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Lark and Finch

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Submitted By lenehajunsu
Words 638
Pages 3
Customer (Quantitative Analysis)

* With an average population growth of 2.25 % about 3 million children have been born from 2005-2006, signaling the growing demand of footwear in Pakistan. * Pakistan’s footwear industry manufactures around 120 million pair annually for local consumption * Pakistan is one of the largest shoe leather producing country. * Around 45% of total population comprises of females and 55% of total population comprises of males. * According to estimates by Satra Technology Centre UK, per capita consumption of footwear in Pakistan is 1.5 pair per annum. * We will adopt direct selling in order to reduce distribution costs because then we will have ample facilities to sell directly to consumers. * This way we can introduce new products directly to customers * We will skip distributors and go directly to the customers * Our customers will be the end users. * Instead of selling through distributors we will open outlets in commercial markets in different cities * This way we will be able to establish a direct link with the customer and keep the price of the products in control.

Target

* Lark & Finch has a view of catering to the needs of all the people who are style and comfort conscious. * Around 45% of total population comprises of female and vice versa. * We will segment our customers via demographics. * We will target males and females both as majority competitors are targeting females only. * This is forcing firms to differentiate using marketing, advertising, fashion and technology to steal market share away from their competitors. * Authentically crafted men's formal shoes create a sophisticated, tailored silhouette. Every shoe is a perfect combination of both, classic and contemporary styling. * L&F casual men shoes offer relaxed loafer styling and super lightweight designs, created in assorted colours of leather & other premium materials. * L&F adventure men shoes offer all weather protection and with a choice in a mix of smooth leathers, synthetics and textiles. The robustness is enhanced by better grip and waterproofing features. Double density sole with soft midsole gives an ultimate comfort. * An elegant & everyday look, L&F women shoes are inspired by vintage glamour. They have been designed with premium materials, young shades for the modern women & highly comfortable soles. * Our target market comprises of customers of 14 years and above. * We will target customers living in big cities like Lahore, Karachi and Islamabad etc. * Lark and Finch shoe collection will be for men and women both. * We will target middle class customers to elite class customers. * We will have shoes for school going kids to working class customers. * We will target customers that prefer light soles shoes for everyday casual routines to party wear shoes like heels and other leather shoes for men. * People of middle class to elite class will be able to afford the shoes. * The customers will see the need for the product because we are endorsing style along with comfort. * We will target men and women both with wide range of shoes that will drive our target market to make decisions

Works Cited
Chand, S. (n.d.). Direct Consumer Selling: Methods, Advantages and Limitations. Retrieved from Your Article Library: http://www.yourarticlelibrary.com/management/direct-consumer-selling-methods-advantages-and-limitations/25901/
Chauhan, A. (2014, February 12). Stylo Company. Retrieved from SlideShare: http://www.slideshare.net/adilchauhan/stylo-company
Metro Shoes. (2013, March 29). PAKISTAN FOOTWEAR INDUSTRY IS RAPIDLY GROWING NOWADAYS. Retrieved from Metro Shoes: http://www.metroshoes.com.pk/blog/pakistan-footwear-industry-is-rapidly-growing-nowadays/
Naseem Akhtar, N. Z. (2008). Changing Revealed Comparative Advantage: A Case Study of Footwear Industry in Pakistan. The Pakistan Development Review, 695-709.
Pak Reviews. (n.d.). Lark and Finch. Retrieved from Pak Reviews: http://www.pakreviews.com/clothing-footwear/lark-finch
SMEDA. (2011). Pre Feasibility Study: Ladies Shoes Manufacturing Unit. Lahore: SMEDA.

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