...2012 Factors influencing consumers purchase decision of laptop: A causal research 2 EAST WEST UNIVERSITY MKT 414 MARKETING RESEARCH Submitted To: Dr. Md. Humayun Kabir Chowdhury Chairman Department of Business Admisistration Submitted by: MD. Mosabbeur Rahman Pious Id. 2008‐3‐10‐033 MD. Amran Kabir Id. 2008‐3‐10‐024 Jannat Jahan Id. 2008‐3‐10‐028 Section: 1 Date of submission: 18th April 2012 3 Letter of Transmittal Date: 18th April, 2012 To, Dr. Md. Humayun Kabir Chowdhury Professor Department of Business Administration. East West University, Dhaka. Subject: Submission of research on “Factors influencing consumers purchase decision of laptop”. Dear Sir, It is an honor and immense pleasure for us to submit our research paper on “Factors influencing consumers purchase decision of laptop”. This research was assigned to us as compulsory requirement of the course Marketing Research. During the process of preparing this report, we had the chance of experiencing and rediscovering our potential. This research gave us an opportunity to apply our theoretical knowledge, ideas and communication skills, which will help us in our future professional career. Thank you for giving us this opportunity and we look forward to receive your cordial approval of our submission. Yours truly, Md. Mosabbeur Rahman Pious (2008-1-10-129) ________________________ Mohammad Amran Kabir (2008-3-10-024) ________________________ Jannat Jahan...
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...Laptop PCs Japan | | Table of Contents Introduction 3 Industry Overview 4 PESTLE Analysis 5 Political 5 Economic 5 Legal 5 Social 6 Technological 7 Ecological 7 Porters Five Forces 9 Rivalry 9 Bargaining Power of Suppliers 9 Bargaining Power of Customers 10 Threat of New Entrants 10 Threat of Substitutes 11 Appendices 1-11 12 References 20 Introduction Japan is a well-developed country with a well-developed economy. Japan is ranked 10 in the world with population with 126 475 664 people and is ranked 3 in the world for Gross Domestic Product with $4323504 million. A change to the Japanese economy has effects all over the world. Japan’s considered market leader in many different fields including the Laptop PC industry. The countries GDP is shown in Appendix 1 (CIA World Factbook 2011) Industry Overview Over the past eight years, there has been a change in consumer demand with Japanese consumers increasing their desire for mobility and value. This has meant laptop growth has increased ahead of desktops. Appendix 2 shows the difference in growth over this period. Laptop Shipments have passed 70% of all Japanese PC sales (M. Williams 2008) and this figure is certain to have increased since and would likely be more towards 85% reflective of production. The Japanese...
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...FACTORS INFLUENCING CONSUMERS’ LAPTOP PURCHASES Dr. V. Aslıhan Nasır, Sema Yoruker, Figen Güneş and Yeliz Ozdemir Bogazici University, Istanbul, Turkey ABSTRACT The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/notebook computers than they did selling desktops. It was the first time that laptops have outsold desktops in the U.S. This research seeks to develop a better understanding of the factors influencing consumers’ laptop purchases. What makes this study distinctive from other sectoral studies is that, this research also seeks the differences among three consumer groups (stayers, satisfied switchers, and dissatisfied switchers) of a company with respect to the factors influencing consumers’ laptop purchases. It is found that core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearance, value added features, and connectivity and mobility are the seven factors that are influencing consumers’ laptop purchases. Furthermore, price and payment conditions factor shows significant difference among three consumer groups of a company’s customer base. INTRODUCTION There are seminal studies on consumer purchase...
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...Copyright ⃝ 2013 Educational Testing Service ISSN: 1530-5058 print / 1532-7574 online DOI: 10.1080/15305058.2012.690012 Writing Essays on a Laptop or a Desktop Computer: Does It Matter? Guangming Ling and Brent Bridgeman Educational Testing Service To explore the potential effect of computer type on the Test of English as a Foreign Language–Internet-Based Test (TOEFL iBT) Writing Test, a sample of 444 international students was used. The students were randomly assigned to either a laptop or a desktop computer to write two TOEFL iBT practice essays in a simulated testing environment, followed by a survey of computer experience. The survey results suggested that the participants had extensive experience using computers, had more experience with laptops than with desktops, and preferred using the laptop computers to the desktop computers. The computer type (laptop or desktop computer) was found to have a negligible effect on essay performance (essay score, essay length, and writing speed). However, other factors, including gender, regional background, daily experience with laptop or desktop computers, preference for a particular pointing device, and previous TOEFL experience, were found to be significantly related to essay performance but did not interact with computer type. Keywords: computer type effects, desktop, e-rater, essay length, essay score, laptop, writing speed INTRODUCTION When large-scale computer-based testing began in the early 1990s, testing centers were equipped with standard...
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...that capacity? Is a keyboard enough, or should I splurge for the touchpad/keyboard combo? Do you have any that aren’t this heavy? These are all question I heard from consumers who were looking to buy a new laptop. Laptops have become a necessity to many these days. With a technological world that is rapidly expanding, desktops have become out-of-date, and consumers are demanding laptops with grand capabilities fit into a small package. The vast amount of options out there give consumers a variety of options to choose from. Consumers demand different qualities from their laptop whether it is processing, durability, battery life, display, and a variety of other options. This paper will discuss the present displays being used in stores to promote the products, what consumers voice in terms of what they want in a laptop, and primarily what brands can do to further help their sales. For this specific paper, I will be looking at Dell as the targeted brand. Dell was once the dominant presence is the computer industry, but their market share is diminishing constantly. My goal in this research is to determine what Dell is doing wrong if anything, and what they can do with their brand and products to regain their lost market share. The first store I stopped out to see their laptop display was Best Buy. Best Buy is one of the leading electronic stores in the nation, and is on the market as one of the top retailers that consumers shop at for electronics. The clerks there are tech savvy...
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...FACTORS INFLUENCING CONSUMERS’ LAPTOP PURCHASES Dr. V. Aslıhan Nasır, Sema Yoruker, Figen Güneş and Yeliz Ozdemir Bogazici University, Istanbul, Turkey ABSTRACT The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/notebook computers than they did selling desktops. It was the first time that laptops have outsold desktops in the U.S. This research seeks to develop a better understanding of the factors influencing consumers’ laptop purchases. What makes this study distinctive from other sectoral studies is that, this research also seeks the differences among three consumer groups (stayers, satisfied switchers, and dissatisfied switchers) of a company with respect to the factors influencing consumers’ laptop purchases. It is found that core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearance, value added features, and connectivity and mobility are the seven factors that are influencing consumers’ laptop purchases. Furthermore, price and payment conditions factor shows significant difference among three consumer groups of a company’s customer base. INTRODUCTION There are seminal studies...
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...works for Company A and Company B and splits his time between both with his laptop. Bob physically works from both offices and needs to access resources on the Active Directory domain of each company. Unfortunately, no trust relationship exists between these two domains. The IT staff has developed three possible solutions and they want your input (as an Information Security Analyst) on which is the most ‘secure’. Solution 1. Set Bob up with a network account under each active directory domain: have him log in to whichever one he needs access to at the time. Although he may be physically working from Company A, he will likely still need to access resources from Company B and vice versa. Solution 2. Create a local profile on Bob’s laptop and have him manually map to the resources he needs access to and set his passwords to never expire on both domains. Solution 3. Because Company A and Company B are both bound by internal and industry regulations regarding maximum password age, a third (hybrid) solution was developed. This involves Bob working from a local profile (as seen in solution 2) but having to log into each domain once per password cycle to change his passwords before expiration. In this scenario, the best solution that allows a greater amount of availability and a relatively higher level of security would be solution 3. Granted that Bob would follow other protocols and secure his laptop at all times, this solution will allow him to access to his files readily without...
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...behaviour ASSIGNMENT 1 ROBIN KARUMBA STUDENT ID: 18331141 WORD COUNT: 1450 EXCLUDING REFERENCE Introduction The consumer buying behaviour varies from one customer to another. (Graves 2013) states that it is difficult understanding human emotions effect on the buying decision process yet because we humans have very similar neural wiring we tend to make similar mistakes what he calls ‘mind gap’. This is what leads us to walk out of a shop believing we bought what we wanted. This study will attempt to understand behavioural difference between individuals and group consumers based on influence from various environmental factors. This raises the need for consumer behaviour analysis using a nominated product buying decision process. In this research I’ll use my past experience in the purchase of a laptop for university purpose and a large quantity of laptops for an organisation I worked for. This document this will be categorised into individual and Organisation buying decision process The Individual Analysis * Understanding the customer: influences Personal and Social To get an accurate individual analysis, it is important to understand the consumer demographics and background that influences the decision process. The Organisation * Understanding the customer: influences Buy class and product type The organisation is a multinational food and beverage industry operating in east and south of Africa. The Individual Buying Decision Process 1. The Need According...
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...Table of Content I. Company’s History and Growth 1 II. Strengths and Weaknesses within the Company 1 III. Company’s External Environment 1 IV. Analysis of Strength, Weaknesses and External Environment 1 V. Business Level Strategy 1 VI. Analyze Implementations 1 VII. Recommendations 1 I. Company’s History and Growth Through the years Dell went from producing PC’s to software, hardware, workstations, electronics, printers, tablets, mobile devices networking, storage devices, servers, security products and other electronic devices and information technology systems but it all started with just building computer systems. Dell doesn’t just sell products to personal consumers, Dell also targets government, healthcare, education and small and large corporations. Michael Dell founded Dell Company; hence the name of the company derived from his family name but the company wasn’t known as Dell back in 1984 when it was founded. In 1984 the company was known as PC’s Limited which designs, manufactures and sells technologies that has a dedicated founder who left his university to commit his time and effort for the company. What separated Dell from other firms in the industry in 1985 is their unmatched service for their customers in their first PC, “Turbo PC” (Dell 2012). Dell provided a “risk-free returns and next-day-at-home product assistance” (Dell 2012). From that Dell continued to grow by providing what was back then the PC with the fastest...
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...INTRODUCTION A. Origin of the report: This report on “Features, Advantages, Disadvantages and Price of Desktop Computer, Laptop Computer, Palmtop Computer, PDA and Mobile Phone” is submitted to Tahmina Khanam, course teacher of the course MGT 308 “Computing Fundamental” on July 02, 2009. The information of the report has been conducted under the direction of Lecturer Tahmina Khanam. B. Purposes: To find out the different features of different types of computer and latest technology and their advantages, disadvantages and prices. C. Scope of the study The frontier of the report is that it only discusses about desktop computer, laptop computer, palmtop computer, PDA and mobile phone. We have known a lot of things through the internet. D. The Limitations of the study The report has some limitations. The websites did not provide clear information about a lot of topics. Everything in there is very complicated. E. Methodology There are two types of method by which we have collected all the data and information. The first method is that we went to computer sales centre to know about the computers features and prices. The second is that we searched the internet for further information. The data and other analysis those have been done in this report are on the basis of the course “MGT-308 – Computing Fundamental”. F. Report Preview We discuss one by one the types of the computer. And we also include features, advantages, disadvantages and price with...
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...rules:-………………………………………………………………………………………………………….11 Purchase decision:- 11 Post purchase evaluation:- 12 Comparison:- 13 Conclusion:- 13 Executive summary Consumer behavior is more related to consumer psychology as every consumer has to make a decision while purchasing something and decision making is the process which includes many external or internal factors. When we talk about the consumer psychology we are more concerned about the black box (human brain) where these processes run simultaneously like creation of need and then anxiety or tension to fulfill that need consumer efforts for best solution etc but on the other hand these need are in a hierarchy Maslow represented his theory of needs which explains that a person can’t move to the next level until he is fully satisfied with the present level needs. The purpose of writing this report is to underline the buying behavior of consumer while...
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...children aged between 5-19 years old (average of one school-aged child per household) in these areas. About 39% of the population in the coffee-growing region (made up of Caldas, Risaralda, and Quindío regions) did not finish primary school and/or secondary school. So, we believe that there is a large market that would be interested in our product. The price will be set at $250, which we believe is a reasonable price. Based on the average income of a Colombian worker, we believe that our product will be well received in the Colombian coffee regions. We believe that the adults will want to invest in their child’s future, as well as buying a well-made piece of technology for an inexpensive price. Table of Contents Introduction 4 Part 1: Market Audit and Competitive Market Analysis The Product 5 The Market 7 Part 2: Preliminary Marketing Plan Marketing Objectives 9 Product Adaptation or Modification 11 Promotion Mix 13 Channels of Distribution 16 Price Determination 18 Appendix 20 References 21 Introduction The purpose of this marketing plan is to reach out to children who work on the coffee farms. These children are...
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...risk. The software can be suspicious, especially if the user downloaded it from the Internet. the software in question could lead to incoming viruses and worms that can affect our network. This can create holes in the security that has been set up. Configuration settings can lead a user to let in viruses and worms also. If the remote user does know how to set up their configuration settings on their machines than anything that they send or receive can be a potential risk, threat, and vulnerability to our network. Once an employee takes their laptop home they are no longer protected by the organizations firewalls. This can expose their laptops to risks, threats, and malware. Once the employee returns the organizations place of work whatever they have on their laptops can bypass the organizations firewalls and expose the organizations network to the same risks, threats, and malware that the laptops have. This could lead to the laptop having a virus from an email that has a Trojan horse that was in a HTML file. If...
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...Five-Years Marketing Plan Table of Content Executive Summary……………………………………………………………………3-4 Company Product Description……………………………………………………….5 Strategic Plan and Focus……………………………………………………………..…6 Situation Analysis…………………………………………………………………………..7 Product-Market Focus…………………………………………………………………….8 Marketing Program…………………………….…………………………………………9 Financial Data and Projections……………………………………………………….10-11 Implementation Plan………………………………………………………………………..12 Evaluation and Control…………………………………………………………………….13 Bibliography…………………………………………………………………………………….14 Executive Summary If you still think that hacking webcams is only possible on movies, you are in for a big surprise. Unfortunately, many people still don’t believe that their web cams can be hacked. Hacking web cams is not a big deal now a day. Eexperts say that the technology is readily available for hackers to seize control of home computers, including webcams. And while such cases are rare, law enforcement officials have arrested people in cases that involved webcam hacking. How do hackers control your computer? It usually happens when you click on a file, link or pop-up window created by a hacker and without realizing you could install malicious software on your hard drives. That opens the door for hackers to control your computer. All of these began a few years ago with well-known China cyber-spy network...
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...the following evidence and information about: - How the strategy is based on the principles of marketing. - How sources of primary and secondary marketing information will be used in relation to the product. - An analysis of how the impact of the external environment will affect the marketing decisions of the product to be launched. - An analysis of the marketing context and decision on an appropriate strategy. - A developed coherent mix of strategies to meet consumer needs. - An evaluation of the reliability of the different marketing models used. I have chosen to base this marketing strategy on a new laptop. I have decided to launch a new laptop (The PowerBook 4000), which will feature a computer chip for wireless networking and longer battery life. The company developing this new laptop will be Apple Macintosh and it will be a revolutionized development of the PowerBook G4. The Principles of Marketing Marketing is the process of learning about your customers and competitors, so that you can provide the right products at the right price in the right place, promoted in the right way to achieve your business’s objectives. Therefore, in order for Apple’s marketing strategies to be successful, its market knowledge must consist of the following elements: - To understand customer needs. - To understand and keep ahead of competition. - To communicate effectively with its customers to satisfy...
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