...Bienvenue Larsen 9/11/2014 Pre-Architecture Mr. Morey Thomas Edison the great inventor, once said this about all his inventions: “To invent something takes 1% inspiration, and 99% perspirations”. Many famous people took a lot of time and hard work to get to where they are. I personally believe it does take hard work to make a goal into reality. To begin with, with hard work it leads to money and success. For example, LeBron James had to go through a lot of obstacles and hard work to be the greatest basketball player in his time. LeBron was born in Akron, Ohio. LeBron mom gave birth to him at the age of sixteen and she raised him on her own because his father walked out on...
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...Charles Allen Mrs. Rogers Integrated Marketing 4/11/12 Kobe Vs. LeBron in the Market World Two of the biggest names in the NBA are Kobe Bryant and LeBron James. With both men playing in very lively cities, Los Angeles, California and Miami, Florida both Kobe and LeBron are very marketable players. Seeing them both in the cities on billboards, commercials, or hosting events or charities is very likely. Since both are the league’s biggest names, which one is the most marketable? Taking into consideration that does the most work in the community, commercials, billboards, and media interviews, will measure who is the more marketable player. Kobe and LeBron have been compared time after time, because they are both future hall of famer’s. Both have very respectful spots on Sports Illustrated’s Fortune 50 list. Kobe, was placed at number six with a total of 10 million from endorsements last year. But Kobe being a more “seasoned” veteran than LeBron, has had many endorsement deals. The Bleacherreport.com reports in February of 2001 Kobe signed a deal with McDonald’s for 10 million dollars (http://bleacherreport.com). McDonald’s was promoting a new meal called the Big N’ Tasty and Kobe was the front of it all. Kobe has had video games with Nintendo but he was more loved for his role in the world famous game Call of Duty: Black Ops in 2010. With Black Mamba written on the side of his gun, Kobe has his own featured scene. A very key endorsement for Kobe Bryant was Adidas. This...
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...Was Michael Jordan the most influential Player in the NBA? Michael Jordan was arguably the best basketball player ever but was he the most influential? That is a controversial question today. Jordan has 6 championship rings, and numerous MVP’s. He is 6’7 and couldn’t be stopped when he was in his prime. Michael Jordan’s story to me makes him the most influential player in basketball. Another reason that makes him so influential is his name. MJ is known worldwide and there are numerous statues around the world in his honor. Finally the way he entertained his audience on the court is a reason why he is influential (espn.com). Michael Jordan was born in Brooklyn but his home town was in Wilmington, NC. He attended Laney high school in Wilmington where he failed to make his school’s varsity basketball team. That did not stop him, he not only made his high school varsity team but he went to North Carolina University and led them to win the championship in 1983(nba.com). The next year he was drafted by the Chicago Bulls, that year he began his road to superstardom (nba.com). Michael Jordan’s name is one of the most popular names in the world. His name is behind numerous ads and sneaker lines. He has released his retro sneakers over and over and they are getting more popular by the year. His shoes are so popular that people are getting murdered over them. According to fox news Joshua Woods, 22, got one of the few vouchers to buy a pair of the latest shoes for himself and his...
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...Miami Heat If you like sports, you would like basketball. If you like basketball, you would enjoy watching NBA games. If you enjoy watching NBA games, then you must know the Miami Heat. The Miami Heat is a professional basketball team belonging to the beautiful city of Miami, Florida, United States. It is a member of the Southeast Division in the Eastern Conference of the National Basketball Association(NBA). The Miami Heat, along with the Charlotte Hornets, was established in 1988 when it was an expansion period of NBA. It is one of the two NBA teams (the other branch is the Orlando Magic) representing Florida. Because the team is located in the south beach, where it is warm and hot throughout the year, so the name of "Heat" was selected among the name lists, showing not only the local climate conditions but also the hope that they were seeking a thriving and booming future. The Heat's home is at American Airlines Arena in downtown Miami. Its current owner is Micky Arison, an Israeli-American businessman who is the CEO of Carnival Corporation, the world's largest cruise operator. Its current head coach is Erik Spoelstra, a Filipino-American who is the first Asian American head coach in the history of the four major American sports leagues. And its current general manager is Pat Riley, who is named one of the 10 greatest coaches in the NBA history. Since entering the league in 1988, the Heat has made the playoffs 16 out of 24 seasons, winning nine division titles, three...
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...In today world athletes are very popular and sometimes can be category as celebrities. Some even start in movies and TV commercials. Being and athlete can be fun and you get good benefits, but it can, also can be dangerous like being injury, which can cost you your whole career. When you hear the word athletes you automatically picture a person who plays a type of sport such as basketball, baseball, football, volleyball, soccer, and more. When you hear the word celebrities you think of a person who is famous for something they have done. Most athletes become celebrities from either sponsoring a brand or company also from just being an excellent player at the sport they play. For example, LeBron James is an athlete who plays for the Cleveland Cavaliers. He is a very well know player and is very good at basketball. He sponsors many companies such as, T-Mobile, Nike, McDonalds, Coca- Cola, State Farms, and more. Due to all the publicity that he receives LeBron James soon became a big celebrity appearing on the red carpet, BET Awards, VMA Awards, TV commercials, and more....
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...The Positive Effects of Basketball Athletes Endorsements by Aristotle Philip Rodriguez Villar October 2015 Chapter 1 The Problem and Its Background Introduction; The use of athletes in advertising campaigns is an ever growing trend. Marketers look for ways to have their products stand out from competing brands. While athletes have been found to endorse both high and low status products, measuring consumers’ attitudes and purchase intentions of these products endorsed by the athletes is important to the success of the product in the marketplace. The success of these endorsed products in the marketplace may also come from star power, which is characterized as unique characteristics possessed by the individual that makes them star worthy.The researcher is familiar with his chosen topic because since he was a little kid he has been a huge fan of basketball and the researcher watched how the basketball industry market and sell their names. He has been updated every releases such as their equipment and other stuff. The researcher preferred this topic because the basketball industry merchandisebecomes one of his collections since he was fond of playing basketball. The researcher findtheir selling items very easy, comfortable, versatile and fashionable to use. For example, a Nike LeBron 12 is very useful in his basketball games and also in fashion sense it is very appealing. One of the most effective and positive associates by transferring different qualities to the product...
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...Should professional athletes’ salaries be a limit? Should the professional athletes’ salaries be limited? This kind of question has been widespread and debated for a period of time. Why? It is because of the popularity of many sport competitions or simply sport fans around the world that support and make this happened. We have started to question about the appropriateness of the amount of salary the professional athletes are offered because the quantity is unbelievably rich and impossibly affordable in the view of common people. For instance, Gareth Bale, a Welsh soccer player, signed a world-record contract moving from his old club Tottenham Hotspur, London to Real Madrid, Spain. The contract is worth 100 million euros and has allowed him to earn 170,000 euros a week, and as we can see the amount of salary is highly beyond the average salary a person should get. This reason makes things understandable when we see our children writing in their articles that in the future they would like to be a professional athlete rather than a salary man. As a result, some people who view it as unfair would give recommendation that the athlete’s salary should be reduced and limited, so that that amount of money could be used for developing in other necessary fields. However, their opinions are likely ignored and taken no action because in the reality there are no such laws and regulations in the first place. In my opinion, there are three main reasons to support my viewpoint what the professional...
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...its athletic shoes with sales in the U.S. at 3.7 billion dollars. Nike also targets the market in well over 100 countries which include Europe, and Asia Pacific. Since Nike is such a large producer of many different products its targeting market varies. Nike athletic shoes have been very popular with both the younger crowd as well as adults. Its products are designed with quality this along with the ability to use marketing strategies has continued to keep this company at the top of the list. Nike has used athletes such as Michael Jordan, and Lebron James to promote their products. The strategy allows for the consumers to wear products that they believe in because of the superstar wearing them. Who wouldn’t want to be seen wearing a pair of Lebron James shoes. Many of the high school basketball teams will purchase these because of the quality of the shoe and sporty look that it offers. Nike lives up to its name when it comes to basketball shoes there are high tops, and low tops and not to mention the numerous colors that are offered. (Marketing Plan of Nike, 2011) The...
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...different than most common sleeping pillows. The fact that it is homemade can mean many different things. I said that the pillow is not indicative of economic status. One of the participants said that the owner could’ve been poor because they make their own pillows. This is not the case, but I can see why they said that. The difference in economic status is the only major difference in responses in the interview. Also, both participants said that the pillow would most likely have belonged to a male in their teen or young adult years. This is surprising considering most everyone in modern day times uses a pillow. The reason for this specificity is because of the theme of the pillow. Generally, basketball fans are mostly male. There are definitely some female basketball fans, but both participants stated that they thought the pillow belonged to a male. If I were to discover this pillow years from now I would still recognize the theme of the pillow. LeBron James is a very talented basketball player. His image and legacy will forever stay with him. People today still idolize great baseball players from way back in the early 20th century. I think I would be able to identify what kind of person would own this pillow even hundreds of years from now. One of the ways I would identify the person and time period the pillow belonged to would be to cross-reference the designs on the pillow with known facts from the past. I would know that the basketball on the back of the...
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...Intro Paragraph: For many years people enjoy basketball for the positions and the rules. There are five positions Point Guard, Shooting guard, power forward, small forward, and center. The point guard is usually the smallest guy on the team, the best shooter and the most athletic. Also, the point guard runs the ball up the court. Next we have the shooting guard he is the most likely to a point guard and could take place for a point guard sometimes. Some famous shooting guards are Michael Jordan and James Harden. Next we will jump right into the power forward. A power forward is usually the second tallest guy behind the center and is in the low post. Probably the best power forward is Tim Duncan. Next we'll go to the small forward. The small...
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...greatest has been asked since the beginning of time. It is one of the most debated questions especially in the NBA. The conversation had gone on since the beginning of the game. The older fans of the game would say players like Bill Russell, Wilt Chamberlain while the younger fans would say players like Kobe Bryant and Lebron James. However there is always a silver lining in situations and one could say that the lining in this situation is Michael Jordan. The only time that Michael Jordan failed at basketball is when he did not make his high school team. After that he went on to have one of the most illustrious basketball careers ever. As you can see from his stats he was a dominant player throughout his fifteen year career....
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...Throughout this essay I hope to view and compare the appropriate theories and examples of arousal and anxiety in sports and discuss their effects on an athlete’s sporting performance. Arousal is the readiness, physically and mentally of an athlete to perform. In which the athlete reaches optimal arousal, there are a few ways in which certain teams or athletes reach this optimal level of arousal before a match or competition. An example would be the rugby team f New Zealand which use the famous Hakka dance in which they perform before every game, this dance helps them to get hyped up and energised for the game ahead and it also helps to sometimes take away the last minutes nerves that a member may have before starting the match. Listening...
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...Employees need to have certain abilities that will make them a valuable addition to an organization. But when talking about ability, we know that we weren’t all created equal in our abilities. No matter how talented you are, it’s unlikely for you to act as well as Scarlett Johansson (the black widow in the Avengers), play basketball as well as LeBron James (the famous NBA basketball player), or write as well as the author of Harry Potter, J.K. Rowling, etc. Hence, from management’s standpoint, it’s very important to use the knowledge that people differ to increase the likelihood an employee can or will perform his or her job well. Organizations need to identify key abilities of employees that will lead to success, and managers need to understand what abilities will lead to a good job fit with certain employees. So, what does Ability mean? Ability is an individual's capacity to master numerous tasks in a job. Intellectual and physical abilities are two key types of traits that organizations look for employees to have depending on the job requirements. (p5) First of all, let’s talk about Intellectual Ability. Companies view intellectual ability as one of the most valuable attributes in employees. This ability deals with mental capabilities such as thinking, reasoning, problem solving, etc. which are all important elements of worker skill in companies. Certain jobs require more intellectual ability than other types of jobs. For example, a factory worker that sews the same piece...
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...shoe and apparel seller, they have more than twenty thousand employees, with total sales of $9.5 billion. Nike and the athletic shoe industry has transformed into one of the most competitive markets in recent years. Nike does not only sell athletic shoes, but a wide variety of sporting goods and clothing. They also design, develop, and market high quality active sports apparel, equipment, and other accessory products. Their huge lines of products are for just about every sport. Their products are for men, women, and children of all ages. Nike’s mission statement is "To bring inspiration and innovation to every athlete* in the world.” In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. However, it has become the passion for everyone to use its brand products that create the Nike “Just Do It” feeling for the competition. The consumer’s perception of brand influences their buying decision in sports industry, so Nike always has been able to position to customer’s expectation and athletic fantasy that is endorsed by real athletes. Nike has continuously tried to target the world’s youth population through basketball. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball. Nike's marketing strategy is a very important part of the company's success. They're positioned as a premium brand, selling well designed and very expensive products. As same...
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...The success for athletes is based on the number of fans and sponsors a player has. Sports organizations rely on the records of the teams and not the player that work to death to make those wins.The athletes of a team don’t get paid enough from their team's commissioners so for their money they rely on their sponsors.To make sports famous the sports organization relies on sponsors and fan bases.The fan bases and sponsors invest in the sports organization instead of the teams. Players in the sports organization only get paid ten percent of their paychecks from their sponsors.Players with a less salary cap get paid more after taxes than the players with a more greater salary cap.Players have to pay two different tax payments a year, one of them is regular tax and a thing they like to call jock taxes.Players who protest the national anthem will lose sponsors which means they lose money but most of them protest for publicity.The overrated players such as Stephen Curry or Lebron James get paid less than the underrated players after taxes such as D'Angelo Russell and Chris Paul. Some of the players that are doing...
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