In the case of Lavie vs. Procter & Gamble Co., Zion Lavie the plaintiff in this case developed a stomach ulcer after using Aleve, an over-the-counter drug distributed by Procter & Gamble Company the defendants in this case. This issue would lead to Lavie suing P&G for false advertisement under the California’s Unfair Competition Law, which was interpreted in accordance to the Federal Trade Commission Act (Bagley, 2016, p. 545). P&G would claim that their advertising campaign for Aleve was gentler on the stomach than aspirin, while Lavie claimed that this implied that Aleve would not cause stomach upset (Bagley, 2016, p. 545). However, according to 17-3c in the Managers and the legal environment book, the FDA permits drug companies to advertise