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Leg 500

In: Business and Management

Submitted By alqasab
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Discuss a criteria to determine the price for the drug. We need to understand what is the cost and treatment for lung cancer before pricing the actual cancer drug in the market?
Approximately one-third of lung cancer patients are treated by surgery and that is according to radiologyinfo.org. More to add, when the disease spreads to one or more body parts, chemotherapy along with radiation therapy are also used along with surgery. The cost of lung cancer treatment is calculated on a case-specific basis health, age and medical history are important to figure out the final cost of producing such important cancer drug.
According to Wall Street Journal, one of the primary lung cancer drugs is Erbitux, which prolongs life by just 1.2 months, as of 2009, and the drug costs almost $80,000 for an 18-weeks course. However, according to Science Daily issued in 2007, the US expenditure on detection and treatment of lung cancer exceeds five billion dollars every year.
As a chief executive officer of a large drug company, I’m committed to patients having access to all lung cancer drugs through our company’s access solution program, and the company also provides patients and healthcare providers with coverage and reimbursement support program, and patient assistance and information resources centre, to answer any question they may have.
The patient’s assistance program is designed to answer any question and give all necessary support to all eligible patients in the United States who do not have insurance coverage or who cannot afford their out-of pocket co-payment costs.
The Patient Assistance Program provides a huge opportunity for physicians and the most important all eligible patients who are treated for Lung Cancer.

Discuss whether it should be offered at a lower price to some members of the society.
Corporate responsibilities are considered to be a top priority

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