...process of interdependence and interconnected between different political, social and economic components of the World. It is the way in which World is seen as global village. HISTORY OF GLOBALIZATION;- During the 19th century, globalization approached its modern form as a direct result of the industrial revolution. Industrialization allowed standardized production of household items using economies of scale while rapid population growth created sustained demand for commodities. In the 19th century, steamships reduced the cost of international transport significantly and railroads made inland transport cheaper. The transport revolution occurred sometime between 1820 and 1850. More nations embraced international trade. TYPES & ASPECTS OG GLOBALIZATION;- These are some types and aspects of globalization. ECONOMIC GLOBALIZATION;- Economic globalization is the increasing economic interdependence of national economies across the world through a rapid increase in cross-border movement of goods, service, technology and capital. Whereas the globalization of business is centered round the diminution of international trade regulations as well as tariffs, taxes, and other impediments that suppresses global trade, economic globalization is the process of increasing economic integration between countries, leading to the emergence of a global marketplace or a single world market. Depending on the paradigm, economic globalization can be viewed as either a positive or a negative phenomenon...
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...Running head: POLITICAL ASPECT OF THE MASS MEDIA The mass media separating the world. Joseph jreige Notre Dane University-louaize ENL 110-C The mass media separating the world. The society accommodates three authorities which are the Legislative, Judiciary, and executive supremacy. After the intervention of the technology into our life there were many historical revolutions caused by political, economical, or religious issues about this technology. For the mass media, it went away from the revolutions to take advantage of this technical progress. It has been chasing a benevolent evolution to reach a point where it took a real capability to be the forth mastery in our society today. Using its power, the media is dividing the world into three parts: USA, Europe, and Asia with Africa, giving each its own characteristics. First the media using its power is giving the USA its own characteristics. One of these characteristics is that the people of USA are worthy of richness. They are the people who can use their money to produce a progress for their own society and sometimes for the whole world. We can see that America has been giving the world from its discovery till today many proofs to insure that it is the country that would give betterment to the world. Anholt, Hildreth, &Jeremy(May, 2011) orate "Putting a man on the moon may not have been intended as an advertisement for American technology, but it certainly worked as one, and...
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...reproduce materials, contact Ivey Publishing, Ivey Management Services, c/o Richard Ivey School of Business, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 6613882; e-mail cases@ivey.uwo.ca. Copyright © 2005, Northeastern University, College of Business Administration Version: (A) 2005-11-07 Nick Drake, Global Media manager (Global Media Group) for adidas, arrived at the company’s headquarters to present a bold new marketing strategy, based around mobile phones. “We call it the Brand in the Hand,” he told the senior marketing executives who had gathered to present their strategy for the upcoming year. The Global Media Group had been arguing that mobile marketing was the surest, and perhaps only, way for adidas to break free from the advertising clutter and fragmentation of traditional media. “Mobile is the most personal medium available,” Drake explained. “People run their whole lives off of mobile. It’s business, it’s personal, it’s information gathering. It’s on 24/7. With mobile, you have the customer’s complete attention.” The Global Media Group...
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...Picture Experts Group) committee, the working group within the International Organization for Standardization (ISO) that specified the widely adopted, Emmy Award–winning standards known as MPEG-1 and MPEG-2. MPEG-4 is the result of an international effort involving hundreds of researchers and engineers. MPEG-4, whose formal designation is ISO/IEC 14496, was finalized in October 1998 and became an international standard in early 1999. The components of MPEG-4 Fact Sheet MPEG-4 Fact Sheet MPEG-4 2 Multimedia beyond the desktop The MPEG committee designed MPEG-4 to be a single standard covering the entire digital media workflow—from capture, authoring, and editing to encoding, distribution, playback, and archiving. The adoption of the MPEG-4 standard is not just critical for desktop computers, but is increasingly important as digital media expands into new areas such as set-top boxes, wireless devices, and game consoles. Member companies of the MPEG-4 Industry Forum (M4IF) such as Philips and Sony have released many of these devices. For content providers, this means a simple, cost-effective “author once, play anywhere” model. MPEG-4 provides the farthest possible reach for their content since it eliminates the time-consuming and costly task of encoding and managing the same material in multiple formats. For consumers, this means that...
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...– Case Study 1-B. Randy Haykin has a rich history as an entrepreneur, angel investor and venture capitalist, having contributed to the success of notable companies such as Yahoo!, Viacom, Paramount, BBN, IBM and Apple. Haykin is the Co-Founder and President of Interactive Minds (IM), a firm that actively invests in growth-stage industry-transforming technology companies on the high with responsibilities such as giving them a proper business plan and creative strategies to execute. Haykin also managed strategic relations, including the creation of the “New Media Center” program for higher education, a joint venture with ten other manufacturers and publishers. Before he knew it, his five-year sabbatical at Apple (a standard policy for all employees) was approaching. Haykin was increasingly excited by changes taking place in the new media space. He recalled the events which led to his becoming the Director of Operations and Business Interactive Minds provides the three things entrepreneurs are always seeking: strategic or hand s-on assistance, people, and money. It provides strategic support to assess, define and plan a successful business. In addition, we take hands on management roles to help clients address marketing, sales, business development and operations issues. Interactive Minds helps clients assess and define their management requirements and then undertakes systematic searches to find screen and attract leading talent. Finally, the company supplies seed...
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...laws of gravity. What is Globalization? It is the integration of the world, technologically, economically and politically, wherein the barriers between the national borders are removed to facilitate the flow of goods, capital, services, labour. Global production has created global markets which offer extraordinary growth for organizations in terms of growth & profits. It has led to sharing of ideas & technology, which further leads to innovation and technological progress. However, it is also blamed for increasing the gap between rich and poor, destruction of the environment, and threatening human rights. In the last three years, the anti-globalization movement has staged protests at meetings of the World Trade Organization, the European Union, the World Bank, the International Monetary Fund, the World Economic Forum, and the G-8. Globalization is a powerful real aspect of the new world system, and it represents one of the most influential forces in determining the future course of the planet. Globalization has many dimensions: economic, political, social, cultural, environmental, security, and others. Different people have different interpretations on Globalization. Due to these different interpretations, there are very different reactions, some consider it as a danger to the world economic system, this group of people is referred to as Anti-globalists & others consider it as advancement to the world economy, referred to as Pro-globalists. It is an ongoing process by...
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...AWS Case Study: Ericsson Ericsson is the world s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices. Ericsson is advancing its vision of being the prime driver in an all-communicating world through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York. Ericsson uses Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), and RightScale for provisioning and auto-scale functionality. They host in multiple AWS locations with failover between installations, partly based on RightScale features. Ericsson explains that its solution was built primarily using JavaSE, and hosted on Tomcat and MySQL, using HAProxy for load balancing.The company chose Amazon Web Services (AWS) because they felt AWS was the most integrated public cloud...
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...TELEVISION NEWS media is one of the most important catalysts that has an invariably important role to play in shaping up public opinions, sentiments, and dogmas by promulgating accurate and desirable information and knowledge. Due to its vast intrusion in public life, it has the power of creating an enduring impact on society and culture of a region. Today, TV news channels in India are facing a qualitative crisis pertaining to disseminated content in the package of news. News is the source of gathering all the information needed to keep the people up to date with the latest trends and happenings. People now days get access to the news whenever they want. The main sources of tuning to the news include television, radio, newspapers, magazines and more of late the World Wide Web. Even the cellular services are not far behind as they keep people informed while one is away from the above mediums. Therefore, it is not necessary whether you CURRENT SCENARIO OF INDIAN NEWS CHANNELS Over 100 applications are pending with the information and broadcasting ministry for licence to start new TV channels. Currently, 454 Indian TV channels are on air, according to the list put up by the ministry on its website. Four months ago, the ministry had cleared 22 new TV channels. The additional requirements could include the financial viability of channels, a more rigorous background check of the profile of operators and their commitment to the welfare of employees, ministry sources said. The...
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...A marketing plan for Leading University,Sylhet The Context Throughout much of Bangladesh history our private university were protected enclaves, respected well enough, but mostly unnoticed and allowed to go about their business unchallenged and largely unfettered. What a contrast today when the university finds itself defined as a key economic, political, social, and cultural institution as the result of extraordinary transformations occurring throughout our nation and the world. We are rapidly evolving into a new post-industrial society in which the key strategic resource necessary for prosperity and social well-being has become knowledge itself. Indeed, we are entering what might be called "an age of knowledge" in which educated people and their ideas play the role that in the past was played by natural resources or geographic location or labor pools. In the pluralistic, knowledge-intensive, global future that is our destiny it is clear that the quality of and access to education in general, higher education in particular, and the research university most specifically of all are rapidly becoming the key factors in determining the strength and prosperity of our state. The strategic marketing plan: 1 the increasingly critical role assigned to universities has not brought with it increased prestige, public confidence, or respect. Instead, like so many other institutions in our society, we find ourselves roundly criticized from right, left, and center and even from within...
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...Design 1 Assignment 2 The history and promotional strategy recommendations for Burberry | Name: Shih Fen Tsao Student ID: 26317419 Module Title: Design 1 Module Code: ARTD 6075 Introduction Currently, promotion became a significant part of marketing as a result of its raising the consumer awareness of a brand and products, creating brand royalty and increasing sales. In this paper the author will focus on the case of Burberry. Burberry is one of the most important British luxury fashion brands. In the past few decades, the image of Burberry was from luxury brand to “Chav” and reborn in the early 21th. Burberry selected several marketing strategies to re-position it as a distinctive and unique luxury brand. The author will base on these promotional strategies and go further to give in depth recommendations. The aim of this paper is going to demonstrate the promotional strategy recommendations for Burberry. The structure of this essay is as follows. Next part will introduce the brief history and marketing strategy of Burberry. The subsequent parts will discuss and present the recommendations on promotional strategies then conclude with the concise conclusion. A brief chronology of Burberry Burberry was established by Thomas Burberry in 1856 when he started running a small shop selling men’s outerwear in Basingstoke, Hampshire, England. In 1880, a new fabric called “gabardine” was introduced by Burberry and soon enhanced the reputation of brand. “Gabardine” is...
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...AT&T Marketing Strategy Indicates Next-Gen iPhone Could Be Called "4G" BY A.T. Faust III on Fri May 06th, 2011 http://appadvice.com/appnn/2011/05/att-marketing-strategy-nextgen-iphone-called-4g Since time immemorial (read, “2008″), man has, with each impending refresh, debated the potential hot new names for Apple’s certain hot new iDevices. We are in such an era right now. With the upcoming unveiling of the next-generation iPhone, speculation is running wild regarding the name to be bestown upon it. iPhone 4G? iPhone 4S? iPhone 4GS? iPhone 5? iPhone SomethingElseEntirely? We don’t know (and won’t know) until Apple tells us, but some conspiracy theorists have noticed some promoted half-truths coming out of AT&T’s marketing department about what exactly constitutes cellular “4G” speed. Says Chris Ziegler, We’re well past the dream of saving the term “4G” to describe 100Mbps mobile networks, which was the original intent laid out by the UN’s International Telecommunication Union early in the last decade. We’re also well past saving it for LTE and WiMAX… But I’ve realized today that the term has reached new levels of irrelevance, because [At&T and T-Mobile are] not even saving it to describe the full capabilities of their newly-upgraded HSPA+ networks. The takeaway from this line of product-designation is simple: “4G” no longer means “4G,” nor does it even mean the slower 21 Mbps HSPA+. No, “4G” now means anything in the ballpark of 14.4 Mbps transfer capability. Or, you...
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...CHAPTER 7 UNDERSTANDING NETWORK EFFECTS Introduction * Network effects: When the value of a product or service increases as its number of users expands * Also known as network externalities or Metcalfe’s Law * When network effects are present: * The value of a product or service increases as the number of users grows * They’re among the most important reasons you’ll pick one product or service over another Where’s all that Value Come From? * The value derived from network effects comes from three sources: * Exchange * Exchange creates value and every product or service subject to network effects fosters some kind of exchange * Staying power: The long-term viability of a product or service * Networks with greater numbers of users suggest a stronger staying power * Complementary benefits: Products or services that add additional value to the network * The three value-adding sources work together to reinforce one another in a way that makes the network effect even stronger * When users exchanging information attract more users, they can also attract firms offering complementary products * When developers of complementary products invest time writing software switching costs are created that enhance the staying power of a given network One-Sided or Two-Sided Markets? One-sided markets * A market that derives most of its value from a single class of users * Have same-side...
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...Appcelerator / IDC Q4 2011 Mobile Developer Report Summary Appcelerator and IDC surveyed 2,160 Appcelerator Titanium developers from November 2-3, 2011 on perceptions surrounding mobile OS trends and priorities. Findings reveal that Amazon’s new Kindle Fire edged Samsung Galaxy Tab as the leading Android Tablet in North America, on par with interest for the iPad prior to its launch in April 2010, and second only to the Galaxy Tab globally with developers. Microsoft’s Windows Phone 7 also decisively moved ahead of RIM’s BlackBerry OS to become the clear number three mobile OS behind iOS and Android. Appcelerator and IDC also continued their research into how companies are making the move from the web to mobile. This quarter, the report dives deep into understanding the priorities companies are making with their mobile strategy and how mobile is fundamentally transforming customer relationships. The Rise of Amazon, Microsoft, and Samsung … and An Improved Outlook for Nokia As the mobile industry advances, contenders are finding success by securing new footholds and partnerships to compete against Apple’s dominance. Amazon announced the Kindle Fire, a smaller, cheaper Android-based tablet that leverages its large content library while Microsoft’s Window’s Phone 7 is building strong European developer enthusiasm thanks to its Nokia partnership. Developers and businesses gave high marks to these strong moves, which contrast sharply against BlackBerry OS, BlackBerry’s QNX-based...
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...Jin can Qu Strategic Plan for Disney Introduction The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16,1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees . For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media Disney’s Current Published Mission Statement Walt Disney’s does not have a published vision statement. However, their current mission statement can be found on their website . The current mission statement reads as follows: The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands...
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...Head-Digital Marketing & Thought Leadership, Wipro Technologies Rahul Koul www.wipro.com Asia’s Digital Age The Role of Social Media in Business 07.....................................................................................................................About Wipro Technologies 07.....................................................................................................................About WCIR 07.....................................................................................................................About the Author 06.....................................................................................................................References 05.....................................................................................................................Conclusion Employees and Society 05.....................................................................................................................The Social Business - Connecting with Customers, of Digital Natives 04.....................................................................................................................Redefining the “Social” Life - Changing Norms and Values 04.....................................................................................................................The Internet as a Utility 03.....................................................................................................................Abstract Table...
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