... 9 2.2.1 Layer of The Dermis 10 2.2.2 Specialized Dermal Cells 10 2.3 Subcutaneous Tissues 10 3.0 Tattoo 11 3.1 Types of Tattoo 11 3.2 The Procedure of Tattooing 12 3.3 The Risk Involved in Getting Tattooed. 13 3.4 Tattoo Removal 14 4.0 Conclusion 14 - 15 5.0 References 15 1. INTRODUCTION – Integumentary System The Integumentary system consists of the skin and its associated structures such as hair, nails,nerve endings and the sebaceous (oil) and sudoriferous (sweat) glands (Lindh, Pooler, Tamparo and Dahl, 2010,p.790). It is the largest of the body’s anatomy system and count for 12 to 15 percent of body weight covering 1.5-2m2 of surface area. The skin is the most external and visually apparent and the largest organ of the human body and the medical branch which studies it is known as "dermatology" (Keir, Wise, Krebs and Kelley-Arney, 2010,p.97) .The skin can be divided into three layers-the epidermis on the surface, the dermis beneath it and lastly, the adipose (fat) tissue under the dermis (MacKenzie, Arwine and...
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...increasing and it includes other Ps such as packaging, position, people and even political. (http://economictimes.indiatimes.com/definition/marketing-mix, 18/01/2016) Marketing definition and opportunity The service I have chosen for this task is a salon. A salon is a very competitive business and we are more than likely to set up a business where there are already salon established. The salon is based in the city centre of Birmingham, near the bullring. We decided to open our salon here because there are many people who come here every day for shopping and we have an audience of 26 000. The services we provide are haircuts, hair dying, waxing, bridal makeup, and other services such as threading and IPL laser treatment. We will also offer hair smoothing and other services such as threading, waxing and IPL laser treatment. Crop is a unisex hair salon and spa. People can come with their family and everyone can take the service in our salon. There will be a little play corner for the kids and a seating facility for adults while waiting. We also have a small canteen where our customers can go and have a snack or lunch. However, we will offer adults coffee with a small snack and for kids hot chocolate and a snack. Proposed target market and segments The proposed target...
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...Stem cells: What they are and what they do Researchers believe stem cells offer great promise for new medical treatments. Learn about stem cell types, current and possible uses, ethical issues and the state of research. By Mayo Clinic staff You've heard about stem cells in the news, and perhaps you've wondered if they might help you or a loved one with a serious disease. You may wonder what stem cells are, how they're being used to treat disease and injury, and why they're the subject of such vigorous debate. Here are some answers to frequently asked questions about stem cells. Why is there such an interest in stem cells? Researchers hope stem cell studies can help to: * Increase understanding of how diseases occur. By watching stem cells mature into cells that eventually become bones, heart muscle, nerve cells, and other organs and tissue, researchers and doctors may better understand how a variety of diseases and conditions develop. * Generate healthy cells to replace diseased cells (regenerative medicine). Researchers hope they can train stem cells into becoming specific cells so that those specialized cells can be used to regenerate and repair diseased or damaged tissues in people. People who might benefit from stem cell therapies include those with spinal cord injuries, type 1 diabetes, Parkinson's disease, Alzheimer's disease, heart disease, stroke, rheumatoid arthritis, osteoarthritis and multiple sclerosis. Stem cells could also be grown to become new...
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...------------------------------------------------- Gillette Case Study Date: June 25, 2016 ------------------------------------------------- Situation Analysis The personal care and grooming industry is an industry characterized as an oversaturated market with limited innovation. The wet shaving market is believed to have peaked by many analysts. These analysts look to the introduction of “new” technology like the 5+1 blade. This razor and other similar razors are accused of being a more expensive razor with no added benefits from the triple or quadruple razors previously released. Gillette, an industry leader has one direct competitor, the Schick Company. Gillette is estimated to have an approximate global market share of 71%, while Schick Company holds 17%. In the past, Gillette has demonstrated the ability to combat competitive threats with innovative technology for the disposable razor, but still rely heavily on the cash cow products as new entrants are welcomed in to the market. With the constraints of limited innovation Gillette has invested largely in to their marketing strategy, in efforts to expand their market share and ultimately maximize their profits. While Gillette’s bread and butter products are in considered to be in a mature market and considered to have an enviable position in that market as an organization, market expansion is necessary. It is important for Gillette to focus their marketing plan and strategy to either capture...
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...SIT Graduate Institute/SIT Study Abroad DigitalCollections@SIT Independent Study Project (ISP) Collection SIT Study Abroad 10-1-2011 Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman Rebecca Gelles SIT Graduate Institute - Study Abroad, gellesr@carleton.edu Follow this and additional works at: http://digitalcollections.sit.edu/isp_collection Part of the Other Film and Media Studies Commons, Other Languages, Societies, and Cultures Commons, Social Influence and Political Communication Commons, and the Sociology of Culture Commons Recommended Citation Gelles, Rebecca, "Fair and Lovely: Standards of Beauty, Globalization, and the Modern Indian Woman" (2011). Independent Study Project (ISP) Collection. Paper 1145. http://digitalcollections.sit.edu/isp_collection/1145 This Unpublished Paper is brought to you for free and open access by the SIT Study Abroad at DigitalCollections@SIT. It has been accepted for inclusion in Independent Study Project (ISP) Collection by an authorized administrator of DigitalCollections@SIT. For more information, please contact digitalcollections@sit.edu. FAIR AND LOVELY: STANDARDS OF BEAUTY, GLOBALIZATION, AND THE MODERN INDIAN WOMAN Rebecca Gelles Academic Director: Tara Dhakal ISP Advisor: Pramada Menon, independent lecturer School for International Training India Sustainable Development and Social Change Program Fall 2011 Gelles 1 Table of Contents Acknowledgements………………………………………………………………………………..2 Abstract……………………………………………………………………………………………2...
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...MEDICAL TOURISM IN THAILAND Table of Contents Medical Tourism What is Medical Tourism Why Thailand? Medical Tourism in Thailand Why Thailand is No.1 in Medical Destination? What makes Thailand a prime Medical Destination? History of modern medical services Medical and health services currently provided Present policy of medical tourism of Thailand Medical treatments that Thailand offer Additional services for your recover period Medical standards of Thailand Rules and regulations 4 4 5 5 6 7 10 12 14 15 19 23 25 Follow the doctor’s instructions pre-treatment strictly 26 While you are on your way Plan ahead Select health travel agent Summary 27 28 29 31 2 MEDICAL TOURISM IN THAIALND 3 Medical Tourism Medical tourism is a term that has risen from the rapid growth of international healthcare where people from all around the world are traveling to other countries to obtain general medical surgery, cosmetic plastic surgery and dental surgery at a fraction of the cost of healthcare in their home country. And, while abroad, if physical conditions permit, patients can experience the interesting cultural attractions their destination country offers. More and more people are seeking the expertise of medical tourism companies to travel abroad as an affordable, enjoyable, and safe alternative to having medical, dental, and cosmetic surgical procedures done in their home countries. What is Medical Tourism? Medical Tourism is the practice of travelling across the borders...
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...offering in the market. The two combined make up 23.3% of the company’s share of the industry. Additionally, the shaving market is divided into three categories of “shavers”, each with unique needs from their razor. These are: maintenance shavers, social/emotional and aesthetic shavers. Recently, Paramount developed a new non-disposable razor, Clean Edge. With a new design, the Clean Edge offers scientifically proven, superior performance as it utilizes a vibrating technology to stimulate hair follicles and lift hair from the skin, which allows for a more thorough shave. Paramount is now faced with two options in introducing the Clean Edge razor in the market. With its innovative new features, Clean Edge will be priced in the “super premium” segment of the market. Competitor Overview Paramount’s competition consists of both direct competitors as well as substitute products. Substitute products include disposable razors, electric shavers, depilatory creams, waxing and laser hair removal. While disposable razors provide a “wet” shave alternative, they lack the innovation and technology that are standard for non-disposable razors produced by Paramount and its direct competitors. As a result, disposable razors mainly compete on...
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...Table of Contents 1.0 Introduction 2 2.0 Case Summary 3 3.0 Case Analysis 5 3.1 SWOT Analysis 5 3.2 Industry Environment Analysis 7 3.3 Product Analysis through the Marketing Mix 11 4.0 Scenario Analysis 13 5.0 Recommendations 15 5.1 Costing and Budget Analysis 15 5.2 Product Positioning 18 5.3 Brand Name Selection 20 5.4 Contingency Plan 21 6.0 Conclusion 23 1.0 Introduction Paramount Health and Beauty Company (Paramount), a leading name in consumer’s Health, Cleaning, Beauty and Grooming, is all set to launch a new non-disposable razor with cutting edge technology aims to improve men’s shaving experience. Developed after a thorough research & development, the design is technologically superior, and provides superior performance by the use of a vibrating technology. Being the market leader in the non-disposable razor market segment, the launch is expected to propel Paramount into extending the market leadership. The issue at hand is the decision regarding this product positioning, either to market it as a niche product targeting highly involved fastidious groomers looking for superior shaving experience or as a main stream positioning focusing on the broad advantage of the closet possible shave. The case study leverage on the economic analysis, where a simple pro forma income statement that took into account the effects of cannibalization were produced, coupled with consideration from various marketing methodology including...
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...[pic] HARVARD BUSINESS SCHOOL BRIEF CASES 4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount's newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. Clean Edge's improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave.1 Jackson Randall, product manager for Clean Edge, sat in the darkened observation room considering the positioning strategy for this new product. He had led the new product development process and was now grappling with how to position the product for the upcoming launch. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry within that segment, with the broad appeal of being the most effective razor available on the market. Others felt a more differentiated niche strategy, targeting the most intensely involved super-premium consumers, would be optimal...
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...CHAPTER I A PROPOSAL TO STUDY THE INFLUENCE OF ADVERTISEMENT ON THE ACTIONS OF PARTICIPATING PEOPLE AS PERCEIVED BY UPR PONCE CONSUMERS One of the main factors that influence people to buy or select a product is advertising. There are a varieties of consumer’s perceptions, which are constantly changing. Not everyone receives the same message the same way, and some perceive the same message giving them more importance than others. The future of advertising is not only linked to its own creative ability, but the speed and certainty with which the new media adapted to many of which still exist. (Guerrero, 2006) Statement of the Problem The study will gather data on the behaviors of students from UPR Ponce consumers, if the people are affected or influenced by advertisement strategies, to perceive the different market offerings and are led to buy. Purpose of the Study The objective of this study is to know how commercials affect in the UPR Ponce people decision on buying a product. Also, we want to identify which strategies are most beneficial when making an ad for the purpose of motivating the target market to buy the products. Scope of Analysis Four factors will be analyzed: 1. Commercial advertising that promote the purchase of the product by using subliminal messages. 2. What impact has advertising in UPR Ponce consumers? 3. Why do you purchase a product? 4. Why use this type of product? Methodology In the methodology, we used primary data and...
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...ridge and vestibular areas can greatly improve denture stability and retention. In some cases, patients have severe bone changes or soft tissue abnormalities that require extensive surgical preparation before the prosthetic appliance can be properly constructed and worn. Procedures that improve prosthesis retention and stability are discussed and illustrated in Chapter 13. One of the most exciting frontiers in dentistry is implantology. Proper bony and soft tissue reconstruction followed by placement of implants and subsequent prosthetic reconstruction can provide patients with a more natural and efficient substitution for their lost dentition. Depending on the circumstances, several types of implant systems may be used. Chapter 14 discusses the various types of implant systems currently in use and their advantages, disadvantages, and indications for use. 247 Preprosthetic Surgery Mark W. Ochs and Myron R. Tucker CHAPTER OUTLINE OBJECTIVES OF PREPROSTHETIC SURGERY OF PATIENT EVALUATION AND TREATMENT PLANNING Evaluation of Supporting Bony Tissue Evaluation of Supporting Soft Tissue Treatment Planning RECONTOURING OF ALVEOLAR RIDGES Simple Alveoloplasty Associated with Removal of Multiple Teeth Intraseptal Alveoloplasty Maxillary Tuberosity Reduction Buccal Exostosis and Excessive Undercuts Lateral Palatal Exostosis Mylohyoid Ridge Reduction Genial Tubercle Reduction TORI REMOVAL Maxillary Tori Mandibular Tori SOFT TISSUE ABNORMALITIES Maxillary Tuberosity Reduction...
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...HVAC Design for Cleanroom Facilities Course No: M06-008 Credit: 6 PDH A. Bhatia Continuing Education and Development, Inc. 9 Greyridge Farm Court Stony Point, NY 10980 P: (877) 322-5800 F: (877) 322-4774 info@cedengineering.com HVAC FOR CLEANROOM FACILITIES Indoor air quality is of paramount importance for human comfort and health. Air, whether it is from outside or re-circulated within the area, acts as a vehicle for airborne contaminants brought in by the movement of people, material, etc. Since many of these airborne contaminants are harmful either to products or people working in such environments their removal is necessary on medical, legal, social or financial grounds. Cleanrooms are specially constructed, environmentally controlled enclosed spaces where the concentration of airborne particles (contaminants) is kept within specified limits. In industry, cleanrooms are used in the manufacturing of electronic hardware such as integrated circuits (ICs) and hard drives. In biotechnology and medicine, cleanrooms are used when it is necessary to ensure an environment free of bacteria, viruses, or other pathogens. Four fundamental rules apply to cleanrooms. 1) First, contaminants must not be introduced into the controlled environment from the outside. 2) Second, the apparatus or equipment within the controlled environment must not generate or otherwise give rise to contaminants (for example as a result of friction, chemical reactions, or biological processes). 3) Third...
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...Abstract: Hyperpigmentation refers to a skin condition in which spots of skin become darker than the natural surrounding skin due to an overproduction of melanin. Hyperpigmentation services and products that garner effective and safe results are becoming essential menu items in salons and spas. Advances in skin care technology have been incorporated in the treatment of hyperpigmentation. Along with this, the use of holistic, natural ingredients in skin care preparations is becoming increasingly prevalent. This paper contends that the utilization of high-tech skin care equipment and holistic ingredients allow for a safe, minimally-invasive, and highly-effective facial hyperpigmentation treatment in salons and spas. This paper will propose a treatment protocol for facial hyperpigmentation. Abstract: Hyperpigmentation refers to a skin condition in which spots of skin become darker than the natural surrounding skin due to an overproduction of melanin. Hyperpigmentation services and products that garner effective and safe results are becoming essential menu items in salons and spas. Advances in skin care technology have been incorporated in the treatment of hyperpigmentation. Along with this, the use of holistic, natural ingredients in skin care preparations is becoming increasingly prevalent. This paper contends that the utilization of high-tech skin care equipment and holistic ingredients allow for a safe, minimally-invasive, and highly-effective facial hyperpigmentation treatment...
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...VELEZ COLLEGE F. Ramos St., Cebu City College of Nursing A CASE ANALYSIS REPORT ON PATIENT N.M.C., 47 YEARS OLD, FEMALE, DIAGNOSED WITH UTERINE LEIOMYOMA (s/p TOTAL ABDOMINAL HYSTERECTOMY and BILATERAL SALPINGO OOPHORECTOMY), BILATERAL OVARIAN NEWGROWTHS, METABOLIC SYNDROME, AND HYPERTENSION Submitted By: Villavelez, Carmina Anne Z. BSN III-C Submitted to: Mrs. Miraluna Echavez, RN, MN March 2013 UTERINE LEIOMYOMA/ UTERINE FIBROIDS Uterine fibroids are noncancerous growths of the uterus that often appear during your childbearing years. Also called fibromyomas, leiomyomas or myomas, uterine fibroids aren't associated with an increased risk of uterine cancer and almost never develop into cancer. As many as 3 out of 4 women have uterine fibroids sometime during their lives, but most are unaware of them because they often cause no symptoms. Your doctor may discover fibroids incidentally during a pelvic exam or prenatal ultrasound. In general, uterine fibroids seldom require treatment. Medical therapy and surgical procedures can shrink or remove fibroids if you have discomfort or troublesome symptoms. Rarely, fibroids can require emergency treatment if they cause sudden, sharp pelvic pain or profuse menstrual bleeding. Symptoms In women who have symptoms, the most common symptoms of uterine fibroids include: * Heavy menstrual bleeding * Prolonged menstrual periods — seven days or more of menstrual bleeding * Pelvic pressure or pain *...
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...Edexcel GCE Biology Advanced Unit 5: Energy, Exercise and Coordination June 2010 Scientific Article for use with Question 7 Do not return the Insert with the question paper. Paper Reference 6BI05/01 Turn over N37096A ©2010 Edexcel Limited. 1/1/1/1/1/ *N37096A* Scientific Article for use with Question 7 It’s All in the Mind The link between the brain as a physical organ and what we feel in our conscious mind has long been the subject of research, particularly where we appear to be unable to control aspects of mood or behaviour and where normal life is affected. Stress, pain and depression can be explained in terms of nerve impulses and brain chemistry, and the causes of Parkinson’s disease are well understood, but finding reliable ways of correcting problems has proved elusive. Understanding more about how the brain works may well lead to new methods for treating such problems. Dancing Worms and Deep Depression In a laboratory in Germany, a tiny worm dances to flashes of light. A flash of yellow and it darts forward. A flash of blue and it jerks back. Yellow, forward, blue, back – right on cue every time. The worm is not a toy or a robot but a living creature. It has been engineered so that its nerves and muscles can be controlled with light. With each flash of blue its neurons fire electric pulses, causing the muscles they control to clench. A flash of yellow stops the nerves firing, relaxing the worm’s muscles and lengthening its body once again. The worm is...
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