Lakota Hills Case
Trevor Rhodes
Entrepreneurship & Intrapreneurship
April 13, 2015
Professor Murray

Lakota Hills Case This essay is in regard to the “Lakota Hill Case,” a story about an entrepreneurial woman named Laura Ryan and her family’s effort at making a profitable business venture out of her home-made Indian fry bread. This essay will identify advantages and possible challenges of developing a specialty food business. It will consider whether or not Lakota Hill’s strategy is the best way to build a specialty food business. It will also examine other channels that could be integrated into the overall selling model and describe how Lakota Hills will make money. Lastly, this essay will consider whether Lakota Hills would be a business worth investing. There are many advantages of developing a specialty food business and they begin with the advantages of developing one’s own business, such as: being your own boss, creating your own work environment, doing something in which you believe, reaping the benefits of hard work and long hours directly, variety, challenges, and opportunities for creativity, full use of knowledge, empowerment, and hopefully, the satisfaction of a successful venture. As said before, these advantages are similar across any startup business. Specifically, running a specialty food business has the main advantage of being unique. The creator of this business has the potential advantage of paving the way for this type of food and there is a lot of money that can be made if another larger and more established business wants to buy the concept or if the food item itself becomes hugely successful. There are also many disadvantages, some of which Laura Ryan faced in the Lakota Hills case. One main disadvantage shares with the main advantage of being a specialty food, uniqueness. The specialty food creates a draw for the fact that it