...Table of Contents 1.0 Executive Summary 3 2.0 Situational Analysis 3 3.1 Market Summary 4 3.2 SWOT Analysis 5 3.3 Competition 6 3.4 Product (Service) Offering 6 3.5 Keys to Success 7 3.6 Critical Isssues 7 3.0 Marketing Strategy 7 4.7 Mission 8 4.8 Marketing Objectives 8 4.9 Financial Objectives 9 4.10 Target Markets 9 4.11 Positioning 10 4.12 Strategies 11 4.13 Marketing Mix 11 4.14 Marketing Research 12 4.0 Controls 12 5.15 Implementation 13 5.16 Marketing Organization 13 5.17 Contingency Planning 14 5.0 Conclusion 14 References 16 1.0 Executive Summary Just Vets is a homeless shelter for Veterans in Fort Worth, Texas. Just Vets was established in 2013 by CEO John Stone, whom has a deep family background in the military dating back to the Civil War. John Stone was medically retired from the Army in 2005 after coming back from Iraq, with the military experience and college background with the help from the Veterans Affairs John was able to obtain a small business loan. John Stone was seeing all the different homeless veterans around the city and other places that it was John’s duty to continue to serve those in need. John decided to use every tool that was available to obtain the permits, building, and certified...
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...Executive Summary In December 2008, Martin Cook, president of Currie Road Construction Limited, a B.C. based firm, had to decide soon on the company’s expansion plan due to the anticipated economic stimulus spending in both B.C. and Texas in the coming year. The two primary alternatives are either to enter the U.S. construction industry, particularly the Texas market, or to continue the company operations within Canada. Currie owns 2.7% of the B.C. market and due to fierce competition, it is extremely difficult to gain market share. On the other hand, Texas has a bigger market with less competition. Texas Department of Transportation is approving road construction projects that worth more than $4.5 billion. With Currie’s experience and specialized techniques in road maintenance, it would have a great chance in securing sizeable market share in Texas. Moreover many companies in Texas are barred from bidding for one to two years due to price fixing and collusion, making it the perfect timing for Currie to enter the market and develop a good reputation. At the same time Currie could better utilize resources such as their specialized machinery that sits idle during the winter. Brad Carlyle, the proposed GM of the Houston operation understands the U.S. market and has important contacts within the governments and the construction industry. Cook has full confidence in Carlyle. Carlyle also indicated that due to the unemployment rate in Texas, hiring blue-collar employees would be...
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...BECOMING A TEXAS CPA TABLE OF CONTENTS EXECUTIVE SUMMARY ………………………………………………………………......i INTRODUCTION ……………………………………………………………………….…...1 BECOMING A TEXAS CPA ………………………………………………………………..1 TEXAS UNIFORM CPA EXAM ………….…………………………………………….…..1 Requirements and Application to Sit ...……………….………………….……….…..1 Topics and Structure …………………………….……………………………………3 Rules, Testing Windows, and Sites ………….……………………………………….4 CPA EXAM PREPARATION ………………….……………………………………………4 ADDITIONAL REQUIREMENTS …………….……………………………………………5 CONCLUSION ………………………………………………………………………………5 APPENDIX A ...………………………………………………………………………….…..6 BIBLIOGRAPHY ......………………………………………………………………………..7 EXECUTIVE SUMMARY This report provides the requirements and steps to become a Certified Public Accountant (CPA) in Texas. In addition, it addresses the requirements to apply for and sit for the Texas Uniform CPA Exam, which details the topics covered and the structure of the exam. The report presents the rules, sites, and testing windows under which the exam can be taken. It also discusses the resources available in preparation for the exam. Finally, it includes the additional requirements to become a Texas CPA once a candidate passes the exam. The Texas State Boards of Accountancy determines the laws and rules for becoming a CPA in the state of Texas. The candidates who meet specific eligibility requirements will be issued certificates to practice public accountancy within the state. These requirements...
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...How to Write an Executive Summary: Why Write It? Investors, lenders, executives, managers and CEOs are busy. Always. That means that the executive summary is an essential gateway for your business plan to get read. Think about it this way: if you had an endless list of things to do, and someone handed you an 80-page document and said "read this! you'd probably first want to know why. "The most important reason to include an executive summary is that in many cases, it is the only thing the reader will read," says Pablo Bonjour, founder & CEO of Katy, Texas-based SMG Business Plans, a company that offers entrepreneurs assistance in writing business plans. According to Bonjour, investors will read the executive summary to decide if they will even bother reading the rest of the business plan. It's rare for an investor or lender to read an entire business plan, at least in the initial stages of analysis and consideration for funding, so having a strong executive summary is key. When you're writing your business plan, your goal is to get your foot in the door and face-time with the investor. "Assuming that your business is a good fit for the investor, a strong executive summary will get you invited in for a meeting," Hirai says. "A poor executive summary will leave you standing in the cold." Dig Deeper: How to Write a Great Business Plan How to Write an Executive Summary: The First Paragraph Just like a movie might begin with a fight scene or a magazine article opens...
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...explanations for why Texas executes far more people than any other state and is doing so at a pace that has no parallel in the modern era of the death penalty in the U.S. What follows is a summary of the analyses. Texas has become ground zero for capital punishment. Between 1976 (when the Supreme Court lifted its prohibition on the death penalty) and 1998 Texas executed 167 people. Next in rank was Virginia which executed 60 during the same period. (**my note** as of today, Texas has executed 237 individuals, and Virginia has executed 80) Why do capital murder cases proceed through the Texas state court system with a speed unimaginable in other parts of the country? Brent Newton, in an article entitled "Capital Punishment: Texas Could Learn a Lot from Florida,"1argues that there are three procedures unique to the state's judicial system that enable it to execute convicted murderers with astonishing frequency: 1. Texas' appellate judges are elected to office and hence serve according to the pleasure of the public. Not surprisingly, they require a record of toughness on criminals in order to win re-election. Also, there are many indications that elected appellate judges generally are of a lesser quality than their appointed counterparts in other states. Newton even claims that these elected judges do not carefully consider the complexities of each specific death penalty case. As evidence, Newton argues that "[e]specially during the past few years...the Texas Court of Criminal...
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...The Battle of the Alamo Abstract This paper is a battle analysis of the Battle of the Alamo, which took place in 1836. It reviews the location and its significance within the war for independence that was taking placing during that time. The actions by the Texas revolutionary forces and Mexicans leading up to and during the battle are listed within the writing. It reveals the issue between the force stationed at the Alamo and their superior, General Sam Houston. The defenders at the Alamo didn’t receive support that was needed in order to provide intelligence of the Mexican force that was on its way. On the other hand, they didn’t listen to the order to vacate the fort. These are a couple of the major problems that took place before and during the battle. Although the battle was essential to inspiring the rest of the Texan forces, it leads me to believe that this important conflict could have turned out differently. The Battle of the Alamo The Battle of the Alamo is the most famous battle of the Texas revolution that took place in the early 1800s. “For many Americans and most Texans, the battle has become a symbol of patriotic sacrifice” (Hardin, 2010). Even though the Texans lost the battle, it contributed to the successful war for independence against Mexico. There were, at least, two decisions that may have altered the consequence of the Battle of the Alamo if more cautiously considered. The defenders at the Alamo didn’t receive support that was needed in order to...
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...Final Strategic Plan BUS/475 July 30, 2012 The second part of the proposed athletic apparel company will consist of a SWOTT analysis. SWOTT is an acronym for strengths, weaknesses, opportunities, threats and trends. One of the strengths for JC's athletic apparel is location, location, location. South Texas, particularly Corpus Christi Texas, is currently a hot bed for all kinds of sports and prospective customers are all over the place. Customers range from toddlers all the way to high school aged athletes, not to mention the older fans and supporters that will no doubt purchase apparel to support the team. It has been said to strike while the iron is hot and now is the time for JC's to take off and attack the market. Strength for the company is the demand for professional grade athletic apparel here in the coastal bend. Many customers have been forced to either make bulk purchases online and pay an arm and leg in shipping or travel to another town in order to find reasonable quality athletic gear. Unfortunately with strengths there are also weaknesses. Although there is a high demand in the city for athletic apparel it is a particularly small city and additional businesses in the same market could cause saturation of the market which could decrease demands and force us to lower prices. JC's prices could be perceived as another weakness since we have chosen to remain steadfast in not lowering our prices in an effort to provide continued...
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...belongs. After 18 years of appeals, the Supreme Court has rejected his case. Some law students want the case looked at again even after the Supreme Court rejected his appeal. Here are the facts that convicted him Mr. Byrne, now a New Jersey accounting executive, grew up in southwest Ohio and worked at the Chiquita Center on the day his wife of seven months was murdered. "Sherry called me at 10:15 a.m. at my office in downtown Cincinnati to excitedly relay that a friend of ours, and my college fraternity `Big Brother,' David Brewer, had just called her and invited her to come and see him and his wife, Cathy, at a motel near our home in Springdale," he recalled. Sherry took along her puppy, "Bo." Brewer was waiting for her alone. It was the last Joe Byrne ever heard from his wife. Brewer confessed. The case was airtight. That's a cruel joke to the families of victims, who have endured years of stalling appeals, flimsy technicalities and lies. "The appeals process is needed for sure, but there is clearly a time where it becomes nothing but a game to the lawyers," Byrne said Sherry was tortured...
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...SAFE House Project Jerald Coleman Crime Prevention CRJ 306 Prof Angelique Lees March 10, 2014 It is the place where the Coleman family has called home for many years. From my years at Grimes Elementary, to playing basketball and football in the streets, crowds gathering for little league football and baseball games. Sunnyside, Texas is one of the most popular areas around the Houston area. However, along with those good times, also came some heartaches and pain due to crimes committed. Many of those little leaguers we watched on the football field years ago, we watched some of them be carried off into police cars or the medical examiner vans. We have watched them as playful children who eventually ended into drugs and violence. One can only ask what we can do to save our community for all of this negativity. The purpose of this proposal is to introduce the idea of a program entitled “Safe House”. Safe House stands for Substance Abuse Free Environment. Safe House will cater to men, women, and juvenile offenders. This proposal will be a brief summary of the crime in our community as well as how this program will be beneficial in preventing more crimes in our area. This proposal will also analyze the SARA Model along with the Crime Analysis Triangle and determine how both would be beneficial in the development of this program. This proposal will also discuss how effective will Safe House be in our community and how. It will then discuss my recommendations, predictions, and...
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...knowing that the death penalty awaits them should they kill an Officer. This paper was compiled mainly by researching online periodicals, newspapers and books. This is a topic that evokes strong feelings, pro and con. These feelings and responses to certain crimes provide a virtual emotional roller coaster ride depending on circumstances. The killings of two Detroit Police Officers earlier this year proved to be no different. 3 Table of Contents Abstract ………..……………………………………………………………………..2 Table of Contents………………………………………………………………….....3 Introduction…………………………………………………………………………..4 Background and Significance…………………………………………………….....5 Michigan Connection………………………………………………………………...8 Literature Review…………………………………………………………………..12 Results/Summary.......................................................................................................25 Cited Works………………………………………………………………………...29 4 Introduction Capital punishment is the imposition of the death...
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...Six Flag Corporation Financial Position Group Project Bus 500: Fundamental of Finance Dr. Roberto Castaneda * Table of Contents * Background * Competitors Financial Comparison * Challenges/Opportunity * Six Flags Corporation Financial * Summary * Financial Reports Background Six Flags was founded by Angus Wynne in1961. The first Six Flags was located in Texas; it now has 19 parks across the United States, Mexico and Canada. The name Six Flags was taken from its first property where six countries flags flew over Texas during the state’s history. The first Six Flags was called Six Flags over Texas. Six Flags has become the world’s largest amusement park, based on the quantity of properties. Six Flags offers its guest an affordable, thriving experience to enjoy with their friends and families. “The inventive theming afforded guests a chance to experience places and times that previously only existed in their imaginations, including cowboy culture, French and Spanish cultures, and even southern belles and pirates.” “Our 19 theme, water and zoological parks across North America are better than ever, offering today's families and teens a complete one-stop diversified entertainment destination, from industry-leading thrill rides to water attractions, themed areas, children's areas, parades, concerts and shows, restaurants, games and merchandise outlets.” Six Flags provides an experience like no other, there are so...
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...| | | Content 1. Summary 1 2. The Problem 1 3. Cast of Characters 2 3.1. People 2 3.2. Institutions 2 4. Chronology 3 5. Issues 5 5.1. SWOT analysis 5 5.2. Porter’s generic strategies analysis 8 6. Options 9 6.1. Focus on their core business 9 6.1.1. Advantages 9 6.1.2. Disadvantages 10 6.2. Expand to the leisure market 10 6.2.1. Advantages 10 6.2.2. Disadvantages 10 7. Recommendation 11 7.1. Focusing on their core business 11 7.2. Reasoning and Rationale 11 8. Plan of Actions 12 8.1. Invest in technology 12 8.2. Focus on their design 12 8.3. Make the sport a culture 12 8.4. Invest in the brand 12 8.5. Branding towards children 13 Summary Ducati is an Italian racing-motorcycle manufacturer whose products are characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. In its 80 years of history, the company has won eleven of the last thirteen World Superbike Championship titles and many more individual victories. Ducati produces motorcycles in four market segments which vary in their technical and design features and intended customers: Superbike, Supersport; Monster and Sport Touring. The motorcycles are sold in more than 40 countries worldwide, with a primary focus in the Western European and North American markets. Despite its success in racing and products, the company went almost bankrupt in 1996 when it was taken over by Texas Pacific Group. The company...
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...THE EMPLOYER AND THE EX-OFFENDER: THE DISCRIMINATORY EFFECTS OF CRIMINAL BACKGROUND CHECKS TABLE OF CONTENTS I. INTRODUCTION………………………………………………………………………… 3 II. OFFENDER AND EX OFFENDER HISTORY IN THE UNITED STATES………….. 5 A. LEGAL HISTORY OF EMPLOYMENT DISCRIMINATION AGAINST EX OFFENDERS ……… 5 B. THE NUMBER OF EX OFFENDERS IS RAPIDLY INCREASING .............................................................................8 C. IMPACT OF CONVICTION ON EMPLOYABILITY OF EX OFFENDERS ................................................................. 10 III. CRIMINAL BACKGROUND CHECKS AID IN THE DISPROPORTIONATE EXCLUSION OF MINORITIES ………………………………………………………………………………… 13 A. EMPLOYERS ARE PREJUDICED UPON FINDING CRIMINAL CONVICTIONS .................................................. 13 B. BLACKS AND LATINOS ARE EXCLUDED FROM THE WORK FORCE DUE TO STIGMAS OF MINORITY STATUS AND CRIMINAL RECORD ....................................................................................................................... 15 IV. HEIGHTENED SCRUTINY TURNS ON EMPLOYER HIRING PRACTICES INFLUENCED BY CRIMINAL BACKGROUND CHECKS………………………………………………………………………………………… 18 A. THE EQUAL EMPLOYMENT OPPORTUNITY COMMISSION ATTEMPTS TO PROVIDE MUCH NEEDED GUIDANCE ON CONDUCTING CRIMINAL BACKGROUND CHECKS AND SUBSEQUENT HIRING PRACTICES ..................................................................................................................... 18 B. NOTABLE LEGAL ACTION STEMMING...
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...Arimount Marketing Plan 1.0 Executive Summary Arimount is one of the world's leading fast moving consumer goods companies. It offers products across foods, home and personal care categories. Arimount first and foremost operates in America. It is headquartered in Dallas, Texas and employs about 171,000 people. I addition to the above products Arimount has also developed a new product called Texas Deluxe deodorant that is in a aerosol can. The product was developed by our leading scientists that allows customers to use the deodorant once every 5 days is they deem necessary. This product is eco friendly and three times the strength of other clinical deodorants. Although there are several competitors that produce deodorants but known that lasts more than 24 hours. The new product for Arimount has been clinically tested. Arimount Sales and Marketing department has purchased an contact list which includes detailed contact information for individuals across Texas in which we will have the initial release of the product. The list not only includes Texas but also the complete area of the Unites States. The “Go To Market” promotion enclosed within will characterize the demarcation in strategy between the geographical regions. The cost of the purchased list was $2,259.00 with a total of 13,292 individual contact names, which calculates to .17 cents per contact. The number of actual companies has yet to be calculated as the file will require clean up, however, appears to have...
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...using and refining this document once we as the term progresses. 6. Remember – this is a DRAFT proposal at this point. As such, its contents will still need significant improvement and revisions as you use its contents in writing your capstone in MM598. 7. Submit the complete proposal via Moodle. CAPSTONE PROPOSAL MM 514 – Practical Research Name(s): | Danny Shipman | Proposed Research Topic/Title: | Do Southern Oregon Veterans Face the Same Challenges as Veterans Across the Rest of the Nation When Transitioning from Military to Civilian Life | Executive Summary: | This section essentially provides the reader of your proposal an informative abstract, giving the reader the chance to see the essentials of the proposal without having to read the details as written in the following sections. The executive summary should include a brief statement of the management dilemma and management question, the research objectives/research questions, and the benefits of your approach. You may want to write this section once you have completed the sections below. | Introduction/ Background of the Study | There were an estimated 2.5 million men and women deployed abroad during the wars in Iraq and...
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