... Company: Amul Products | | | In-depth analysis of the channel management practices carried out by Amul in traditional channel and modern trade at Bhubaneshwar. | | Presented By: | Group- 3, Section- CAyesha Hota UM14135Neyati Bhanot UM14150Priya Soni UM14154Saurabh Wadhwa UM14163Shruti UM14165Sourabh Tantia UM14170 | | MARKETING MANAGEMENT - II END TERM PROJECT BATCH OF 2014-2016 MBA (BM) - 1 MARKETING MANAGEMENT - II END TERM PROJECT BATCH OF 2014-2016 MBA (BM) - 1 Table of Contents ACKNOWLEDGEMENTS 3 I. INTRODUCTION 4 OBJECTIVES OF THE STUDY 4 a. PRIMARY OBJECTIVE 4 b. SECONDARY OBJECTIVES 4 c. COMPANY 4 d. RESEARCH METHODOLOGY 4 e. LIMITATIONS OF THE STUDY 4 II. PROFILE OF THE ORGANIZATION 5 A. AMUL– AN OVERVIEW 5 a. Company History 5 b. Location 5 c. Product Portfolio 5 d. Global Markets 5 e. Awards 5 B. GCMMF-PRODUCT PORTFOLIO 6 C. AMUL- PRODUCTS IN BHUBANESHWAR 7 D. The AMUL Model 8 III. DISTRIBUTION MODEL OF AMUL 10 IV. FIELD STUDY FOR CHANNEL MANAGEMENT 12 A. STUDY AT RETAILER LEVEL: UNORGANIZED RETAIL 12 B. STUDY AT RETAILER LEVEL: ORGANIZED RETAILER 13 C. STUDY AT RETAILER LEVEL: ORGANIZED RETAILER 14 D. STUDY AT RETAILER LEVEL: RETAIL CHAIN STORE 15 E. STUDY AT DISTRIBUTOR LEVEL 16 V. ANALYSIS 20 VI. CONCLUSIONS DRAWN FROM THE FIELD STUDY 21 VII. LEARNING 21 VIII. REFERENCES 22 ACKNOWLEDGEMENTS ...
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...services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society (Kuester, 2012). These helps the marketers to answer questions such as why people choose one product or brand over another, how they make these choices, and how companies use this knowledge to provide value to consumers. Specifically, we considered a number of internal factors that influence consumer behaviour including motivation and learning to help us in understanding the consumer. Solomon, et al (2010:177) defines motivation as “the process that cause people to behave as they do … Motivation occurs when a need is aroused that the consumer wishes to satisfy. Once a need has been activated, a state of tension exists that drives the consumer to attempt to eliminate or reduce the need.” Dr Abraham Maslow formulated a widely accepted theory of human motivation based on the notion of a universal hierarchy of human needs. This identifies five basic levels of human need which rank in order of importance from lower level needs (biogenic) to higher level needs (psychogenic). This theory says that individuals need to satisfy the lower needs before higher level needs arise (Maslow, 1965). Physiological needs are the lowest or the first level needs. These include food, water, air, clothing, and shelter. Once the first level needs are satisfied, the individuals go for the next level where they need an uninterrupted fulfilment of the above needs. This is known...
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...CONTENTS Sl. NO | Topic | Page Number | 1 | Introduction to Amul | 3 | 2 | Customer – Survey | 4 | 3 | Customer – Special case | 5 | 4 | Collaborative, Competition – Wholesaler, Dealer perspectives | 7 | 5 | Collaborative, Competition – Company salesperson perspectives | 8 | 6 | Collaborative – Company’s operations and advertisements | 11 | 7 | Our learnings | 15 | 8 | Online references | 16 | INTRODUCTION About Amul: Amul was formally formed on December 14, 1946. The brand name was derived from the Sanskrit word ‘Amoolya’, which means priceless. But some cite the name as an acronym Anand Milk Union Limited. Amul products have been used in millions of home since then. Today Amul is a symbol of high quality delivered at a reasonable price, of the creation of a vast co-operative network, of a triumph of the white revolution. And it serves as an established model for dairy development. In the early 1940s, the main sources of earning of the farmers of the Kaira district were selling of milk and farming. During that time, there was a high demand of milk in Bombay. It was mainly supplied by Polsen dairy limited which had a monopoly and was privately held. Those traders used to decide on the prices of milk and the farmers had no say in that. But the exploitation became intolerable and the farmers collectively requested Sardar Vallabhai Patel. He told them to establish a co-operative union, as an alternative to supplying milk to private traders. Morarji Desai...
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...Co-operative Society Number of Employees :- 1200 (230 on Contract Bases) Type of Product :- Diary base (Milk) Product Main company :- AMUL Dairy, Anand Total Investment :- 280 Corer ABOUT COMPANY________________________________________ AMUL means "priceless" in Sanskrit. A quality control expert in Anand suggested the brand name “Amul,” from the Sanskrit “Amoolya,” Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices, of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy of a farmers' organization and have a proven model for dairy development. HISTORY OF THE COMPANY________________________________________ In the year1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year1955 AMUL was established. In the year 1946 the union was known as KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. This union selected the brand name AMUL in 1955. The Brand Name Amul Means “A M U L Y A”. However, when the exploitation became intolerable, the farmers were frustrated. They collectively appealed to...
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...Hierarchy 10 8. Competitors 11 9. Recent Developments in Ice cream industry 12 9.1. Effect on Kwality Walls 13 10. References 14 1. History of Ice creams Ice cream's origins are known to reach back as far as the second century B.C., although no specific date of origin or inventor has been undisputedly credited with its discovery. We know that Alexander the Great enjoyed snow and ice flavoured with honey and nectar. Biblical references also show that King Solomon was fond of iced drinks during harvesting. During the Roman Empire, Nero Claudius Caesar (A.D. 54-86) frequently sent runners into the mountains for snow, which was then flavoured with fruits and juices. Over a thousand years later, Marco Polo returned to Italy from the Far East with a recipe that closely resembled what is now called sherbet. Historians estimate that this recipe evolved into ice cream sometime in the 16th century. England seems to have discovered ice cream at the same time, or perhaps even earlier than the Italians. "Cream Ice," as it was called, appeared regularly at the table of Charles I during the 17th century. France was introduced to similar frozen desserts in 1553 by the Italian Catherine de Medici when she became the wife of Henry II of France. It wasn't until 1660 that ice cream was made available to the general public. The Sicilian Procopio introduced a recipe blending milk, cream, butter and eggs at Cafe Procope, the first cafe in Paris. 2. Stages of...
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...milk grid. It resulted in making India the largest producer of milk and milk products, and hence is also called the White Revolution of India. It also helped reduce malpractices by milk traders and merchants. This revolution followed the Indian Green Revolution and helped in alleviating poverty and famine levels from their dangerous proportions in India during the era. Introduction Operation Flood has helped dairy farmers, direct their own development, placing control of the resources they create in their own hands. A 'National Milk Grid', links milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay. The bedrock of Operation Flood has been village milk producers' cooperatives, which procure milk and provide inputs and services, making modern management and technology available to members. Operation Flood's objectives included : * Increase milk production ("a flood of milk") * Augment rural incomes * Fair prices for consumers Programme implementation Gujarat-based co-operation "Anand Milk Union Limited", often called Amul, was the engine behind the success of the...
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...Processing 11 1. Collection 11 2. Platform Tests 11 3. Receiving 12 4. Temporary Storage 12 5. Pasteurization 12 6. Storage 13 7. Packaging 13 8. Dispatch 13 Curd Manufacturing 14 Ice-Cream Making 14 Sambharam Making 14 Production Planning 15 Handling Peak Demand 15 Operating with Sluggish Demand 15 Concerns & Issues 16 Recent Initiatives 17 Key Learning & Recommendations 17 References 18 Appendix 19 Acknowledgement “Interdependence is a higher value than Independence” One of the most pleasant parts of writing a report is the opportunity to thank those who have contributed to it. This project report is a synergistic product of many minds. We are grateful to Indian Institute of Management Kozhikode for providing us an opportunity to prepare a project report under the operations management course of PGDM programme. First and foremost, we would like to thank the entire staff and management of MILMA for extending their support. We like to specifically thank Mr. Joju, Personnel Manager and Mr. Shaji Mon, Production & Maintenance Manager at MILMA, Kozhikode for taking out time from their busy schedules. We owe our indebtedness to Mr. Sanjay Jharkaria, faculty member for providing his invaluable guidance, suggestions & encouragement. And last but not the least, it’s only when one makes a project report that one realizes the true power of Ms- Word, so thank you - Mr. Bill Gates and Microsoft corp. We look forward to...
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...Collection 11 2. Platform Tests 11 3. Receiving 12 4. Temporary Storage 12 5. Pasteurization 12 6. Storage 13 7. Packaging 13 8. Dispatch 13 Curd Manufacturing 14 Ice-Cream Making 14 Sambharam Making 14 Production Planning 15 Handling Peak Demand 15 Operating with Sluggish Demand 15 Concerns & Issues 16 Recent Initiatives 17 Key Learning & Recommendations 17 References 18 Appendix 19 Acknowledgement “Interdependence is a higher value than Independence” One of the most pleasant parts of writing a report is the opportunity to thank those who have contributed to it. This project report is a synergistic product of many minds. We are grateful to Indian Institute of Management Kozhikode for providing us an opportunity to prepare a project report under the operations management course of PGDM programme. First and foremost, we would like to thank the entire staff and management of MILMA for extending their support. We like to specifically thank Mr. Joju, Personnel Manager and Mr. Shaji Mon, Production & Maintenance Manager at MILMA, Kozhikode for taking out time from their busy schedules. We owe our indebtedness to Mr. Sanjay Jharkaria, faculty member for providing his invaluable guidance,...
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...corporation which is based in Vevey, Switzerland. The turnover of the corporation is 86$ bn dollars. This is a private sector organization and has more than 325,000 employees. Nestle Everyday Ghee is a main product of the organization in India. The Ghee is effectively packaged with neat cover for hygienic layered complete packing. In this report we study the corporation, its background, the financial and competitive strength in market of their product “NESTLE EVERYDAY GHEE”. Table of contents: 1. Introduction to company and product background 2. Market analysis of Milk products - ghee 3. SWOT 4. PEST 5. Ansoff model with Mckinsey 7S model 6. Customer traits with segmentation 7. Positioning strategy from value proposition 8. Conclusion Introduction to company and product background The corporation NESTLE is the largest food corporation in world in terms of revenues. This Organization was formed in 1905 by merger of Anglo-Swiss Milk Company, and Farine Lactée Henri Nestlé. In 2011, Nestlé was listed No. 1 in the Fortune Global 500 as the world's most profitable corporation. With a market capitalisation of $233 billion, Nestlé ranked No. 9 in the FT Global 500, 2013. The company has presence across India with seven manufacturing facilities and four branch offices spread across the region. The four branch offices in the country help facilitate these sales and marketing of...
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... Australian Government’s Travel Advice on Central and Western Mindanao, and NZ Government’s Philippine Travel Advice. We actually agree with this, and indeed we recommend that in your first trips to the Philippines, you do not go to this province. Once you have some experience in the Philippines, you may choose to go or not. There are definitely some parts of Mindanao that are absolutely off limits to anyone who cherishes his life. So research carefully and absolutely avoid those parts. More than anything else, we actually are writing this article about Mindanao not to entice you to go there but just to inform you of what you will be missing. There is nothing wrong with learning enough from the article. In this case you don’t actually need to go there yourself. If you happen to meet someone from Mindanao on our site who you would like to meet in person , you can safely travel to Cebu and insist that she and a family member meet you there in Cebu in your first trip. Why do we say that Mindanao is not a safe place for a first-time traveler? Foreign nationals in particular should avoid the provinces in Autonomous Region of Muslim Mindanao (ARMM) namely Basilan, Lanao del Sur, Maguindanao, Sulu (stronghold of the Islamic insurgency group, Abu Sayyaf) and Tawi-Tawi. This is because of the risk of kidnapping, as well as the deadly firearms exchanges between the army and guerilla fighters. What you might miss when you don’t travel to Mindanao: Tourist Destinations Some parts...
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...Republic of the Philippines BATANGAS STATE UNIVERSITY Gov. Pablo Borbon Main Campus I Batangas City COLLEGE OF ENGINEERING, ARCHITECTURE AND FINE ARTS GENERAL ENGINEERING DEPARTMENT Second Semester, AY 2015-2016 COURSE SYLLABUS HUM 102 INTRODUCTION TO PHILOSOPHY 3 Units Prerequisite: None UNIVERSITY VISION A University which shapes a global Filipino imbued with moral courage nurtured through values and excellent education. UNIVERSITY MISSION Batangas State University commits to develop productive citizens by providing the highest standard of instruction, research, extension service and production through value-laden learning experiences, community partnership and internationalization initiatives. Course Title: Introduction to Philosophy | Course Code: HUM 102 | Pre-co-req.: None | Credit Units: 3 | Instructor: Maria Melinda O. Gainza | Year Level: 1st Year | Email: ordonez_ortega@yahoo.com | Semester: 2nd Sem 2015-2016 | Mobile No.: 0918-617-7777 | Schedule: | Room: | | 1.0 PHILOSOPHY This course introduces the students to the field of philosophy which is said to be the queen of all sciences. It is about how a person understands his nature as well as the world, how he makes decisions in life. What actions he chooses are influenced by the philosophy he develops and adopts. He then begins to have a better understanding of himself, his fellow human beings, the real world and the meaning of life. With philosophical foundation, he will be able to meet the demands...
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...Marketing of Processed Food [Type the document subtitle] 9/1/2012 Sakshi Sethi Roll no. 53 INDIAN PROCESSED FOOD INDUSTRY The food processing Industry in India is of fundamental importance, holding as it does the vital link between agriculture and industry. This industry provides nearly 60 percent of all job opportunities by directly employing around 1.6 million workers. It is the fifth largest industry in the country in terms of production, consumption, export and growth. The worth of the Indian processed foods sector stood at USD 157 billion in FY2012; it is expected to touch USD 255 billion by FY2016 with 13 percent growth rate per annum. The availability of raw materials, changing lifestyles and relaxation in regulatory policies is fuelling the growth of this industry. India is the highest producer of milk in the world at 90 million tonnes per annum and the third largest producer of fish. With an arable landmass of 184 million hectares, it is the second largest producer of fruits & vegetables and the third largest producer of food grains. It has the largest livestock population as well. In addition to its large and wide-ranging raw material base, India has a huge consumer base of over one billion people. All these are positive factors that add vigour to the processed foods industry, which holds tremendous opportunities for large investments. With enormous scope for value addition, increase in the consumption of processed food products in India and many fiscal...
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... Dr. Selvadas M J Mr. Mathew Kurian (Director of MBA) (HOD of M.B.A) DECLARATION. I, the under signed, hereby declare that the Project Report entitled “AN ORGANISATIONAL STUDY AT CENTRAL PRODUCTS DAIRY, ALAPPUZHA”. Written and submitted by me, under the guidance of Mrs. Priya Sunil MBA, Caarmel Engineering College, Perunad, Pathanamthitta is my original work. This study was undertaken in partial fulfillment of the requirement for the award of the degree Master of Business Administration of Mahatma Gandhi University; I have not copied from any other report. I also declare that this report has not been submitted to any other...
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...previousnext 30. previousnext 31. previousnext 32. previousnext 33. previousnext 34. previousnext 35. previousnext 36. previousnext 37. previousnext 38. previousnext 39. previousnext 40. previous Post a comment 1. DHL DHL provides international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. The company’s name DHL is derived from the last names of the then three budding entrepreneurs, Adrian Dalsey, Larry Hillblom and Robert Lynn who founded the company. (Photo: Getty Images) 2. IBM IBM’s full company name is International Business Machines Corporation. It is a multinational technology and consulting corporation. The company was founded in 1911 and headquartered in the United States. (Photo: Reuters Pictures) 3. TLC The specialty cable channel TLC is the initials for The Learning Channel. The company also operates the Discovery Channel, Animal Planet and The Science Channel, as well as other learning-themed networks. (Photo: Wikimedia Commons) 4. FIAT The full company name of FIAT is Fabbrica Italiana Automobili Torino meaning Italian Automobile Factory of Turin. This company is an Italian automobile manufacturer which was founded in 1899. \...
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... BBS 3 HR CULTURAL DIVERSITY AMONG ENTREPRENEURS CULTURAL DIVERSITY AMONG ENTREPRENEURS Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone Regardless of who you are or what you have been, you can be what you want to be. – W. Clement Stone ACKNOWLEDGEMENT We owe a great many thanks to a great many people who helped and supported us during the project. The project “CULTURAL DIVERSITY AMONG ENTREPRENEURS” focuses on understanding the diversity that exists among the newly emerged breed of entrepreneurs.We made an effort to understand how people from completely different backgrounds and ways of life, but with a common drive to prove their mettle, end up being their own masters. Our deepest thanks to our college professor, Ms. Neha , who acted as a constant guide and mentor in the process of drafting of this project. We would also like to acknowledge the support and enthusiasm shown by our batch mates. We would also extend a heartfelt thanks to our family and well wishers without whom this project would have been a distant dream. Group members- Mahima Sharma 50081 Priansha Periwal 50116 TABLE OF CONTENTS * OBJECTIVES * INTRODUCTION * YOUNG ENTREPRENEURS * King Sidharth...
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