...…………………………………………………………….4 a. Overview of Automotive Industry in the UK b. Overview of Jaguar Cars 3. Situation Analysis…………………………………………....…………………..5 4. Branding Strategy and Management…………………………………………….6 5. Communication of the Jaguar Brand in the Market……………………………..9 c. Global Marketing Campaign d. Social Media Marketing e. Corporate Social Responsibility f. Same Essence, Different Market g. “The Art of Performance” 6. Conclusion………………………………………………………………………15 7. References……………………………………………………………………… 16 1. Executive summary This report aims to analyze the branding activities of Jaguar Cars and how the company is run with the help of its main global marketing activities. The report discusses and analyses the external business environment of the company using situational analytical tools such as the PEST analysis and Porter’s five forces. To better understand the branding of Jaguar Cars, the ‘Brand Onion’ tool has been used to analyze the company’s marketing mix. The report also compares and contrasts the way in which the brand image has been communicated in mature developed markets and emerging markets. Specifically this report will analyze Jaguar’s position in the automobile market in the United Kingdom and the United States of America as the developed countries and China’s emerging economy. 2. Introduction a. Overview of the Automotive industry in the UK The United Kingdom has a strong and growing...
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...otherwise confusing ethical issues. 1. Recognize that there is a problem. This step is critically important because it forces us to acknowledge that there is an issue that deserves our attention and helps us separate moral questions from disagreements about manners and social conventions. For example, being late for a party may be bad manners and violate cultural expectations. However, this act does not translate into a moral problem involving right or wrong. On the other hand, deciding whether to accept a kickback from a supplier is an ethical dilemma. 2. Determine the actor. Once we’ve determined that there is an ethical issue, we then need to decide who is responsible for addressing the problem. I may be concerned that the owner of a local business treats his employees poorly. Nonetheless, unless I work for the company or buy its products, there is little I can do to address this situation. 3. Gather the relevant facts. Adequate, accurate, and current information is important for making effective decisions of all kinds, including ethical ones. Details do make a difference. In deciding whether it is just to suspend a student for fighting, for instance, a school principal will want to hear from teachers, classmates, and the offender to determine the seriousness of the offense, the student’s reason for fighting, and the outcome of the altercation. The administrator will probably be more lenient if this is the offender’s first offense and he was defending himself. 4. Test for...
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...and managing brand value. BMW's values are relevant and differentiated to consumers in all parts of the worlds. Interbrand has been helping BMW establish and solidify its leadership brand position for 25 years". (Anon, 2004) Bayerische Motoren Werke (BMW), owner of the prestigious BMW brand, was one of the Europe's top automakers. BMW automobiles employed 82,000 workers in plants in Munich and Regensburg in Germany. Spartanburg in the US, Rosslyn and South Africa (Lencioni, 2001, cited in Johnson & Scholes, 2002). BMW was established during the First World War to manufacture engines in 1945, the company was still Germany's leading manufacture of ero-engines. Subsequently it diversified into automobiles and motorbike in 2000. By then BMW was one if Germany's largest and most successful companies (Lencioni, 2001, cited in Johnson & Scholes, 2002, p.891).Many companies place themselves at the intersection of art and commerce, but few as successfully as the famous...
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...1. Discuss the advantages and drawbacks of going international using Tata Group’s experiences. Based on Tata Group’s experience, we can see the advantages and drawbacks of going international as follows: Advantages of going international; ① The first advantages of going international for Tata is to achieve benefits of economies of scale; Tata has more than 100 operating companies in seven main business groups doing business in 80 countries: chemicals, information systems and communications, consumer products, energy, engineering, materials, and services. Its two largest businesses are Tata Steel and Tata Motors. Its Tata Tea, which owns the valued Tetley brand, also is one of the largest tea producers in the world. It ranked 6 on the list of the world’s most admired companies in the steel industry. With the economies of scale in the domestic and international market, Tata can lower operational costs potentially and become a stronger competitor, both domestically and internationally; Tata controls many businesses ranging from Eight O’clock Coffee Co. in the United States to the Taj Group of hotels, which took over management of the landmark Pierre Hotel on Central Park in New York City. Through international bold moves like these, Tata have the opportunity to learn more about a particular market or world region and to supplement or strengthen domestic growth; The Tata Group is the largest conglomerate in India. Its latest revenues are estimated at $67.4 billion, of which...
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...16 IMPLEMENTATION AND CONTROL 17 REFERENCES…………………………………………………………………………………………………………………………………….18 APPENDICES…………………………………………………………………………………………………………………………………….19 EXECUTIVE SUMMARY Cadillac Escalade Hybrid SUV is the new product of the Cadillac Company which is a sub-division of the General Motors group. General Motors group plans to market this premium and luxury product to UK auto market and, later, to other European auto market. However, luxury and premium auto-makers with well-respected brands can potentially earn higher profit margin by targeting a specific market segment. Our targets are four consumer segments at the high end of the affordable personal/family auto market, enhancing our positioning with luxury brand, hybrid version and advanced technologies. Our financial objective relates to first-year turnover in the UK market, a minimum level of sales per unit, achieving a break-even within three years. Our marketing objective relates to the first-year product awareness among consumers and car dealers, arranging for exclusive distribution, launching the website and planning for more innovation and improvement in the coming year and expanding into other European market. Key strengths are our brand image, parent company – General Motors, first ever luxury hybrid SUV, and country of...
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...April TRAINING EXECUTIVE EXECUTIVE BUSINESS SIMULATION MARKET RESEARCH MARKET RESEARCH PACKAGE FOR THE EUROPEAN PASSENGER AUTOMOTIVE INDUSTRY 2009-2010 Release 9 MARKET RESEARCH MARKET RESEARCH PACKAGE FOR THE EUROPEAN CAR INDUSTRY THE EUROPEAN CAR MARKET The European motor industry is the world's largest car market, having exceeded the US market in total units sold (excluding light trucks). It is also an extremely competitive arena. Some of the patterns to emerge from this market over the last few years are listed below. 1. Sales Figures1 Historical and Current The last strong rise in sales was in 1998 (14.3m), continuing into 1999, however, in 2000 sales fell by 2.2% (14.7m) and stayed at this level in 2001. In 2002 sales fell by 3%, 2003 saw an increase of nearly 5% but this was a result of an expanding marketplace, in reality there was another fall of 1% when comparing sales in the same EU member countries. 2004 saw a genuine 2% increase in registrations, remained stable in 2005, showed a substantial 4% rise in 2006 but then the percentage increase dropped to 1% in 2007. In 2008 European car sales figures were easily the worst for over a decade: 14.6m in extended Europe, 13.6m in the core economies, a drop of 8.2% and 8.1% respectively over 2007 figures. Gloomy forecasts for 2009 proved to be well founded with the whole market falling by a further 0.7% to 14.5m, however, the market excluding the new EU countries did show a 0.7% improvement to 13.7m...
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...Table of Contents Table of Contents 1 Executive Summary 2 Introduction 2 Innovative Companies 3 Innovative Solutions 4 Transferring Innovations 8 Success Factors 9 Conclusion 10 Self Evaluation 10 References 12 Executive Summary In order for Chrysler to be successful in a global market, they are going to have to shed the old ways of manufacturing cars and develop newer innovative ideas to compete in today’s economy. By implementing a new business plan, a knowledge sharing system and partnering with a design firm, Chrysler can become a dominant force in the auto industry, not just domestically but globally. The initial startup costs for implementing these innovations are quite high, yet the long term payoffs such as lower manufacturing costs, higher quality products, less waste, a variety of innovative designs, better supplier relationships, increased sales, profits, market share, and greater customer retention and loyalty, all support changing to a more innovative company. Introduction The target of this project was to find and research innovative methods to apply to a current existing company. Our team chose Chrysler to apply the innovations researched to help their company domestically and globally. With Fiat recently acquiring a 35% stake in Chrysler, it is necessary for Chrysler to focus on the global market to remain competitive in this day and age. This project takes an in-depth look at TaTa Motors business model, Toyota’s knowledge sharing...
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...for TML Case study competition- ‘Mind Rover’. This case study is recommended for being used for the ‘Mind Rover’ case study competition only and does not illustrate either correct or incorrect handling of an administrative situation. No part of this case can be used, reproduced or distributed in any manner without the approval of Tata Motors. Crafting a Compelling Employee Value Preposition for Tata Motors 2 As a part of his induction Prabir had visited Tata Motors’ manufacturing & assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune. He met employees at not just these manufacturing units but also the sales and marketing offices across the country and the R&D centres. “I think we are doing just the right things that any company should. However, I find one best practice in one location is very different from how it is practiced in another location. As someone who is still new to the culture, I am still to discover ‘One Tata Motors’ way of doing things when it comes to employee initiatives”. He had commented. Having said that, the average attrition rate of 9%, was way below the industry average of 13.3%. There were employees who had been in the system for 24 to even 35 years and they carried a lot of tacit knowledge. This needed to be transferred and documented for the next gen. What bothered Prabir was there were still some quarters of the organization which suffered from attrition which was more than the company and industry average. In particular...
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...Lear Corporation Business Model & Strategic Plan BUS/475 January 11, 2016 Table of Contents Executive Summary ……………………………………………………………………...….…3 Business Model and Strategic Plan Part I: Existing Business or New Business Division; Vision, Mission, and Value Proposition ………………………………………………....……4 New product or service for the new company division ………………………………...….….5 Describe how division addresses customer needs and competitive advantage ……………....6 Vision and business model for new division ……………………………………...….....……7 Explain how vision, mission, and values of the new division align with the company’s mission and vision ……………………………………………………….……….7 Summarize Division’s Strategic Direction ………………………………………….………..7 Guiding Principles and Values of Division ……………………………………….………….8 Business Model and Strategic Plan Part II: SWOTT Analysis – Internal and External …………………………………………….…………………….….10 Economic and legal and regulatory forces and trends ……………………………….……...11 Critique how well organization adapts to change ………………………..………….………11 Analysis and explanation of the supply chain ……………………………………………….12 Identify issues and opportunities …………………………………………………………….12 Business Model and Strategic Plan Part III: Assumptions, Risk and change Management Plan; Summary of Strategic Objectives; Balanced Score Card and its impact on stakeholders; The Communication Plan ………………….…………………………………14 Balanced...
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...ANALYSIS ON FORD MOTOR COMPANY Name: sunil sharma Madonna ID: Subject: Business Policy Subject Code: MGT_4950_WB_58_01_2014_10 Date of Submission: The Ford Motor Company Brief Profile The Ford Motor Companyis an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Ford owns small stakes in Mazda of Japan and Aston Martin of the United Kingdom. It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership. Ford Motor Company was founded in 1903 by Henry Ford in Detroit, MI. Not only did Ford revolutionize the development of the automobile as a product, he is also the visionary behind the idea of mass production. Ford's ability to make automobiles affordable for the masses is cited as a driving force behind both the automobile industry and the creation of a middle class in America. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914 these methods were known around the world as Fordism. Ford's former UK subsidiaries Jaguar and Land Rover, acquired in 1989 and...
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...organizational (affective) commitment. LO8 Define stress and describe the stress experience. LO9 Explain why a stressor might produce different stress levels in two people. LO10 Identify five ways to manage workplace stress. ou know the fun is about to begin at Suntech Optics when employees spot the pineapple wearing sunglasses. The bespectacled fruit is mascot for the North Vancouver-based eyewear supplier’s Have Fun Team, which is responsible for creating various forms of workplace levity. Employees might discover a puzzle on their desk, with a prize awarded to the person who first solves it. Dozens of stuffed bears are brought to work on Bring Your Teddy Bear to Work Day. Halloween is a special treat as staff dress up for the occasion and show off their pumpkin carving skills. “We try to infuse having fun into our whole corporate culture,” says Suntech manager Deborah Peck. “It’s one of our core strategies. It’s part of our life.” Fun at work? It sounds like an oxymoron. But in order to attract and keep valuable talent, companies are finding creative ways to generate positive emotions in the workplace....
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...Morgan Motor Company An analysis on Internal and external environment i|Page Table of Contents Executive Summary .................................................................................................................. iii 1.0 Current Situation.................................................................................................................. 1 1.1 Current condition ............................................................................................................. 2 1.2 Strategic Posture .............................................................................................................. 2 2.0 Corporate Governance......................................................................................................... 6 2.1 Board of Directors............................................................................................................ 7 2.2 Top Management ............................................................................................................. 9 3.0 External Environment: Opportunities and Threats ............................................................ 11 3.1 Physical Environment: Raw Material ............................................................................ 12 3.2 Societal Environment ..................................................................................................... 14 3.3 Task Environment .............................................................
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...P R E FAC E W elcome to the evolving world of organizational behaviour! Social networks and virtual teams are replacing committee meetings. Knowledge is replacing infrastructure. Values and self-leadership are replacing command-and-control management. Companies are looking for employees with emotional intelligence and team competencies, not just technical smarts. Diversity and globalization have become challenges as well as competitive opportunities for organizations. Co-workers aren’t down the hall; they’re at the other end of an Internet connection located somewhere else on the planet. Canadian Organizational Behaviour, Seventh Edition is written in the context of these emerging workplace realities. This edition explains how emotions guide employee motivation, attitudes, and decisions; how values have become important for guiding workplace behaviour; how self-concept influences employee motivation, team cohesion, leadership, and behaviour; and how appreciative inquiry has become an important strategy for changing organizations. This book also presents the new reality that organizational behaviour is not just for managers; it is relevant and useful to anyone who works in and around organizations. Canadian and Global orientation Canadian Organizational Behaviour, Seventh Edition is written by Canadians for Canadians. It includes several Canadian cases, is anchored by Canadian and global scholarship, and is filled with Canadian examples of organizational behaviour in...
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...LIST OF COMPANIES American Express Amway Anand Axis Castrol Deloitte Ernst & Young FINO Godrej Maruti Ingersol Rand Inno Park L&T Madura Marg Group Mercer Metro Cash and Carry Naukri Tata Sons Tata Motors TVS Motors Marico Religare Standard Chartered Sanofi UBI American Express (India) Private Ltd Vision: We work hard every day to make American Express the world’s most respected service brand Slight History – Parent company is an American multinational financial services. Founded in 1850, it is one of the 30 components of the Dow Jones Industrial Average. The company is best known for its credit card, charge card, and traveler'scheque businesses. Amex cards account for approximately 24% of the total dollar volume of credit card transactions in the US, the highest of any card issuer. American Express (India) Private Ltd. offers accounting and financial processes consolidation services to the American Express Company’s businesses. The company was founded in 1994 and is based in Gurgaon, India. American Express (India) Private Ltd. operates as a subsidiary of American Express International Inc. and American Express Limited. Basics Non-Listed, Limited Liability Company Net operating revenues increased 4.01%, (INR 812.33 to INR 844.89 tens of millions) Operating result increased 7.59% (INR 175.98 to INR 189.33 tens of millions) Net Profit Margin (Net Income/Net Sales) from 24.52% to 13.68% Employee 6158 • s Key • People Sanjay Rishi CEO India HR practices –...
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...ASSIGNMENT COVER SHEET Name: | | Address: | | Post code / Zip: | | Telephone No: | | Email Address: | | Date: | | Course Name: | | Tutor Name: | | Assignment Name: | | PLEASE NOTE: YOU SHOULD INCLUDE THIS INFORMATION with EVERY ASSIGNMENT. Introduction In this assignment I will be researching the Business Environment and the Business Organisations, I will learn why Businesses operate in different ways and how strategies are developed to meet an ever changing market both national and globally. Section 1 Understanding the Organisational Purposes of Business. There are several terms to describe the word Organisation; A company set up to be profitable, a company set up for a cause or non-profit, a group or association that serves a particular purpose. All of these examples and the others though are all similar, in that they are structured and managed to pursue collective goals. In this section I will describe the purposes of the different types of organisation, the extent to which objectives are met for the stakeholders and also the responsibilities of an organisation with the strategies employed to meet them. Business Organisations exist to do one of two things which are to Produce and/or Provide. The type of sector an organisation is categorised is dependent on the product or service provided these are Primary, Secondary and Tertiary Sectors. Primary sector organisations exist to produce the raw materials needed to produce a product, Secondary sector...
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