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Leisure Report

In:

Submitted By ruthiee
Words 11006
Pages 45
Table of Contents
Executive summary
1.0 Introduction
2.0 Research Methodology
3.0 Secondary Data 3.1 The 2011 retail and leisure report prepared by DTZ for Canterbury City Council 3.2 The 2014 Canterbury District Local Plan Publication Draft (CDLP Publication Draft)
3.3 Canterbury.gov.com (official city council website)
3.4 Canterbury.co.uk (official tourism website) 3.5 The 2013 consumer lifestyle in the UK report by Euromonitor
4.0 Primary Data 4.1 Focus Groups 4.2 One-to-one interviews 4.3 Questionnaire 4.4 Sampling
5.0 Results and Analysis
6.0 Conclusion
7.0 Appendices 7.1 Appendix 1: Focus Group Transcripts 7.2 Appendix 2: One-to-one interview Transcript 7.3 Appendix 3: Questionnaire
8.0 Bibliography

Executive Summary
This report was commissioned by Canterbury City Council to investigate the demand for current and new leisure facilities. These researchers have also determined how the parent market could affect the demand for local businesses and tourist attractions.
To conduct this study researchers had to formulate some research aims and objectives. The research design involved collecting qualitative data through focus groups and one-to-one interviews as primary data however quantitative research was conducted through designing an online survey which was distributed to a sample of 107 people.
The collection of secondary research helped identify the gaps within the current leisure market and provided a broad overview of the different competitors and categories of leisure activities. An overview of primary research revealed the main findings of qualitative research as: the potential demand for new leisure facilities, transport constraints, budget constraints, lack of advertisement, perceptions of current leisure market and parent market.
The research findings showed that students were satisfied with current

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