees, welcome!” she says it with a wink of excitement, waves her right hand as to show formal welcome to us. “First of all I’d like to thank each and every one for choosing this school. It’s an honour for us to be your guidance as you study and discover more of your precious talents. We assure you our available facilities will help you practice your skills. As for your researches, internet is available inside the campus but still we encourage you to read books at our grand library.” I heard someone woohoo-ed. Orientations, I really hate attending one. They all talk and talk about their state-of-the-art facilities; a bunch of show-offs flashing their fake smiles. An honour to be their guidance? Not. We all know that most schools especially the ones that are owned by companies, including this one *coughs*, only want our money. They don’t care about how difficult exams are. They don’t care about how some professors are evil to the core. It’s just plain business. Believe me. After all, this is not my first school. “Again, thank you and welcome to International School of Arts. Feel free to visit our different school organizations to their booths.” she claps her hands and then points us to a huge...
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...of questions on the final exam. Please use them a study aid to prepare for the final exam. 1. In a civil lawsuit against Ellen, Fred obtains an injunction, which is: a. a remedy at law. b. an equitable remedy. c. not possible under our U.S. system of jurisprudence. d. none of the above. 2. Our society has laws for which of the following reasons: a. to provide stability and predictability in personal and business affairs. b. to provide society with guidance as to what acts are considered legally http://www.mangahere.co/manga/fairy_tail/v38/c384/right and legally wrong. c. to provide penalties and sanctions for wrongful acts. d. all of the above. 3. Common law rules develop from: a. statutes enacted by Congress and the state legislatures. b. the principles behind the decisions in hypothetical disputes. c. the principles behind judicial decisions in actual legal disputes. d. propositions voted on by state residents and enacted into law. 4. What is the doctrine under which judges are obligated to follow the precedents established in prior decisions? a. stare decisis. b. res ipsa loquitur. c. commom law d. post hoc. 5. In a particular case, if a court decides that an established rule of precedent is incorrect or inapplicable, the court: a. must refuse to decide the particular case. b. must apply the precedent. c. may...
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... | |Name of the Student | | | |11/10/2013 | | | | | Essay Introduction The targeted industry on which the effect of globalization will be studied is the garment industry, and the two companies which we will study in this regard are Zara and H&M. All the top garment industries notability Zara and H&M are doing a fine job in the garments industry as they have adopted well-defined quality standards. There is a diverse research made on the garments and fabric business as they do change with respect to the trends and fashion. Both H&M and Zara are strategically safe players and they have all what it takes to be the front runner in the market. Their stores are in the different areas of the world and most specifically in the main and posh markets. Globalization brings about your extension associated with overseas ethnical, financial, along with political actions (Boudreaux, 2008). As folks, concepts, understanding, along...
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...Global Branding of Unilever and Nestle | Report Analysis | ] | Global Branding of Unilever and Nestle | Report Analysis | | 1. Executive summary 4 2. Introduction 4 3. Overview of Unilever and Nestle 4 3.1. Company Facts-Vision and Mission 5 3.2. Company Facts-Core Business Sectors 5 3.3. Company Facts- Business Strategy 5 4. Global branding 6 4.1. Standardization vs. regional adaptation 6 4.1.1. Language 6 4.1.2. Cultural differences 7 4.2. Advertisement 8 4.2.1. Religious issues ...
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