...What is behind every major brand in the world? An iconic sportsman endorsing it. The celebrity status of sportsmen all over the world has continued to grow, especially in the past decade. Sports stars are often regarded as role models and therefore it has been suggested they should only be able to endorse certain brands and messages. I will be arguing in this essay through the example of NBA star LeBron James how I agree due to sporting stars growing influence on society, especially children and teens, they should not be allowed to endorse negative brands or messages such as unhealthy food. The influence of sporting stars in today’s society is major. Most athletes idolised by millions around the globe, kids holding onto every word that comes from their mouths. Think of your childhood idol for a second. When you are a child you are so infatuated by your idols you want to be just like them, do what they do, eat what they eat and wear what they wear. With this kind of influence on thousands of people caution needs to be taken when deciding the brands and messages one can endorse. A case study completed by youth in India provides proof of the influence Sporting Stars can have on our youth. About 14.1% of the children tested admitted to purchase products that appear in ads endorsed by their sporting heroes while 51.6% youngsters say that they make the purchase however, not always. 20.4 % say that they never buy products that appear in ads. Another 13% say that they do not want...
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...Motivation of Success Research Paper By: Reinaldo Cabrera University of Phoenix Comp and Communication II Motivation for Success Determination, motivation and having goals are all different emotions and feelings that we all use to achieve more than the other. No matter the person you are or the family you have we are all different and use certain effects that takes place in our lives as positives or negative. NBA players are no different. They have goals, are determined to achieve them and use life challenges as motivation. Neither is better than each other but they use their life styles from their childhood as motivation to do better, to be better. Isn't that our goal in life, try to find a way to do better for you, your friends and family? We are born to want more, to live more and to be more than the last. NBA players all have different reason and paths to where they are now but they are no different than the next. Some players lived difficult lives and some have them planned out, but both paths have a major impact on how they will play in the NBA. Motivation has a way of pushing people to do more than they are capable of. For example Lebron James, a very talented NBA player, uses his difficult childhood as the foundation for his motivation. He never lived an easy life, whether...
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...planned to find a prime resource to read and write about it, I'm aware of some researches or business events involving my interest and business, so I chose this article. After reading the whole essay, I felt perplexed because it wasn't a general primary research that I could recognize at once and the author used some data from sports association. Finally, I thought it's available deliberately. I have two sample reasons: one is that the author collects the valuable data; the other is that the author analyze and flow the idea to the conclusion. Statement of the Problem What is the implied research question in this study? The answer is obvious. Just like the title, this research is to talk about effects of the 2011 Collective Bargaining Agreement in the National Basketball Association. As we knows, because of the new bargaining agreement, players will earn less money that before, and make contribution to the league, but people doesn't it affect or not. This research gives the author's analysis. Review of Related Literature The author, David J. Berri, is a professor of economics in the Department of Economics and Finance; and his current main research topics are the economics of sports. At the beginning of this research, the author gives some background of strikes and lockouts in professional North American sports. Besides NBA, Major League Baseball(MLB), National Football League(NFL) and...
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...Nike Corporate Team Case Executive Summary Nike has dominated the athletic apparel industry since its inception in 1964. Nike has been the industry leader for many decades and they still are finding new ways to grow. Through innovation and exceptional marketing Nike has become one of the best companies in the world. The history of Nike will help us understand how it became the successful company we know today. All companies are not without problems and competitive edges above the competition. The Analysis of Nike’s SWOT(strengths, weaknesses, opportunities, and threats) will help identify the the possibilities and weaknesses of Nike. The efficiency and effectiveness that is required of companies in this hyper competitive environment dictates whether a company succeeds or fails. Value chain analysis will exhibit the way Nike is always performing above the competition in its industry. Lastly, the discussion will talk about Nike's brand advertising and how the use of sports icons has increased their sales every year for over 30 years. History Nike has become one of the most well-known brands as of today. The way they have done business over the last fifty one years is why they have been so successful in their line of sports related products. Nike’s mission statement states “Bring inspiration and innovation to every athlete in the world”. Nike has been at the head of the pack all the way since the beginning. Nike was founded on January 25th, 1964. It was originally called Blue...
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...Marketing There are many definitions of marketing and there are also what other people think marketing is. I know for me I never fully understood what marketing was until I looked at other definitions of marketing. There is also importance to marketing when it comes to success. I think that marketing is very important when it comes to success because without marketing there would be a lot to question and companies would not exactly know who their target customers are. I would say that my take on marketing involves advertising most if all. Marketing would be planning on how to sell your product which celebrities to use in your commercials and ads. I would also say that marketing involves research on who is more likely to buy your products compared to everyone else. According to “Definition of Marketing” (n.d.), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Marketing is the activities of a company associated with the buying and selling of a product or service which includes advertising, selling, and delivering products to people ("Marketing Definition ", n.d.). According to "Marketing Definition" (n.d.), “People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements, and general media exposure.” Even the...
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...Brain-Based Teaching Methods/Solutions for Collegians in Poverty Abstract “The convergence of low literacy levels, poverty, an aging population, immigration, and the globalization of business means that working with the growing and significant segment of the population that comes from generational poverty is no longer just a moral obligation, it has become an economic imperative.” (Krodel, Becker, Ingle, and Jakes, 2008) This quotation highlights the plight of impoverished adults seeking a college education. Hampered by This paper first addresses key learning influencers such as memory, perception, emotion and cognition as they are affected by generational poverty. Then, the principles of brain-based learning are applied to suggest andragogy which mitigates these affects. The community college has been highlighted by no less than Barack Obama as one means to lift the mantle of poverty from those whose development and educational opportunities have been severely limited by virtue of their economic circumstances. In a June, 2009 appearance, the President noted that "community colleges are an essential part of our recovery in the present and our prosperity in the future." Its universal access, local influence and community reach make the community college an ideal institution to undertake this role. And, here in Cleveland, Ohio, this role is particularly critical. In 2012, Cleveland, Ohio was once again designated one of the “Poorest Big Cities in America,” a title it...
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...Coffee shops, independently owned or chains are every corner. Statistics show that people are taking more coffee every day. It is a very profitable business. Nowadays when people think of coffee and its related items, the word “Starbucks” immediately come to mind. Internationally, Starbucks has already become a very famous brand and many are trying to study the secret of its success. In the States, however, another company rivalry is competing with it quite well. Quite often, the Americans are taking preference to this over the Starbucks. The company that is being mentioned is Dunkin’ Donuts. It is without doubt that Dunkin’ Donuts will act as the follower in this industry. Starbucks, on the other hand, is acting the leader. This paper will try to study how the Dunkin’ Donuts are performing by making the benchmarking financial analysis against Starbucks. Financial ratios are prepared and analyzed to evaluate its performance. The study will be focusing on its profitability, liquidity, debt repayment ability and investing feasibility. Non-financial factors are also studied in order to understand on its business environment. Models like SWOT, PEST, Product life cycle and BCG matrix are used in order to get a better picture on the company. Finally, findings from the analysis are presented and observations are made at the...
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...He has won 5 NBA championships with Los Angeles Lakers in a 20-year career spent the Lakers. In the admits of his rape allegations in 2003, Nike did not terminate his deal which every other sponsor did terminate his contract (saving face of sponsorship 2004). his contract with Nike after joining was worth $ 40 million dollars. In a top10 highest earning athletes list by Forbes in 2010, Bryant was ranked 3rd with $48millon. According to a top 10 lists by Nike in the same category in 2014 (tmsplug.com 2014), Bryant earns the same amount as Ronaldo but is the lowest ranked basketball player on the list behind Kevin Durant, LeBron James and Michael...
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...Plan When the “swoosh” logo is seen on billboards or displayed in magazine advertisements, we automatically think of one company name, Nike. We do not have to see the company name to realize the effect Nike marketing strategy has had to make its logo a familiar reflection of a recognized brand name on shoe racks and in households all around the world. Nike is widely known for their superior innovations in running shoes and has given athletes competitive advantages in their area of competition and in their fashionable appearance. With its sleek, game-changer designs, and head turning appeal, the new Nike Air Max+ 2012 is the highly anticipated running shoes soon to hit the pavement at a store near you, priced at $170. In Team A’s paper, we will discuss the history of Nike, the latest running shoes to hit the market for 2012, why marketing is important, the SWOTT analysis, and their market strategy. Nike, Inc. History Established in January 1964 by a college track athlete and his coach, Blue Ribbon Sports was formed and operated as a distributor of a Japanese shoemaker. As a startup company, Blue Ribbon Sports operated as a distributor and begun selling track shoe out of one of the founder’s automobile. Later in 1972, Blue Ribbon Sports changed the company name to Nike and in 1980, went public under the Nike name; this is according to Nike, Inc. May 2011 Security and Exchange Commission filing (Security and Exchange Commission, 2011). Nike’s principle business is design...
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...Going My Way Could Mean the Highway Zachary I. Knutson Business Practices in the Global Market - #2125 Prof. Creed Final Paper 04/29/2015 As shared in the Introduction section of the textbook “Kiss, Bow, or Shake Hands” by Terri Morrison and Wayne Conaway, one of the most important lessons to learn in doing business internationally is that “communication always takes place between individuals, not cultures.” (Morrison pg. ix) We live in an age today where information and knowledge that is almost instantaneous is gradually blending the lines between countries doing business and the individual cultures that those businesses cater to. Today, more foreigners are entering U.S. schools for education and that will only continue to blur the lines between understanding specific business dealings – and understanding how those business dealings will work in a foreign country. If the playing field of business is becoming more and more aligned – where do the missteps happen in regards to doing international business? And if the communication goes successfully between the individuals creating the deal – shouldn’t that be the ‘green light’ for success? My argument is No. Because once the communication is successful in establishing the opportunity to do business internationally – it will then not be in the correct handshakes or presentation of business cards that success will be found – now it’s time to communicate with the culture. Here is where international business could go...
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...DMBA 610 Knowledge Integration Exam Fall 2015 ________________________________________Please read all instructions carefully before you begin. 1) Use the provided Student Exam Answer Sheet. Include your responses to all questions in the column, “Your Response” next to the appropriate question. This ONE Exam Answer Sheet document should be saved with your last name and "final," -- e.g. "Smithfinal"-- and posted in your Assignment Folder no later than 11:59 PM (EST), Sunday, November 15th, 2015. This exam also must be submitted to Turnitin.com It is recommended that you submit your exam to Turnitin.com at least 24 hours before the deadline to allow you sufficient time to address any issues identified in the Originality Report prior to posting your exam in your Assignment Folder. Please note: The exam questions are already included on the Answer Sheet. If the exam content is recognized as non-original by Turnitin, it will be ignored in analyzing your Turnitin report. Do not include any repeat of the exam case content on your Answer Sheet. Only place your answers and references on the Answer Sheet. 2) No extensions may be granted on this assignment; be sure to submit it on time and check to make sure that the document you submitted is readable and what you intended to submit. NOTE: This is an individual assignment. Any discussion or collaboration regarding the assignment constitutes a violation of UMUC's Academic Dishonesty and Plagiarism Policy. If you have any...
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...future demand. Demand management is important because companies can increase value or productivity and reduce costs. Chase, Jacobs, & Aquilano (2005) state, “the purpose of demand management is to coordinate and control all sources of demand so the productive system can be used efficiently and the product delivered on time” (p. 512). When a manager is choosing a forecast method, the manager must analyze the cost of doing the forecast and the opportunity cost of using inaccurate data. In addition, Chase, et al. (2005) state “the manager must look at the following factors: (1) Time horizon to forecast, (2) Data availability, (3) Accuracy required, (4) Size of forecasting budget, and (5) Availability of qualified personnel ( p. 518). This paper will compare and contrast three forecasting methods (Delphi Method, Box Jenkins Technique, and Econometric Models) used by managers to help predict future demand as well as explain how the National Basketball Association (NBA) uses forecasting methods to forecast demand under conditions of uncertainty. The Delphi method is a qualitative technique. Chase, et al. (2005) defines qualitative techniques as “subjective or judgmental and are based on estimates and opinions (p. 513). The Delphi method according to Chase et al., is when a group of experts responds to questionnaires. A moderator compiles results and formulates a new questionnaire that is submitted to the group. Thus, there is a learning process for the group as it receives new...
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...Lady Michelle Obama's "We should Move" crusade intending to support more restorative practices. According to “Studies: Celebrity Endorsements Encourage Unhealthy Food, Drinks - The Youth Project,” late research proposes that one of the greatest impediments to advance may be battles of a more omnipresent nature - advertisements emphasizing unfortunate sustenance and beverages supports by big names (Haelle 2014). Celebrities should not endorse junk foods because with everything they do for show and for themselves, endorsing the junk foods is not making anything better for them. It is encouraging people to also endorse junk foods because they want to be like the celebrities. By endorsing the junk foods, it is just destroying celebrities and everybody that follows them. According to a Yale study, professional athletes’ endorsements of food and beverages made up about a quarter of all their endorsements in 2010, second only to sporting goods and apparel. Yet, more or less four out of each five food/drink items embraced by athletes were very low in nutritional value (Haelle 2014). Further, included sugar represented all the calories in a little more than 93 percent of the beverages embraced by the competitors. The Yale study broke down the supports in TV, radio, daily paper, and magazines of the main 100 expert competitors taking into account their conspicuousness and support esteem as positioned by Bloomberg Businessweek in 2010. Together, the competitors had supported 122...
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...Nike footwear Nike footwear Supply chain analysis report Supply chain analysis report RMIT International University Vietnam Bachelor of Commerce Program Subject Code: | ACCT2118 | Subject Name: | INDUSTRY PROJECT | Location & Campus (SGS or HN) where you study: | RMIT Vietnam (Hanoi Campus) | Title of Assignment:(In the form of a question) | Intro to logistic – Nike – Group 2 | File(s) Submitted: | 1 | Team Name | Group 1 | Student names: | Nguyen Tuan Thanh – S3393110Tran Hai Dang - S3462793Bui Ngoc Phuong – S3462090Vo Hai Phuong – S3483004 | Lecturer and Group number: | Nguyen Manh Hung - Group 1 | Assignment due date: | 21 December 2014 | Date of Submission: | 21 December 2014 | Number of pages including this one: | 20 | Word Count: | 3298 | Assignment Cover Page Table of Contents Executive summary 1 I. Introduction 2 II. Function 4 1. Distribution 4 1.1 Task 4 1.2 Issue 5 2. Transportation 6 2.1 Task 6 2.2 Issue 7 3. Distribution 9 3.1 Task 9 3.2 Issue 12 III. Conclusions 14 IV. Appendix 14 V. Reference list 17 * Executive summary Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and selling of athletic footwear. At the moment, Nikes bases its factory at three Asian countries: Vietnam, India and China. Because the distance from factories to distribution channels and warehouses is far, this makes distribution...
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...Running Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nike’s cutting-edge sporting vision and technology that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its industry. However, not all of Nike’s story is ideal. In recent years, the company has faced criticism in connection with its use of contract labor in developing nations. The purpose of this case is to provide an understanding of the company’s background, its general business strategy, and its use of contract labor. The Athletic Apparel and Footwear Industry The athletic apparel and footwear industry experienced steady growth for more than two decades, beginning in the early 1980’s. For example, in the U.S.A. alone, consumer spending on athletic footwear increased by 10 percent during the first six months of 2005 (Quinn, 2006). Consumers were not just professional athletes, but ordinary men, women, and...
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