...is investigating and exploring the impact of outsourcing on one of the most iconic Danish companies (LEGO), which attracted our attention during the preparation of this project. We decided to focus on a single case study, because we felt that dividing our efforts by investigating more than one company, would not allow us to focus in sufficient detail on the domino effects that outsourcing can have on a singular institution. The main question of this project is “How could LEGO improve the Make-or-buy- decision and the relationship management when it comes to outsourcing”? In order to answer the main question, we must consider two sub-questions stemming from the main issue, namely: “How could LEGO improve the decision-making-process to outsource by taking more influencing factors into consideration?” and “What could LEGO have done differently in its relationship to the outsourcing vendor Flextronics”. We used the Case Study Research method to work on these questions. Doing that, we reviewed theories, which explained the phenomenon of outsourcing on a theoretical basis. After creating a theoretical framework and the database, we analyzed the case (LEGO) for parallels between the theories and their practical experience. Finally, we were able to drawn some conclusions to both the central and subsidiary questions initially posed. In summary, it can be said that LEGO did not take all aspects into consideration which the theories describe as being useful to make the...
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...Section1 10/21/2013 Case Study #5 – LEGO Discussion Questions: 1. Do you think LEGO should try to compete with more technologically-advanced toys? Why or why not? Yes they should. World has been changing as technologies improved. People needs are expected to be higher to the point where the technocracies are matched. For example, TV gamers had to get together in one game machine to play the game ten years ago. Now days, they are able to match a game through internet without being together. 2. Identify briefly the marketing mix (4Ps) strategies for LEGO. Product Lego is almost unique as a brand in that the positive associations consumers have with it start to form at a very young age, such that when those children become parents themselves, they are very well disposed towards it. This is a huge asset, but also a big responsibility for the brand. It is important to remember that all the activities are generic and therefore could vary between industries. LEGO was among other things, saved by entering into strategic partnerships with companies such as Lucas Arts and Warner Bros, who hold the licenses for Star Wars and Harry Potter respectively. Place A change in any of these factors can create new opportunities or threats, which the organization will have to corporate to create a successful business. Since the LEGO group is a multinational organization then it is important that all relevant countries will be analyzed to give a credible evaluation of the LEGO group’s macroeconomic...
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...deals with The LEGO House, an experience venue LEGO built by The LEGO Foundation. The research design is using positivism paradigm with qualitative interviews in an inductive approach where the design science is used with a Socio-Technical perspective (Bækgaard, 2011). 1.1.1 Stakeholders To make the problem background and problem formulation clear a simple organization chart has been developed. Table XX authors creation The LEGO Foundation has 100 % ownership of The LEGO House. The LEGO Group has a department called Corporate IT marketing. Corporate IT marketing from The LEGO Group is hired to find a...
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...|Relationship Marketing | |Week |2 (Tutorial Questions) | |Topic |The Nature and Characteristics of Relationship Marketing | Part A: Short Answers 1. Explain the factors that may influence the organisation in adopting RM. 2. Suggest for a company with which you are familiar. Where would you place the company on the hypothetical RM/TM continuum? What factors led to your decision to place them at this point on the continuum? 3. What are the differences between Relationship Marketing and Transactional Marketing? 4. What effect do switching costs have on a relationship? 5. Explain the association between risk, salience and emotion. Part B: Case Study Lego is one of the world’s largest toy manufacturers. It is estimated that more than 400 million children and adults play with Lego each year. However, despite being voted the nation’s favourite toy for a number of successive years and a YouGov pool into the top ten favourite toys of the past century showing Lego as the clear winner (ahead of computer games, teddy bears, Meccano and train sets!) Lego is in serious financial difficulty! With an annual revenue of over £1 billion and employing around 8000 people in North and South America, Asia and...
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...The LEGO Company in Asia 1 2 INTRODUCTION .................................................................................................................. 3 THE LEGO GROUP ............................................................................................................. 6 2.1 PRESENTATION ................................................................................................................ 6 2.2 HISTORY ............................................................................................................................ 7 STRUCTURE OF THE PROJECT ..................................................................................... 11 3.1 INTRODUCTORY PART .................................................................................................. 11 3.2 THEORETICAL PART ...................................................................................................... 12 3.3 EMPIRICAL PART ............................................................................................................ 12 3.4 ANALYTICAL PART ......................................................................................................... 13 METHODOLOGY ............................................................................................................... 14 4.1 CHOICE OF THEORY ...................................................................................................... 14 4.2 EMPIRICAL CHOICES .......................................
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...------------3 1.1 Lego design-------------------------------------------------------------------3 1.2 Manufacturing operation----------------------------------------------------3 1.3 Reasons for company’s success--------------------------------------------3 2 current business and operation strategy--------------------------------------3 3 Strengths and weakness-------------------------------------------------------3 4 Order winners and qualifiers-------------------------------------------------3 5 Environment analysis---------------------------------------------------------3 6.1 external analysis--------------------------------------------------------------3 6.2 Forces analysis---------------------------------------------------------------3 6 main expectations-------------------------------------------------------------3 7.3 main expectation--------------------------------------------------------------3 7.4 improvement from the relationship with Flextronics---------------------3 7 key challenges-----------------------------------------------------------------3 8 key issues-----------------------------------------------------------------------3 Reference---------------------------------------------------------------------------3 Appendix---------------------------------------------------------------------------3 Abstract This report is based on the case study of Lego Group’s outsourcing journey...
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...1. Introduction LEGO is a combination of the Danish words “leg” and “godt”, meaning “play well”. As their name and ideal, Lego has been beloved by the children as well as the parents for decades. Not only as plastic toy bricks, but also effective educational tools, the LEGO Company enjoyed continuous growth and broaden the global brand value. The LEGO brand moved to third place in 2002/2003 with only Coca-cola and Kellogg having greater respect among families with children. Even though as the overall toy market faces challenges, LEGO’s revenue and profits are increasing rapidly, especially since 2005. This profitability didn’t change even in the current recession in the global market. The LEGO Group achieved record-breaking profits in 2011 that secured the health of the company. Interestingly, not far from this climb, the LEGO Group had a deep retreat in the late 1990s and the beginning of the 2000s. Major strategic efforts such as theme parks, Clikits craft sets (marketed to girls), Galidor (an action figure) couldn’t respond to management teams’ goal, and brought failure. As a result the LEGO group created bad financial results: their profit margin was -2.5 and Return on equity was -3.5 in 1998. What intrigues me, as one of thousands of enthusiastic users of its products, is a simple curiosity about what kind of sustainable efforts could enable the LEGO to survive from the turbulent recession and gain even better market share. In order to observe the effective management...
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...Principles of Marketing Management – Case Study of LEGO Chapters: • Introduction ------------------------------------------------ 3 • Company Background ----------------------------------- 4 • Marketing Focus------------------------------------------- 5 • SWOT Analysis -------------------------------------------- 6 – 7 • Time Series Analysis ------------------------------------- - 8 – 9 • Product Analysis ------------------------------------------ -10 – 11 • Suggested Marketing Plan --------------------------------12 – 13 • Conclusion --------------------------------------------------- 14 • References --------------------------------------------------- 15 INTRODUCTION – For a company that has firmly established its foothold for the last 75 years, developing a futuristic three – year marketing plan involves critically analyzing the current marketing strategies and stating new strategies to be implied in the next few years. In this paper, four current marketing development plans namely SWOT Analysis, Time Series Analysis, and Market Product Analysis are dealt in a detailed way. Awarded the “Toy of the Century” at the end of the millennia, LEGO Group has nurtured generations of children and pre-teens with its creative and learning construction blocks. Over the years, LEGO has developed newer version of their...
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...CIS1101 REVIEW QUESTIONS AND CASE STUDY QUESTIONS Click below link for Answer http://workbank247.com/q/cis1101-review-questions-and-case-study-cis-1101-r/23695 http://workbank247.com/q/cis1101-review-questions-and-case-study-cis-1101-r/23695 MODULE 1 CHAPTER 1 REVIEW QUESTIONS 1. Briefly describe the technologies that led businesses into the second wave of electronic commerce. 3. Briefly describe the specific activities that a computer assembly operation might include in B2B electronic commerce for its supply management or procurement operations. 5. Many business analysts have discussed the concept of the first-mover advantage. What are some of the disadvantages of being a first mover? CASE STUDY C1 CRITICAL THINKING QUESTIONS 1. Toys“R”Us sales exceeded $300 million by 2004 on the Amazon.com site. Explain how Amazon, Toys“R”Us, and other toy sellers who participated in Amazon’s Marketplace retailer program benefitted from the network effect as a result of the relationship between Amazon and Toys“R”Us. 2. In 2004, Toys“R”Us sued Amazon.com for violating terms of the agreement between the companies; specifically, Toys“R”Us objected to Amazon.com’s permitting Amazon Market-place retailers to sell toys. (Note: When the lawsuit was filed, Amazon Marketplace was called “zShops.”) Amazon.com responded by filing a countersuit. After more than two years of litigation, a New Jersey Superior Court judge ruled that the agreement had been violated...
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...NEW MEDIA PAPER NEW MEDIA PAPER COMSTOR | COMSTOR | Brandgagement michiel hutten 2054625 Brandgagement michiel hutten 2054625 2014 2014 Table of Contents Introduction 2 Chapter 1: Business description 3 Chapter 2: Brandgagement 4 Examples of succesfull brandgagement 5 Chapter 3: Applicability Comstor 7 Roadway for brandgagement 7 Recommendation 8 Bibliography 9 Introduction In this report the possible applicability of brandgagement by Comstor is further clarified. The first part of this report contains a business description of Comstor. In the second chapter brandgagement will be explained. What is brandgagement? Which companies are using brandgagement at the moment? What are the benefits of brandgagement? What are the costs to introduce brandgagement by Comstor? When brandgagement is explained, the applicability for Comstor will be outlined. Finally there will be some recommendations. Chapter 1: Business description This chapter provides a description of Comstor. There is a description of the core business, the Westcon group and the turnover. We will also take a look at the competitors and the global activities of Comstor. Comstor is the leading Distributor of Cisco's advanced networking products. Comstor also sell a number of other brands, but the main brand they sell is Cisco. Comstor provides expertise and experience at each stage of the sales process, including consultancy, design, implementation and support for single...
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...Table of contents Abstract……………………………………………………………………….page 1 Introduction…………………………………………………………………...page 2 Basic green concept…………………………………………………...page 3 The importance of green business………………………...…………….page 3 Methodology…………………………………………………………………..page 4 Results…………………………………………………………………………page 5 Company 1……………………………………………………………..page 6 Company 2……………………………………………………………..page 7 Company 3……………………………………………………………..page 8 Company 4……………………………………………………………..page 9 Company 5……………………………………………………………..page 10 Discussion……………………………………………………………………...page 11 How a company be green to the environment?......................................page 12 Do a company have obligation to be green?...........................................page 14 Can a company become “green” while gaining...
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...marketing works, but also how it relates to real decisions around the world. This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new, up-to-date exhibits and cases, which illustrate the theory by showing practical applications. • Extensive coverage of hot topics such as glocalization, born globals, value creation, value net, celebrity branding, brand piracy, and viral marketing, as well as a comprehensive new section on integrated marketing communication through social networking. • Brand new case studies focus on globally recognized brands and companies operating in a number of countries, including Build-A-Bear Workshop, Hello Kitty, Ralph Lauren and Sony Music Entertainment. • Global Marketing ‘Svend Hollensen writes with real authority and insight having been involved in global marketing both as a manager and academic. His book provides a framework within which managers can develop their own approach to overseas markets, and is illustrated with cases and insights that aid understanding.’ Fifth Edition Global Marketing A decision-oriented approach Svend Hollensen Video cases featuring firms such as Nivea, Reebok, Starbucks, Hasbro...
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...Improvement, we study tools and cases that allow us to analyze, improve and design internal firm activities. In the second part, Supply Chain Management, we turn our attention to entities external to the firm and examine the activities of sourcing raw materials and delivering goods to consumers. The components are detailed below: Part I: Business Process Analysis and Improvement. We begin our study of business processes by first playing the “Lego” game. Through this exercise, we will have an overview of a simple assembly line as well as the fundamental concepts in process management, such as capacity, bottleneck, etc. Then, we study how to analyze the operational process using the case “Kristen´s Cookie Company” and further evaluate the financial value of operational improvement. In the following sessions, we will introduce Toyota production system as well as it implication in service context. We will also study the tools of quality management. We finally study the operations strategy and the product-process matrix using “Shouldice” case. Part II: Supply Chain Management: In this part, we turn our attention to the interfaces between an organization and its external environment, more specifically, to the management of relationships with partners and customers. We begin with the newsvendor model, a key tool which helps capture the trade-offs in matching supply with demand. Then, we study the coordination among supply chain partners using the case “Bose”. We will...
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...Reading Competencies of Grade 1 Pupils of Kids At Heaven Christian Academy by Almira B. Delos Reyes Master of Arts in Education Major in Educational Administration Abstract This study aimed to observed the development of the pupils in Kids At Heaven Christian Academy reading comprehension skills during this period. Four measurements were conducted during this period, and four tests were used as indicators. . 1. Introduction There is not an area in the school curriculum that does not demand an ability to read. Reading skills are an important tool that pupils need to become academically successful. Good readers are better students than poor readers in every subject area.Even when a pupil is studying practical or mathematical subjects he or she has to read instructions before starting to solve the task. When reading a text the goal is to understand its content. It is a process that exceeds decoding, and includes comprehension processes of the word, sentence, and text level. A child who does not learn to read and comprehend in the early school years has severe difficulties also in studying other school subjects. (Bowyer-Grane & Snowling 2005, 190; McGee & Johnson 2003, 49.) An important goal of literacy teaching is to awaken pupil’s interest in language and literature and also give them a lasting positive attitude towards reading. The aim is to support the development of pupil’s ability to read, interpret and use different texts. Each pupil should adopt...
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...University of Illinois at Urbana-Champaign College of Business Department of Business Administration BADM 449: STRATEGIC MANAGEMENT / BUSINESS POLICY (FALL 2015) Section J: Tuesday – Thursday 11:00 A.M. – 12:20 P.M. BIF 2041 Name: Shinjinee Chattopadhyay Visting Assistant Professor Office: 465 Wohlers Hall Office Hours: Tuesday, 2-3.20 pm (Or by appointment) Office Phone: 217-300-1033 Email: schattop@illinois.edu Website: Maintained on Illinois Compass 2g INTRODUCTION AND COURSE OBJECTIVES Strategic management deals with decisions that fundamentally influence the direction of the organization and effective implementation of the direction chosen. Strategic management addresses the organizational structure, resources & capabilities, and the strategic positioning of the organization to create, capture, and sustain competitive advantage. In addition to economic value creation, management also must make decisions concerning the distribution of this economic value across stakeholders. In BADM 449, you will develop your skills at: • Understanding how firms create, capture, and sustain competitive advantage; • Analyzing strategic business situations and formulating strategy; and • Implementing strategy and organizing the firm for strategic success. Success ultimately depends not only on the soundness of the formulated strategy, but also on effective implementation through appropriate organizational choices. This capstone business course focuses...
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